Is 2024 a Terrible Year for Candle Sales? | If you had a disappointing Q1, you are not alone
Welcome to our latest video where we dive deep into the ups and downs of candle sales in 2024. In this candid conversation, we reveal the harsh realities we faced during Q1. Despite our largest ad spend to date and a plethora of organic content, our sales were disappointingly low.
But rather than getting discouraged, we took a hard look at our business to understand where we could focus and where we needed to pivot. From analyzing our marketing strategies to tweaking our product line, we implemented some crucial changes.
And guess what? These adjustments paid off! We ended up having our best April ever, turning what looked like a dismal year into one with much brighter prospects.
Whether you’re a fellow entrepreneur, a candle enthusiast, or someone interested in 2024 business trends, this video offers valuable insights into scaling a business and overcoming market challenges.
How is your 2024 going? Let us know in the comments!
Timestamps:
00:39 Q1 was terrible
1:57 Facebook ads were dead
2:40 Our spend vs sales was scary
3:10 organic social
3:53 The climate: an election year?
5:12 Don't get discouraged: dig deeper and pivot
5:56 Refocusing on our hero product
7:21 Cut back on expenses
9:25 Product extensions in the candle category
10:15 Non candle products didn't fix our seasonality issue
11:50 A strong start to Q2
12:20 Are you giving your customers what they really want?
13:23 April Fools Joke = successful product
15:00 Use the slow times to your advantage
16:00 Do we invest in scaling manufacturing
17:20 The power of business advisors
#candlebusiness #candlesales #sellingcandles #ecommercebusiness #scalingyourbusiness
Пікірлер: 16
What a great video! We're a sleep store with candles in a boutique we started two years ago. This year the candle's did well till last month. Its like someone hit the brakes hard on those sales. Business is so hard right now. Our Q2 started strong but im not expecting any stability in those sales. It was just nice to have a month the gave me a breather.
Great podcast, and perspective ❤ always love hearing about business!!
@thecandlecouplepodcast
Ай бұрын
Thanks for watching Emily!! We hope you are having a good year :)
I love your podcast and videos, wish you would post more. I look forward to them every time.
@brynnzundel
Ай бұрын
I agree!
@thecandlecouplepodcast
Ай бұрын
Thank you so much for the kind words! We always have the best intention to post a video every week, but in the last few weeks both our personal life and Fontana have made it a little difficult. We will try to get back on track!
@thecandlecouplepodcast
Ай бұрын
@@brynnzundel Aww, thank you! We will do our best to post a video once a week through the summer!
Great episode! Focus is so important - I had the same experience with my business (not candle related).
@thecandlecouplepodcast
Ай бұрын
It can be such a hard lesson to learn! The allure of more products and more services bringing more revenue is a strong one!
Thank you for sharing. I’m only candle testing but I enjoy the bigger picture. You guys are awesome
@thecandlecouplepodcast
Ай бұрын
Thank you so much for watching our video! Have you tried the My Candle Tests app for your candle testing? Eric invented it about a year ago to streamline the candle testing process :)
It has been pretty hard, I have paused my Shopify, and my wholesalers boutiques are not moving any candles, mine nor other brands. We will see, good luck guys, you are fantastic, hard times make stronger people, or so the saying goes 😁
@thecandlecouplepodcast
Ай бұрын
We are so sorry to hear that 2024 has been difficult for you too! Best wishes for brighter months ahead!!
Are you guys gonna discontinue the lip balms and bath salts since they’re not bringing in as much?
@thecandlecouplepodcast
28 күн бұрын
Yes, as they sell out, we will not be restocking them. They both come in expensive custom packaging that we need to order in large quantities, so it is not worth tying our cash up in this packaging.