When you were taking about simplicity it reminded me of the question I hate most about doing logo design. I get asked to help people (friends) to make a cheap logo for them bc I'm a designer 🙃 and they always say "I can only afford to pay you $50, but don't worry I just need something really simple" 🙄🙄🙄🙄🙄🙄🙄🙄🙄🙄🙄 all logos are simple. I don't charge my clients for my designs bc I'm making an oil painting for their logo... Ya know? Does anyone else feel this?

@brianm.butler8799

4 жыл бұрын

Haha too true. The irony lost on your 'friends' is that simplicity takes more time than clutter.

@regis_red

4 жыл бұрын

People think simple = fast = cheap.

@ashtheintroverted7204

4 жыл бұрын

Blaha don't worry I had to do like 8 posters for an elementary school and it took 2 months (very last minute, very annoying) and only got paid $50. It was technically for school and honestly I didn't have to get paid but it took a lot of time OUTSIDE of school so it just felt like a lot of work for no compensation. Edit: I'm a junior in high school

@d.gerstmann4930

4 жыл бұрын

$50 is reasonable for a logo price.

@chefclementine

4 жыл бұрын

That's when you respond with, yeah. It cost me 6 figures in student loans and x amout of experience to make a simple logo. This is my price, and I am sticking with it. You can also ask them for how much impact the logo will make for them. If you want to push them forward with your stuff.

Will: A logo has to be simple. Metal bands: hold my beer

@Badsmile2

3 жыл бұрын

also, they skip the legiable part

@andrewsampton

2 жыл бұрын

@@Badsmile2 lol those logos look like everything BUT the words they are meant to be! So damn trippy😂😂

@wizstick2230

Жыл бұрын

this guy knows why i’m here

@EmmanuelOjex

Жыл бұрын

Haha

"I'm a graphic designer, so I don't really know how to code websites". I feel you man, I've been trying to explain that to everyone who asks me for a website. You just earned a new subscriber!

@animorte9790

2 жыл бұрын

No lie, I've actually been looking into both for this reason exactly.

@Aestareth_

2 жыл бұрын

as a web developer, i wish people would stop asking me for websites too, but mostly because they don't know how much it actually costs

@latosa18

2 жыл бұрын

@@Aestareth_ I wordpressed a website with 0...like -0 skill and know how. It had me saying curse words. Took me days to figure that mess out. You web designers most definitely deserve every cent!! It is so time consuming

@ThisIsSparta300

Жыл бұрын

@@animorte9790 you can use Figma to design a website (KZread search “Figma for web design” there’s plugins for Wordpress, specifically one called oxygen that is basically drag and drop, and you can most definitely recreate exactly what you design in Figma. Figma is free too!

If plumbers had rainbows in their logos and wore pink unicorn jumpsuits I would call them over just to look at them tbh

@TheHEROFamily

4 жыл бұрын

"Sunshine cleaning" Is a company that cleans up murder scenes. And there logo uses a 🌈 A rainbow is so odd to see when you think of cleaning up blood and scrubbing brains out of the shower.

@_festival

3 жыл бұрын

Pause.

Special mention: do whatever Adobe just did and make all your icons the same damn color so no one knows whats what anymore.

@willpatersondesign

3 жыл бұрын

ha

@twentyeight602

3 жыл бұрын

@@willpatersondesign ha

@Kjell-ub9vu

3 жыл бұрын

@@twentyeight602 ha

@esobelisk3110

3 жыл бұрын

@@Kjell-ub9vu ha

@kojibert

3 жыл бұрын

ha

bruh that plumber rainbow logo was lit af! fucking brilliant logo if you ask me. i absolutely loved the wholesome vibe. sometimes its really good to break out the stereotypical design styles.

Its so satisfying looking at the process of sketching for some reason

@danwroy

4 жыл бұрын

God it's the worst

@Stephanbarnes.

3 жыл бұрын

what was that app called that he was using? can you create logos on it?

@dannyr2976

3 жыл бұрын

I use this method all the time, for me it's a way to get whatever in your head quickly. I admit sometimes converting a quick sketch into a logo doesn't turn out how you'd expect, but it's a process.

I have just started commercially designing as a freelancer, and I just wanted to vent, since most of the stuff mentioned is what I try to put into practice but my clients don't seem to appreciate it. When I submit something that's simple and appropriate, they want something flashy and when I try to explain the whole process, they ignore me. And then for some reason, they point out "I'm not paying to do some scribbling" as if all the research and thought I put into is insignificant.

Awesome video! Thanks for this. One thing to note is that "appropriate"-ness is ENTIRELY subjective. The client might want something that allows them to stand out. Apple is a prime example of this. A piece of fruit to represent tech??? But it works beautifully. Just thought that was worth mentioning! 🙏 So thankful for your videos!

@ioana9110

4 жыл бұрын

Exactly. Awesome comment. Thank you for saying it.

Interesting. I'm no designer but something I do when I'm driving around the UK is to look at the logos on vans and lorries and judge them on their style and content as you mentioned in this excellent video. My pet hate is the logos that include a tag line done in a style that makes it harder to read. The tagline is the message and should communicate with as much ease as possible. If I find myself struggling or working hard to read that all important tagline, the logo fails! Thank you Will, great message.

5:54 Botanically, a tomato is a fruit-a berry, consisting of the ovary, together with its seeds, of a flowering plant. However, the tomato is considered a "culinary vegetable" because it has a much lower sugar content than culinary fruits; it is typically served as part of a salad or main course of a meal, rather than as a dessert. Tomatoes are not the only food source with this ambiguity; bell peppers, cucumbers, green beans, eggplants, avocados, and squashes of all kinds (such as zucchini and pumpkins) are all botanically fruit, yet cooked as vegetables. This has led to legal dispute in the United States. In 1887, U.S. tariff laws that imposed a duty on vegetables, but not on fruit, caused the tomato's status to become a matter of legal importance. The U.S. Supreme Court settled this controversy on May 10, 1893, by declaring that the tomato is a vegetable, based on the popular definition that classifies vegetables by use-they are generally served with dinner and not dessert ( _Nix v. Hedden_ (149 U.S. 304)). The holding of this case applies only to the interpretation of the Tariff of 1883, and the court did not purport to reclassify the tomato for botanical or other purposes.

@bettanamedcrimson6646

2 жыл бұрын

I see a fellow man of science Kudos for writing all that

So many people in the comments speaking with authority on the meaning of "the apple". Jobs and Wozniak have both said it was because they liked apples, and the MacIntosh was their favourite. The bite makes it more like an apple. It's not original sin, it's not knowledge, it's not Turing's suicide. Its just an apple.

@FanboyFilms

3 жыл бұрын

But is it a bite or a byte?

@alexcampbell3032

3 жыл бұрын

Yes, and they also have an answer for why their first computer was priced $666.66.

I feel like you should have split scalability into two concepts. As in scalability in a physical sense, as it's own thing-then utility, in making sure it's usable in a variety of ways to establish clear branding standards.

I would definitely trust a solicitor with comic sans... I know he'll give me epic advice with my legal issues.

@willpatersondesign

3 жыл бұрын

haha

@suduvanofficial2270

2 жыл бұрын

@@willpatersondesign ha

@suduvanofficial2270

2 жыл бұрын

@@willpatersondesign ha

I hope you guys enjoy the video! What are some of your biggest struggles in design/business right now? Let me know below! :)

@willpatersondesign

4 жыл бұрын

That means a lot! I'm glad I could inspire you :D

@VincitDesignCo

4 жыл бұрын

@Cgladdywell Checked out your channel! Things look like they are headed in the right direction! Just gotta keep at it yo! Maybe experiment with some voiceover!!

@KetsSFK

4 жыл бұрын

Hi Will! My biggest struggle is tied with your first tip. It's because in some cases it's obvious what is appropriate for a business but in others really isn't. For example, I had to make a logo for a small business that sells wood. I had no idea what kind of typeface I should chose. Or for a chemical company.

@mubeenj3566

4 жыл бұрын

I'm not good at sketching...😵😵 Can I become a graphic designer😰 Plz reply plz

@diitee1420

4 жыл бұрын

@Cgladdywell Checked your channel...my opinion though. I feel like you should change the Thumbnail color. I feel Gold is too harsh for the eyes.

I feel grateful upon watching this video tutorial. I won't make any mistake anymore. Wonderful! Thank you so much for the tutorial.. Thanks for this idea.. I've realized that the problem with having no idea about making mistakes for instance makes you tend to make a mistake. If you avoid these mistakes you'll come up with a perfect design. Thanks a lot!

Liked the definition of simplicity that you provided. 👌👍.... helpful tips as well. Good job

Thank you for this video. I also just purchased the book Logo Modernism and I will be using it to further my design process!

I think I learned more from Will than I did at my university

Such a good video 🙌🏼 full of great advice 💜

I'm the one who has the worst connection, so I take time to draw your "a" while the video is loading

It's funny that the Apple logo actually breaks the first rule, an apple for a tech company? This twist is what makes it so interesting and creative, in my opinion. It's in contrast to companies like IBM. A good example for that "out of the box" thinking often means breaking the rules.

very helpful bro love how you explain things

Thanks for sharing your knowledge Will 💜 your the best 🙌🏻

I always look forward to watching your videos. Thanks Will

@willpatersondesign

3 жыл бұрын

I appreciate that!

I like this idea of critiquing. I haven't seen anyone touch on this in the past couple months.

I would love to see a huge company like Amazon switch to comic sans for a month just to screw with people. It would be even funnier if a bunch of different companies secretly got together and decided to screw with their logos for a short amount of time to convince people that this was the new direction things were going. It would make a great April fools prank.

It seems Steve Jobs wasn’t a big fan of the first logo of Apple by Ronald Wayne. It showed Isaac Newton sitting under a tree with a glowing apple on top of his head. So within a year Steve asked another graphic designer, Rob Janoff to design a fresh logo. He came up with the “bite” in the Apple logo and Steve added rainbow color to it. Janoff had later explained two reasons why he used a bitten apple for the logo : 1. He didn’t want people to confuse it with a tomato. 2. He tried punning on words ‘bite’ and ‘byte’ (to lend a geeky flavor to the fruit)

@lisaowen6103

4 жыл бұрын

I thought it was not to be confused with the Beatles Apple records company.

@SThompsonRAMM_1203

4 жыл бұрын

@@lisaowen6103 , a lot of people have thought the same thing. I'm sure they will continue to do so.

Another good way to get the point of simplicity across is to ask the client to imagine the logo in full color vs how it looks in monotone. Can you tell what it represents when it's rendered in only 2 colors? If so, it's a logo that can be used across a broad spectrum of media.

Excellent resource for teachers, thanks.

Make a video how to convince a client to ask something appropriate. Many clients do have some kind of bad taste and want cheesy things. How can we convince them, especially when they're too stubborn?

@lishhvlogs4128

3 жыл бұрын

Ahahahaha ohwell the logo is for them afterall😂😂😂

@Sparclen

3 жыл бұрын

@@lishhvlogs4128 Nope, since clients aren't well versed in your world they cannot appropriately express their actual wishes. So you must translate it for them. If you can't do that, you're a shit designer.

@ThisDesignLife

3 жыл бұрын

You can never convince someone. Also, if they’re stubborn then you may be attracting the wrong kind of client. Make sure you position yourself as the expert and work hard to understand their business and their goals as well.

@ThisDesignLife

3 жыл бұрын

Alishaba Ramzan the logo isn’t for the client. It’s for the client’s clients

@_lil_lil

2 жыл бұрын

I just do what they want if they're super specific, they know what they want lol

Thanks you so much , as always 😍

Good morning Will- Happy Friday. Well done!!!! 👊🏼

@willpatersondesign

4 жыл бұрын

Thanks! You too!

The apple logo has a bite in it (aside from legibility like you mentions) because of it being a reference to the forbidden fruit of knowledge. It notes the symbolism of a computer’s purpose in dealing with information and knowledge in general.

very useful content. thank you so much.

Great content as usual! Love the new backdrop! Are those all video ideas?

@willpatersondesign

4 жыл бұрын

Most of them are video ideas! Ha. Gives you a sneak peak into what’s coming ;). Thank you very watching!

Everyone who's interested in logo design, I'd suggest looking up Sagi Haviv. There are a few videos on youtube of him talking that are full of gems... Oh, and he's done some of the most recognisable our world has seen to date.

@Nemasha23

3 жыл бұрын

I feel like this video could have been just a link to one of Sagi Haviv's talks. Watching this video, after all i could find of Sagi's, really doesn't look like something out of personal experience. Guess it doesn't matter who the message comes from, as long as its heard :)

Great one bro👊

Right after he said his video was sponsored by squarespace, I got a Wix ad. Coincidence? I think not.

Man I appreciate these insights critical

The bite out of the Apple logo was not to indicate that it is an apple and not a tomato. They took a byte out of the apple. A byte is a unit of digital information that most commonly consists of eight bits. So the byte linked the logo to computers.

Thank you so much for this informative video! I got so much out of it.

@willpatersondesign

3 жыл бұрын

You are so welcome!

Something else to consider is that a good logo should work in one colour. Try and change your logo to black on white and see if it's still legible.

really an amazing video! ❤️

Simple, good advice.

Great video!

Awesome ideas as always! When does CDM start again?

Super dope questions to ask when figuring out a logo. It has to be appropriate for sure! We decided to go with a clean Logo-Type-an adjusted version of Palm Canyon.. Just couldn't pinpoint 1 icon to really symbolize it's entirety. But we are still working on the overall brand identity and creating some iconography to with various parts, like pieces in our KZread videos, things for Instagram, and eventually products. What would be you tips for the process of creating a cohesive icon set that resembles a brand?

This is kool💯🔥🔥 this is the kind of value I want to add to my KZread channel.

Today 1 of May!!! The holiday for workers from all over the world!!!! Unite!!!!)))

The bite out of the Apple logo represents the forbidden fruit. Temptation.

@GregJoshuaW

4 жыл бұрын

Exactly right.

@euphospug

4 жыл бұрын

Not according to the designer that created it. Thats a myth. Along with the myths of: Its to represent Turing who killed himself using a poisoned apple; or to be a representation of a computer "byte"

@danielconnor8516

4 жыл бұрын

@@euphospug i thought it's for legibility. An apple with a bite is clearer than an apple itself.

@javierandres1181

4 жыл бұрын

Adding asymmetry is a clever solution for something so simple like an apple.

@drivenhome7840

4 жыл бұрын

Soon it will mean "an apple a day keeps Covid away" It needs little horns or a worm now.

Hi Will, I am new to the Graphics Design world and I am learning each day a lot by watching these wonderful videos, so thank you! I have designed a logo for me, of my name and I wondered if you could review and critique it. It would go a long way in helping me hone my craft!

As soon as I discovered you Will I subscribed 👍🏻😍

@willpatersondesign

2 жыл бұрын

Thanks :D

Hi ! Thanks for all the tips, also may i ask what tablet do u use ? Have a nice week 😊

I like that Vape you have. Keeping it real!

hmm..now I'm thinking about my logo. good things to think about, great video.

@willpatersondesign

3 жыл бұрын

Thank you

Nice and very helpful as always! btw tomato it is a fruit as everything containing seed (yes, even cucumbers and peppers).

Great video, Will. However I thought Apple's logo was about taking a bite out of the competition, which back then was IBM.

thanks man :)

@willpatersondesign

4 жыл бұрын

Welcome!

Hi thanks for the informative video , could you make a video on designing social media templates

Imagine DISLIKING this video... 🤦🏼‍♂️ Appreciate you man! 👏🏻

Thank you so much

1rule I have. If something looks simple and impactful in b&w, that's a good logo.

Yo happy birthday dude

@willpatersondesign

4 жыл бұрын

thanks!!!

Yes to everything here!!! 👍✨

Thank you :)

Thanks

@Will Paterson, what app was that & how did you set the grid?

Simplicity is a key component to a successful logo design but I strongly disagree with the "drawing it in 10 seconds or less" test.

@willpatersondesign

3 жыл бұрын

It doesn't have to be a perfect drawing. It just has to strongly resemble the logo so others can identify it. It's a great test.

I always thought the bite was a byte, because.. computers =P

Which software are you using while playing with the apple icon there?

I've worked together with a carpenter, who had a logo that made me think about cake decoration. Looked fancy, but not appropriate.

Great info 💙👏🏻 .. I have a a question for u will and I know many people would see it as a stupid one but I'm still gonna ask .. I just started learning about graphic design and I it is completely out of my study area which I hate ..so do you recommend buying a graphic tablet now even if I'm doing a agood job using only classic mouse ? 🤔

@MaryBaumdesigndev

4 жыл бұрын

Anubhav Bhatnagar thing though - when you do finally get a tablet, get a good one with a lot of levels of sensitivity (more important than size.) Otherwise you won’t use it, and I’m here to tell you that your elbow - and your body more generally - will not be kind to you after you’ve been drawing with a mouse for twenty years. (And then I switched to a trackpad and have been using that for the last ten ... now getting serious about making myself use iPad and Apple Pencil.) your arm will thank you when you’re 60.

this guy sounds like James Moriarty from sherlock holmes with rdj and jude law. Auto sub.... This guy must be a design mastermind... oh hey! 2 days before a brand new year!!! Hope y`all have a great one! Stay safe!!

Nolimit records logo was the best I’ve seen 🔥 Simple but hot

What is the program on your ipad and which pen is it? Cheers.

I did do graphic design/printing in school. Had to design my own logo. Now almost 30 years later still use it and it still stands the test of time. It follows most of your rules and friends still think it looks cool. So why change it. :D

Personally, I think a Rainbow Logo for a Plumber sounds fun! haha. But yeah probably not the most appropriate... I just think sometimes the most random things can be the most memorable

You could end the vid with all the logos on screen... Just to save me from going back and seeing which ones I liked best. TFS, G :)

Which app are you using on the IPAD? Thank you :D

I'd be very interested in logo design for let's say music artists. Do we need lettering to accompany the icon? Keep it solely an icon?

@syndice

4 жыл бұрын

I don't think so as long as your logo is some part of your name. Like look at skrillex for example where he uses those 3 lines as "ill". Even illenium uses the phoenix as his logo. As for your logo I'd say you're good cos I like it and could instantly tell ur a musician too

I like your desk and wall. I want an iPad Pro, but I suck at business, so can't afford...

Great channel

Hey Will, great vid. Apparently Steve Jobs decided to call his company Apple because he loved his experience as an apple picker during his student years.

So nice 😍😍

Thank you!! Yelling simplicity

Apple's bite is and relation to the forbidden fruit in the book of Genesis. They can give a damn about you thinking it's a damn Orange. But right on good video, very informative.

lucky, im learning graphic design and they also teach us coding and how to build a website from scratch

Good way to look at graphic

NEWSPAPER TYPESETTING RULES for the 1900's as STANDARD PROTOCOL today, well that stands out suddenly so much better, cause nobody remembers the damn rules anymore and we are only 10-15 years removed, maybe not even that far removed from traditional print publishing as primary focus for publishing. So retain your awareness about 1900's NEWSPAPER TYPESETTING RULES and remain classic, ensure your clarity of context is very, very good because you are using these rules. Pretty simple rules these ones. The main one to keep in mind is this: ALWAYS USE a SERIF FONT as (headline or text body) with a SAN SERIF FONT as (headline or body text) and maintain this rule as standard protocol. It's pretty simple and it's essential.

Yo what's that app you have on the tablet?

There is a _Rainbow Plumbers_ down the road from me. xD

because design is empathy that's why it has to be appropriate. in apple's logo, they added a bite in it because it looks like a cherry without that bite in it

Customer's brief: simple and minimalistic. Customer after receiving the logo: is it too simple?

What is the iPad app you're using in this video?

The question about what's appropriate for what type of business is more difficult than it seems. It's obvious a lawyer needs a serious logo or of its meant for kids it should be more playful, but what kind of typeface should I chose for a small business that sells wood, for example?

@digitig

Жыл бұрын

I'm not a graphic designer (I'm here because I've been coopted onto the committee of a local choir that needs a logo). But I think I can see at least one consideration for the font choice of that buisiness selling wood: who are your cusomers? If you're B2B you want a font that screams seriousness: we're a business, and we know you're a business too. No messing about. A font that screams reliability. Maybe a classic sans serif or geometric? But if you're selling to hobbyists, to makers, then a font that says "yeah, we do this because we love it" might appeal more. Not Comic Sans (you want customers to feel you really do love it, not that you're being ironic about it), but something in that sort of direction.

in my country, every school text book (grade 1 to 11) are printed in Time New Roman font.

what was that app called that he was using? can you create logos on it?

Will ....what brand of tablet you using dude ?? ;)

@lennarthummer7307

3 жыл бұрын

Apple

Fine job here.