Is Spain Losing its Wine Tradition?
What's life like for winemakers in deep, rural Spain?
Thank you to Diego, and his son José. Also thank you to Juanmi ( / vinosdelacruz ) and Gabriel and María from La Mariela (www.marielagastrobar.com/). And to Consejo Regulador Denominación de Origen La Mancha (www.lamanchawines.com and / lamanchawines ) for the drone footage.
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Edited by Christina Lao & Clément Letourneur
Thumbnail by Okami
WHO ARE WE? 🥝
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Hola, Spain lovers! We're James and Yoly. James is a New Zealander, and Yoly is from Spain. And we both live in Madrid. This channel is all about giving you a local insight into life in Spain, and helping you experience this country like a local when you come to visit (or live!). If that sounds like your kind of thing, bienvenid@!
Пікірлер: 168
What a sweet man, and I couldn't help but tear up when he spoke about no one wanting to continue the business, you could feel his sadness. Life does change, but the good things usually return even better! Love the small up and coming wineries, living close to Napa and Sonoma, where it's full of them along with lovely restaurants, I wish them the best. Thank you James and Yoli, always good to see you, and appreciate your thoughtful and well edited videos.
This is what makes Spain so amazing; the blending of modernity and tradition. They have deep respect for their traditions and such a long history. The richness of their culture is intense and enduring. Thank you for sharing this hopeful preservation of an ancient activity.
James the quality of your videos has never been higher than these. From someone who has followed your channel for a while, it is great to see the content evolve to this high of a quality. Un saludo
This is a beautiful film about what is clearly - sadly - a vanishing way of life. Honestly James, this is up there with your very best,
@welshtoro3256
7 ай бұрын
It is a vanishing way of life but are we sad about that? Back-breaking and low paid labour?
@peter_bazinet
6 ай бұрын
@@welshtoro3256 I think what @jonmeyrick may have been referring to is the traditions and techniques. If they could continue these and be paid fairly and well, that would be the ideal. I guess, the problem is that the price being paid for the grapes have not increased in 30 years, which seems incredibly unfair. Much like here in California, there will always be people working the fields, but legislation is moving forward for them to be compensated in order to survive. We can only hope.
@welshtoro3256
6 ай бұрын
@@peter_bazinet I hear what you're saying Peter but the truth is fruit pickers have always been paid terrible wages. That's why Diego has to employ Romanian workers. It's the same for the African fruit and veg pickers in Andalucia. They get paid miserable cash in hand wages below the legal minimum. Same goes for the olive pickers. Young Europeans don't have the desire or motivation to work like that anymore. There's nothing particularly artisan about the traditional wine picking ways either. It's just old fashioned hard work.
@peter_bazinet
6 ай бұрын
@@welshtoro3256 I would gladly pay a higher price for the wine if the workers who make it possible were paid better.
@welshtoro3256
6 ай бұрын
@@peter_bazinet I completely agree. I work for a charity committed to selling Fair Trade products. Our principle is that the workers must be paid a decent minimum wage. Unfortunately, the cash in hand business in Spain suggests otherwise.
Thank you James and Yoly, for this video it's both heart warming and sad at times. Thank you to everyone you met and featured, they are all lovely people! ❤
Another lovely video James. Diego is terrific, what a character. That moment when he chokes up when talking about his children not taking over the business. . . That 2000 euro profit from his whole harvest really struck me. It's heartbreaking really. It made me wonder what kind of profits the small vs large winemakers are getting.
We lived in Spain in the 70s and wine was prevalent everywhere. I was too young to remember the names of the places, but our Spanish friends took my family to vineyards and wineries in the Madrid area. I remember one in particular in a small village where they did the Clay Vat thing and it was stored underground. Spain the 70s was very different than today. It was slower and things like Siesta were still important. We were last in Spain in 2019. I retire in 2026 and can't wait to have time to get back before she changes too much more.
This episode brought a tear to my eye as you tell the story of people who persevere to preserve old traditions. Thank you James!
James you are a great spokesperson for your adopted country. Your videos inspire me to follow in your footsteps.
You do a lot of good work - KZread, tourism, commentary and of course being great Mom and Dad - but this is outstanding work, a bit of journalism. Thank you for sharing Diego and his extended family with us. Abrazos.❤
Very interesting. This is the real, traditional Spain with normal people. Thank you very much!
Este es uno de los vídeos más detallados y mejor explicados de viñas españolas❤
i loved the video James, i just could tear up seeing that old man sadness when he said at loud something that he know is going to happen eventually, thanks for showing us a reality that sometimes is invicible for people like me that like wine and that simply pull bottle of wine from store's shelfs
@spainrevealed
6 ай бұрын
Thank you Luis! I appreciate your message, and suport!
Always enjoy your videos, I moved to Catalonia 12 months ago from Ireland with my girlfriend who's from here. watch a lot of your stuff before I moved, keep up the great content of Spanish traditions.
You are so good at presenting interesting, factual content within the context of the historical and human stories of Spain. Your affection for the Spanish people and their traditions shines through; it is palpable and contagious. This is a lovely video! By the way, I clicked on the thumbnail before I realized that this was a Spain Revealed production! So, well done you!❤️
@spainrevealed
6 ай бұрын
Wow, thank you!
I hope that the smaller wineries can keep the tradition going. Some of the best wines come from small or boutique wineries. Amazing information with hope for the future.
@welshtoro3256
7 ай бұрын
Completely agree. Have a look at my comment and some of my responses. Diego and Juanmi are different types clearly. One foot in the past and one in the future.
@spainrevealed
6 ай бұрын
I hope so too, Peter!
Wonderful video James and Yoly. 👏Diego is such a lovely person and it's sad that he has no-one to follow him but economically its hard to survive at those prices for the work that goes into it. Juanmi has great passion and I wish him, Gabriel & Maria the very best in their winery and restaurant.
@welshtoro3256
7 ай бұрын
Totally agree. I've seen the same thing with farmers in Andalucia. Their children don't want to work like that and move to towns and cities. The future belongs to those passionate artisans like Juanmi but it's a tough nut to crack in La Mancha. I have a home in the south of Spain and it is burning up and drying out. That is limiting the type of style of wine even the artisan producers can deliver. They need to go back to the old varieties and ditch northern grapes which are not suitable in hot and dry climates.
We can feel the love of the land. Thank you 🥰
Villarrobledo land of wine and viñarock as an Albaceteño i'm proud of our province such underrated one
@welshtoro3256
7 ай бұрын
I love La Mancha and travelling within it. It takes a certain kind to appreciate it but I'm one of them. There are some great producers in the region but it's virtually insider knowledge. The Bulk history weighs heavily.
What a wonderful video-so well done, sensitive and informative. A snapshot in time to a lifestyle that is changing. This is occurring in some many countries as family farms are not continued by children or grandchildren. A touching documentary. Thank you for an excellent video.
@spainrevealed
6 ай бұрын
I'm glad you enjoyed the video, Barbara :)
Beautifully done. I’ve been teaching Spanish cheese and wine pairing classes and discuss some of the issues you’ve highlighted here. I’m going to refer attendees to this video and to your account in general!
I'm already a big fan of your work but this is next level. Wine is life, and growers like Diego are where it all starts. A beautiful film bringing a bittersweet story to life. Top job James - best wishes from the vineyards of Australia xx
super insightful vlog ! thank you. its the story the world over, the farmers don't earn but somebody does.
So nice to hear your wife speak english so naturally, shes good. I wish my madrilena could attain a similar level. I guess some people are just wired that way..great channel by the way.
Such a beautifully told story. Thank you for documenting the people, the culture, and the history. It's one of our favorite videos you've ever made.
@spainrevealed
5 ай бұрын
Thank you!
Thank you for this. I know very well that region because my father was born there. I know a lot of similar life stories but things are even worse in smaller towns. The point you forgot to say is the harvest is delivered to a "cooperativa" where the harvesters are also partners. I dropped tears with that man
Thank you for showing wine traditions to us. A business that seems to be constantly changing! BTW: I love that the people you interview can be heard well. A great possibility to train my Spanish comprehension.
I love this channel man, it makes me want to drop my things in la and move over to Spain. I literally grabbed a glass of wine while watching this. well done on the vid!!!!
this was awesome, thank you for taking me on this journey
@spainrevealed
7 ай бұрын
My pleasure! 😎😉
What an inspiring and well-made video. Good to see young people drawing on the wine tradition while being innovative and passionate. Gracias. Tony
Thank you for this. I cried through the whole video. We are losing so much of our gastronomic history!
@welshtoro3256
7 ай бұрын
It is sad to see family traditions come to an end. Have a look at my comment to see where I'm coming from. I've met many men like Diego but they represent the past. Their children don't want to work like that anymore. It's hard work for low pay as he acknowledges. Even his workforce is Romanian not Spanish.
I'm a Brit (now Spanish!) who's been living in Madrid for 40 years.....great video....very interesting indeed!
Great presentation, James, and happy that it ended on a positive note. I feel for Diego-it’s heartbreaking to learn how little he is paid. I have been traveling to Spain for 23 years and have been to some off the beaten path villages and almost always there are restaurants like Mariela providing elevated food and wine. 🍷 thanks for highlighting another small town in the middle of nowhere. I hope people will stop in sometime on their way to somewhere else.
Me encanta el formato "insider view" que habéis hecho en éste. Muy íntimo e interesante
Great video, James. Well done! More please! Spain really needs to organize its wine tourism.
@welshtoro3256
7 ай бұрын
Wine tourism in Spain is actually pretty good. Lot's of people travel to Spain to tour the wineries but they come for the premium end like Rioja, Ribera del Duero and the Sherry Triangle. Those areas have grown to cater for tourists and there's also quite a lot of stuff to see besides. Wineries in places like La Mancha and Extremadura are off the beaten track and far less interesting for most visitors. Look at Diego's place, it's just a vineyard providing grapes for low quality wine. There's nothing really to see.
@spainrevealed
6 ай бұрын
Fair point
@christinewright1346
6 ай бұрын
@@welshtoro3256 Yes ,but in most places you either have to get to the winery in your own vehicle, or pay for an expensive tour including transport and quite often a full meal that not everyone wants. Very few places have a wine bus going round the vineyards like some wine regions do. There's the Tren de los Viñedos in Galicia, which is great but only works in summer and at weekends. And very few places are like el Barrio de la Estación where you can walk, so, if you're like me and travel alone, you're a bit stuck for choice. And a taxi is often an expensive option for one, even over fairly short distances. Once you're actually at the bodega, they are usually great. But more wine regions need to persuade their tourist boards, or local government or whatever, to put on a public transport system to include easy access to at least some wineries.
@welshtoro3256
3 ай бұрын
@@christinewright1346 Yes, I agree with that Christine. Without a car it's virtually impossible. I have to say that that's a problem in other countries as well.
This was inspired. Thank you, Yoly & James for making it.
Thanks for sharing Spanish culture in such a candid way
Absolutely loved this segment!! The historical, cultural, & personal interest story was lovely. Thank you for capturing a dying art.
Ohh yes we have so much too learn from older generations, or skills wril get lost in our world. Great video ❤❤ Big hugs from Denmark 💝🌹🥰
Good 👍🏻 Showing country side and small wine 🍷 makers and rural Spanish life.
What a cool opportunity! It's funny, but we usually tease people who are always looking for better and better artisanal experiences, seeing it as a bit pretentious (I'm guilty on both sides), but you could argue that the search for quality experiences might be what's fuelling traditions like these coming back.
@welshtoro3256
7 ай бұрын
I don't think it's pretentious but I know where you're coming from. I think what we see here are two different things. One man is a farmer and the other a wine connoisseur wanting an appreciative clientele. Spain still produces a huge amount of bulk wine provided by Diego and people like him but their futures are grim as he himself recognises. The giant tinajas were used in the past because their simply was no other way of storage. There was no electricity or cooling systems until as late as the 1970's in these parts. Considering the baking La Mancha sun it was less than perfect storage which lent itself to cheap bulk wine. As I said in my own comment, Juanmi could use that old tradition today to create something interesting. Natural, non-intervention, wine is really gathering pace and amphora styles are part of that world. It's a small but far less crowded market. Making wine that gets noticed from La Mancha is a tall order but Juanmi appears to have some ideas.
Great channel, I am not getting tired to repeat it! Thank you very much!!!
Great job on this one James and Yoly. Really interesting and touching story, great editing and pacing too.
Well made video from the country side. Saludos a los dos desde los Estados Unidos, viví de chaval en España. Adiós.
Gracias por hacer este tipo de vídeos culturales. Me encantó aprender de este arte tradicional.
This was so lovely, and I, like many others, teared up. Thank you for the wonderful ways in which you interpret a bit of what we are seeing and contextualize it. It really does add something unique to your videos. In this one, I understood the ways in which the landscape is changing and traditions are being lost, but also the hope of the ways people are preserving some traditions for the future. In the video about the ritual of jumping over babies, I came to understand that this celebration touched the community at each stage of their lives (babies being jumped over for a blessing, teenagers being with friends, parents watching children have their own children blessed). It helped me understand the continuity and full cycle of this event. Wow! It is a gift that you and Yolly can share Spain’s heritage on this deeper more complex level. Thank you!
@spainrevealed
6 ай бұрын
Thank you for this comment, Leah!
I’m really new to this Chanel, but I have just seen a video of yours saying that you love seen historical sites of Spain and if you are really fit and have a week or so to depend on vacation I would recommend doing el Camino De Santiago, its a wonderful experience and see lots of tradicional towns of Spain. I am sure you have been recomendad this by others but I had to recommend it to you
This was wonderful to watch, I really enjoyed it, let’s have some more!
I loved hearing about and seeing the mix of traditions and modern lifestyle in this video. I'm really enjoying these, James! Please keep them coming as it shows a different side of Spain. I wonder if Spain would ever open up a wine producers visa...? I'd definitely be interested in that!
@spainrevealed
6 ай бұрын
Now that would be interesting!
Absolutely superb video. Full of information but presented with emotion and heart. Top top quality stuff. Gracias por su trabajo
Such an enjoyable video !!! ... do some more on local vineyards please!!!!!! I almost melted when I saw a Pegasus Bay wine bottle shown so briefly ... I am living in Auckland NZ currently but my hometown is Christchurch and I know PB still family owned vineyard very very well ... exquisite wine and when they did food just beyond exquisite .. thank you James and Yoli xx
Gracias por el vîdeo,me ha emocionado el Sr. Diego.Desgraciadamente,España está perdiendo muchas tradiciones.
love this, im down in moscatel country in the montes de malaga with a very rich tradition of wine making and raisen production.
THIS is exactly my favorite type of video. THIS is Spain Revealed. Well, they're all great, but this type is not found elsewhere. Thanks, James and Yoly.
@spainrevealed
6 ай бұрын
Cheers Mike!
This made my heart sing. Great content
Fantastic video! Thanks for sharing these types of authentic stories.
Great video. Thanks James
A gorgeous video - thanks for sharing these stories.
This was both interesting and touching. Thanks!
Enhorabuena por este vídeo, un gran trabajo
Loved this one!
Really enjoyed this video. Really felt for older Spanish guy trying to maintain traditional values. I’ve decided I will visit that restaurant too. 👍😎
Beautiful. Thank you.
Excelente video. Gracias
Amazing video, James and Yoly! Thank you for sharing this with us.
Excelente Producion. Saludos desde Puerto Rico.
What a lovely & interesting video! The portion with older grower was very touching. We love videos like this!! Actually we appreciate all of your videos!! Thank you!!!
I'm really enjoying the new content! Great Video!
Your videos are getting better and more interesting. These were fantastic stories. Keep up the great work.
Great documentary style video. I love stuff like this. Keep it up James and Yoli!
My independent wine shop in London has organised two Spanish wine tastings this year. Big trade event as well. The Spanish wine scene is fantastic at the moment! The new generation are taking a modern approach to winemaking and the results are impressive.
Well done, y'all. I learned new aspects of the great country of Spain....I wanna go there now!
I enjoyed that. Thank you.
Uno de los mejores vídeos que has hecho. Congs!
¡Gracias! As always, simply great videos. 😊
@spainrevealed
6 ай бұрын
Thank you very much for your support!
In Zamora families have a bodega and used to grow their wine and make their own wine that the family will use for the year. That was a nice tradition that people help each other with their crops. We need to go back to this traditions.
@welshtoro3256
7 ай бұрын
My own family has a vineyard in Cigales. It's hard work for little reward as Diego points out. By the way, I made it back to Zamora this summer. I got a bus from Valladolid and past many vineyards on route. Zamora has great produce and the best garlic on the planet.
Beautiful episode. Very touching. ❤ Keep it up.
Qué buena historia. Gracias.
this one has the potential to blow up! great video!
Super video! Salud!
James. Terrific piece, great story, wonderful people, and excellent filming and storytelling.
@spainrevealed
7 ай бұрын
Thank you!
Wonderful video, thank you,
Terrific video. The quality of the interviews, the timely content, the videography... you are a natural at storytelling. I'm surprised you haven't received a tap on the shoulder by government to create content. This video dovetails nicely with a recent article on Substack about how local governments in La Rioja and Basque Country are planning to destroy 30 million litres of wine (overproduction) while an additional 150 million litres is sitting in cellars and is unwanted by the wine market.
@spainrevealed
6 ай бұрын
Wow, thank you! I'm glad you enjoyed it!
Congratulations. Short but a concise, deep and endearing story.
Gracias por este vídeo
I really enjoyed this episode, it was full of emotion. Great work!!
@spainrevealed
6 ай бұрын
Thank you!
I really like to watch videos about Spanish traditions. Well done.
Nice video. Never let traditions die. Enjoy your wine back in Madrid 😅
Great video!
Yep. Great video.
Wow todo un Documental!!! y saludes a Yoli! muy guapa!.
An excellent video
Great video
A really nice episode, I really like the parts about the grape farmer's passion about his farm. I am surprised on how little annual income about the grape farm. Please make more episode about small winery of this area and other area of Spain. May be you could show us a map about there location.
Another beautiful video James. We have plans in 2024 to spend about 3 months (Schengen dependent, of course!) touring throughout Spain and will definitely love to find Maria’s and Gabriel’s restaurant and local vineyards. I have pages dedicated just to notes of your recommendations. So it should be a James and Yoly type of vacation!
Love your videos. Amazing productions. You should be doing a show on TV
Interesting stuff ! 😎🍷🍇
Ai James, has hecho a ese hombre feliz! Verlo ponerse el traje y corbata... Adorable😂❤
Enjoyed your video very much, it was truely educational. Enjoy the wine back in Madrid 😂🍷
You should visit Frailes in the Spring for it’s wine festival.