Cryin bc everyone under the sweet crazy love eng release is talking about the questionable mixing 😭😭

@shprism

7 ай бұрын

they said i aint know what i was talking bout 😂😂😂😂😂😂

@gyal7892

7 ай бұрын

​@@shprismthey dont know u can predict the future

The Odd Eye Circle Europe Tour was so badly promoted too.. they just tweeted about it and called it a day. The Venue in Berlin was small (could fit about 700 people) and wasn’t sold out. Many Orbits didn’t even know about it until people posted fancams the next day.

@shinobuily

6 ай бұрын

I didn't know until now lmfao 😭

Just finished watching and THANK YOU for sharing your honest thoughts. It's so refreshing to hear someone critically assess a company's creative direction vs. their stated goals. I really agree with your criticisms. Just some thoughts (sorry it's long): It does not surprise me that LOONA and tripleS' best branding are their logos - because in both cases an external design studio (Studio XXX) made them. Studio XXX has a page for each of their projects and it made me realise that they had a unique, custom S logo for *each* tripleS member that was designed to be used in their promotions... and then Modhaus only ever used it once FOR AUDITIONS and *never* in their official album rollouts 🙄 So much potential for fun, creative, and interlinked album packaging, digital covers, teaser photos WASTED LIKE????? Your rant about Version Up's typography was hilarious, especially regarding the kerning. The regression in the OEC logo was soooo disappointing. And god that teaser rollout was awful like what was the need for those poorly done MV screenshots *one month* in advance of the album release? Here: "Did You Wait?" video -> Teaser photos -> MV screenshots -> MV teaser video... there I came up with a better one the spot lmao.

@yuratchkaplisetskys3063

8 ай бұрын

And for all of Jaden's supposed obsession with the lore (to the point that he allegedly LEFT BBC because of creative differences over it), he really has dropped the ball on lore *TWICE* now. Only one vague lore caption for Version Up and absolutely nothing for K... oh so suddenly we don't care about lore? We don't want to be artistic and creative and reference other media or folktales in our photos, captions or even our damn MVs (which have always done the heavy lifting anyway)? If Algorithm is a hint at what ARTMS' future MVs are gonna be like I'm going to be so disappointed. It's becoming painfully obvious that a large part of what LOONA's MVs so amazing was because of the passion and intricate detail DigiPedi poured into each of them. I need Jaden to hire better people or expand the team or do SOMETHING to change this creative hellhole Modhaus is stuck in. I think the concepts are good and have potential, but the execution is so severely lacking it makes the whole thing fall flat on its face. And ffs do not be expanding your damn artist roster before investing into your artists' development FIRST!

@shprism

8 ай бұрын

The kerning makes me want to get vi0l3nt like CMON DAWGGGGG EVERYBODY KNOWS TO KERN A FONT 😭 THERES NO WAY YOU SEE THOSE SPACES AND GREENLIGHT IT ANYWAYS????? Yes I was also just informed that the logo was outsourced rather than done in house, making the situation even more dire than I thought. Bragging about your group being the world’s “first” decentralized girl group when everything they produce is boring and flat with no unique flair is very unserious. Someone in the comments tried to say that removing the NFT model would crush them as a company but I once again ask. Why is a company that is pumping out NFTS can’t afford an actual decent graphic designer? The priorities are all over the place. Also I’m going to give them the benefit of the doubt when it comes to the lore but for as much as a stickler that Jaden used to be over it, I would have expected some actual lore drops to be associated with these projects? Much like Billlie does. But like I said, I’m giving them the benefit of the doubt on that since ARTMS is fairly new

minimalism being jaden's bread & butter never frustrated more than when girls capitalism was released. u had the school club concept & satirical take on capitalism right in ur hand, but the album packaging couldn't be anymore more boring (the scans in the 2nd version however 🤞🏾) waiting on nctiddy to make that "re-doing kpop album packaging" video!

@shprism

8 ай бұрын

basically what i said when i watched it. very loona: dump a load into the music video and the rest of the project falls at the waist side. it feels like jaden is going backwards rather than actually improving

i'm also glad you made krystal eyes the exception because i feel like that's the only fun and unique comeback that triples has had so far (imo)

@shprism

8 ай бұрын

i loved it can’t lie even though that one had its faults as well, it’s vastly differently from the rest of their shit to the point i enjoyed it more

@kabakaybug

8 ай бұрын

@@shprism exactly! everything else is just a copy and paste like you said! like with the amount of subunits they're gonna have, you'd think they create something fresh!

what pisses me off so bad about the oec rollout is that there was barely any teaser photos even tho there were multiple beautiful concepts. like.. they kept posting that one pic of the members standing on a table MULTIPLE TIMES, then the color smoke photos they post them all as a collage so its very lq and theres text all over the place. and they do it to triples and heejin too. like every teaser has me screaming get the fckn text off the pic! get the extreme grain filter and ai filter out of here and just post the pics in good quality!! and dont get me started on the two week preorder periods.. they didnt even reveal the heejin album covers when the preorder went up... hello! thats what makes ppl buy and how they decide which version to buy!! i feel like mh has this idea that a strategy of barely giving anything makes ppl more intrigued but it doesnt it just makes ppl frustrated and hurts sales tbh

@12_moons

8 ай бұрын

++ the fact that he first introduced artms project by saying "artms is not the name of the group" then it quietly became the name anyway with no actual clear announcement.. messy. and that press release where he literally introduced oec with "although they are not a vocal group.." like WHAT ARE YOU TALKING ABOUT LITERALLY WHAT ARE YOU EVEN SAYING

@shprism

8 ай бұрын

wasn’t the OEC photos actually intentional because each girl swapped places? Honestly, the idea wasn’t bad but like with all things under Modhaus, the execution was dull. I’m also very off the tacky text all over the photos and I’ve been desperately hoping they quit it. The designs are not good enough nor done well enough to justify any of the modifications they make to the teasers. It lowers their branding really bad, just feels very cheap to look at unfortunately

@shprism

8 ай бұрын

yeah jaden’s constant commentary post releases annoy me as well to be honest, it kind of made my eye twitch when he brought up how nobody thought haseul was really all that unique/special but HE believed in her when plastic candy came out. I just feel like the timing was a bit inappropriate. JYP does the same thing with ITZY :/ but i always just assume it’s a cultural thing

@12_moons

8 ай бұрын

@@shprism yes three times with a different member in the center each time. but at the time since it was the first thing they were revealing everyone was soo excited and hungry for content that it was extremely exhausting to keep getting hyped and then the "same" pic is revealed a second and third time. also, semi side note lol, theres another collage pic teaser for girls capitalism with the yearbook style photos, its absolutely crazy to me that those werent used as individual teasers as well. like pls, no more collages just let us see the pics 😭lol

@shprism

8 ай бұрын

yes I love that photo yet they ruined it with the ugly logo. I think it’s insane the way they just start throwing a bunch of words all over the pictures like omg whatever happened to show don’t tell dawg

this is my hot take & i will delete it if it sounds too harsh, but i kinda wish all of loona was under modhaus bc ive always been interested in how they would've evolved sound, concept, & lore wise had jaden stayed but since it's only 5 & jaden only has so many concepts to give, i kinda wish they weren't under the label at all. however i am rlly happy the girls get to experience working with someone they're very comfortable with & trust. and version up deserves some sort of grammy, mixing aside that album is great!

@chelleange1s

8 ай бұрын

i say "too harsh" bc i don't wanna make it seem like im infantilizing the girls & acting they're incapable of making their own decisions.

@shprism

8 ай бұрын

If all of LOONA was under Modhaus, it would look exactly the way Triple S looks. They would be better off under Loosemble’s company, personal opinion. The only thing Modhaus has over them is the music but other than that, Loosemble had a much better product that stayed true to LOONA’s roots in a very tasteful way that still felt like a fresh new beginning for them

I really do hope modhuas improves on thier management and creativity because its becoming more stagnating and im getting more and more worried the more modhuas keeps doing this to their idols

@shprism

8 ай бұрын

I’m doubtful but fingers crossed. A new creative director and graphic designer could do wonders for them

the only actual good content modhaus has put out is the Girls Capitalism music video

Oh I can't wait to watch this later tonight 😌 Love your thoughts on creative direction so much and I've had so many gripes on Modhaus' work it's been driving me crazy. Really excited to hear your thoughts on this! 💖

@shprism

8 ай бұрын

tankchuu mwuah dhshsh hopefully my rant align with your gripes

the editing is so good!! you are super talented and creative

@shprism

8 ай бұрын

it’s not 😭😭😭😭 this my worst edited video omg

love ur editing ur such a queen

@shprism

8 ай бұрын

this comment sending me cause i edited this one poorly on purpose to match the topic

@shprism

8 ай бұрын

but thank you love you mwuah

thank you so much for saying all this, great video

the kerning rant killed me! you are so right lol / idk how they missed that 😭 I also learned a while back that the Triples logo wasnt even made by modhaus! someone else made it and they purchased it lol. and there's nothing inherently wrong with that I guess, but idk I feel like you should hire a team to create a new and unique and recognizable logo for a group that you want to succeed. I love the Loona logo as well and it's one of the best K-pop logos out there! even if you aren't a fan, a lot of people recognize it and will like it too! and yeah it's hard to talk about the Version Up era because I love oec so much but everything just fell flat creatively. it makes me sad and the whole rollout just sucked too! and I agree that it's hard to get into artms. I will always love the girls, but nothing they do related to artms/modhaus makes me excited anymore. but as long as they are happy. I'm happy! I'll still support them!

@shprism

8 ай бұрын

NOT THEIR ONLY CUSTOM LOGOOOOO NAUUUUUUUR???? SIDE EYE.

@kabakaybug

8 ай бұрын

@@shprism lol ikr / and omg I found it again and all they did was mirror the original logo and added a cube if you compare / it's just funny (and kinda sad) to see lol / but I'm happy that a designer got paid

I agree with everything you're saying except the mixing and this comes from someone thats a graphic designer and a producer. Their mixing is next level especially when it comes to triple s' music (cherry talk specifically). I don't know why some people dislike it, it's super high quality in my opinion😅

@shprism

8 ай бұрын

high quality is a very unserious thing to say respectfully 😭 it’s very funky but you say you’re a producer, so i’ll take your word for it since i’m not experienced in music

@ILikeBreadBro

8 ай бұрын

@@shprism there's no other word to describe it as much as high quality😅, the clarity in the music, the panning, the amount of effects seemingly working together without having to fight for frequencies, like their music is quite high quality, especially if you listen to their music with quality headphones

ive seen a lot of ppl saying that "triples is nct done right" and while even tho sm really fumbled the bag w nct's concept, i'd argue they started off on a better foot. bc at LEAST sm went out of their way to give each unit a sound & an artist identity to differentiate them from eachotha in the beginning of their careers

@shprism

8 ай бұрын

this is such an insane opinion omg. i am in no way an nct shooter but how do people look at nct’s content then tripleS and genuinely believe the latter is doing something right 😭 tripleS actually done right is actually just loona

the twitter girls will hate you for this one 🙁

@shprism

8 ай бұрын

they already hate me lol

we have differing opinions on modhaus and their strategy as a whole, but this video was super well-put together and i found myself agreeing with a lot of your points.

@shprism

8 ай бұрын

i’m curious, what part of their strategy do you like

@aaaaris

8 ай бұрын

@@shprism you pointed out how companies already profit off of the passion and creativity of fans (and i agree), but i honestly think that mdh’s decentralized concept could do a lot of good in terms of keeping new ideas circulating and bringing in curious new fans. for tripleS specifically, i like that their concept allows for the members to try out different sounds and concepts. female idols are often treated as if they have a set expiry date and i like how the members of tripleS will always have room to explore their own artistry in an industry where girl groups who aren’t “fresh” anymore end up getting tossed to the side. hopefully i managed to express what i mean in a comprehensive way lol

@shprism

8 ай бұрын

@@aaaaris you worded it great, i understand your point

K's photo content and graphic design literally haunts me

@shprism

8 ай бұрын

it’s so bad like WOAHHHH…PUT DOWN THE EGYPTIAN GOLD FRAME???

@inpixel

8 ай бұрын

especially when the algorithm font can be found in 5 seconds from scrolling on dafont..😭

@shprism

8 ай бұрын

@@inpixel 😕

I don't necessarily condemn modhaus way of approaching some of these things, but their execution is definitely bad. The fans voting would've been fine if they kept it to more harmless decisions. For example, the recent ARTMS voting about which English version of the songs selection fans want to see. They're songs we're all familiar with already so it doesn't really mean anything if one of them gets an English version. Letting fans in general decide where to film your MVs, which sub-unit gets to perform, etc is dogsht for the reasons you've provided, but the part that bothers me the most is that it's just blatant money milking from the fans and letting the wealthy/obsessed fans controlling the group. I'd rather take a popularity contest any time of the day vs a contest to see who can blows the most money on a voting poll. I'm not gonna lie, ARTMS is not my favorite subunit post-BBC, but I tried supporting them. Hell I even dipped into those stupid NFTs for ARTMS for a short bit despite knowing fair well how dogsht NFTs are and even then I couldn't bothered keeping up given how they are so blatant at selling NFTs rather than trying to focus on the group itself. Now I just find it hard to follow anything ARTMS does because everything is overshadowed by the NFTs.

@shprism

8 ай бұрын

your comment is basically how i feel, you put it really well

deffo think modhaus is being funded by nfts & wtv other crypto shit. it's the only explanation i have for why fans are much more involved than they need to be & why they're able to put out a fuckton of content. it's honestly concerning considering bbc & jj's history of irresponsible spending habits. im worried we'll see the same effect & instead of 12 girls fighting for their livelihoods, it'll be 29 girls.

@shprism

8 ай бұрын

I highly doubt they are being funded solely like Crypto as it has crashed pretty badly this year, as well as NFT’s. If they are receiving large funding from it, they would be bleeding monies and most likely wouldn’t be able to keep up operations. I do recall a Triple S stan saying that Modhaus funding worked in the same way BBC’s did with some connections to gun manufacturing? But I’m not sure, so don’t treat that as fact. But it is more likely they’re being funded by something more liquid, not to mention fans are also funneling real money into the company - not just crypto. I’ve been sort of concerned as well regarding the same thing on 29 girls being paid a livable wage based on this system but Triple S allegedly already got their first paycheck a year ago, so for now, things seem fine? Also, I will defend JJ on one thing - I don’t think he should be blamed for the spending habits of BBC. I think his main issue regarding that in my opinion was that he was too focused on gatekeeping LOONA rather than properly monetizing the content that they would dump millions into.

@wavverse

8 ай бұрын

modhaus has many big investors behind them, one of them is a carbon neutral nft company or something like that. those kind of nfts are not like momenticas or other nfts in kpop, they make barely any harm to the environment (in fact a tweet makes more harm than them) and they're worth absolutely nothing outside the cosmo app so they're basically an in app purchase. other modhaus/tripleS investors are Kakao, CJ & ENM, GS25, a housing company and more. that's how they get the budget for everything they do.

@wavverse

8 ай бұрын

​@@shprismthey actually made around 2 million won with objekts alone. like any other group the girls most likely do have trainee debt but the amount depends on for how long did they train. seoyeon, the first member to join, revealed that her first paycheck that she ever received was objekt money and it was before even debuting i think. ofc each girl has a different training period therefore a different debt. The objekt system seems promising and is nothing like bbc since that was a polaris subsidiary and polaris also never paid their artists. i think those kind of loona comparisons are weird since they're not even under the same company or have the same CEO & staff

(I don’t know anything about triple s nor do I care about them or know their music I agree still)

My main gripe with this company’s artistic style is how… un-stylistic it is? Listen, I do love tripleS as a group and OBVIOUSLY The moon girlies as well… But MODHAUS way of comebacks makes me scratch my head it’s like- something abt it look so flat, and indistinguishable from each other. And most importantly, it looks so corporate. Even the MV are this way.. it can’t possibly be from a lack of money. When generation dropped i first noticed this but I ignored it, but 4 titles in, it’s STILL LIKE THIS? and bro I didn’t even realize lovelution and evolution were two different groups.💀 Like you have 16 beautiful girls, and 5 loona girls (WHICH YOU’VE WORK WITH BEFORE?!!??)and you have access to interesting music, concepts, good mixing, u have infinite amounts of members and opportunities.. it truly feels like a waste. Also the “lalala” songs with the instrumental carrying the song is getting very old. Idk they just don’t feel like K-pop to be.. sorry for the rant 💀

@bbi2.052

8 ай бұрын

Also is that a picture of Natty?

@shprism

8 ай бұрын

yes it’s from a fanmeet

@shprism

8 ай бұрын

I forgot which strawbestie said it but ever since one of y’all pointed out that all triple s do in their mvs is sit around and play on their phones i’ve been in tears sincebshsj

@bbi2.052

8 ай бұрын

@@shprism shhhheeeetttt it feels as boring as that 😭

@shprism

8 ай бұрын

their concept photos are triple s’s worst and a new low for them in general tbh so regardless of the lack of phones-still a dud to me 💯

i know u don't talk much abt the music, but i hate how modhaus' musical identity is just dreampop with little to no diversity. vivid wasn't my favorite loona solo, but i was rlly excited to see if heejin would give us vivid 2.0 & instead we get dreampop song number 20. that and 'rhodanthe' by evolution unit is literally just 'fiesta' by izone. and im not lying, like literally listen to both songs.

@shprism

8 ай бұрын

there were many different people who worked on loona alongside jaden and I think that allowed for that diversity but jaden has always preferred the dreampop genre compared to others, i think. you hit the nail on the head though, i read some critical reviews of triples that practically said the same thing. dreampop sound that’s pretty but no actual experimentation and the music stays flat most of the time. was an interesting sentiment to see repeated again and now see it coming from you as well 😭

@cinnamorolI.

8 ай бұрын

and i still eat it up

@wavverse

8 ай бұрын

rhodanthe is made by the exact same people that made fiesta and other izone songs that's why they're so alike, they also made many limelight songs that also have that sound, it's their style 🤷🏻‍♀️

@shprism

8 ай бұрын

@@wavverse omg PLEASE stop spamming dawg, this your 6th comment like

@wavverse

8 ай бұрын

@@shprism sorry ik it's a lot but people spread misinfo about tS all the time so i have to clear things up sometimes 😭

absolutely agree, especially with regards to the ill-placed trust in fans to have a say in what modhaus puts out. I'm sorry, but some people fundamentally do not know what they like. there are countless examples of cases where people chase one thing only to end up desiring another-im sure kpop is no different. while I do find triples attempting to be loona 2.0 very tacky, its just so disappointing seeing modhaus' treatment of artms.. how do you take such an expansive group like loona, as someone who used to be their creative director, and make them unbelievably generic? i've enjoyed some of the music from oec and heejin + haseul, but it's so disheartening to see them existing as shells of their former selves :( on that same front, artms as a collective unit seems really lost/directionless.. I'm assuming the goal is to eventually have the 5 of them release together but im failing to see how they'll manage to do so, especially considering previous lore and group work (supposing that they won't be abandoning it). wishing all the best for the girls tho, hoping by some miracle of god theat modhaus wakes up and manages to pull something interesting off.

@shprism

8 ай бұрын

there’s something about both groups that exhaust me mentally to even think about honestly. artms doesn’t feel whole at all, rather than actually trying to establish them - we just got a subunit and two soloists and there isn’t an ounce of cohesion between them. we have the opposite issue with triple s, who have too much cohesion to the point you can’t tell the difference between any of these subunits. everything just feels so messy to watch, i can’t get invested

@shprism

8 ай бұрын

they appear in each other’s music videos because of the lore but beyond that, there isn’t much…substance there

Hello 🤓

first 😁

If I say ajanugu would you get mad?

@shprism

8 ай бұрын

If I said I made ajanugu’s logo, would you get mad?

not about their visual concept but the way they have so much content for a rookie group even w a lot of members is kind of worrying and, tbh for me an extreme turn off, because they dont feel interesting, like why do u want me to watch vlogs of 24 individuals. i hope the girls are getting good breaks tho 🧘🏾‍♀️, i just feel like triples is a really hard group to get into as a dedicated fan

This really points out a lot of the problems I didn't know I had with triples. I LOVE love their music but literally everything else about the group always gave me the ick . They need stronger concepts and less of the weird nft based fan involvement. The only good thing modhaus has going for them right now is that they're not blockberry creative.

@yyxy127

6 ай бұрын

The objekts (nfts) give money to both tripleS and artms when someone buys them 😭

@shprism

6 ай бұрын

there are other methods they could do to earn money that isn’t setting up an nft model, i wish y’all would stop trying to make it seem like they HAVE to do this

The thing the people need to understand its that its hella expensive to keep afloat on the kpop market. Unfortunately or fortunately the so called photocards and the multiples version of the same album(ver.A, B, C etc) it is what moves this market and probably it is where the companies gets their highest margin…..its this asian music consumer habit that puts japan+korea as the largest music market following the america one(even JP and KR having a much smaller territory and their demographic being majority old adults that probably dont consume music anymore) Yet its easy to see lots of kpop groups hitting million seller album,something like nmixx as an exemple (and dont get me wrong but i love some Loona but their full discography in all of their years of work or should i say overwork might not even achiev half of that). Whereas western market relies mostly on stream services and operates in a completely different way. The point ima trying to get is when you say that “you dont need to buy your k-favs album or other kind of fan services” I totally agree with you BUT at least don’t expect them to achiev the success that you project in them either… Either way success is relative and longevity is not. At the end of the day people are entitled to do wherever their want with their time, energy or money… so just let them Ps. one major point that I totally agree with the vid is that modhaus might have been spending i little to much on the wrong area and that might bite them in the as later on. Others points dont troubles me that much.

@shprism

8 ай бұрын

I…don’t know what you’re talking bout cause I never said what you just quoted. I said it’s not your responsibility to pay idols, referring to the money from the NFTS going directly to the members themselves and thus being used as a marketing strategy by the company for a while now. How that became “Don’t buy your k-fave album” is beyond me lol

@brnhe

8 ай бұрын

@@shprism sorry, to clear things out, i was not referencing you in that statement….but paraphrasing the general view/viewer on and the disparity between western/eastern markets So the “you” means akin to you all that consume kpop as foreigners. The “kpop favs album” its said because thats where people get their card collection from, generally. But expanding on the subject… the nft thing its just another type o merch that works same way as the photocards from the album but are bought separately from it…. And if im not mistaken all sold product impacts directly/indirectly on the members earnings but as the nft have a higher range of distribution(than the physical album) and eliminates a lot of intermediaries(production costs, shipment etc) the members might earn a better percentage than the other products. So thats not much to rant about that because its just a decentralized way of what all others companies are already doing for years. (Although im not an insider so take it with a grain of salt) My bad for the confusion and another long post

@shprism

8 ай бұрын

@brnhe you’re good, no problem

this opinion is valid but when these are your opinions yk you’re too obsessed, this is literally nitpicking at it’s core

@shprism

7 ай бұрын

this comment got a whiff of ableism that’s making me side eye. nothing about this was a nitpick, i’m a graphic designer - this channel focuses on creative direction. if i a graphic designer is not allowed to point out poor masking, poor concept planning, lack of kerning-then WHAT is not nitpicking. literally a you problem lmao