How to formulate a mission statement correctly
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In this webinar I explain the difference between the mission and vision statement. There are only a few companies that know the difference and make no mistake in writing them down...
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Пікірлер: 27
You're the first person that i actually was able to understand how to write my mission statement. I finished it!!! Now onto a clear vision statement. Thank you
Superb! Explaining with example is best method
Want to start an NPO and your examples just helped me draft a mission and a vision for my sanitary pads drive in South Africa. Thank you for your explanation.
Thank you for you examples of vision and mission, I can understand it clearly, thank you.
Thank you soooo much for explaining the concepts in such a clear and straightforward way. It really helped with my report writing.
Excellent, clear upstanding of concept and very applied to model
Thank you! Great examples!
Very good and informative. Thank you
thank you for your useful information
thanks a lot..
Many thanks
Hi Pepijn, voor mijn onderzoek analyseer ik het micro, meso en macro niveau van de organisatie waar ik stage loop. Voor de micro omgeving gebruik ik het 7S-model waar je een video over hebt gemaakt. Voor het meso niveau het vijfkrachtenmodel van Porter. Voor het macro niveau gebruik ik de PEST-analyse, waar je helaas geen video over hebt. Ben je die van plan nog te gaan maken? Gr.
@PepijnSchoemakerWebinars
6 жыл бұрын
Hi TH. Dank voor je reactie. Heel even scherp zijn: 7S is een model die je kunt gebruiken voor intern. Maar niet het enige model... Staar je er dus niet op blind. Het 5-K model is een model om de marktaantrekkelijkheid te bepalen en is de 'staart' van je Meso. Dus als er een vraag is die beantwoord moet worden die stelt 'bepaal de marktaantrekkelijkheid' dan is dat model opportuun. Anders niet (echt). En het is zeker geen model om je gehele meso analyse op te baseren. Voor Macro is er eigenlijk niet echt een model anders dan het 'ezelsbruggetje' DESTEP wat staat voor Demografisch, Economisch, Sociaal Cultureel, Technologisch, Ecologisch en Politiek/Juridische factoren. Die moet je allemaal analyseren (mits relevant) en onderzoeken op kansen of bedreigingen. Vandaar geen video. Het boek van Commerciele Economie boek Bronis Verhage is hier een handig hulpmiddel voor.
@Theaumais
6 жыл бұрын
Ik ben daarvan op de hoogte, Pepijn! Er zijn voor de interne analyse die ik ga uitvoeren meerdere aspecten van belang, maar een groot deel van de te analyseren aspecten komen in het 7S-model voor. Je antwoord is verder duidelijk. Bedankt! En je video's zijn erg duidelijk! Mvg
Hi Pepijn, can you please make a video on how to relaunch Levis brand in India. What strategies and ideas to use and what exactly should be the solution to the problem..Thankyou.
@PepijnSchoemakerWebinars
6 жыл бұрын
Hi Riya Riya. That's more of a case question rather than a Generic strategy theory... Although, interesting question. I didn't know Levi's had such a struggle in India?
@queenlife9283
6 жыл бұрын
+Pepijn Schoemaker thanks for replying.. can you pls give some valuable tips to relaunch any existing brand. thank you..
@PepijnSchoemakerWebinars
6 жыл бұрын
Riya Riya Basically you would have to do a good market research first. Follow the 6 steps of marketing planning (see my video about this topic). Then, after 'step 4' you would choose the best fitting strategy in step 5. There, one of the strategies Porter, T&W, Ansoff, Blue Ocean or a coöperation will guide you to the operational plan and thus solution. There is no 'standard solution' for relaunching a brand... Every case and country is different...
@queenlife9283
6 жыл бұрын
+Pepijn Schoemaker sure I will and thanks alot :)
Can you please make a webinar on Trade Marketing? Urgent. Thanks.
@PepijnSchoemakerWebinars
6 жыл бұрын
Nirjhar Das Hi Nirjar. Thanks for your comment. I only do webinars of strategic marketing models. Not of (practical) business cases or questions/topics... Thanks for your request though. Interesting to think about.
@Pepijn Schoemaker, although I really appreciate the work that and dedication that has been put into the explanation of the Model, to me it is very distracting when I see Grammar and pronunciation mistakes. (Purpose; "" Purpus "") (Exsists; Exists).
@PepijnSchoemakerWebinars
3 жыл бұрын
I know
the definition of mission is not correct
@PepijnSchoemakerWebinars
5 жыл бұрын
According to Ashridge it is...
Just a little bit too stiff and difficult to understand. Make sure that you are pronouncing all the words correctly. You had a big problem with purpose which I would not have understood if it wasn't also written.