Mastering Archetypes with Practical Examples & Tips

Take the Brand Personality Quiz: bit.ly/3T1h4HG
Explore Examples of Brand Archetypes to Fuel Your Creativity: Is your brand synonymous with luxury like Rolex, or does it embody a quirky and fun vibe similar to Old Spice? Jumpstart your inspiration for your brand's identity!
#onlinebusiness #brandpsychology #brandstrategy
🎙Tech Specs: kit.co/kayeputnam/youtube-liv...
🤓 Online Business Resources: www.kayeputnam.com/resources/
------------------
00:00 Intro
00:21 Caregiver
00:50 Creator
01:16 Entertainer
02:06 Explorer
02:27 Girl/Guy Next Door
02:53 Hero
03:32 Innocent
03:56 Lover
04:32 Magician
05:02 Maverick
05:29 Royal
05:55 Sage
------------------
📚 MY FAVORITE BOOKS:
Personal Development Books: kit.co/kayeputnam/self-develo...
Branding Books: kit.co/kayeputnam/branding-books
💻 BUSINESS TOOLS & SOFTWARE I RECOMMEND:
Set up & sell an online course: bit.ly/KayeTeachable
Host live or evergreen webinars: bit.ly/KayeEZWebinar
Build a lead-generating quiz: bit.ly/interactquizzes
Archetype-specific templates & assets: bit.ly/KayeCM
Captions for videos: bit.ly/KayeRev
Drag & drop launch funnels: bit.ly/KayeCF
I use Divi to build 99% of sites for me & clients: bit.ly/KayeDivi
& prefer to host on WPEngine: bit.ly/KayeWPEng (get 2 months free!)
Many of the links are affiliate links, meaning if you sign up, I’ll get a small payment as a thank you at no additional cost. I appreciate you supporting this channel!
------------------
🧠 ABOUT:
Kaye Putnam is a psychology-driven brand strategist for entrepreneurs who want to stand out in the market, connect with clients/customers on an emotional level, and scale their businesses.
Stick around & subscribe to learn more about... naming your brand, using psychology in business, online marketing strategy, brand design, finding your voice, creating a team culture, scaling using brand standards, ...and a whole lot more!

Пікірлер: 3

  • @phoebehope6549
    @phoebehope65497 ай бұрын

    Do you feel that there's a price limit with certain archetypes? Like could an innocent or girl next door brand charge as much as a royal or lover brand for example? x

  • @KayePutnam

    @KayePutnam

    6 ай бұрын

    Generally, yes you see certain archetypes priced higher. (Royal in particular.) That said, this can be customized with your full offer stack. For example, the G/G Next Door could add a low cost accessible option under their higher-priced offers.

  • @pamellamitchell2380

    @pamellamitchell2380

    Ай бұрын

    Why would you say that about Elon Musk? It said more about you than it did about him. Exactly how many high paying jobs have you created?