How to create your own custom serif based logotype - LOGO LIFE EP #5 - James Martin

Hey Team,
Hope everyone is good and well today and I think you are all going to absolutely love this video as I will show you some quick tips and tricks to help create cool, custom serf-based logotypes.
In the beginning, I used to create custom type directions by using my bedroom window as a lightbox, this was in my early days when I was trying to be a tattoo artist. But now I have a cool little A3 lightbox to help me create all the coolness I need.
There are so many ways you can do this but I think as a beginner these two particular options, shown in this video, are a great way to practice the skill. What they will help you start to understand is the way that each letter form works.
Option one: A simple grid option
Option two: Using a sans serif font as your guide
What I like about option two is the fact that you know that the Spacing and form of the letters are pretty bang on... all you need to do is just use the letters as a base to draw up from.
I hope this comes in useful on your journey at some point, it has helped me loads to create some cool type directions, and it works as a great practice tool.
Any questions just hit me up in the comments or email me at team@madebyjames.co
If you have not signed up to my newsletter yet you're crazy... I have loads of free tutorials and design guides to help you on your creative journey so make sure you get involved. I also run monthly challenges and offer free mentoring to the winners.... pretty cool.
hit this link - www.logoblackbook.com
Hope you enjoy it.
JM
#logodesign #logo #logotutorial
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Personal Website - www.madebyjames.co/
Instagram - / made.by.james
LinkedIn - / james-mar. .
Pinterest - www.pinterest.co.uk/512e6ffa9...
My Agency Website - www.baby-giant.co.uk/
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Пікірлер: 79

  • @alexiskeys9985
    @alexiskeys99852 жыл бұрын

    Great method with using the sans serif as a base! I will definitely incorporate that going forward.

  • @mrzachblk
    @mrzachblk3 жыл бұрын

    James, Thank You! Nothing else I can say but thank you!

  • @madebyjames

    @madebyjames

    3 жыл бұрын

    Zach Sutton hope it helps you to better your skills mate

  • @jasmineg2520
    @jasmineg25203 жыл бұрын

    Thank you for this James, very helpful! Always look forward to your newsletters!

  • @madebyjames

    @madebyjames

    3 жыл бұрын

    Appreciate you mate

  • @sassisammi
    @sassisammi3 жыл бұрын

    The legend @ work... Love it all. Your production guy - Ahhhhmazing - never let him go! Your episodes just keep on getting better!

  • @madebyjames

    @madebyjames

    3 жыл бұрын

    Appreciate that.... we have lots of stuff planned for the future 🤟🏼

  • @genericgraphix7229
    @genericgraphix72293 жыл бұрын

    Thanks a lot James for the free stuff. It really helps us.

  • @madebyjames

    @madebyjames

    3 жыл бұрын

    Generic Graphix enjoy it mate 🤟🏼🤟🏼🤟🏼

  • @omarabdullah8154

    @omarabdullah8154

    3 жыл бұрын

    why i dont get logoblackbook ??i already subscribe and confirm my mail..

  • @erickhubert
    @erickhubert3 жыл бұрын

    This tutorial hit my spot, been wondering how you customize clean serifs like that now that i know will put it in practice, Thanks man for this free useful knowledge alot would ask cash for. Would love to know how you animate those logos too maybe sometimes later will be useful Be blesses James

  • @madebyjames

    @madebyjames

    3 жыл бұрын

    Eric Huberth glad you enjoyed it mate... I’m just happy you will find it useful and ultimately grow your skills

  • @r1pcurl24
    @r1pcurl243 жыл бұрын

    This is a great and clever way of working! Thanks for sharing. Cheers mate!

  • @madebyjames

    @madebyjames

    3 жыл бұрын

    It’s also a great way to quickly play with toe ideas and practice 🤟🏼

  • @yasminaly6569
    @yasminaly65693 жыл бұрын

    Thanks a lot for sharing. Amazing video as usual. Keep them coming!!!!!

  • @madebyjames

    @madebyjames

    3 жыл бұрын

    Will do mate

  • @amicorin
    @amicorin3 жыл бұрын

    Best video yet, more like this please!!!! Keep being awesome pal. This also hit at the perfect time, I picked up some lettering books a couple weeks ago and I've been looking to practice / get better at bespoke lettering for my clients! THANKS BUD!

  • @madebyjames

    @madebyjames

    3 жыл бұрын

    Hope it helps mate

  • @abdullahdesigns00
    @abdullahdesigns003 жыл бұрын

    Super awesome mate, really helpful and effective way of f creating custom type, coming on to this cool stuff asap 😍

  • @madebyjames

    @madebyjames

    3 жыл бұрын

    Glad you dig it mate.

  • @MayelizCarolinaFranc
    @MayelizCarolinaFranc3 жыл бұрын

    OHH! I just found your channel and I loved this post! thank you for sharing!

  • @madebyjames

    @madebyjames

    3 жыл бұрын

    Thankful for your kind words

  • @budaloops
    @budaloops3 жыл бұрын

    Cool! I loved this. Looking forward to more

  • @madebyjames

    @madebyjames

    3 жыл бұрын

    Awesome, thank you!

  • @hugoboss1084
    @hugoboss10843 жыл бұрын

    Dude your content is killer. Looking forward to more. Thanks for sharing.

  • @madebyjames

    @madebyjames

    3 жыл бұрын

    Appreciate that.... more to come before Christmas ⚡️⚡️⚡️⚡️

  • @floiranmercedes3918
    @floiranmercedes39184 ай бұрын

    me has dado herramientas simple para combinar. gracias!

  • @jarrettbb4
    @jarrettbb43 жыл бұрын

    Great video and tips! Thanks man

  • @madebyjames

    @madebyjames

    3 жыл бұрын

    Enjoy it mate

  • @sahir9720
    @sahir97203 жыл бұрын

    I was waiting for this, Thanks alot

  • @madebyjames

    @madebyjames

    3 жыл бұрын

    SAhir hope it helps mate

  • @kereldavis822
    @kereldavis8223 жыл бұрын

    Soo useful dude, Awesome trick! Love it.

  • @madebyjames

    @madebyjames

    3 жыл бұрын

    Kerel Davis that’s awesome mate

  • @tashinganyandoro6924
    @tashinganyandoro69243 жыл бұрын

    am always looking forward to uploads from this man. great content before i even watch lol

  • @madebyjames

    @madebyjames

    3 жыл бұрын

    Thanks mate... appreciate that

  • @tashinganyandoro6924

    @tashinganyandoro6924

    3 жыл бұрын

    @@madebyjames its a pleasure bro now its my time to put it into practice. stay blessed

  • @alfiematthews9314
    @alfiematthews93143 жыл бұрын

    Love it… another great video James👌🏻🔥

  • @madebyjames

    @madebyjames

    3 жыл бұрын

    Thanks mate ⚡️⚡️⚡️

  • @jidboy51
    @jidboy513 жыл бұрын

    Thanks so much

  • @madebyjames

    @madebyjames

    3 жыл бұрын

    Anytime mate

  • @michelleyoung9733
    @michelleyoung97333 жыл бұрын

    This content would of revolutionised my 2nd year project of creating a font 😓 and I will definitely be using this process in the future, invaluable 👌🏻🔥

  • @madebyjames

    @madebyjames

    3 жыл бұрын

    That’s great to hear and sorry it came a little late 😂🤟🏼

  • @findogenious422
    @findogenious422 Жыл бұрын

    love it

  • @herttaenriquetatorresestre4381
    @herttaenriquetatorresestre43813 жыл бұрын

    thank you so much

  • @madebyjames

    @madebyjames

    3 жыл бұрын

    You're welcome!

  • @letterhead366
    @letterhead366 Жыл бұрын

    That´s some real insight on your work, thank you, hermano! Also, would it be much trouble to get the brand name for the light pad? Hope u guys are good!

  • @MrUsamamubeen1
    @MrUsamamubeen13 жыл бұрын

    Thank You :)

  • @madebyjames

    @madebyjames

    3 жыл бұрын

    Awesome

  • @yusufoladunni
    @yusufoladunni3 жыл бұрын

    Great content again James 👍

  • @madebyjames

    @madebyjames

    3 жыл бұрын

    Oladunni Babajide hope it helps mate

  • @artmumudesign7369
    @artmumudesign73693 жыл бұрын

    Wow, it's so cool technique Mr.James, thanks for sharing this. 😁👍👍👍👍

  • @madebyjames

    @madebyjames

    3 жыл бұрын

    Hope it helps you my man

  • @artmumudesign7369

    @artmumudesign7369

    3 жыл бұрын

    @@madebyjames absolutely Mr.James.

  • @Mayank-rs7kg
    @Mayank-rs7kg3 жыл бұрын

    You have amazing work space 😍😍

  • @madebyjames

    @madebyjames

    3 жыл бұрын

    Thanks buddy

  • @AparnaKrishna.Nandigama
    @AparnaKrishna.Nandigama3 жыл бұрын

    Awesome 👌👌👏👏

  • @madebyjames

    @madebyjames

    3 жыл бұрын

    Hope it comes in useful...

  • @AparnaKrishna.Nandigama

    @AparnaKrishna.Nandigama

    3 жыл бұрын

    @@madebyjames yes sir. 🤝

  • @joseelieltoribiodiaz5115
    @joseelieltoribiodiaz51153 жыл бұрын

    Estoy muy agradecido, tu contenido vale oro. Saludos desde México. You're the best.

  • @joseelieltoribiodiaz5115

    @joseelieltoribiodiaz5115

    3 жыл бұрын

    By the way I need this video

  • @madebyjames

    @madebyjames

    3 жыл бұрын

    José Eliel Toribio Díaz glad it will help mate

  • @sunilchristian3430
    @sunilchristian34303 жыл бұрын

    Great man!

  • @madebyjames

    @madebyjames

    3 жыл бұрын

    Sunil Christian glad you like it mate

  • @timmyshotme1095
    @timmyshotme10953 жыл бұрын

    I SHOT THE SEEEERRRIIIIFFFFFF 🤣🤣🤣

  • @armenberejiklian4230
    @armenberejiklian42303 жыл бұрын

    👍👏👏

  • @madebyjames

    @madebyjames

    3 жыл бұрын

    Hope it helps mate

  • @10minutelogo37
    @10minutelogo372 жыл бұрын

    JUST WOWWWWWWWWWWWWWWWWWWWWWWWWWW,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,

  • @jamesclayton8138
    @jamesclayton81383 жыл бұрын

    James! Awesome stuff as always man. I LOVE your logo animation at the beginning of your videos (and the many other animations you've had in other videos) Do you have any animation tutorials that you'd recommend? Thank you for sharing your wisdom with us.

  • @madebyjames

    @madebyjames

    3 жыл бұрын

    Think I may put an animation tutorial together with my team at some point 👌🏼

  • @jamesclayton8138

    @jamesclayton8138

    3 жыл бұрын

    @@madebyjames ❤️

  • @jeffparker3543
    @jeffparker35433 жыл бұрын

    Great video! Do you have any suggestions on a lightbox? There seem to be a lot of options out there.

  • @madebyjames

    @madebyjames

    3 жыл бұрын

    As long as it’s a3 just go for anything.... all work great I have found and have had 5 so far 😂

  • @AngelaNguyenCollection
    @AngelaNguyenCollection3 жыл бұрын

    Love your videos! I just had a suggestion. Instead of shooting the Mac screen on your camera, maybe you can record your screen with an application like LOOM video so we can see what you are doing in Illustrator.

  • @madebyjames

    @madebyjames

    3 жыл бұрын

    Angela Nguyen I’ll have a think about it.... and glad you like the video

  • @AngelaNguyenCollection

    @AngelaNguyenCollection

    3 жыл бұрын

    @@madebyjames Hey James. Thanks for creating these videos. I'm part of the newsletter, but I don't see where I can download the grid.

  • @madebyjames

    @madebyjames

    3 жыл бұрын

    Angela Nguyen look at the custom lettering guide.... it has a grid in there... but it’s super easy to make in illustrator just follow what I do in the video🤟🏼🤟🏼🤟🏼

  • @gfxkaii3790
    @gfxkaii37903 жыл бұрын

    Yo! this is such a cheat man lmaoo... Is this info even legal? I am loving it either way ! Thank you sir

  • @madebyjames

    @madebyjames

    3 жыл бұрын

    Gfx Kaii ofcourse it is... why wouldn’t it be legal? What you’re creating is totally unique?... that like saying tracing paper should be illegal 😂

  • @gfxkaii3790

    @gfxkaii3790

    3 жыл бұрын

    @@madebyjames To be honest I wouldn't mind even if it was illegal lmao. The hack is just so good, am genuinely grateful for this, It will save me so much time!