My thoughts on the HYBE family is that I just like the idea that they're under the same company and that despite their different music labels, they're all very supportive of one another and their music. Also, they see each other in the same building so we often hear stories of their wholesome interactions.

@yourleftbuttcheek.75

Жыл бұрын

na bro multis are pain in ass...they say "hybe family" n shit but at the end of the day the fan wars are insane they just wanna downgrade every other group

@xristinemarie

Жыл бұрын

@@yourleftbuttcheek.75 I hear you and to some degree, I agree with you because I see the fanwars online. But I didn't mention anything about multis or fans. My point was mostly on and about the artists.

@MakiMissRight

Жыл бұрын

​@@yourleftbuttcheek.75 fr

@ongakira

Жыл бұрын

this is exactly what a hybe family is

@ongakira

Жыл бұрын

@@yourleftbuttcheek.75 this is an extremely online take😭 heart to heart between 2 btspoppers; if you genuinely get mad at people liking more than one group from the same company i think that’s a sign to turn off your phone and in general like rethink your logic bc there’s no reason you should be getting mad at that

The "family" idea came from kpop companies that wanted to keep the same fandom for all their groups instead of working to find the right audience for each of their acts. It's not family, it's a marketing strategy, other companies like sm and yg use it, it's not the go to hybe strategy, mostly because each sublabel has its own thing, every label under Hybe is independent.

@neb.9489

Жыл бұрын

It’s definitely a strategy. SM started it in the 90s to drive sales and they’ve done it ever since. I admit, it’s effective.

@shakira7301

Жыл бұрын

@@neb.9489 Having seen the way SM stans behave, its definitely effective. They know how to control kpop fans like puppets. The way sm stans rush to protect the company every time just says enough.

@neb.9489

Жыл бұрын

@@shakira7301 This! I’ve never seen company stan like SM stans. I feel like a big example of the “family” thing is nmixx. People preordered their album before they even knew their name. They were just know as jypngg. Its the same as what was mentioned in the video about baby monster

@ruthlessrays9761

Жыл бұрын

Company stans and multis are from the same breed. Both annoying and lack sensible logic.

@khansawuabu-muzakir184

Жыл бұрын

@@neb.9489 Its the same for lesserafim and TXT too people where excited for Bighit new boy group TXT BTS little brothers and Lessarifim people were hyped because its Hybes first girl group under BTS company. So its no big news tho.

I've noticed that HYBE is definitely trying to make more interactions happen with all artists under the company bcz it's good promotion tactic and fans of all groups love those interactions too. But HYBE doesn't try to fake things about their artists being "best friends". HYBE as a company promotes their artists as just respectful and supportive colleagues who most of the times don't even know about each other's activities. It's totally normal. Even though BTS Jungkook is actually good friends with many Seventeen members But all artists under HYBE aren't that familiar with each other. But there's still a honest respect and nothing fake about it. This goes for the relationship of all artists under HYBE. But I don't think "HYBE Family" is a real thing for most of the fans. Fan wars happen everyday. One wrong move and each fandom of artists under HYBE starts blaming the company and the artists.

@shakira7301

Жыл бұрын

The subsidiary fandoms legit hate their artists being under hybe. When their album is great or something t9 praise, they praise the subsidiary company but when they wanna blame something they go on to blame hybe.

@zee9345

Жыл бұрын

I totally agree with this.

@documentarygirl8

Жыл бұрын

​@@shakira7301 you are spot on and it interesting cuz ik at least of the labels were in debt and got a loan from Hybe when it was still BH.

@ystrw

Жыл бұрын

This is true, and Hitman Bang actually touched on this in an interview a couple days ago. He said of BTS, he thinks they see him as a brother/mentor/father/friend figure, but other groups under HYBE literally don't even know who he is. And he's fine with that; he said they have their own PDs and directors and staff and all, and there's no need for them to look to him for anything. I thought that was a great and honest perspective. He knows the company's kinda outgrown his personal attention in every aspect, and he adjusted accordingly.

@ruthlessrays9761

Жыл бұрын

@@shakira7301 THIS. they never call out the label but complain straight to Hybe which is freakin annoying especially on twitter. They let their blind outrage out first and never bother to think what they’re actually saying. It’s crazy

I don't see HYBE family as a big deal, i'm only ARMY but i enjoy TXT, Le Sserafim and NewJeans, and when they interact or talk about each other it's really heartwarming. All 3 groups are literal BTS fans, they respect BTS so much and BTS do just the same. I did also enjoy BTS' interactions with Enhypen, especially the I-Land episode. Yoongi's Suchwita with Seventeen's member was nice too. It's just nice seeing BTS having what every other Big 3 group always had, i'm sure they love interacting and giving advice to HYBE groups because they didn't have anyone to guide them. TXT have been very grateful to BTS many times for all the talks they had, Namjoon is a great inspiration for Soobin as a leader. So i don't see anything remotely bad/wrong about calling them a family, idk. it's actually cute to me

@bangtanpoca____

Жыл бұрын

i like ur point of view, it really does give heartwarming feeling when i see how bangtan inspired their hoobaes (juniors) for them to improve/getting advice.

@SLEEPYSUFFLE

Жыл бұрын

True though. I kinda find them like "family" just because their interactions with each other (group) that's all.

@BELIEVER78989

Жыл бұрын

Yoongi literally said in Suchwita that he wishes younger artists would come to him for advice because he has so much to give them, so I don't think any of them go to BTS for advice.

@lovelyy6491

Жыл бұрын

@@BELIEVER78989 but in that same episode he gave Hoshi advice and there are many times that BTS had meaningful talks with TXT. The fact that it happened already could open the doors for other hoobaes to contact BTS. Doesn't even have to be straight up deep advice tho, sometimes a simple phrase said by BTS can have an impact. My main point is BTS finally having a sense of community with other artists, especially within BigHit Music

@BELIEVER78989

Жыл бұрын

@@lovelyy6491 well ofcourse Yoongi would give advice to Hoshi as he came to his show, and Hoshi is really nice but I really hope other younger artists seek advice and guidance from BTS because right now where they are is unprecedented for any kpop group, they have too much experience and wisdom to give.

The only dongsaeng of BTS is TXT btw. They're from Big Hit and have a different bond/dynamic in comparison to other groups in HYBE. For goodness sake, BTS has a group chat with TXT. Has invited the members to their homes (Yoongi and Joon) and has mentioned them the most (ot7 have btw). It has gone to the point where Namjoon himself has told Soobin (the leader of TXT) to freely tell others and show how close they are. Because for the longest time we didn't really know the extent of their bond. They opened up and said this in public just recently this 2023 and if I'm not mistaken towards the end of 2022.

@soooobn

Жыл бұрын

finally this!!!

@shirinsys

Жыл бұрын

true, and know bighit currently open audition for the third member of bighit music, so per se enhypen isn't really bts brother because they have different background where be lift focus on idol that came from survival show

@dreamies9407

Жыл бұрын

True and I think they started interacting more in public recently because txt has now really made a name for themselves since it would not be good that people would only see them as little brothers of bts and that they would only gain fans because of them interacting. Also txt is really hardworking and obviously no one wants to be known because of someone else so i think they can now interact more cause txt has became bigger

@panashemuranda5969

Жыл бұрын

For goodness sake killed me really 😂😂 but wat you said is true

I wouldn’t consider myself a hybe stan but it’s honestly surprising how I stan almost every group under their company 😂 however, it is nice to see them interact although they aren’t really a family. It’s nice to see the authenticity and not anything forced between them.

@blueprincess4395

Жыл бұрын

High five🖐

@grey_city

Жыл бұрын

same! I literally stan SEVENTEEN, TXT, ENHYPEN, fromis_9, BTS, and NewJeans

@blueprincess4395

Жыл бұрын

@@grey_city yeah 😎😙✋👏

@Jeonghanification

Жыл бұрын

Same, like I was casual Seventeen and TXT listener and ARMY then, boom.....Pledis was under HYBE, I became Moa and Carat. And here we have 3 best gg with good music and Enhypen, how can I not be a HYBE stan. I would die if they hold a HYBE concert😭😭😭

@EnHaTaN

Жыл бұрын

me too. im engene and army

I don't really see Hybe as Hybe family, they're more like colleagues and acquaintances who have mutual respect with each other. I think it's just complicated to label them as family when they're too different from each other, and just like you said in the video, each group has a different vision and values that they're aiming for. Being an army, my loyalty is with bts and bts only. Though I do enjoy their interactions with other groups such as txt and svt.

@SAnn1747

Жыл бұрын

That’s exactly what I see. Coworkers can become family; but don’t have to be the same. They just need to support each other. We like seeing that. The big 3 keep coming out with the same sound, it’s getting old. I want variety. Thanks Txt.

She didn't mention SVT because there was no need. SVT already had creative freedom before they became a part of hybe. If you all have noticed she only talked about bighit artist and other new artist who debuted under hybe only GFRIEND was mentioned because they got creative freedom after their company and bighit joined their hands. If you all will try to understand it will be easier. This channel talks about BTS and only mentions other groups when necessary. She doesn't need mention everyone.

@BestOfMeDontLeaveMe613

Жыл бұрын

@@vicky7697 Fans were asking to give them credit for writing their own song but she was talking about creative freedom of the artist under HYBE. It is Fan's fault to ask for credit where we all can see she was not giving any credits she was just telling difference between bighit and other labels under hybe. It's her video she has right to choose who she want to include who she doesn't. She didn't mention Zico too, he too write his songs. She didn't give credit because she wasn't giving any credit, she didn't mention them because she didn't wanted for whatever the reason is. And I think if she was talking about producing song and was giving credits she would have given SVT their credit.

@BestOfMeDontLeaveMe613

Жыл бұрын

@@vicky7697 Haha IK I'm good at reasoning online. And I agree big accounts should give professional response from their official account. Now, I understand why people are being like this. I hope she continues to make videos about BTS and BTS only.(Not including kpop) because of the hate she's getting. I follow her because she talks about BTS only and I am not interested in any K-pop drama. I only want to listen good music in kpop without stanning anyone.(I only Stan BTS)

@IThink2Much

Жыл бұрын

​@@vicky7697 Please read the pinned comment from this video. Not liking their music was not the only reason they were not included.

@IThink2Much

Жыл бұрын

@@vicky7697 hmmm.... If not liking their music was the main reason, then there would have been others that she didn't include because she also didn't like their music (see the warning label in the video that everyone is giggling about). The main reason would be that the group was not relevant to the points she was making. But... believe whatever makes you happy.

@minitwink16

Жыл бұрын

@@BestOfMeDontLeaveMe613 she's not a company stan. Doesn't have to mention everyone under Hybe.

Thank you clearing up a common misconception that there is a HYBE family loyalty. As HYBE continues to acquire different labels, HYBE is merely the parent company with many diverse labels under it. ARMY main focus is BTS. They may support other artists that have grown from the original BigHit concept but overall loyalty is with BTS. Thanks again .

@andrewchavarria3255

Жыл бұрын

Por fin, alguien que no se deja lavar el cerebro. Yo tambien soy fan de BTS. No de otro grupo o la misma compañía. Le soy fiel solo a BTS. Aparte que Hybe esta haciendo las cosas mal con los trabajos en solitarios de los chicos de BTS, y no los promociona como es debido. A diferencia de sus otros grupos.

@s_p5321

Жыл бұрын

@@andrewchavarria3255 , the promotion process is entirely controlled by the artist in most cases , so BTS members who have released solo album , such as RM had stated that he didn't want a big promotion and so on , it's not the company's fault, rather the promotion is up to the labels and the artist , not actually from the company.

@andrewchavarria3255

Жыл бұрын

@@s_p5321 y tu te lo crees. Jajajaja. Que inocente... 👍

@whatisilyionlyknowipurpleyou

Жыл бұрын

@@andrewchavarria3255 diciendo eso es diciendo no crees a los miembros de bts cuando hablan de su promociones

@andrewchavarria3255

Жыл бұрын

@@whatisilyionlyknowipurpleyou y tu crees que ellos le echarían la culpa a la empresa?. Sabiendo que Corea del Sur es un país de jerarquía. Aparte ellos mismo lo han dicho sutilmente e indirectamente, que hubo un tiempo que parecían trabajadores corporativos en una empresa negra. Aparte tu sabes lo que ha hecho BTS para qur Hybe este donde este y aun asi sus acciones no es ni la mitad de lo que gana Bang PD. Y ojo, claro que debe haber una diferencia por sus "rangos" pero ese ya es estafar a BTS. APARTE SABEMOS QUE BTS SON MUY HUMILDES Y NO LE VAN A ECHAR LA CULPA A NADIE.👍

Hybe family is just to mention all the artist under one umbrella, there is no unnecessary or forced interaction between them. At the end they are all different individuals, some are close some are not but there is mutual respect for all

@victoriagonzaga6715

Жыл бұрын

Exactly!

@shorouk1172

Жыл бұрын

This is the good take on family as in respect not the one companies push for you to like every group from said company even if they haven't even debuted yet.

@RiRi-ku6xz

Жыл бұрын

The big3 families are delusions like come on💀

@Ankit-uv3yp

Жыл бұрын

@@RiRi-ku6xz it is done for marketing purposes, and shouldn't be considered anything more

@5XKXNXA

9 ай бұрын

Very good way of seeing it. Cause its kinda strange to compare groups like that at all to decide if they are a family cause in a family there are always different kind of individuals who have different kind of rules, freedom, believes, possibilities, support etc. But are still part of the same family. I never thought about this topic this deep cause I never thought it was meant to be taken this seriously.

9:13 For producing they have members Beomgyu and Hueningkai who produce the most. But recently, all of them have been more involved in producing and writing. They have been producing, composing and writing their songs occasionally since 2019. For example, Hueningkai “Roller Coaster” (2019) Beomgyu “Maze in the Mirror”(2020) Hueningkai producing “Dear Sputnik” (2021) Beomgyu “Thursday’s child has far to go”(2022) They’ve all been registered under KOMCA since 2020.

@TheRita200

Жыл бұрын

By rap background, boracity meant underground rap that RM and Suga has. Correct me if I'm wrong, but I thought TXT's rap background is like J-Hope, V and Jungkook, were they learnt to rap with the company, right? Of course it doesn't take away from their talent and they are all pretty unique artists obviously

@_harley_1288

Жыл бұрын

@@TheRita200 ahh I see. Thanks for letting me know

@marinal.

Жыл бұрын

yes i thought this too. ty. They have more writing credits recently. She was missing some data.

@starrimoss7377

Жыл бұрын

@@TheRita200 huening kai originally auditioned for bighit as a producer! his story is similar to yoongi - he never thought he’d be stuck dancing 😭 just thought you might not know

@TheRita200

Жыл бұрын

@@starrimoss7377 wow, I didn’t know that. Crazy how big hit keeps getting all these multi talented ppl

Very well said. I approve this message because it's totally what happens through my mind. I casually listen to other HYBE artists, but my main groups are BTS and TXT for reasons beyond they both being from the same label. I just gravitate to their musical styles, messages, the members, and their versatility with music and concepts. 💙

@thv_snow

Жыл бұрын

Same i dont consume most content of txt as i consume of BTS but after BTS i like only txt. .

@tanishapendharkar9719

Жыл бұрын

Same, Among all kpop groups I stan only these too cuz they have the style which I prefer.

@beomes

2 ай бұрын

same here! i really only care about bts and txt and have stuck with them the longest and strongest since i regained interest in kpop a couple years ago after only being a casual bts enjoyer for many years. i think there has to be more than them being under the same label that draws me to these two, that being: authenticity and uniqueness

When you pointed out "So, in a way, BigHit Music maintained their old mission: creating music and artist for healing" I'm having chills.

@user-jy7vx6nt1b

5 ай бұрын

Same with me too

The hybe interactions are fun to watch especially the dances and the game caterers show. also as an ARMY I casually started to listen to other hybe artists and I am happy about that. I may not like all the songs the other groups releases but definitely have some favourite songs amd performances and energy.

@blueprincess4395

Жыл бұрын

I do agree with you... And i also so same with you... I do listen to all artists under hybe

The Big three did those "family" "nation" "town" thing as a marketing strategy. And it worked. But the way to market in Korea is vastly different to other markets in the world. With Hybe being global, they have to be cognizant of those other markets. While I can see good collaboration between them all, all the labels are also seperate entities. Kpop fans seem to have to label people, groups or companies and put them in a box. To me, that's why they are so focused on the titles and labels a singer can have. I really don't see Hybe as part of the "big 4". As a company they pushed past alot of those labels and boxes that the company stands on its own. Especially with the corporate structure. It's actually quite unique and very smart on how they diversify.

@allthingsashley_

10 ай бұрын

I agree!

I remember when txt debuted how BTS always wanted a family in the company And since their company (bighit) was not so good financially they always struggled with things and thought how they wanted a senior group and also juniors who they could guide They are always greatful to have Lee Hyun as their senior since the start The relationship is wholesome Bts txt and Lee Hyin have a special bond because they all belong from bighit Fast forward years later now Hybe has the biggest groups in kpop in one company and the fact that BTS always wanted a family in this sense is really great Personally as a hybe stan if you call it, since i somehow stan only Hybe groups because im somewhat drawn to these groups mostly I find similarities between these groups even though they are from different labels Their dancing, energy, variety content, and how they interact and support each other out of respect makes me want to have more of these interactions Seriously ive been dying to get another hybe game caterers because half of seventeen and BTS aren’t there Also new jeans has debuted too

They're all coworkers in a way, but people need to understand that the "hybe family" thing is a marketing strategy, you create a company with certain values, so you need to make sure people know you're reinforcing those values within your employees all the time, you have to make sure you're showing some kind of united front and a peaceful working environment. Also, from a cold pov: You want to sell. So the company will make sure to sell as much as they can and I accept bighit (not hybe labels) tried to do this at the beginning, when txt was introduced, they made them interact a lot with BTS in hopes of exposing them to the perfect consumer (army, who is interested in anything BTS does) but that's it, they didn't force our fandom to love txt, they just wanted exposure for a new group and for them to bond with their beloved artists (BTS and Lee hyun) . An innocent strategy. However, the 'hybe family' concept multis and company stans are excited about is not something we (army) should care for. That concept is trying to sell the artists as a package, that's the kpopie mentality and that's why multis got excited about it. As an only army, I don't feel comfortable perceiving BTS' brand as a part of this big 'family' of brands that I need to be aware of. That's not it for me, personally. As simple as it is, if you don't want to be a consumer of the hybe family, don't! Just be a consumer of BTS as always, there's no need to make a fuss over it, if you don't like receiving notis from hybe labels channel that are not related to bts, there's a simple and mature thing to do about it: Put your finger over the notification and slide it to the left mf, armys who want to focus on BTS should learn how to.

@user-mc3qv4pw1p

Жыл бұрын

100% agree with everything you said

@ongakira

Жыл бұрын

this ! the same people who complain about other hybe groups and their stan’s are constantly interacting with them and exposing themselves to them😭

@makeitright777

Жыл бұрын

Only ARMY 💜👏

@barbaramatuszewska6475

Жыл бұрын

I tak robię wszystkie inne grupy omijam bo Kpop to dla mnie nie za bardzo ale kocham BTS i nikt inny z żadnej firmy mnie nie interesuje i dlatego robię że omijam wszystkie powiadomienia nie dotyczące BTS

@WhFAMjm

Жыл бұрын

This comment!

Interesting video as always! A few things: Big Hit Entertainment had already acquired some labels like Source and Pledis when they rebranded as Hybe, that's why you see gfriend and seventeen in that hybe branding video from early 2021. I think groups under hybe are encouraged to have good working relationships, so we get them doing each other's tiktok dances. Big Hit artists are really close and I think not just through the label pushing it - BTS really look up to Lee Hyun as their only senior, and TXT are ARMYs themselves and have seen how hard BTS have worked in person. There's mutual respect and affection, so I would only consider Big Hit artists as more of an actual family.

@wilmar12341

Жыл бұрын

Correct, the Hybe thing is more like coworkers from different labels, to call them family is something else. BIG HIT MUSIC FAMILY: LEE HYUN, BTS AND TXT, etc future groups SOURCE MUSIC FAMILY: GFRIEND, LE SSERAFIM, etc. future groups PLEDIS FAMILY: NUESS, SEVENTEEN, FROMIS9, etc. future groups the rest of the HYBE labels, etc, etc. Different families but mutual respect.

@nicoleloss7987

Жыл бұрын

Bighit, source and pledis artist were friends before.

@belaytriks

7 ай бұрын

​@@wilmar12341Please, Buddy does not like to be branded next to the new group of SoMu. They are not a family, they were not even labelmates. They work in the same industry and that is all. Gfriend was alone as group under SoMu and ended their life alone under SoMu. They were more family with BTS and worked with BTS more than they have ever with that group. Yes, they were under SoMu but they are not more and they do not belong to that "family" anymore, please, as a buddy I ask you to not mix them.

Stans need an "us vs them" dynamic to distinguish their identity, which becomes a problem for all participants in idol music since the fandoms are built on the foundation of conflict.

@litepaw7

Жыл бұрын

Which is Sad, I wish Fandoms just shut and enjoy music.

At least the "HYBE family" artists are all crazy talented and most of them really appreciate BTS and look up to them so 🚶🏻‍♀️🚶🏻‍♀️Also i think they all have decent relationship between each other. BUT when it comes to music like you said, HYBE music is good overall but its NOT similar in any way which is really interesting.

@carolsolis3797

Жыл бұрын

Hybe family doesnt exist. Have you even watched the video?

@Shani_Bangtan777

Жыл бұрын

​@@carolsolis3797 I think she/he just ment it as a generalized concept bc we all know who they are referring to when they say "HYBE Family".

@wingofwinter888

Жыл бұрын

holy..... why dont u watch the video 1st??? what is going on with people nowadays??? is it losing brain cells is the new trends on tuiktok??? crap society, full of empowerment coolaid.

@chimchan8248

Жыл бұрын

@@carolsolis3797 i know it doesnt. I wrote the reply before the premiere of the video.

@glitterjjk

Жыл бұрын

yeah but fans arent.

I'm a fan of txt(moa) but was army first. When I was getting into BTS, txt was still fresh out of the womb and I really did not see myself liking them even though I watched and enjoyed their interactions with BTS. Fast forward to their chaos chapter album and it aligned perfectly with my older music tastes before kpop, I fell madly in love... I don't really care about being called a multi, it does hurt sometimes but if it means enjoying the great music out there so be it. That why I got into BTS anyway and I haven't been disappointed since.

@deann7541

Жыл бұрын

Omg, same story here! I became a moa later tho, when they released GBGB. It was only then I realized that their music are so good and they have close to perfect choreos, powerful stages and super funny personalities.

@luvmeday

11 ай бұрын

being a multi isn't bad, and it shouldn't be an insult. it just means you like multiple groups, which honestly everyone falls under in some way.

@boratouille

10 ай бұрын

Being a multi isn't bad until one starts throwing bts under the bus for their other fave. If you truly love bts & don't mistreat them, as an army, we welcome your multi side with open hands 🫂💜

@bymary20

10 ай бұрын

​@@boratouilleExactly!!

@beomes

2 ай бұрын

@@boratouillethis!!

I just feel Hybe is doing everything they can to expand their revenue areas. It is pretty clear that most of their success is somehow tied to BTS (which might be a problem in the longer run). And the whole becoming a family/ merging with other companies is a smart move to reach that goal. I also kinda like a huge corp structure with different types of groups since variety is always a good thing (But will their managements work like Bighit? Prolly not). I still stand by that BTS will always be associated with Bighit rather than Hybe.

@Amii007ApoBangpo

Жыл бұрын

Yeah, me too I always say BTS is under Big Hit and actually hybe doesn't really get mentioned for BTS inside the fandom. I have observed it myself. Other fans might be using hybe saying their artists are under this, but I think armys are more connected to BigHit rather than hybe. Although BigHit is under hybe.

@snowghost9800

Жыл бұрын

I'm not sure that merging is the right word. Merging is when 2 entities form into 1. As far as their corp structure goes, the labels (KOZ, Pledis, SoMU etc.) still retain their names. They are still their own entity but this time with greater financial backing and sharing the same operational resources as everyone in the other labels in Hybe. Not sure what the intercompany operational SLAs are if any but there is certainly a huge difference with being a label under Hybe and using weverse/weverse shop as a platform. I imagine that there's a higher price, more t&c attached to using this platform if you're not uner Hybe vs if you are. I think it's also very telling that first acquisitions of Hybe are from smaller companies that Bang PD Nim/BTS are friends with (SoMu, KOZ etc). They have the platform, they have the creative staff and they have the processes, contracts and contacts in place. All of this would just be dormant assets if they did not use it. Bang PD Nim saw the potential and went with it as the visionary that he is.

Once again, you did a marvelous job explaining the difference between BIGHIT Music and HYBE. Tbh, I feel like a broken record trying to tell ppl who accuse Hybe of everything that happens to their faves, to direct the complaints towards the fave' label. Alas, not many are able to understand. Thank you Boracity! 👍 💜💜💜

BTS is a "once in a generation" type group. Their passion for music, art, and telling stories is unparalleled. It cannot be imitated. Their label, BigHit Music, has also done a wonderful job allowing them to grow and evolve as artists over the years. It's so fun and emotional as an ARMY to witness and be a part of that journey. Their dedication to staying authentic in their music, no matter how famous they become, is the reason I continue to love them. It's really very special. At this point, BTS doesn't fit any mold anywhere in the world, especially not KPOP. I struggle to connect with most other KPOP bands/music because of the lack of authenticity and artistry in the work. They often look like robots to me who have been taught how to do everything without any originality. As you said in the video, a lot of them are corporate entities. I wish that the other labels HYBE has under it's umbrella followed a similar model to BigHit. That would be exciting. The HYBE family is just not a thing in my mind from a musical standpoint. Until I see another group really going for it the way BTS has done, I will not take them seriously just because they're part of HYBE. It's heartwarming to see the BTS members interacting with other HYBE artists. But, I think that's simply them being kind, respectful colleagues and nothing more.

This video isn't about friendships or who is close with who, it's about BUSINESS, watch the entire video before commenting "but they're all friends" 😒🙄

Yo, the pinpoint accuracy in this video tho. Especially as an ARMY since the beginning of HYYH, you've basically described my long-standing ideology behind loyalty alignment exactly. The reason why I have remained loyal to BTS for so long is because of their artistry and I genuinely want to see more k-pop artists like them. I don't expect to be able to compare these new artists to BTS, but I DO judge them based off of the basics: an authentic approach to music as an art form aka their artistic expression and a commitment to artistic growth. I may not be looking for the "next BTS" but I am looking forward to seeing how their legacy impacts the coming generations and that means if I want to get into a new group, I'll naturally gravitate toward the ones that embody those principles. Currently, that's why LE SSERAFIM is on my radar. But I'm not becoming a FEARNOT because they're part of HYBE, I'm doing it because I see this potential in them and I trust Hitman Bang to champion their artistic growth as he has with BTS and TXT. Regardless, that still remains to be seen! As you noted, they haven't been given any reigns over their concepts yet so all I can do is anticipate. With all that said, I'm not against a HYBE family thing. But I just hope that if they continue to go through with it, they take into account that it may not yield the effect they want it to because of the corp. structure. And Honestly, the only way I see myself being a company stan is if all the producers and directors agree to have a similar approach to cultivating their groups as Hitman Bang AND I would need to stan a majority of the groups in the company. If those two things aren't true, then I wouldn't consider myself a company stan. Bottom line: fans like me will align their loyalty based on the ARTISTS and their ARTISTRY, so HYBE should navigate this whole HYBE family thing with a little more caution

proud of txt as they are doing such a great job at such a young age

TXT has no official position because all 5 can rap and sing and they write their songs, even produce their songs.

@_Nkim_0212_

Жыл бұрын

Yeah they are and they giving me more ...😉

@fearnot_jeans

Жыл бұрын

Or they have no position cause they're are not fondamental in those. Their rap is kpop rap, their singing is idol singing and their dance is kpop dance but they know how to produce and write excellent kpop songs

@JasmineDragonXYL

Жыл бұрын

@@fearnot_jeans Exactly

@yeonbibi191

Жыл бұрын

True, and there being no positions can also be linked to the lore they have. So much more potential to look forward to

@yeonbibi191

Жыл бұрын

@@fearnot_jeans hmm don't think so, since we can see they have backgrounds for either dance or singing since way before they became trainees.

Kai is known to have a deep love for music since he was younger as he played instruments and sang with his siblings and family growing up. Beomgyu was part of a band before he was taken in, even considered not debuting as he thought being part of a band would suit him better than a boy group. These two are the first members of TXT to produce a song.

i got the chills seeing this ador part now because of the recent feud going b/w the ceo and hybe, i am not usually interested in anything but music but your videos are my style love them - facts and filled with reasonable remarks

whenever we're talking about corporations and jobs, the term family should never be used. it's delusional. i'm here for bts and if their company, their literal job place, is treating them well than that's a relief. but a family it is not. it's just that bts lucked out with having a good boss in Bang PD who wanted to invest in them and believed it will pay out in the end. which it definitely did.

@angelelelelalalalalelae

Жыл бұрын

absolutely, its so weird that people call wholeass corporations and their employees a family, like these massive labels are not your local small business yall ...

Honestly it really doesn't matter. When people talk about Hybe family they usually talk about cute interactions between the artists. But if you talking about company stans yes the hybe artists don't really sound alike but i must say most of it is good quality music. But i agree with you with the authenticity as an Army i also stan two other groups TXT and Lesserafim. And i started liking them because of their authenticity not only in music but also in the group chemistry which is something i also ador about BTS.

Quick correction, you're wrong about LE SSERAFIM. I assume you didn't watch the full documentary nor do you follow them, because they weren't just "sat down and told what their concept will be". Le Sserafim were involved in the making of their concept, they had all talked to the label and with higher ups including Bang PD on what message they want to send out, what kind of artists they want to be etc. But because they are a new group with no experience in concept making or planning etc, the company took all that they had said, their ideas and wants for their concept, and helped make it become reality. The scene where they were "sat down" was a briefing of the concept which they had put together WITH the members as well as an opportunity to explain it in the documentary to the fans. As proven by the two songs Yunjin had written by herself before you posted this video and the third song she wrote and released after it, they are allowed to be as artistic and independent as they want. Their first album had songs written by the members and their second and most recent album had ALL except one song be written by the members. Yunjin and Sakura are the main writers, the both of them also have experience with writing music before Le Sserafim, but just like with txt the unexperienced members were and are encouraged to also write and make their own music, which is why almost all members were credited as songwriters in the second album. The reason to why Le Sserafim operates the same way as bighit artists do is because they are co-managed by hybe and source music, this means that they are cp-managed by the same people that manage bts, Lee Hyun and txt, and from what we saw of the documentary they work very closely with Bang PD just like bighit artists do. This is why bighit's ideals are reflected in also le sserafim, because they are essentially being managed by the people who created bighit. I don't think you did too much research on them, probably because they were just used to strengthen the point you were trying to make. But if anything doing proper research on them would only strengthens your point, because the only artists outside of bighit who hold the same values and artistic integrity as bighit artists do is the group co-managed by hybe and the founder of bighit, Bang PD.

The groups might have similarities though since I think they share producers, choreographers, songwriters? So in that aspect there might be. But I get what she is saying. TxT have great lyricism! And their members are producers and songwriters too.

@Maria-uv9pd

Жыл бұрын

Yes, this! They have industry connections and things like market analysis in common. To me at least, this is the root of the "family" concept. Also, it's natural to have more interest in something you have SOME kind of connection with - whether it's buying your fav's merch, eating at a restaurant your fav likes, listening to a song recommended or covered by your fav, or checking out someone who works in the same building with your fav.

For K-pop this is like welcome to the new world. Family may be important to others it doesn’t matter to international fans .

“What differentiates BigHit with artist under other Hybe labels and others labels in general, is the way in which they prioritize the artist and their art instead of other superficial factors” “BTS has 3 rappers that started as rappers, not just pretty faces that were told to rap because they cannot sing”. My favorite lines from this episode 😌🔥 and pure facts btw

Thank you for this video queen I loved this then I love it more now Hope BTS is safe from all their evil intentions

I'm not a company stan but most of the groups I happened to like are from Hybe . In Japan , we call company like Hybe group company , ' gurupu gaisha ' . it means there is a parent company, the big one , in this case Hybe Corporation and there are many companies under them, in this case Weverse , Big hit , BeLit Lab , Pledis, Source music, Ador etc . Each company is somewhat independent and have their own CEOs . We don't really put them under the same brand because the products they produce are different . That's how the Group-companies work , how business-corporations work . It's the same with Hybe too .

It just so happens that my favourite groups and songs to listen to are from Bighit. They are passionate about music and I appreciate that

You missed the whole idea of le sserafim's concept at 11:24. le sserafim's "fearless" concept is derived from their own experiences themselves and not just to follow or copy bts's recipe. The producers interviewed the girls to form their "concept". They're not just told to represent being "fearless" coz that's just invalidating the members' desires and what they had to risk to debut for the first time or debut again. Le sserafim's brand is "freedom, a conviction of solid ego, and a desire to achieve." Also according to their creative director, kim sunghyun (former creative director of bts) le sserafim have no "concept" where it would initiate fanmade theories and having the company to direct them but rather he helps the girls to portray what they desire to achieve and be the cooler versions of themselves. Here's an excerpt from an interview he had with weverse: "Neither BTS nor Lesserafim had a concept of having the company dress them. What I do is first have individual interviews with each member to hear what they want to express. When you do all those interviews, there is one common message that they all want to pursue that emerges." "As a producer, I never once kept "girl group" in mind and thought about it (differently). BTS and also Lesserafim, as people, they are really cool/awesome kids, so I just wanted to help them express themselves in a cool way. I focused on making sure we revealed each individual's personalities/unique traits." 3/5 of the members are involved with some of their songs since debut (2/5 songs in debut and 4/5 in recent comeback) yunjin was even one of the top credited in one song and even released two self written and composed songs. The girls were also involved with choreographing antifragile and they don't solely rely on their performance director when it comes to their performances they're very meticulous with every details and they're not afraid to correct a member and take criticisms from each other. Their music production especially title tracks is also being led by bang pd.

@angelelelelalalalalelae

Жыл бұрын

this channel is devoted to bts and thinking bts are the creators of everything ever related to self love so this is unsurprising, i just dont know how they managed to bring up anything from the documentary while also ignoring this fact 💀💀

@abiisaqib7816

Жыл бұрын

​@@angelelelelalalalalelae if y'll will come to watch their videos only with this mindset then may be y'll shouldn't!

@angelelelelalalalalelae

Жыл бұрын

@@abiisaqib7816 except i come into each of their videos with an open mind but i can actually think for myself and also see the strong bts-bias in all of their videos, they actually hate other groups and it almost promotes a big me vs them mentality when at the end of the day its all just music

@jolie001

Жыл бұрын

@@angelelelelalalalalelae I agree with you. It’s exhausting looking at these comments with disrespect towards others. Im not sure if Im still interested in this channel

@mnmgdzll683

Жыл бұрын

​@@angelelelelalalalalelaeyeah it's pretty obvious. they we're talking abt the creative autonomy each sub labels have and how artists under these labels are involved with their craft but couldn't do the same for le sserafim and just straight up said le sserafim is following bts's recipe and the fearless concept isn't authentic to the girls coz according to them, "it can be seen in the le sserafim documentary that the girls were sat down and presented with powerpoint presentation the fearless concept that they will have to interpret" when in reality the creative director interviewed the members and that's where he formed le sserafim's brand. likeeee???? That's just so misleading and so disrespectful to the ssera members.

Love the interactions between BTS and other artists of same labels. I was a BTS fan in starting days like in 2015 or 2016... and now i watch suchwita and run bts and i watch txt's to-do too, enhypen's en-O'clock, le sserafim too, newjeans and seventeen's going seventeen(their mafia games are on another level, they play the best mafia game)too.. i like music of other artists too! I love their healthy relationship with their sunbaes and dongsengs too!! I can say like I stan/am fan of hype labels or hybe artists lol 😂❤️‍🩹. Actually i don't care either it's hybe corporation or hybe labels or bighit labeled or hybe family what i care about is the music and artists and their treatment from the company to the company and to other artists..

I think of HYBE artists as a distant family rather than a close one. What I mean by a distant family is that HYBE is composed of other sublabels, Pledis, Bighit, SoMu etc.. Those sublabels on their own are close to those within themselves (seventeen with nuest members, bts with TXT) but to each other they're still kind of distant because they haven't spent a lot of time together. I think that's something HYBE wants to change seeing how close ENHYPEN and TXT are quite close. Personally, I wouldn't mind having a big HYBE family type of dynamic, it allows the idols to interact more freely with each other without them being scrutinized for just talking to other idols. Also, I just wanted to say that being a multi-stan is perfectly okay. Just as you like different types of foods and different types of movies, liking multiple different groups is fine as well. As long as you don't throw other groups under the bus to elevate your own, I don't see a problem with being a multi stan. Just as there are toxic multi-stans, there are toxic solo stans. We shouldn't let a loud minority be the main voice.

@its_always_the_7

Жыл бұрын

i understand where you are coming from, and what you are trying to say. but i think that it is quite inevitable to be a multi and yet not throw any of the groups you are stanning under the bus. once you are a multi, you will naturally compare the different groups' releases, dancing, vocals, visuals etc, and surely there will be a group that you prefer over the other. and when talking about the groups you stan, there will be negative comments made.

@timothy9979

Жыл бұрын

@@its_always_the_7 I can't really say that I agree 100%. While I do believe that it's natural for us to compare groups I don't think that it's correct to stigmatize people who aren't 100% committed to a group. It feels almost like a cult where you're saying "you're either with us or you're against us" which is absolutely not true at all. Just because I don't devote 24 hours of my day 7 days a week to BTS doesn't mean I won't buy their tickets in a heartbeat. I think that's more of a personality problem rather than a multi-stan problem if all you do is compare groups to each other and make negative comments about one.

@vashtia

Жыл бұрын

you took the words out of my mouth! i agree with you. so far in hybe i only stan bts and txt and though i'm a casual listener to en, nwjns, svt, and &team these two are the ones that i love the most since their music resonate with me more than the other artists from hybe. i love both bts and txt equally and never compared them bc for me bts is bts and txt is txt, they're two completely different group, i don't see the point in comparing groups honestly it's so stupid. i also hate fanwars the most, i just want everyone to get along but i think it's impossible as long as there is superiority complex within fandoms or companies or whatever. i guess i just have to do my best not be like those ppl. for me, as long as we never too biased on certain groups, never think group A is superior than group B, acknowledge that all groups has their own charms, then even if you stan 50 different groups that won't be a problem. like you said toxic ppl are everywhere, both are exist in multi stans and solo stans but what makes them toxic is not bc of how many groups they stan but their mindset and mentality.

@SS_2022

Жыл бұрын

@@timothy9979 i agree, its the mindset.

@ruchikajain8269

Жыл бұрын

@@its_always_the_7 really? I've never done that, I've been a fan of BTS and TXT for over an year but I've never really compared them

Even Bang pd in an interview with CNN said that with Bts it's like being in the family but Hybe is a big corporation and there are new artists who don't even know who he is if not the producer and that's it. Hybe look for profit and can't put , even if it's a marketing strategy, in the same pot so to speak the Bts and can't be cornered to help the new groups or the fandom Bts to love new groups, who is multis well for them but they mustn't attack us if we won't, i.e. the Army's.

It's funny because I always been very firm on the fact that Hybe is a corporation and the labels are still very much different from each other. I kind of view the entire Hybe umbrella as a blended family, with the Korean labels being step-siblings and the American being cousins. SM is going to be an interesting one. I personally think there's a big difference between a stan and a fan. I only stan BTS, however I am one of the people that can say that I'm somewhat of a Hybe "company" stan as well. One, due to Hybe continuing Bighit's wish to manage their artists (with creative freedom/involvement) Not all companies does it perfectly, however at least they are trying. And two, almost all of the labels Hybe has contained artists I considered myself a fan of, even before the merge. Like Gfriend, Seventeen and Nu'est were all some of the groups I considered myself a fan of, and I was so pleasedly surprised when Fromis_9 was transferred to Pledis. The groups that have been released under Hybe; TXT, Enhypen, Le Sserafirm and NewJeans are all groups I have become fans of as well. The only label I don't have much of an opinion of is Koz Entertainment, however with them releasing their first Boygroup, it might change. I don't mind much that some of the labels give their groups a "concept" like you have to start somewhere, and as they grow older, they are probably going to take on new things. What I favor the most with Hybe, is literally how different their artists are, as I have a wide taste in music, and it feels like they something of everything. Does it mean I like all the songs that Hybe artists come out with? No, but I do like majority of their songs. So I view Hybe as a blended family, and I absolutely love seeing them blending and getting to know each other better. And I love that Hybe are slowly having them interact with each other allowing them to build a relationship, instead of forcing it.

for everyone wondering why i didn't have a section about other hybe artists like svt, zico, and fromis_9: i focused on artists who debuted or started having artistic liberties only after their labels became part of hybe, because this means that hybe had some kind of impact on them and their music. some of the artists i didn't talk about (svt, zico) have always been self-produced, others never were and that didn't change by becoming part of hybe. regardless, hybe (and the hybe family idea) didn't affect these groups' principles positively nor negatively follow-up video with some clarifications: kzread.info/dash/bejne/f2uBqtt_mrWoh9o.html

@yasminesb7947

Жыл бұрын

Agree

@irakulkarni5445

Жыл бұрын

Well I think it's important to atleast mention. When you mentioned that point, you could've easily also added in "except artists like svt, zico..." If you're going for objectivity and unbiased information, then this should obviously be mentioned. Saying you didn't mention because you didn't like their songwriting (from your tweet), is irrelevant to an information based video you're making.

@fionaperes8275

Жыл бұрын

@@irakulkarni5445 she did mention them at the end of the video

@yasminesb7947

Жыл бұрын

@@irakulkarni5445 Dude you're just messing with her... She mentioned them at the end, she just didn't mention them like you wanted her to coz it wasn't the purpose. Stop obssessing, even coming at her on her other sns, you want her so bad to praise other groups, she was informative and didn't insult or demean anyone.. This is her personnal channel dedicated to BTS and ARMY... You have no right to dictate to her what she have to do as long as she's correct, and she's more than correct.

@haifayassin2842

Жыл бұрын

​@@yasminesb7947 well said ,not agreeing with someone or something don't make others bad or not good. Tastes and preference differ.

The way hybe family never once made me think of how SM, YG, and JYPE are considered a family cuz of something they have in common. It’s their interactions with one another as human beings and being supportive of one another. Yet another way hybe is different (not perfect and not amazing as hell - they could improve a lot and I hope they do as time goes by). To me. It didn’t even cross my mind of why the big 3 companies are called a family of sorts anyways. I also figured it was because they obviously support one another and interact often. Have grown friendships. The way hybe artists also have. I’ll still refer to them as hybe family because a family means your supportive and encourage one another. When BTS was constantly working they truly did not have a lot of moments that they could even meet other artists in the company. It’s slowly changing and it makes me happy. BigHit family is absolutely a thing tho, txt and BTS relationship is amazing and growing each year. And I’ve always love lee hyun and BTS/txt relationship too. I’ll continue doing what I do and be happy when many of my fave artist interacts with one another within hybe for sure. Those who only like BTS, y’all do y’all too.

@rocioaxl

Жыл бұрын

☠️☠️☠️

No wonder I've just heard songs from others but man I'm a fan of bts and txt music like crazy! Especially txt never disappoint!!

Im not into other groups or kpop idols, i only stan bts, so i dont pay too much attention to the other HYBE artists, but still i find it cute when bts and the others have a little connection and things, i don't think its a bad thing or something but still, HYBE family may not be really close and things, maybe just some of them, i really wanna hear you thoughts on this subject

@ciaodew

Жыл бұрын

exactly!!! i mean the boys have said it multiple times that they feel lonely, sad to have no one to talk to, etc. aren’t you happy to see them finally engage and not alone anymore? yoongi even said it to hoshi that he has so much to talk about and so excited to give advices to hoshi.

@KOOLICIOUSFACECARD

Жыл бұрын

@@ciaodew I have come to learn that ARMY's have a really bad habit of taking things that are supposed to be POSTIIVE and making them seem like a negative thing.

@destiny3405

Жыл бұрын

@@KOOLICIOUSFACECARD yeah I feel like army don't want to deal the fandoms of the groups .

@jolie001

Жыл бұрын

@@ciaodew I know right!! And I am a multi but I absolutely love BTS, stream their music everyday, watch run BTS episodes and more. I never slander them, or anything bad regarding them. I respect them so much as artists, humans and idols. But I love other groups the same. I feel bad when other ARMY exclude me or be rude to me when I say I am apart of them. I hope for peace and understanding between all fandoms 💜💜

@ongakira

Жыл бұрын

@@KOOLICIOUSFACECARD they do. look at this comment section; a great example.

Honestly though i listen to most of the groups from hybe and though ive known enhypen from when iland began , theres no other group i stan rather than bts , how much ever i try to involve and watch other groups content ill be back to bts And in all honesty i would love it when the younger idols under hybe interact with bts , if they're a family or not thats complicated thing for me but i definitely know they acknowledge and respect bts for who they are , and so they have my respect too ..

The last line is true for me that there is no unconditional love and support for hybe family if I don't love their music. I love TXT and new jeans for thier uniqueness in music. That's all for me.

One thing i would like to point out that Seventeen is also one the groups known for self producing their music. So they kind of fit under the BigHit agenda? I dunno. Anyways, they are under the same company or not, imo a lot of 'hybe family ' stans see this family thing to be a mutual respect for the labelmates. It's not the kind of family/ nation/ town like the other big 3. Those companies look for similar artists but Hybe has a lot of companies with different visions, thus artists with different music identities.

@shakira7301

Жыл бұрын

Nailed it!

@maritareads5229

Жыл бұрын

I don’t think Seventeen fits necessarily in the “big hit agenda” but rather their philosophies aligned. The way Pledis let the members create music and choreography from day one even before they were acquired by Hybe uniquely belonged to them. I see them as a separate entity which is good because you see why the “hybe family” thing in terms of creative direction, music, artistry and promotion doesn’t work

@swapandebnath9078

Жыл бұрын

@@maritareads5229 yeah exactly! Seventeen doesn't completely fit under BigHit 's agenda but their ideas are somewhat similar. I just love the fact that both BTS and Seventeen gets to create music for themselves and it's also a big reason for as to why I and many others stan them ❤️

@toxsystem3730

Жыл бұрын

Exactly!!

@saraa271

Жыл бұрын

And the kind of music, genres, production and instrumentation used by bighit and pledis is very different..

It does exist in some way but its more like a family split up in different countries and barely see eachother hhh

Also let’s not forget that everyone wants the BTS approval😭 they see BTS interact with one of them groups and they all jump up and down celebrating like no end. The BTS check mark is really important not only for Hybe groups but Kpop in general!!!

@fils6643

Жыл бұрын

BFFR, Its not even that deep🤣

@turt650

Жыл бұрын

Sit down. BTS themselves are more humble than you armies

Y’all it’s not everyone that is using BTS. The comments are wild 🤦🏽‍♀️

I agree! But especially for Le Sserafim they are still only rookies and have all contributed creatively now with their upcoming comeback UNFORGIVEN! It's also clear that SOURCE music actually created a concept that included their own ideas (chaewon + kkura talk about it when they are at the concept meeting), and keep in mind they had members only joining a couple months out from the actual debut. Their concept is about striving through adversities and adapting, which is reflected in their journeys to being idols. Le Sserafim CREATIVITY: HUH YUNJIN has also written, animated and released her own songs too! So theres lots of authenticity coming from this group, they've just had to find their footing. She has also written lyrics for their songs and had even produced an upcoming song this comeback. All the other members have also penned lyrics this comeback too! Their journeys to being idols: Sakura: 12+ years of idol experience, debuting twice (japan+ s.korea )and is now able to truly show her skills. Chaewon: Debuted already but still wanted to entertain and grow. Yunjin: Thought her kpop dreams were over and went back to America to major in Opera but was sought out by Source Music (all three of the previous members were on a survival show that debuted iz*one, yunjin didnt make it the others did.) Kazuha: a japanese ballet prodigy studying in the netherlands who wanted to pursue being an idol, and did in less than a year from her initial GLOBAL audition whilst learning Korean (shes made so much progress!!). Then our maknae! Eunchae: she was a dance school kid who proved her skills in her SOURCE music audition and was the last to be called up after being a trainee for around 1-2 years, and only had a few months until the groups debut to prepare. (i dont know much about garam but im sure she had her trials and tribulations too... miss her) love FEARNOT!!! get ready for UNFORGIVEN MAY 1ST!!!

There's no such a thing as a Hybe family, it's just a marketing strategy. between groups, they're coworkers, even some of them can be friends, but never a family. Don't let the company sell you that idea. No matter how many idols participate in trends with BTS music, I'm not going to fall for it just because the company wants more attention for other groups, i decide who i support, it's my decision. 😊

I like their interactions, and if that's family we can have more of it. But not forced, more like along chemistry/friendship lines. Like Soobin had a vlive recently with Seungkwan from Seventeen. It felt totally authentic, from just bowing and greeting in the building to bonding more over the picnic I guess, it's just nice to see, creates new dynamics outside the box, and just let's an artist be human and bond because they genuinely like each other rather than because they have to act as family. We know some Enhypen members are close with TXT, but we also know there might be stronger friendship lines across companies and Yeonjun e.x. is closer to Ateez Wonyoung than he's to a Hybe colleague. And I personally like it that he's free to express that and frankly that should be a normal for all artists in general. Also between gender lines, but we know hat is a whole different difficult point. But as for music? Not even BigHit artists sound alike. And they shouldn't. If BigHit tried to create another BTS out of TXT, I wouldn't have followed them. And I'm a casual listener of other Hybe labels music, but that also applies to artists outside Hybe like Shinee, Key, IU, Jessi etc. On the other hand I started ok with Enhypen but with time their sound wasn't mines anymore, and I thought they would use their members differently, but they don't. I also don't like how Belift manages them so tightly, it's a totally different atmosphere than with TXT and the chaotic but warm interactions with their staff. At least for me.

Your conclusion explained the situation very well. I'm an army and i have become casual listeners and even watched a lot of vlogs from other artist from hybe because i genuinely like the others and i feel like they have this same theme for the other artist which is encouraging artist growth along with unique group dynamic. Now i have noticed that other than bts, i have payed quite more attention to le sserafim and txt and even a bit of seventeen that follows the theme heavily, but not as much for the enhypen. And what Min Heejin did with those interviews and articles turns me off from having an interest in NJ, i guess this video has explained it well and made it clearer for me. Great Video 💜

I'm not a company stan but I my ult kpop groups are TXT, LE SSERAFIM, SEVENTEEN and NewJeans. Tbh I don't stan them because they're from HYBE but because I genuinely like their music and I love their personalities, and its honestly just a coincidence that they all are in HYBE. TXT is my ult no.1 group, I've been a fan since their debut cause I really liked their debut EP but the main thing that made me stan them was their TALK X TODAY series and their other contents like TO DO in short TXT is a very fun group to follow. Also their +U (The Star Seekers) storyline is brilliant which made me totally get into them more. As for LSF and NJ, their debut EPs were love at first listen. I honestly really love their music. And tho I've known SVT since their early days what made me officially stan them is Going Seventeen and also cause my bestie is a huge carat and she introduced me to lots of really good Seventeen songs which made me dig more into their discography.

"not just pretty faces told to rap because they cannot sing " you are fire boracityyyyyyyy

@doyouknowwatermelon8892

6 ай бұрын

enhypen lmao

@angelicalee5811

2 ай бұрын

????????? you're cringe@@doyouknowwatermelon8892

I just know that all my ults are from hybe lol~ (SEVENTEEN‚ BTS‚ TXT & LSFM) *not a company stan!* *Edit:* ult groups AND ult biases too. (Yoongi & Scoups)

I just know this comment section about to filled with the constant victimisation of multis and making army's the villain which the exact thing that piss people off😭😭😭 NOBODY IS ASKING YOU TO STOP LISTENING TO OTHERS, ENJOY!! but you HAVE to understand not everyone functions like you do and have singular interests so constantly pushing them on accounts that were dedicated/built on bangtan might irritate people. the multi hate is NEVER for the normal ones i still don't get why normal ones keep injecting themselves into these debates. it's ALWAYS directed at multis who keep setting up BTS, or speak up as "army" and give stupid takes, NEVER defend army/BTS whenever the other fandom in their armymulti domain is beefing with us, etc etc it's was actually not that bad initially, i remember there being so many armyblinks and armymoas....... but repeated bashing from their co-fandoms and their silence has been a lesson enough for btspoppers🤷🏻‍♀️ I feel their dislike is justified. BTS have enough antis as it is, multis need to stop adding to it, just go listen to the music and don't participate in one sided drama

I have been confused on this subject and they are all gone now. Thank you for this amazing explanation.

Absolutely wonderfully presented. Your ability to education the public on both complex and simplistic subject matters relating to K-pop is above par. Keep up the great work!!! US ARMY

As an army, I would say your conclusion was to the point. We armys mostly end up being a casual listener of other hybe groups and if we like their music then we like it and if we don't then we just don't. There's nothing like we should support TXT or NJ or LS or Enhypen or any other group just coz they are in hybe, we like it we support it. Since the beginning BTS are doing what they want everytime freely and making music that totally reflects them, and this is what our taste of music is. I myself liked some songs of TXT, SVT, NJ and LS but that doesn't mean I am a hybe stan coz in the end I am an army and just their casual listener. Also, I may like their cute interactions and the way they respect BTS sometimes fanboying and fangirling them but that's not how a family is built. So, it looks like a business strategy of hybe rather than building a family.

Thanks. I was wondering about all that. Great explanation.

the way you word things and do ur research is so amazing!!! i love ur video essays 🙏🏻

New Jeans is very much contributing to their music. They have one established composer and writer in the group. She was doing so before she got in the group. I believe she is contributing with another member, but the CEO is very strong on the visual concepts and dance. What is interesting is the bald guy from Balming Tiger participated in producing some of their songs. He is being celebrated as well. Come to think of it, has New Jeans had an interview to speak about their music? That would be very SM if not.

I think they're trying to create the Hybe family right now. You can tell which groups are closest to each other (which is basically TXT and Enhypen). But I feel like they are creating the family dynamic or just the family feel. I know a lot of us get excited when there are interactions between any group under the Hybe umbrella, but it is marketing. With that being said, they haven't been under the Hybe umbrella for that long, so they still need to get comfortable with each other or just have more interactions with each other. And that is happening slowly, which it should; there should not be an automatic connection except for TXT and Enhypen, that's one huge group and I refuse to separate them when they're in the same room. I think they are in the process of creating that family culture now with the newer groups and the existing groups so I don't think there's an actual Hybe family yet, but I feel like in a few years they're definitely will be. The former big 3 companies all had time to create their family labels as far as having the groups interact with each other and give off actual in-house family vibes. Hybe just hasn't had that time yet except with TXT being the younger brothers of BTS and then those 2 (TXT and Enhypen) just being one huge group together. But I feel like in time, there will definitely be a Hybe family, just not right now since that is slowly coming together.

@kayleighpeace8914

Жыл бұрын

At the moment the different groups under different companies within Hybe feel more like cousins - you don't see each-other very much, but you know each-other and are on good terms and sometimes you can interact with each-other when your shedules aline 😅 As time goes on perhaps with dynamic will change and grow between the different groups, and how the ethos for each company changes - will they all gradually move towards a similar motto/style/goal to further the idea of a Hybe Family? it will be interesting to see

@browneyedgabi6030

Жыл бұрын

@Kayleigh Peace That's the best description, honestly. I think the company could create at that atmosphere. It's such a big company, but I think they could do it.

@belaytriks

7 ай бұрын

They are. I am an old k-pop listener and I listen music random but I am clear about what I do not like nor want to listen. One thing I do not listen is SoMu nor Ador (first because I was not interested and now because the lack of taste in how they are promoted) and I started noticing exactly because that the trend. I like some of TXT and some of Enhypen but they never catched me nor any other of the groups under Hybe still, I started noticing how the real famous and more stablished groups started to "collaborate" with their "juniors". How suddlendly they are doing challenges together even if they do not belong to the same agency nor belong the same age group (as a teen a year or two is a lot) or make the same kind of music. They are trying but not among all, it was as the first Hybe concert, they choosed their biggest groups at that moment and the only could not make it was Seventeen. They are using the ones they want to make this in order to promote among them. And do not let me start how they are trying to use peoples love for BTS and their history to make them more likeable. Yes, there is not a "Hybe family" officially but neither is official that Hybe is pushing NJ as the "new" BTS and the "new" BlackPink but we all know they are doing it. And I think in this the author made a mistake, they do not need to share a trait to make them family, SM had SNSD, f(x) and SuJu doing extremelly different things at the same time and still are a family becaise they belong to SM.

I love how you talked about this. By saying these labels are "HYBE" is erasing the respective visions of these companies. the stereotyping of saying hybe groups have this specific dance style or have this kind of music is just inaccurate because said groups are far more different from each other than you think. the only commonality they all possess is that they believe in music. their own color of music. they are not one bright yellow color, in fact they're a freaking rainbow. each label has a different vision and sound, so a different color. adding all of them together is a rainbow bro. that means hybe is collecting the best colors, by doing so they're creating a corporation that looks so sparkly and appealing. this image will boost everyone under hybe as people will associate this rainbow with them. which explains why they want sm, they're a pink color that hybe wants to be a part of its color palette. So if anyone is a "hybe stan" they're just people who are attracted by the colors hybe has collected. obv some will have a favorite color. mine is big hit :P

This was so well done, i was so confused with all the labels .. thank you!

IMO There isn't anything wrong about referring to a collection of artists under one company a "family". But I think of that In a more business standpoint of mutual respect and in some cases being fans of each other. Asides from simply a marketing strategy from the company's pov. But what many seem to misunderstand or think is that all the artists are close and always hang together. That's not the case at all when you consider how busy idols are on a daily basis or their personalities. Just because Jungkook is more close friends with Mingyu, The8, and DK due to their association with the 97 liners, that doesn't mean he's close with the other members. Another example that I think can be applied is IZ'ONE. In a general sense, yes they are a family in that we know their friendship with one another as a whole is genuine and they really do care. However, Sakura and Chaewon (I believe was mentioned in an interview) weren't close during their time in IZ'ONE. And I think there were small cliques within izone that we just aren't aware of. However, even in IZ'ONE, the two were genuinely friendly and do have a connection. But that wasn't developed more until they redebuted as Le Sserafim. Idols are not obligated to be close to everyone in their company. It is more a courtesy and their own decision whether they wish to pursue a closer relationship otherside a working one. I believe Suga when he says that he wants to be close with Hoshi and the latter accepted. And I've seen many videos of idols offering to be close with a senior or junior, some within the same company. That's why Key had a point in his YoungJi interview that SM family isn't really a family, they are merely coworkers who help each other out. However, that doesn't really mean that there isn't small cliques or friendships; who knows what there are without public knowledge. We know Yeri and Jonghyun were close as siblings before his passing. And no doubt Taeyeon and Key are the same with their friendship.

@dagmarbubolz7999

Жыл бұрын

I really like Key as an artist and human, he's so real and honest. Is my favourite aetist outside of BTS and TXT.

That could've been an uneasy conversation but to me you articulated it pretty well and I think I have to agree! I do enjoy New Jeans fresh sound (although I wouldn't go out of my way to buy it for now) but they seem pretty authentic! I think that's definitely what attracts ARMYs and music lovers in general! I didn't know their management was like this though... I hope for them their label will continue to let them grow artistically! I'm definitely more inclined to give a listen to other Hybe artists than the rest of Kpop artists but it still doesn't really land and I'm just an ARMY! Like I said some NJ and TXT songs are actually musically good so I can listen but these groups are way too different for me to be a company stan and the fan crossover will always be limited! I'm actually more curious about the non-kpop scene in Korea more independent artists than other groups, or just artists from other countries, and of course North-american artists... I do enjoy Hybe artists doing challenges and games together because one thing that holds back kpop to me is the excessive toxicity in fandoms! So I hope seeing the artists together can help a bit with that... But I'm not saying there shouldn't be competition because that's what make kpop fandoms so powerful, just less toxic would be better! Thanks for the video as always! I think it can help clarify some points to some people 💜

thank u so much for the construction music warning u saved my life!! never muted a video so fast!!

This video made me realize that GFriend disbanding still hurts; they finally FINALLY started getting creative freedom with their music, and they were so excited for it, and then their label just dropped them … it stings like crazy

@belaytriks

7 ай бұрын

Yep. Still hurts.

I find it interesting that there are people obsessed with interactions between groups and that they "have to be friends". I´m just enjoying my 1 group and live my life

@Sushisushi77

Жыл бұрын

I don't understand how people have time. Most of the time I find people stanning multiple groups just bcoz they're bored. Like BTS has the sort of schedule, it feels I'm stanning 45 different groups.lol

The only reason i call it "HYBE family" is because most hybe artist collaborate on challenges, stage performances (ex. &Team and ENHYPEN, ENHYPEN and TXT..) or variety shows (ex. TXT & ENHYPEN, HYBE X GAME CATERERS) and so on, and the artists under HYBE are always talking about exactly that "HYBE FAMILY", even BTS themselves when they do videos of a new artist that join one of the HYBE labels they say: "welcome to HYBE family", or when a label is aquired like QC, the hybe twitter post said: "welcome to the HYBE family" and sometimes the artist when they are asked about their label/company they say "HYBE", not their subsidiaries. Even tho there are times where they only mention their label. Think about it like the United States of america, even tho every state is different from each other with their own governors and staff members, and even their own culture and accents, they are still americans and part of the United States of America family with the same president (in this case the president in HYBE is Bang Si hyuk or Bang PD, the chairman of HYBE) Because KAKAO entertainment artists don't mention any of that and is not bulding a "kakao family" doesnt mean that is the same with HYBE. HYBE is literally building the HYBE FAMILY since its conception, and we can call it HYBE family whenever we want.

@ladychef28

Жыл бұрын

I do call it Hybe family as well. I especially love how they interact with each other through tic tocs. I've seen every single tic tocs of jhope on the street doing the dance challenge with all the different labels under Hybe and I was really happy to see that. I also love the Hybe Game Caterer where all the groups from the different labels participated in it. That was fun to watch. I hope Hybe would make it an Annual thing cuz that was so much fun to watch.

@EnHaTaN

Жыл бұрын

same

Wonderful, clear video as always ☺️ I’ve actually wondered about the difference with Hybe being an umbrella and what that means, and this explains it nicely. Thanks 💜

i’ve been an army since past 5 years and an engene since a year ago and tho i happened to join both the fandoms for very similar yet different reasons, it feels nice to associate a part of enha w/ bangtan cuz at least they’re free to express their inspirations more than artists under other companies. but for me, a hybe stan = a person who coincidentally happens to like the sound of most groups under hybe corp. (for me it’s txt, nwjns, enha & bts) lol, nothing more, nothing less. though a joint concert would def be a dream come true, i won’t be surprised in the least if there isn’t any, ever cuz honestly, there is no reason for it to be.

The hybe family strategy doesn't bother me at all. It's just marketing to help the newer/smaller groups (in comparison to BTS) promote each other. If BTS wants to participate, then that's their decision. As it's been said many times before, the BTS members make their own decisions in regards to their career. Nobody can make them do something they don't want to do. So if BTS want to use their popularity to promote these groups (see BTS members participating in dance challenges with other groups or promoting them on SNS) then they can. I trust BTS. How other fandoms react to that is none of my business.

I don't know how I feel about this video. I get your point but in a way it also seems like you're discrediting the other groups? (I honestly say this without disrespect) These groups are actually encouraged to participate in their music. They do write lyrics for their songs, it's just that they don't get picked. Honestly, asides some lines, it's not like txt also have overwhelming influence in their music. Like in terms of production and arrangement. These things take time. Unlike suga who really wanted to be a producer and also had the skill set even before joining bts. Some of the members of the other groups don't have that but they'll learn how to do these things as they continue growing and evolving as artistes. Some of them genuinely have the interests but their skill set is not yet on that level. I don't advocate being a fan of a group just because they're under a company or label but if you actually discover other groups through their interaction with bts members and genuinely enjoy their music, then I don't see anything wrong with that. At the end, for every company, they always have to think about making money. So they might use some questionable marketing but it doesn't actually take away from the authenticity of the artistes. No group can ever be like bts but just because they're not bts doesn't make them a fake. I honestly just rambled, i don't know if I'm making sense or not.🙂

@zee9345

Жыл бұрын

Side note: I'm also not trying to say that people should support all groups under hybe because they're under hybe or are part of the 'hybe family'.

@noniuba2189

Жыл бұрын

I agree! That was the only thing that rubbed me the wrong way about the video. It felt like BoraCity was saying Bts and Txt are superior, more authentic, less manufactured than the other groups. And that the other groups just sit and get things handed to them when they work just as hard. I am a fan of Enhypen and I know how seriously they take themselves when it comes to being artist and how much work they put into everything. A few of the members have written lyrics for their songs on their albums and submitted them to the producers, but it’s gets rejected every time. It was only Jake that got the green light with his lyrics that he wrote for one of their b-side of their latest album after how long of trying. And they do have input in their concept, choreo, etc. They are always wanting to learn, grow, and be better artists. So it’s kind of a slap in the face for someone to say that they are just “performers”.

@zee9345

Жыл бұрын

@@noniuba2189 exactly!!!! And I believe with time, they'll get better and have more influence in their music whether it's lyrics or production. I remember heeseung being interested in music production. These things definitely take time.

Thank you for explaining it all in such an effective manner

Gurl u always spill the tea ☕ .. talking all the facts... I WANT YOUR VIDEOS TO EVERYWHERE SERIOUSLY

wow, such a good explanation. thx u for this information. this is why 90% utube channels and popular opinions out there are full of crap.

I look forward to hearing your opinion on this, since I stan nearly every single group under HYBE so I can't wait to hear from different perspectives ! Looking forward to another amazing video essay, Bora 💜 (+) once again you've opened my eyes, a well researched a thought-provoking video essay again, thank you

Thank you so much for making this video. I feel like I need the reminder time to time that not all artist or K-Pop groups under HYBE label actually are under Big Hit music. I do get them confused sometimes and it was really refreshing to remind myself that all the groups under HYBE do have different labels and they do work differently form each other. I also think that this video is very helpful for those who are confused about HYBE label and the ones who are new to K-Pop labels overall. Thank you so much again for the video.

Love this video!! You always calmly explain everything

Ok, first of all, i BTS are my ults and i also like the essays of this channel, but i really disagree with this video and think that it is kinda disrespectful to this point. My quick thoughts on the "hybe family": I mean, if you see them as a "family" totally depends on every person themselves, the many Labels under HYBE have different sounds and artistic choices, some members of those groups are friends and everything but in the end, the whole "yg family", "jyp nation" and "smtown" are just marketing strategies to make fans of a group stan other groups of the same label, so i don't think the "hybe family" thing is that important for me. I like the interactions and friendships between some members under HYBE-Groups and i am glad that there isn't a forced "family" to gain more fans. My critic to boracity magazine is, that int his video, every group is compared to BTS and the creator uses BTS sucess, influence and talent to drag other groups down. Not all HYBE groups follow "BTS message, concepts and authicity"!!!!! I know BTS has a huge influence, but to claim that all of the HYBE groups have a concept or sound just because of BTS is just not true and disrespectful. Yes, BTS might have made the self-love concept popular. But that doesn't mean that Le Sserafims concept is there because of BTS. Le Sserafims concept is their own and it's not dependant on BTS at any point. And yes, BTS are self-produced and yes, TXT are participating a lot in making their music. But using this facts to drag ENHYPEN, who are a performance-focused and not a vocal- rap- or producing-focused group is disrespectful. The plan for ENHYPEN was not to create a self-produced group. And for Le Sserafim, boracity magazine didn't mention how they make their own music as rookies. The members (especially Yunjin) wrote a lot of meaningful lyrics for most of their bsides in their two Mini Albums, and Yunjin also produced her own songs and even made the MVs for them. They participated more in the music production than TXT did when they were rookies. And NewJeans, the group is not even a year old and still they wrote some lyrics for their songs. It's totally common, that the creative directors decide which concept or stlye the group is going for, and there aren't many groups who actually decide the concepts themselves. And to be 100% honest, even if BTS writes the lyrics for the songs, they aren't the ones who decide the concepts or MVs (i know that JK directed the Life goes on MV). Thing like the iconic BS&T or Fake Love MV with all the great theories being connceted to literature, that all wasn't the idea of the BTS members but the company and tehri creative directors. What also bothered me is, that Seventeen, a group that is completely self-produced like BTS and even self-choreographes their choreos isn't mentioned at all. At least be fair and mention the other groups who also self-produce too.

That’s remind me of when Enhypen visited Bighit and saw the wall with all the albums of BTS and TXT. And I think one of them said that soon their own album will be on this wall. But an other was hesitant to say that will never happen, because of all this « hybe Family » strategy marketing. When I saw this clip, I thought also Is Hybe family really exist ? And to be honest I completely agree with you, we can’t put all these artists on the same label. Because as you said, some of them has completely different styles etc. I mean don’t get me wrong I love seeing all of these artists interact, but that doesn’t mean that all of them have to be on the same label/family. And I truly think that it’s better that way, because they can now all have the full attention of their own label. Unlike Cube or Starship who only focus on their successful artist.

Thank you for explaining, before this video I had trouble understanding lol.

Really great video! Very insightful too. I'm more at peace, I feel like I can send this to whoever doesn't understand the concept of "Label families" or even the Hybe-SM conflict!

For me honestly what is so crazy is that, at least on twt, we can see that (even though i don't believe in a Hybe Family but in a Bighit Family) Armys are more neutral or try to stay neutral to other Hybe groups, but since other groups don't have a fandom like Army but consist of many kpoppies and BTS haters, they "want" their group to be the best in Hybe OR want them out of the "family" saying they would be better on their own. So yeah, many Armys do not believe in Hybe family but perhaps cos our guys have interactions with those groups or because they are supportive of rookies (as the great artists they are), we do try to be respectful or to even hold our tongue for their spikey comments. Also i had never thought of the family photos... It is a great way to see as to how i think Bighit sees itself. I believe they do see themselves different from other labels (and they are since they don't answer to hybe unlike others). That is why i sometimes find it funny when even Armys say "oh hybe give promo to X but not to BTS" when in real, promos aren't done by Hybe but only perhaps paid or approved by Hybe when Bighit doesn't have the need to ask for approvals, they have the promos THEY want to have and stay away from the things they want to (as they always have). And honestly, we can see the "competition" between other labels, there may even be a competition with BH, especially in BTS's absence (they're still here btw), but its like they all want to be the next "goose that lays golden eggs" of Hybe. So it is only expected that they may do tricks, tricks BH don't pull for BTS. At the end... I dont know.. I can see some groups' some members having respect for BTS (since in reality all industry is either at awe with them or jealous of them), especially if they see the opportunities they get BECAUSE they are under hybe, the corporation with BTS name, but also because there does feel like there is a race between labels to seem to have the next "golden egg laying goose" even at the expense of shadowing BTS's achievements, i don't think many Armys can see HYBE as a real family, especially if some k-media and silly blogs and kpoppies try so hard to shadow BTS by using those groups. Army that have seen how BTS came to be where they are rn with all the hardships and that they are still not accepted truly, THAT Army is just not there yet to be able to embrace all Hybe groups as family, disregarding the shady words being used (against bts) on social media and media in general. "the fastest" "the most #1 albums" ".... after BTS"... Unless Armys believe that BTS is accepted fully and respected in Korea and the industry as a whole, those words and possible tricks being used (even the smallest one) to promote other groups under Hybe, will sadly not sit right with Armys. But maybe one day...

@kinetic3971

Жыл бұрын

Well said

@min_mil

Жыл бұрын

i remember how moas was fighting with enginies because they wanted to be in a one family with bts lol.

@glitterjjk

Жыл бұрын

this needs to be pinned!

@cupcakenfetti

Жыл бұрын

Exactly

@s_p5321

Жыл бұрын

Woahhhh Blueedenise , you just write out my thoughts 👏💜

Look I appreciate your thoughts ab some things in hybe labels. But as I saw your whole video theres some points I'd like to say: - You were going too deep into the professional side, saying hybe labels shouldn't be considered family bc of their artistic concepts that not match, music concepts and visions. Girl lets be real here no one cares ab these things, most company stans say things like "I like YG's sound" bc they are biased towards some group in YG so they start supporting every group to help their favs", and there nothing wrong with that, you can choose who you will support to. - In case of Enhypen you should have said it a little different, by the way you said it it seemed that Enhypen is inferior to the other groups, look they aren't even my favs but I saw how they work hard, even if they don't take part in producing and stuff I'm sure they do many other things to be as amazing as possible as idols that isn't shared with us. They are amazing in their own way. - I did a quick look in ur channel and I saw that you seem to be a BTS stan only that makes some salty videos, you don't seem quite happy ab this whole HYBE situation with BTS being mentioned together with other artists. While I agree with you that hybe idols shouldn't be put too much together with BTS, my reason is actually bc it can become annoying to them being compared and mentioned with BTS all the time. But even HYBE let they do a picnic which grouped many artists from different labels to be indeed called hybe family, and all the fans of each group, even ppl from kpop comunity who don't stans these groups enjoyed seeing them having fun and interact with each other. The idols themselves support and mention each other kinda freely, they don't seem to mind, so why should you? You were getting too deep into the weeds when actually most ppl in kpop comunity are young ppl who only care ab simple stuff like visuals, dance, music and the idols themselves. Hybe idols being called hybe family shouldn't harm anyone

@veejay_04

5 ай бұрын

i think the one who made this video is so biased and just wants "Bighit groups" in general coz she sounds like she's discrediting other groups. for example, with Enhypen. Most of Enha members trained in Bighit for years, even close with TXT members and are even close with Bang Sihyuk himself. And Bang PD would even come to their concerts or events like the lotte world, or would treat them with dinner as a sign of his support to this younger group. Taehyung even mentioned Enha as their dongsaengs in one of his interviews. Now if this isn't a family then i dont know what it is. Also, enhypen members are starting to participate in producing and composing in their new albums nowadays.

I cannot thank you so much for explaining it like it really is you did a great job and i enjoyed it so happy to know there are people who see things like they're really are thank you so much

Thanks Bora, so insightful!

You make so much sense! I am an ARMY and started listening to other kpop groups and mainly HYBE Label artists recently and I really enjoyed TXT and Le Sserafim. I don't really prefer Enhypen or New Jeans' music and I cannot explain why. Now I can say it, it's AUTHENTICITY!

@queensy4888

Жыл бұрын

Same

i was having a little discussion with an ex kpop fan friend of mine, when at some point she asked me about the whole hybe-big hit thing, and I realized I didn't exactly know _what_ was going on. even after googling it i still wasn't sure i understood what held true and what the differences are between these two "names". and then you posted this video and it's like my vision cleared entirely. you're so well-researched and always put things in a way that we can understand, especially about complicated business matters like this one. at the end of the day, stuff like that just prove to me time and time again that i chose the right artists to stan.

Authenticity is possible only with independence. Many management companies are afraid of giving such independence to their artists. Part of BTS' success is that they were in it from the every beginning (at least, the Rappers to start with): they wrote music, shared ideas. The rappers encourage the vocal line to write their own music, share their thoughts. The members were invested from the onset and not simply performers. The strength of Big Hit Music is that they put "power" into the artists' hands and not just with the management - a winning combination. Love this analysis. So on-point. I agree with some who said the "family" concept may come from the fact that they are in the same building and have unavoidable interactions but even such interactions are not exactly forced; they occur naturally.

I like your videos because they are well thought out and expressed. You always have interesting things to say about topics I have not previously considered. 💜

Hope I will not be disappointed by this video... Maybe a BigHit family but not a Hybe family although I respect Hybe to give their autonomy to each company.. But some of those compagnies have some unethical methods both in the promotion and the management of the artists... When the CEO chooses the concept, the songs, the style, even before the group being formed makes me question where is the artistic identity of that group... Also promotion and marketing are necessary to some extenct, past that it becomes unethical and dishonest.. For example if we talk about UMG.. they have many labels under their name but we know the one using the most inethical methods is Interscope Records, and some are more correct... So for me there is no UMG family. I only support the artist I like, BTS, and BigHit as long as they're correct and respect BTS. I know their artistic identity, they're transparent, they're honest and ethical... Anf I like their music.

@HailToTheMeep

Жыл бұрын

WATCH BEFORE YOU COMMENT FFS

@yasminesb7947

Жыл бұрын

@@HailToTheMeep I did .. and what is the problem of expressing expectations, I wasn't even negative.

@Veronika-vy5ou

Жыл бұрын

Please watch the video before you comment

@yasminesb7947

Жыл бұрын

@@Veronika-vy5ou Geez I did... What is happening.. Are we not allowed to comment about expectations, and I wasn't even rude or negative.... "watch before you comment"... what if I comment before and after huh.. You're weird

@Veronika-vy5ou

Жыл бұрын

@@yasminesb7947 maybe instead of saying I hope I will not be disappointed with this video say ‘I thought I would be disappointed with this video but I was/ was not.’ It looks like you haven’t watched it