McKinsey Minute: New consumer decision journey

McKinsey partner David Edelman explains how companies can now shape the consumer decision journey.

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  • @kazoz4016
    @kazoz40167 жыл бұрын

    Hello, i want to introduce a new brand. I've researched for some models and came to conclusion to use the Customer Brand Journey Model. But after another research, i came the Customer decision model. What are the difference of these two models and which model is relevant to introduce a new brand?