Strawbesties!! We now can cross out 4 out of 5 festival albums discussed on the shprism network- and we’re almost at TEN for RV breakdowns overall. This video is nearly an hour long and could you believe there were details in the script that I STILL left out because I sensed it was getting long. For example, I had a section where I discussed the 90’s nostalgia aspect of Birthday and how it reckons back to the time of child birthday parties and how aspects of the choreo reflect movement you’d expect from an animatronic. With the rise of kiddie horror, especially analog based in the format that Five Nights of Freddy is-I spoke about my curiosity on how if the franchise had any impact on the decision to pursue certain aspects of the comeback to begin with. It just felt like too much of a inconsequential tangent to include, plus I’m not a horror expert (I’m a baby, not a fan of horror at all so it honestly isn’t a rabbit hole I’m even willing to go down further. I get spooked easily). I also believed this to be true given the sound the album carries which was another thing that was cut out the script, but I might save the discussion of that for a future video as I have already drawn distinct parallels between Birthday and another body of work. Either way, I hope you enjoy this breakdown-I get a little silly towards the music video and don’t really go into details about the set design and composition regarding certain scenes. In fact there was a lot i cut out the script in regards to the mv but alas! Apart of me wanted to but I just felt like that was not the point of the music video idk lmao I felt like it was very intentionally silly so i treated it as such.

@kabakaybug

8 ай бұрын

As a longtime fnaf fan, I can definitely see the connection between certain parts of the choreography that represent animatronic-like movements or poses. especially the beginning and end of the choreo. I love that you pointed this out! even the set design of the birthday party in the MV reminds me of the main party tables in the Chuck E. Cheese restaurants. and there's a stage set that the girls are on in the MV after they infiltrated the party that reminds me of the stages that the animatronics are on. I could see if the team behind Birthday was inspired by fnaf and Chuck E. Cheese. The MV is fun, and silly but still has a weird and maybe even unsettling nature about it to some degree. just like the fnaf games and Chuck E. Cheese. like people were unsettled by those Chuck E. Cheese mascots/animatronics but it also brought kids joy! Plus I feel like Chuck E. Cheese peaked in the ''90s/2000s tbh which correlates to that 90s nostalgia you mentioned!

@shprism

8 ай бұрын

@@kabakaybug ooooh glad to see a fnaf fan agree with my analysis i was iffy but seeing your share my sentiments feel great!

@kabakaybug

8 ай бұрын

@@shprism yes! It was a great connection! If you ever think about making that bonus video about stuff you didn’t mention, i think people would get a kick out of that part of the vid!

THANK YOUUUU From the start I was a birthday lover and defender and I truly don’t understand why this comeback wasn’t received well and I’d argue styling why and concept wise it was one of their best and most realized. I hope Birthday becomes like umpah umpah and zimzalabim which through time was much more appreciated by Reveluvs. Also Beautifully made video!!!

@shprism

8 ай бұрын

I’ve been a staunch birthday defender from day one with the other titles that you listed as well, I hope the same but it’s not likely unfortunately

I really loved Birthday, is it their best title track ? No. Does that make it terrible? Definitely not!! They have such an amazing discography. And the creative direction, styling and packaging of the album is (some of) their best in my opinion. I loved all promotion photos, as I’m also a fan of the more maximalist design. The concept is such a work of art and incredibly underrated. The songs of the albums are really amazing too. My only problem is, based of some promotion photos I had expected more of a velvet concept, when the music video was almost only red. I still love it tho. Just would’ve loved some scenes where they’re in the kitchen or outside at night.

@shprism

8 ай бұрын

so basically like i explained, the concept photos were the basis to the music video which is why the music video does not reflect the concept photos. odd recipe is the recipe the girls must make to eat a special cake that will grant them their reve power, then from there they travel in the jeep. by time we see the girls at the entrance-the first two concepts were already done. the storytelling was set up via the concept photos so the music video could give us the finale. the promotional photos gave you that feeling because all the reve festival albums are red + velvet concepts-it’s a combination of both. i think a way sm should’ve solved this-as many reveluvs including myself complained, is that the b-sides should’ve gotten track videos that reflected the concepts that were given for the album itself. especially reve power, i’ve never seen such a waste of a budget before

@thatminari

8 ай бұрын

@@shprism​yes! I think track videos would’ve been an amazing way to make the album feel more rounded and fitting to the initial concept photos! It would’ve also been cool as bye bye and on a ride were quite popular.

I feel like the Birthday logo is one of the few graffiti typographies in K-pop that was interesting, original, and enhanced the concept. I was so impressed with how you mimicked it in your Red Velvet birthday cake box video!

@shprism

8 ай бұрын

saetbyol may just do a graffiti logo over and over and over and over again but SHE ATE THAT ONE BIT

the illustration were my favorite parts of the era like i was vibing with each one of them

@shprism

8 ай бұрын

made in hell is sick fr ☝🏽

ik these videos probably take the longest to do for u but i just love how u go sm into detail with all these creative breakdown videos that's something i rlly appreciate!

@shprism

8 ай бұрын

and do fr, thank you for saying this esp after the hoops and turns i had to go through to even get this video to render. comments like these make it worth it, love you mwuah

i absolutetly love the concept of birthday and the song is one of my favorite rv tittle tracks, but thr mv does leave something to be desired. i wish it would follow the odd recipe teaser a bit more, the pixelated, grotesque foods with maximalistic style were one of my favorites they've done. the modernized y2k was also nicely implemented (like you said). the ReVe power photos also had an awesome vibe, more cybercore imo, with the car, the saturated pink and the clothes.

@shprism

8 ай бұрын

which is mostly what all in the fandom was expecting given the recent discourse that stirred up from a new comeback announcement. it sucks that we are now in a give or take situation when it comes to sm and music videos in comparison to the rest of the art direction. too many examples of music videos that are far too removed from the source material despite the fact that it would’ve been easier to incorporate these elements being that…that’s literally the creative teams job lmao

my thing is if they rlly couldn’t come up with anything for some of those photobook pages just don’t include them 😭 unless there’s a necessary page count im not aware of there’s no need to have blank pages in the middle of a book just move the next page over?

@shprism

8 ай бұрын

im honestly asking the same question as you, it really doesn’t make sense and so many of the pages would’ve been fixed by them just staying consistent with the mixed media style like

also the styling for birthday (mv and stages) literally inspired the industry (omg nwjns!!).... they dont get enough credit...

@shprism

8 ай бұрын

eh this is a reach, both music videos were actually filmed way earlier than their releases. nwjns’s omg was done by time birthday came out

got my chips and a new shprism video what a perfect friday night 😭

@shprism

8 ай бұрын

youre sooooo real im bout to grab some wheat thins fr

Wow, I never noticed how self-referential the Odd Recipe concept was! And I agree with you on the lack of saturation--it makes everything look so cold, which doesn't fit Birthday's concept or add any extra level of creepiness

@shprism

8 ай бұрын

Most don’t but I noticed it from day one once I saw Joy’s concept photos, all the references started to pop up in my head and I began jotting it down. They really did a lot for the set design of odd recipe, I get sad because I think if the photos weren’t so desaturated, many more reveluvs and casual fans would’ve enjoyed it. easily with more color these photos look absolutely gorgeous

the quality of your channel is genuinely unmatched you are my jesus 💓💓

@shprism

8 ай бұрын

HELP??? thank you 😭

i love Birthday and i love this video! This is probably my favorite video you've done visually! Everything was so well crafted and edited! You did wonderful and stated your points well too! As I was watching the video I even brought out my Birthday album to follow along! It felt interactive and fun for me! I agree with the random white/pink spacing issue. Like they could've had a textured background like one of the pages in the book to add the scrapbook feel even more. I think they only did it for Yeri. And it is a shame that the concepts for this era wasn't balanced. I noticed that too when I first opened my Birthday album. At that point, they could've just had two photobooks with individual concepts matching their respective covers/cds. I also think they should've had one birthday cake like album. they could've designed a cake that had each slice representing each member's color. or maybe just a rainbow cake. Like it's white but it incorporates all the member's colors somehow. idk, individual member albums are cute in theory but it's just not needed. most people get albums that have all the members imo. i know i do (unless I'm forced / I'm looking at you modhaus). and don't get me started on the SMini albums / like again, cute in theory, but they aren't needed. just sell album themed keychains for like $5 rather than $15. cause really is just a glorified keychain... but overall, i loved the video! your videos are always a treat to watch and i love that each video has it's own visual theme relating to the topic. i remember you saying that's what you wanted to do on your channel on a community post i think and I'm happy your sticking with it! it makes the me and I'm sure many others feel immersed while watching!

@shprism

8 ай бұрын

thank you bb that means a lot cause whew..this video was 5GB in total, def was not easy to put together. i’m glad it felt interactive cause that’s exactly what i was going for!! i’m also glad i was clear enough for you to follow along with your album cause i was nervous someone would think i was being nit picky or lying and it’s like nah 😭 it’s genuinely that egregious. i agree with your solution for the cake as well, especially because once again, it was purposely low stocked. for all of that, just make one version. also i’ve recently changed my mind regarding smini’s after i found out that they actually are not meant to be a separate album apparently that’s how sm now sells the official instrumentals, smini’s are basically rebranded kinho albums so i think that is a worthy purpose and i’ll stop dunking on it. i do plan on doing an update video announcing that cause i feel bad for starting the smini shit train LMFAOOOO

@shprism

8 ай бұрын

and yeah they practically gave up once you get to the reve power side it’s INSANE 😭 like WOAH, we couldn’t edit this?

@kabakaybug

8 ай бұрын

@@shprism of course! You did awesome as always!!! And you weren’t being nit-picky at all imo. I agree certain placement of the photos are jarring and look off. And Ik how you feel cause sometimes i feel that way i when i critique media, but it’s all subjective at the end of the day. Art/media is meant to be critiqued once it’s out there! It helps people appreciate it and also show ways how things can be improved! So you’re good! Thank you! Im glad you agree with my cake idea! Cause there’s nothing inherently wrong with having limited edition albums/concepts, you just have to do it right. One cake version (maybe with a special third concept) and 2 proper photo-book versions with the existing concepts would’ve sufficed. Multiple versions just feel like a waste and like the idea of a “limited edition” album loses its value in a weird way. Like i wish things were different 😭 it’s annoying to see oh really? That’s actually pretty cool! I didn’t know that about the SMinis / and that makes sense / you’re good lol but i understand what you mean since they serve a proper purpose like you said!

@kabakaybug

8 ай бұрын

@@shprism right! I love both concepts but they both equally deserve the same amount of love! Idk what happened while they were designing the photobook lol 😭

@shprism

8 ай бұрын

@@kabakaybug Yeah, I think the reason they did separate versions is to maybe stay true to the festival roots because Day 1/2 have member versions but the difference is those were the only versions of the album. With Birthday, it’s this weirdo limbo of okay we have member versions but we have SEPARATE photobooks like comparing what they did for D1/2 compared to this, makes Birthday definitely feel more cash grabby

🚨 SHPRISM ALERT, SHPRISM ALERT 🚨 It is time to drop everything and watch the new creative breakdown video by the famous, multi-talented K-tuber Shprism. My unfinished college applications that are due tonight in 11 hours can wait!

@shprism

8 ай бұрын

OH NAUUUUR YOU BETTER FINISH IT??:!/$/

Very off topic comment I just noticed that in your description box, you shouted out some of your fav graphic designers, that's honestly such a cool thing to do as a creative myself! I love that so much 💙💙

@shprism

8 ай бұрын

yes 🩷🎂 it’s a bit outdated tho i’m gonna try to update it soon

been a birthday defender since day 1 too!! amazing taste and the album doesn't disappoint

@shprism

8 ай бұрын

on the right side of history 🩷☝🏽🎂✨

Holy moly, you put so much time and effort in this video. I hope you rightfully get the praise and hype you deserve for this. I hope people look over any personal preference differences, because honestly there's so much work put into this video, you can't be mad!

@shprism

8 ай бұрын

thank you 🩷🌟✨🩷

with red velvet's comeback i decided to rewatch and finish your rv videos and i finally watched birthday! thank u sm for reminding me why i love this group so so so much 🥹💝 i also want to add that (idk if u mention this in the video, there's a lot to take in and i have the memory of a 🐠) in the end, when the girl's finally get to the birthday party, all the guests look embarassed and/or defeated, and, for me, it feels like, even if you're embarassed to celebrate your birthday like a child, red velvet is there to encourage you, almost forcing you, to do it! lol i think that's my favorite silly detail 💘

@shprism

Ай бұрын

nice detail!! i didn’t notice

28:13 😭 SOMEHOW I KNEW YOU WERE GOING TO SAY THIS

@shprism

8 ай бұрын

😭😭😭

could u do a video on chill kill? i rlly loved their concepts till release day

@shprism

8 ай бұрын

i have two videos in mind for chill kill but a breakdown would require me getting my hands on one of the albums, possibly will be doing so this month 🩷

@gyal7892

8 ай бұрын

​@@shprismbest news of the month

It’s crazy how a let down by Red Velvet’s standards would be most other group’s best work (ARTMS shade)

@shprism

8 ай бұрын

😭

@no-thanks

8 ай бұрын

OEC would not sing Birthday XS. Heejin might though…

Just got around to watching this video and the editing in this one is amazing woahhhh

@shprism

8 ай бұрын

thank you mwuah 😭 that means a lot 🩷

26:36 Blank pages in photo books make me want to scream. I would have put drawings of the Russian Roulette cat to fill those spaces!

@shprism

8 ай бұрын

that was my plan i’m going to be decorating it i just didnt for a while for the purpose of this video

@2oaster

8 ай бұрын

⁠​⁠​⁠​⁠@@shprismOoh! Can you share them on your community page when they’re done?

@shprism

8 ай бұрын

@@2oaster will do!

@shprism

8 ай бұрын

@@2oaster shall do!

omg I just came across this video on my feed and I watched the whoooole thing - which is crazy since I get bored easily .. 🤭 it’s so fun watching you talk about things you love and what you’re really good at! the only thing in kpop that’s taking my interest is red velvet , and seeing you talk about my fav album is amazing !! def subscribing and watching more of ur videos 🫶

@shprism

8 ай бұрын

omg welcome new strawbestie we have fun over here fr, i’m glad you enjoyed this hehe

your creative direction breakdowns are always so fun to watch cus you actually know what you’re talking about, and it’s easy to tell there’s so much passion and time that goes into your work

@shprism

8 ай бұрын

tankchuu jasmine ilysfm like

44:33 I HAVE SO MUCH BEEF WITH THAT FUCKING AIRPOD

@shprism

8 ай бұрын

HELPPPP

hiii, loooove your channel!!! (no but actually i'm learning so much from these videos) mind telling me what software you use to edit your videos?

@shprism

8 ай бұрын

check the description of the video 🤝🏽🩷

Seulgi is my favorite superhero

God!!! you make me love birthday even more!! I think it's my favorite era

@shprism

8 ай бұрын

🩷 that’s the goal 🎂☝🏽

@kailoos9238

8 ай бұрын

@@shprism I love your edits!! good job!, nnew fan!!!

@shprism

8 ай бұрын

omg a new strawbestie 🩷🫡 welcome to the bunny borough, hope you enjoy the rest of stuff

I kind of wonder on what you think about the mv lacking the mixed media part and probably being rushed? personally it felt like it lacked vfx for storytelling, I didn't notice how the squid game thingy was being played till someone pointed it out, you have fully edited parts then some of them feel very empty. I also remember a reactor pointing out that the slowmo part lacked effects such as coffee slipping out of the cup or like natural ambient. There's also parts that felt like they were dragged on for too long( for a song that is so fastly paced? idk I haven't watched it in saur longggg

@ringa_ringa_ling

8 ай бұрын

and I also remember hating the lack of transition to 2d animation during Seulgi's fight sequence on the bridge like 😭

@shprism

8 ай бұрын

Eh, I never expected the mixed media style to be transferred to the music video because it was only ever heavy in the mood sampler and thus the photobook. I think whoever that reacted was, they were correct as the timing between when Birthday was allegedly filmed and when it was released doesn’t seem like a good amount of time to perfect the vfx in the video. I also agree about certain scenes being dragged out as well but I find timing to be a new issue that’s cropping up in recent SM videos as of late as well. As far as the bridge goes, I also agree! I think Aespa’s Savage does the 2D transition in a much more tasteful way whereas with Birthday it’s rushed. It also sucks because the 2D animation bit of the music video is honestly the best part of it. Colors flourished, the textures, the fluidity-it sort of had the charm that was lacking a bit in the final product

@ringa_ringa_ling

8 ай бұрын

@@shprism the 2d animation was my fave too! Idk how possible would it be to execute through sets and lighting but I wish the color palette from that animation felt similar to the whole thing, the music video went very pastel and soft and I wish it wasn't esp for a song as strong as Birthdayyy

The B in Bunini stands for Birthday’s #1 defender

@shprism

8 ай бұрын

💯💯💯‼️

I have a feeling they didn't take enough pics for Reve Power bc that pic of Wendy on the pink background.. I knew they were digging on the hard drives if they had extra photos 😭

@ringa_ringa_ling

8 ай бұрын

just a random pic the photographer took during the break and the creatives were like "yeah that'll do!"

@shprism

8 ай бұрын

There were more photos, there are photos from Reve Power that aren’t in the photobook that are in the Digipack version AND the SMini version. It was a team error 100%

I LITERALLY started listening to birthday 2 days ago and I am OBSESSED. I will admit ashamedly how wrong I was about it 😭😭 I regret sleeping on it for so long. Better late than never I guess 😭

i loveee birthday

@shprism

8 ай бұрын

and we love you for that

Underrated channel

@shprism

4 ай бұрын

thank you 🩷⭐️🌸🍓

birthday and the rest of the ep has definitely grown on me with time. bye bye? a hit! i’ll bop to birthday for a bit but i will have to turn it off after the first chorus but it’s cute!!

@yvesuslovesyou

8 ай бұрын

that bass on on a ride? eats downnn!

@shprism

8 ай бұрын

@@yvesuslovesyou i feel like i’ve never understood the distain or boredom people expressed with this album, cause i’ve loved it since day 1 and i feel like if all these songs were on different projects everyone would’ve raved about them. birthday is cohesive, creative, stays true to the playful yet unsettling feel throughout and honestly is a cut above the queendom album-an album everyone immediately ran to say they love better the title 😭 i feel like people just don’t like birthday cause they don’t like the title track honestly

@yvesuslovesyou

8 ай бұрын

⁠@@shprismthat’s definitely how it was for me i’m not even gonna lie😭 i feel like i was so hype for this cb then i got disappointed from birthday that it made it hard to enjoy the other songs at first (i even listened to the ep twice in one day i wanted to like it so bad) but i finally got it after like 6 months trust🤞🏾

34:16 I'm not sure if it would fit or work well, but what if the photo book was the platter that the cake gets served on? I hope my idea makes sense

@shprism

8 ай бұрын

it wouldn’t be practical unfortunately but your idea eats bad LIKE THATS SO CUTE…

i got the joy cake album and what irritated me the most is how the icing on top of the cake is blue bc that's wendy's color 😭

@shprism

6 ай бұрын

they’re just doing color theoryfndj

@manicuregroove

6 ай бұрын

@@shprism right but in the context of rv that messed w my mind&/)/$/ even tho i love that color combination

4:40 I couldn't look at Red Velvet's Spotify page for a year because of this photo shoot. Like, it was a jumpscare every single time...

@shprism

8 ай бұрын

HELPPPP

LETS GOO

@shprism

8 ай бұрын

indeed 😁

@gyal7892

8 ай бұрын

​@shprism omg it was so fun you did so well!

@shprism

8 ай бұрын

@@gyal7892tankchuu ilysm that means a lot

I loved Birthday as a TT, and the album is a masterpiece! I really don’t understand the hate it gets 🥲

46:53 The cat was there…?

@shprism

8 ай бұрын

Legend says it was an illusion fr

BIRTHDAY ATE

the incompetence with the photobook doesn’t even shock me that much, SM is so lazy omg

Might the yeti be connected to the monster featured in Seulgi’s 28 Reasons photos?

@shprism

8 ай бұрын

Nah, Birthday’s is a Yetti - 28 Reasons is a bunny

yessssss its shprism timeeee ayyyy

@bekistayc

8 ай бұрын

these type of videos are the best i loooved aespa's my world art direction breakdown

@shprism

8 ай бұрын

@@bekistayc *bows* i serve for yall entertaintment only truly

@bekistayc

8 ай бұрын

⁠@@shprismand u always serve the best entertainment each time 🙏

@shprism

8 ай бұрын

LOVE YOU

@bekistayc

8 ай бұрын

@@shprism AND WE LOVE U

46:10 Two more references than the Finale deserves

@shprism

8 ай бұрын

Likeeee

Seulgi was literally ANIMATED IN THE MV AND PEOPLE SLEPT ON IT ARGHHH, TH EMV WAS SO FUNNN AND CUTE AND EVERYTHING WAS SO CUTEEEE

@shprism

4 ай бұрын

exactly bestie

this is why i loved birthday so much and why did you let her FLOP?

@shprism

6 ай бұрын

🩷 as long as we continue to show it love, it could never truly flop

FAWK THE SM SHITEMATIC UNIVERSE

@shprism

8 ай бұрын

💯💯💯💯💯💯💯💯💯💯‼️‼️

REAL BIRTHDAY DEFENDER FOR LIFE

@shprism

8 ай бұрын

the birthday stans finding me, hello and welcome to our safe space. we are also avid umpah umpah power up and rbb defenders here 💯☝🏽

omgg what song did u use for the intro that is so cute 😭

@shprism

8 ай бұрын

uhhh if you’re speaking about my login intro it’s painkiller by kane (the link is in the desc to their soundcloud profile) if you’re speaking about the birthday intro, it’s a karoke version of the iconic it’s my party by lesley gore (:

@moarika7378

8 ай бұрын

@@shprismthank youuu, i meant the one for the log in right when the video starts! i couldn’t find the soundcloud link in the description though but idk if i’m just not looking hard enough 😭

@shprism

8 ай бұрын

m.soundcloud.com/kanemadgf

@shprism

8 ай бұрын

it’s not painkiller i was thinking of another intro lmao it’s the overdoSES

11:10 END THIS LIBERAL NONSENSE! WE, THE PEOPLE OF THE UNITED STATES OF AMERIKWANGYA, HAVE NO PRONOUNS IN OUR CONSTITUTION!

@shprism

8 ай бұрын

HELPPP

I just didn't like the bridge much, I thought it was lazy.

This was one of their most boring albums in terms of music, but the concept's execution visually was TO DIE FOR!!! Like, I almost bought one of those cake albums.

@shprism

8 ай бұрын

HARD DISAGREE. i listen to birthday everyday y’all are just MEANIES

@2oaster

8 ай бұрын

@@shprismJust for you, I’ll give the album (minus horrible ass Zoom) another chance once I finish this video 🫶🏻

@shprism

8 ай бұрын

@toaster9025 mind you zoom a HIT LIKE

@2oaster

8 ай бұрын

@@shprism Well, it’s definitely the best K-pop song named “Zoom” that came out in 2022!

@shprism

8 ай бұрын

@@2oaster YOURE SOOOOO

i finally finished watching this but i love these creative direction analysis videos sm bc they shift my perception in some way and cause me to appreciate the release in question more 😭🫶🏼 ty for ur services, we freaking love u shprism

@shprism

6 ай бұрын

that’s the goal 🩷🩷🩷 thank u, ily more mwuah