this was very informative, great work

Hey Kaye! Thank you Soooo much for the breakdown of Why On Earth the Stanley Cups are so popular. I literally had a conversation with my friend about it the other day. In your conclusion, you gave us some great pondering points to help us create the same effect on our brands. Going to test it out today!

@KayePutnam

6 ай бұрын

It feels like it came out of no where! It was so interesting to see that it’s been building for a few years to the current fever pitch. So, I have to know… do you own one? 😜

@crissyphillips3291

6 ай бұрын

@@KayePutnam Hahaha, although so cute, No. I can't carry that around all day. What put the Stanley Cup over the top was the video of the cup in the charred car. You couldn't beat that advertisement. Takeaways: Solve a problem, make a quality product that you can individualize and then hopefully ride the wave. Or torch it. 😂😂🤣🤣

I learned a lot through your video. Thanks for your sharing!

@KayePutnam

4 ай бұрын

Glad it was helpful!

I've been involved in what I'd call a "public laboratory" for this trend - a pickleball club (speaking of other crazes). There's a table by the ice machine that keeps all the thermos-type-thingies that people leave on the courts. It can have as many as 20 orphaned bottles at a time. I've yet to see one of these Stanley ones in there, but I do see them on the courts all the time and always with women friends. The lost & found table has a variety of the passe bottles, like Hydroflask, etc. You can see the history of the desired bottle from week to week. Hopefully, someone takes the old ones and donates them as the hipper members upgrade to even trendier Stanley thingies. Anyway, the Stanley Cup has taken over. Side mention: having a name, "Stanley Cup" that already has brand recognition is also important. I mistakenly thought this post was about the NHL hockey championship.

@KayePutnam

5 ай бұрын

Oh this is amazing, thank you for sharing! Love the on-the-ground qualitative research. 🧐 Bravo!

@PhilipDunnArt

5 ай бұрын

Haha! Thanks for the reply. It's a strange lab for sure. Bubble-town USA. Now where are my hockey highlights?@@KayePutnam

Very well said. It’s all psychology, not necessarily an innovative product.

@kathleenking47

4 ай бұрын

Handles on tumblers aren't practical IMO

I have a question ❓ Why people don't think that they are spending more money for just coloured instead of otger?

Well- after seeing your Stanley cup and watching this video, I just ordered myself one from their website! Ya’ hooked me!😂

@KayePutnam

6 ай бұрын

😝 I’m happy to report that at least so far, the purchase has been worth it - I’ve been drinking wayyyy more water! I’d held out until now, but you know… research.

@omotayosatuyi252

6 ай бұрын

🤦‍♂️Jesus Christ lol almost every water bottle does that. I have a contigo Hydroplask that I I've kept for 3 to four years haven't switched over

@KayePutnam

6 ай бұрын

I know! The controversy… the trend is certainly polarizing. I think that’s part of what’s fueling it, people can’t help comment on how ridiculous the whole thing seems.

@omotayosatuyi252

6 ай бұрын

@@KayePutnam I mean yeah it's stupid it's also crazy expensive and provides nothing new

@PhilipDunnArt

6 ай бұрын

Fun potential book title here: "Ridiculous Marketing"@@KayePutnam

Hermes since 1837👜

I don't see the point in spending that much money on a cup