Blue Ocean Shift is a framework that combines the insights of human psychology with practical market-creating tools and real-world guidance on guiding organisations and their teams to move beyond competing (market creation), inspire team’s confidence, and seize new growth. Whether you are a cash-strapped start-up, large established company, non-profit or national government, you will learn how to move from red to blue oceans in a way that builds your people’s confidence so that they own and drive the process.
With battle-tested lessons learned from successes and failures in the field, Blue Ocean Shift is critical for business leaders, managers, and entrepreneurs alike. You’ll learn what works, what doesn’t, and how to avoid the pitfalls along the way. The framework will empower you to succeed as you embark on your own blue ocean journey. This one-hour talk on Blue Ocean Shift will showcase the framework and tools through sharing case studies of success stories.
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For further information, visit our website at ma2017.mymagic.my/
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