McKinsey on Marketing & Sales
McKinsey on Marketing & Sales
We discover the practical insights that power growth through digital advantage. Our people help clients win the consumer decision journey, organize for digital leadership, and master multichannel for sales excellence.
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Being part of the leadership team, adaptability and being a business leader are all part of being a world class CMO
This was a great break down and articulation of the role of the CMO.
This is helping me get prepped for an account executive role selling Marketing Software. Thank you for the footage.
"Agent for change, Challenge the Board, Voice of the Customer, Role that should never be Happy, Always be Innovating, Invoicing, Boxing is Branding, Guardian for the Brand, the ROI, the P&L are on the Marketing Agenda, Adding Value, Help Drive Change, more now about P&L, same Objectives, focused on the #'s". - #CMOMarketing.
Aghori.
Very Apt!
Ever wondered how a business could leverage WhatsApp to grow? Find out here- www.engati.com/blog/business-whatsapp-chatbot
Ever wondered how a business could leverage WhatsApp to grow? Find out here- www.engati.com/blog/business-whatsapp-chatbot
Such an interesting topic! I was well put. I am sure you'll find Cyril Coste helping create tech that customers actually want to use, quite interesting. It is something businesses need to focus their attention on! --> kzread.info/dash/bejne/a3Wb2LSMd9bWZZM.html
What a pompoous douchebag
Clarity
Very informative. Thanks for sharing
Thanks for the inside info
Fascinating information....... thanks for sharing!
Goob job! :) Keep it up! Would you like to be KZread friends? :]
This is way off. Meeting overkill.
Noooo !!! The role of the scrum master is NOT that! The scrum master ONLY makes sure everyone adheres to the scrum framework, and he or she will coach, mentor, facilitate and teach about the scrum framework! All the rest... is either the product owner or the team. The PO manages the product backlog and is in contact with the business/customer. The team decides how they will deliver. Nobody else. If not, you destroy the principle of a self-steering team.
The operating model of Scrum in the context of marketing is totally different from IT software teams. The Scrum Master or product owner role is optional and dependent on team size, structure, and dependencies. It's important to highlight an agnostic approach.
@@OlufemiOlajiga if we speak about scrum, these roles are not optional, no matter the context. You can choose to do something scrummish or create your own form of agility, which is fine by the way, but don't call it scrum, because it isn't. I should clarify that I am agnostic when it comes to agility. I rarely ever use a specific framework exclusively. But scrum is what it is, and not something else.
@@JRTube71 Scrum from the original 1986 article or the refined version?
I disagree, predictive analytics is not a BigData exclusive topic. Predictive analytics is about derive concepts from a data source and it's been there since a lot longer than bigdata era - it doesn't matter if organized or non-structured data (I learned some concepts from the 80s in my AI classes, 10 years ago) . The difference between BI and BigData is something else. It might even be possible they're not that different concepts...
That is an awful lot of meetings, lets talk and see where we are rather than doing.
Hello, i want to introduce a new brand. I've researched for some models and came to conclusion to use the Customer Brand Journey Model. But after another research, i came the Customer decision model. What are the difference of these two models and which model is relevant to introduce a new brand?
The most effective agile practices that can be well-integrated into most marketing teams are: Transparent accountabilities, daily check-in meetings to see if we are on/off track and identify obstacles, and running experiments in 2 week sprints. Applying the software-specific principles of agile (war-room, 3x day checkins) might not work for many marketing teams, who are managing external production teams, flex-time employees, agencies and consultants. They do apply to the externally-facing revenue driven teams within marketing, and not to, eg. non-marketing internal comms.
100% agree. It's important to understand the problem you are trying to solve before implementing Agile as a solution. . In my experience, it's better to start with a "Problem Statement" and adopt Agile principles to the context of marketing.
anyone else find John Hayes extremely disconcerting? His mannerisms, speech and body language full on freak me out.
this is very insightful.....
he describes cause and effect, no measurements
This seems like such an intuitive concept that I wonder why it has taken so long to come to the forefront. I myself always wondered why marketing budgets are so rigid and that in many cases the expected ROI could not be conclusively proven beyond anectdotal evidence.
Why you don't use Call to Action icon within the videos linking to report and/or website? Drive traffic up and more important share knowledge
More than a minute's worth: People and Products: Consumer Behavior and Product Design (Routledge, 2015)
Given such availability of consumer data and big data platforms, can a multi-parametric stochastic model be created for these Trade Promotion management practices for the Account planning part instead of humans doing it in future? Further can some principles of game theory be used to model the collaborative yet self optimizing behaviors of manufacturers, distributors, customers and consumers to reach a Nash equilibrium and create a win win strategy for the trade supply chain ?
I would agree with everything you state. Great work!
You are absolutely right. Moreover i want to say that I use youtube to bring traffic to my site since i am a video marketer, and this video is very helpful for me. visit my channel on youtube to find out more information regarding what i do to _increase traffic_ to my site
I can't believe you made a mistake in the title ..
Thanks for sharing this Matt. Our firm created a platform that serves as an intangible bridge between CMO's and CTO's/CIO's. The Ephlux CX Cloud exists to augment experiences meant for internal and external stakeholders. Check out more on this link: www.ephlux.com/cx-cloud
It would be interesting to learn how Caesars uses data to drive its loyalty program. So many companies are using loyalty programs nowadays, but I wonder how a company can really stand out.
I like your intensity and drive! keep up the good work!
Very succinct, realistic and insightful messages.
Pimenpom
Finding the C-Suite spot: CMO & leadership www.mckinseyonmarketingandsales.com/finding-the-c-suite-spot-CMO-and-leadership
For more on Big Data & pricing check out: www.mckinseyonmarketingandsales.com/topics/big-data
For more on this topic, visit our knowledge site: www.mckinseyonmarketingandsales.com/selling-smarter-in-a-world-of-smarter-buyers
More: www.mckinseyonmarketingandsales.com/selling-smarter-in-a-world-of-smarter-buyers
www.mckinseyonmarketingandsales.com/selling-smarter-in-a-world-of-smarter-buyers
www.mckinseyonmarketingandsales.com/selling-smarter-in-a-world-of-smarter-buyers
The C-Suite Spot Series: mckinseyonmarketingandsales.com/topics/cmo
The C-Suite Spot Series: mckinseyonmarketingandsales.com/topics/cmo
The C-Suite Spot Series: mckinseyonmarketingandsales.com/topics/cmo
The C-Suite Spot Series: mckinseyonmarketingandsales.com/topics/cmo
The C-Suite Spot Series: mckinseyonmarketingandsales.com/topics/cmo
The C-Suite Spot Series: mckinseyonmarketingandsales.com/topics/cmo
Our latest experiment: @McKinsey Minute. WATCH A New Take on Segmentation kzread.info/dash/bejne/m4FqytCSkpXVmdo.html via @KZread < what do you think?
Our latest experiment: @McKinsey Minute. WATCH A New Take on Segmentation kzread.info/dash/bejne/m4FqytCSkpXVmdo.html via @KZread < what do you think?