Hope you guys enjoy the video! Remember to watch my Skillshare Original Class for 100% free! I'm super excited :) skl.sh/willpaterson CAPTIONS available on this video: English, Hindi, German and Spanish!

@suduvanofficial2270

2 жыл бұрын

yo ,I'm waited class from you

@MoBorbon

2 жыл бұрын

Great video, Will. I love this series. Thanks to all the designers for participating and thanks for your comments on my design 👍🏼

@naomipaterson9300

2 жыл бұрын

@@MoBorbon you did so good! Well done! 🥳

@onuohaudeagha1255

2 жыл бұрын

Hi Mr Will, I am a logo designer and I REALLY want to show myself. When, where and how do you get these designers for these contests? I'm really interested in joining one of these competitions. I will deliver, I swear.

@joelarrey

2 жыл бұрын

Thanks for sharing this type of video with us. Please how can I participate in this type of videos

I think a nice addition to this series would be that Will also does a design and presents it at the end, it would be nice to see what he had in his mind and compare it to the other designs. Love seeing how people perceive things differently.

@AshleyTheSwift

2 жыл бұрын

He won't, because he's not actually that good of a designer.

@jobahd3626

2 жыл бұрын

@@AshleyTheSwift someone’s salty

@willpatersondesign

2 жыл бұрын

Good idea :)

@willpatersondesign

2 жыл бұрын

@Mr Swift Plays I hope when you're streaming no one comments the same way to you. Good luck :)

@lukeignjatovic161

2 жыл бұрын

@@willpatersondesign people are nasty only when you have defeated them at something, if it means anything, I think you’re a great designer 😘

The $250 was by far the best and most complete. For 3 hours of work it was exceptional

@MoBorbon

2 жыл бұрын

Thanks, I was stressing hard to complete that in three hours lol

@ManchesterTechGuy

2 жыл бұрын

@@MoBorbon Kudos man, super impressive

@aBatimaFernardes

2 жыл бұрын

@@MoBorbon great work

@mercury895

2 жыл бұрын

@@MoBorbon Spectacular work!

@aBatimaFernardes

2 жыл бұрын

@-ピンク ja joguei, mas nao usava esse nick

i believe the 500 logo missed highlighted key words in the brief, one being zero emissions with the "red blast" in the design saying something else. the Mo Borbon 250 was the most on point

@MoBorbon

2 жыл бұрын

Say whaaat, thanks so much, friend. It means a lot to me to see people enjoy my work :)

@Truen091

2 жыл бұрын

If I paid 500 for someone to use the star tool inside of a letter I would definitely be upset. Also the combination of both including the jetsons and the idea of having a predominantly 70’s mood board as the representation of the “future” makes the entire project look like a joke. I agree that the Mo Borbon is the only one I would have been satisfied with and the only one that deserved much more than the value paid!

@brandonmcbee1149

2 жыл бұрын

@@Truen091 I agree that Mo's was the best but I dug Miftah's as well. The only concern I would have with his is the fact that that the extended letters are a very current trend and will likely be out in the near future which may make his brand feel dated in a few years. Arnold's icon was nice but I didn't care for the typeface. The legs on those R's bothered me.

@flyingsquirrel3271

2 жыл бұрын

@@Truen091 I agree that Mo Borbons logo is the best one, but I think your first sentence doesnt make a lot of sense. You don't only pay for the execution of a logo. That part is easy for many of the greates, most timeless logos out there. Developing a decent, working concept/idea that fits the brief but can be simplified enough is the difficult part. If you'd pay someone by the amount of tools in illustrator they used, you'd probably get terrible results xD

@Snafuuu

2 жыл бұрын

agree. it looks more like a hippie poster than a corporate logo. she took his money and decided to have fun with it lol

To be honest, I actually think blue is much more of a cliché choice for a futuristic branding package than red is. In contemporary pop media, blue somehow is always used for whatever is supposed to be futuristic, be it in the movies, on book covers, et cetera.

@electricimpulsetoprogramming

2 жыл бұрын

If the logo is good it doesn't matter if it's cliché, what do you think?

@sendmedics

2 жыл бұрын

I agree. The first logos colors were good. Crimson red with that navy blue would have looked awful.

@pineapplejuicebox

2 жыл бұрын

@@electricimpulsetoprogramming if your logo is cliche it doesn’t stand out and could be forgettable. you want yours to be memorable

@electricimpulsetoprogramming

2 жыл бұрын

@@pineapplejuicebox Sorry I'm very dumb sorry

@pulsarstudios3646

2 жыл бұрын

thats becasue blue is usually used to sumbolise space and novelty, and navy blue is an overall business color

500$ logo designer missed the brief completly, just solely to follow recent 50's design trend. As a designers, we have to solve problems which are stated in brief. I know it's tempting to make something aesthetically pleasing - I fell in that trap many times, but by doing this we tend to create new branding problems. Miftah really nailed this one, everything is in the right place, because he followed the brief. He should be paid more.

@brandonmcbee1149

2 жыл бұрын

The extended letters on Miftah's art is also a recent design trend, although I do agree, his hit the mark pretty well. I'm still partial to Mo's design. His design was clever and the iconography and colors were spot on.

@curiosophy1

2 жыл бұрын

Hlw I am a professional logo designer if you need logo design contact me

@Mozartfsilva

2 жыл бұрын

I really agree, I'm a Brazilian designer and I think this idea is the great thing about design, in the end it's not an incredible technical work, but a solution to the client's problem.

@isoutoforbit

2 жыл бұрын

I don't get the appeal of Miftah's logo, the D looks silly, simple and phallic looking on first glance, doesn't really say futuristic to me.

@farhan70

2 жыл бұрын

@@isoutoforbit it looks like a space rocket tbf

Thank you all for the great feedback and thanks to Will and Naomi for the opportunity! This was a fun project that allowed me to color “outside the lines” as opposed to what I usually do with my clients who are more conservative about what they want. And I usually spend hours and hours on research alone on a logo for a client, including some sketching, multiple concepts and brand research (and charge way more of course), this was a more fun and quick project that I worked directly on Illustrator. I agree with every single critique from Will, thank you for being an inspiration for a long time. And I gotta admit, Mo Borbon won this one 🔥

@naomipaterson9300

2 жыл бұрын

You did so well! Thanks so much for taking part! Really glad you enjoyed it! 🥳

@willpatersondesign

2 жыл бұрын

@MoBorbon

2 жыл бұрын

Thanks, Melvin. I appreciate it!

@MoBorbon

2 жыл бұрын

@@You-dd3jt thanks so much, that means a lot! I’m actually trying to start a new logo/branding business based on all the positive feedback from this video :) thanks again!

@conorcassidy9552

2 жыл бұрын

@@MoBorbon Do you have a link to your site? or how much do you usually charge for logos? :)

The 500$ really confused me because if she was going for a Jetsons look, there are many great options for retro-futuristic/space-age typography, instead she went for late 60s-70s typography, when The Jetsons are from the early 60s.

Mo Borbon's logo is my favorite. Simple, memorable, distinctive and appropriate. That guy just killed it.

@MoBorbon

2 жыл бұрын

Heyyy! Thanks so much! I’m available for any work you may need haha

Without a doubt, Melvin and Mo Borbon were the better designers in this challenge. No discouragement to the other designers, though. It's just that Melvin and Mo Borbon's designs and presentations were spot on. Arnold could have easily tied up with Melvin and Mo Borbon due to his equally creative design, but his presentation was not as complete as theirs was. Miftah easily ties up with Arnold, and Jessica comes right after Miftah. All in all, this was a great group of designers.

@MoBorbon

2 жыл бұрын

Thanks so much for your kind words! :)

@gnawll

2 жыл бұрын

Thanks for the feedback!

@melvinsoto

2 жыл бұрын

Thank you Esteban! Really appreciate that.

@slimshady94

2 жыл бұрын

Real talk.... Jessica was so bad for that money!! 500 Bucks for this!!! Jeeez...

You keep mentioning wanting to use red for Mars and I think that would be a mistake. In space travel, colors are often selected for the purpose of high visibility. The white space suits and ships against the black of space, the orange landing suits are easily to spot during water landings. With that in mind, my first instinct with a Mars-focused brief like this one would be to head to the opposite side of the color wheel. See if we can get some bright greens and blues working so the design really pops not only in space, but also when contrasted against the red planet.

@NerdJam

2 жыл бұрын

This is a great thought, and definitely something that (if this was a real client) you could try and convince them of during the process.

@CJonesApple

2 жыл бұрын

I think that's the difference between an appealing design and appropriate design. A red/orange is kind of obvious but at the same time I would expect it in a Mars design. Maybe if/when we do colonise Mars we would be sick of every Martian adjacent service having it and that contrasting blue would be welcome. That's too many layers deep in conscious thought. In a real life 2121 yes to blue, in our hypothetical 2021 then go for the red before any other colour.

@imagesolutions4223

2 жыл бұрын

Surely white space suits and craft are more to do with heat reflection over any aesthetic value. A dark suit would bake the occupant once exposed to the Sun.

3 and 4 totally nailed it. 5 just didn't come across as a logo and I agree, the scalability of it wasn't good.

$500 just for the logo and one mockup? Hmm interesting. I really love the $250 logo, great job Mo Borbon!

@MoBorbon

2 жыл бұрын

Hey! Thanks so much! It was super fun to make and I wish it was real haha

@blackin6253

2 жыл бұрын

Yes for a logo ! What is wrong with it ?

@ripjjjsphrbggsk6292

2 жыл бұрын

@@blackin6253 its shit. thats what he meant. but he chose to be polite with it. LOL

@O.G.H.

2 жыл бұрын

@@ripjjjsphrbggsk6292 What you mean it was shit? Why exactly was it shit? I'm a bit confused to which one you're referring to pls help

@TornaitSuperBird

2 жыл бұрын

@@O.G.H. The very last one, that cost $500 to do.

The 500 USD one was the worst among all. 250 USD concept was amazing and the best among them.

That last one would be fitting for a boardgame. It's hard to believe the rest took just 3hrs, some really great presentations there. Personally I liked the $250 one for overall design. But the $200 one hit the mark when seen in situ on the rocket. Thanks for the great video. Very interesting.

Thanks for the feedback! Love seeing the other logos! Everyone did so well

@naomipaterson9300

2 жыл бұрын

Thanks so much for taking part! Well done! 🥳

@faustoprolegend

2 жыл бұрын

Your logo was awesome! Keep it up !

@gnawll

2 жыл бұрын

@KoPHuLLloH thank you!

500 for the logo and 1 mockup. Wish i got that much for doing that lol. I usually get half to present a 15 page pdf. Last one would be great if it was a clothing brand maybe? Just missed the brief i think. The 150 one deserved more. He did a great work .

@jeffinjoseph8916

2 жыл бұрын

dude you should charge more if you believe in your work

I love this series.. Mo Borbon Nailed it, I loved his sketches too, great concepts you got there..

@MoBorbon

2 жыл бұрын

Thanks, James! I appreciate it

I feel like I'd love to do something like this because you get to have feedback not only by Will, but also his community; but hate it at the same time because I'd get to have feedback not only by Will, but also his community

The 500$ one definitely missed the mark compared to the other ones, great job Mo!

@MoBorbon

2 жыл бұрын

Thank you! :D

To say everyone did all of this in 3 hours is crazy! It takes me hours to decide on a typeface, that might even be customised. And colours. They sketched, drafted, researched, chose fonts and colour palettes, created documents, mock-ups and mock landing pages? This is a woooow. Thanks for sharing! I always find the cheaper ones, feel like they have to prove something or feel that they aren’t worth more and then produce amazing work to combat that and prove or evidence why your idea is like that. Which is cool and confident (but not if coming from a place of insecurity) Guys. Raise your prices if you’re going to be doing all that, raise them. It’s a lot of work. The 500 dollars, was beautiful but didn’t hit the brief and still didn’t explain how she got there at all. A brand identity does normally mean mock ups and variantion of logos, but not to that extent. Which is why 500 dollars only created one. Raise your prices!

@alessazoe

2 жыл бұрын

I had to scroll way too far to find at least this one comment mentioning the three hours! The last one was the only one that somehow felt like it could have been done in three hours. All the other ones MUST have spent way more time on all that they delivered. I wish that this was talked about in the video instead of leaving the impression that the last one kinda ran with the money and didn’t really deliver for it -- kinda the opposite, the last one was the only one approaching this in a professional way and also applying freelance living-wage hourly prices, too.

@nazifzakaria3582

Жыл бұрын

500$ one was trash, barely worth 5 cents

@nazifzakaria3582

Жыл бұрын

500$ one was trash, barely worth 5 cents

This is your third video I watched in a row for graphic design and had a grin all the way through. Currently looking for a logo design for a future brand and I'm amazed and in awe of Mo's design it just hits the spot for me in every way for your design brief. His presentation was above and beyond too. Credit to all the graphic designers for all their hard work and creativity. Amazing work, love the videos Will and the way you analyse and critique, in a positive light of course lol!

In the first logo, the O with the dot in the middle is the alchemical symbol for the sun (solar).

@aymanezbakh2394

2 жыл бұрын

there is no sun in the brief, and even if we say that is a sun, that logo represents no center that we can relate to.

@RossPullen

2 жыл бұрын

@@aymanezbakh2394 Well this guy here has clearly made the connection, so he related to it. Also, Solar literally means "related to the sun", so the brand name is 50% 'sun'. It couldn't be more in the brief than that.

@aymanezbakh2394

2 жыл бұрын

yeaa truee my bad , i didn’t pay attention to the brand name

Love that $200 icon, only thing that slightly annoyed me is the animated one has the internal planet moving slower than the external ones, which is the opposite to how they would actually move. Still an awesome logo though! Also love that $250 one, nailed the brief 🙌🏽

@cromwel4422

2 жыл бұрын

depends on their density, doenst it?

@ralphvercauteren9267

2 жыл бұрын

There are 2 objects on 1 orbital track, thats one was ticking my ocd.

@38josue91

Жыл бұрын

@@cromwel4422 Kepler's second law. It depends solely on the distance from it's star.

@38josue91

Жыл бұрын

@@ralphvercauteren9267 two planetary objects could share the same orbit if they are diametrally opposite to each other (i.e. Lagrange point L3)

I agree with a lot of the comments and like the $250 logo best. The $500 logo seems a bit too trendy to me, like something that might not last for 10, 15 years.

@Sanjay_Singh_Bisht

2 жыл бұрын

Women and their work. I am not sexist but the logo is off the chart. She just put a star on O.

@olivephio2960

2 жыл бұрын

@@Sanjay_Singh_Bisht “women and their work” “i am not a sexist”

@Sanjay_Singh_Bisht

2 жыл бұрын

@@olivephio2960 Yes, thank you for showing my hipocrisy but still she made shit logo.

@O.G.H.

2 жыл бұрын

The 500$ one is an insult to every skilled designer. I could have made that one in MS Word and it would look the same. The cartoonish style isn't fit for a holistic appearance. He said it right it might work for T Shirts but they are not mainly in clothing business. The only woman in this competition and she failed miserably. Ouch

Always my fave kind of videos to do! The designers did so well and are all so lovely! 🧡

Do more of these, I love watching them. Seeing how different designers interpret the brief. My favorite is number 3.

@nazifzakaria3582

Жыл бұрын

500$ one was trash, barely worth 5 cents

Mo Borbon 250$ is the best solved logo, he followed the brief the most and for 3 hours of work, it is an excellent job!

@MoBorbon

2 жыл бұрын

Thank you very very much :)

When I saw the first one I was like "wow I haven't seen any others but this is my favourite" like I really love that! (after having seen the others, it's not my favourite but I think it is exceptional for the price! Raise your prices!) For the second one, I think it is really well made and fits the brief, but is personally my least favourite just because of my preferences! The third one is...!!!! I love it so much! Honestly, the idea of the pin location with the orbiting planets is one of the most creative ideas I've seen in a long time and it is SO pleasing to the eye. I also think it's one of the best logos in terms of brand identity and icons, as it is so recognisable! For the fourth one...just wow. It's a tough choice between this one and the third one but I am a sucker for those colours (the cyan and coral) so I'm gonna have to pick this one. It is so smooth and modern, SO pleasing to the eye, extremely creative AND very recognisable and brandable. I love it! For the last one -- it is good, I do really like it! It's really pleasing to look at and I love the hippie-style font. However, as Will said, it doesn't really fit the whole vibe of the brief. If it was for something else spacey it would be awesome

@MoBorbon

2 жыл бұрын

Appreciate your comments! Thanks a lot! 😁

@gnawll

2 жыл бұрын

Thanks for your kind words! I agree, all the logos were awesome in their own ways!

I would agree that the $500 seems like it might be following a current trend of 'retro' design, but it was absolutely unique. And that's worth something. In a time when there's a space delivery company between earth and mars, won't every logo out there for any company feature something space-related? Won't everyone have that 'futuristic' look and futuristic typography? It's going to become cliche very quickly. Sort of like how every almost every real estate company nowadays has a roof in their logo (and they all look the same). I just finished watching the video and I can't even remember which of the other four had which type.

@daisie2267

2 жыл бұрын

I agree, but it feels like it would suit a more niche company, like ModCloth in space. The brief doesn’t say that the company is niche so a mass appeal is the goal. Jessica’s was the most playful, and fun which is why I like it best. It’s just missed the brief.

If I want to send a package I would 100% avoid the delivery company with an explosion in the logo.

I am a uni student and Ive been in a creative block but I decided to try create a design based off this brief and it was genuinely so, so fun to create!!! It feels like some competition I am part of coz it pushes me past my limits, I would love to show you!!

@willpatersondesign

2 жыл бұрын

I'd love to see it! Upload it to the Reddit page if you like - www.reddit.com/r/WillPatersonDesign/

@Yourbagsis

2 жыл бұрын

@@willpatersondesign I just did! Its not very professional or anything but I had fun making it :)

Okay, Im an older one here (52) who lived through the entirety of 70s and 80s... I have to correct you. That last one: It's not 70's/80s. It' 50's/60s. It's loungey space-age.

as a graphic design uni student, this video is awesome and very helpful. thank you so much!

i think it would be pretty cool if you dont know the prices paid for the designs and your final task is to rank them and to tell which one is the most expensive or cheapest. perfect video, as always, keep up the great work greeting from germany

@MoBorbon

2 жыл бұрын

I like that too haha sounds fun

The most expensive one was the worst one if you should ask me🤷🏽‍♂️

Also, on the last one I didn't quite get the link between the mood board and the actual logo. The mood board's examples were really really playful whereas the final product was kind of average in that aspect.

The one before the is the end was creative enough and easy to remember! And yeah I agree with you about the last one! Keep up the good job!

First one (Melvin) all day long. Loved the mockups. The logo being in the text... mind blown.

Yay this is my favorite series!

It's actually crazy how as the price gets higher the effort in presentation sort of drops. I'd rate 4th as 1at place, the 2nd as, well, second. And 3rd as 3rd place. Price doesn't always mean quality. Great video Will! Would love to see your design for this :)

The best one for me is the $120 one, it's clean, simple and futuristic. Plus that awesome presentation is just perfect I think he should rise his price!

@nazifzakaria3582

Жыл бұрын

500$ one was trash, barely worth 5 cents

@zee_shan2098

Жыл бұрын

120 one... You mean 150 one??

Melvin, Arnold, and Mo all knocked it out of the park. Hard to pick a favorite between the three.

2nd 3rd 4th worth it

Awesome job to all these designers. But, i doubt they spend only 3hours, sorry. 3 hours is needed only for searching images to use for mockups (i mean look miftah mockups!). I think the only honest "3hours job" was Jessica's logo.

@naomipaterson9300

2 жыл бұрын

They all agreed to 3 hours and were very aware of the time limit to create a logo in three hours :) we can’t exactly sit them down in an exam hall can we!

@JIKitty

2 жыл бұрын

I agree. But that's their choice and shows ambition.

@alessazoe

2 жыл бұрын

This! Together with the pretty low prices of the first ones, it’s clear they are rather desparate, so they put in lots of work to compensate. Such a shame this practice got praised in the video instead of criticized.

I love Mo Borbon's logo! On point and aesthetically pleasing. I think that Mars also represents 1 and the Earth 0, the binary code used by computers. I may be wrong on this. Great work and sorry if i wrote something wrong but im not english.

lol i just realised when everyone uses modern fonts they will eventually become old and new font will become modern

@blackifiok

2 жыл бұрын

Lol... This is actually very true.

these videos are the best!

150$ is the best. 500$ is overpriced. Lack of effort and quality

@pashquelle461

2 жыл бұрын

Nope, 500$ is not overpriced, jfc. 150$ designer is just underpriced, that's it. We, designer have no future at all, when 500$ for logo is too much.

@hannakhalil6940

2 жыл бұрын

@@pashquelle461 i just meant for what the quality and effort she put into designing. At least the 100$ designer made more than one mockup with different usages of the logo. I know quality is better than quantity, but trying to make more with the same conditions needs better recognition.

@onuohaudeagha1255

2 жыл бұрын

Khalil Hanna, thanks for pointing that out. I've been looking for this opinion and for a long time it seemed like I was the only one who thought the $150 one is the best

Borbon and Arnold blew my mind! Amazing work guys!

@gnawll

2 жыл бұрын

Thanks!

@MoBorbon

2 жыл бұрын

Thank you very much 🙏🏼

wow! wait for the next part of this concept

Man, everyone loves the 250$ but for me i fall in love with the 150$ logo's remembering the price and the time he spent on.

@indo8236

Жыл бұрын

I agree. The 250 is the most beautiful to me, however it might be a bit “modern”? The 150 one looks very futuristic, which was a key detail in the brief.

the last one looks more like a board game box or something like a kiwi co. crate than a general delivery company, like it doesn't look like the box is supposed to be recycled, it looks like it's meant to be kept

I loved Arnold's and Mr Bourbons Logos, but Mifthas Mockups were just incredible. Didn't like the logo that much but he still sold me with his presentation of the ID cards and space suit

@nazifzakaria3582

Жыл бұрын

500$ one was trash, barely worth 5 cents

Scammed on 5, Mo was probably my favorite with a close second to Arnold. Miftah's mockups were really good and Melvin had great color choice

I think the thing about the 500 logo thing was that it was the one that appealed to me the most, but in a sense that it looks really nice to me, but it doesnt fit the brief. Its almost like a fallout-style logo, but if the brief is similar to a space amazon shopping service sort of thing, then it missed the mark, which is a shame.

15:15 the sketch right above the one he chose, is very dangerous to any brand, as well as the one to the right of it.

@nazifzakaria3582

Жыл бұрын

500$ one was trash, barely worth 5 cents

Regarding the 150$ option "the Blue One".. I guess the author probably choose the blue because it is the complementary color of orange (that we actually see in mars footage - and not red actually).

That second Solar Drop logo, would have been phenomenal with some jet flames coming out of the D of Drop. It looks like a rocket on its side.

@lordkrym

2 жыл бұрын

I think he was going for a more simplistic type font so a putting jet flames wouldn't really work. Nice idea though.

@zelaznydesigns874

2 жыл бұрын

Maybe for an animated logo for marketing, but it being more simplistic is better

@melvinsoto

2 жыл бұрын

I agree with this. Doing that with the D was actually one of the ideas I had but figured it would take me over the 3 hour challenge to execute well.

@pedromacd

2 жыл бұрын

@@melvinsoto I struggle to see how a lot of these are completed in 3 hours. Maybe I'm just a slow assed designer, but I have shit loads of experience and know how long artworking and mockups take.

In a time when we have interplanet travel... you really think san serifs are still going to be seen as "futuristic"? I like the idea of the 60s, psychedelic font. It achieves one of the most important things you need for a brand and that is to STAND OUT.

@ChannieVee

2 жыл бұрын

Sans serif has been around since the 1800s, so while it certainly may not be popular in future years, it has been very stable over the past couple hundred years :) It’s more likely a fundamental font like that would age better than a psychedelic font. That’s just my personal design opinion though. But I agree that it stands out that most and is super aesthetically pleasing. I loved that logo the most, but I agree with others it’s not what comes to mind when I think of futuristic planetary travel haha

Always enjoy these. Would be cool to see you have a go at the same brief sometime to see how you'd go about it.

That last logo is the one you pay for. It implies all the fast, friendly, fun, easy to use, non-threatening TV Sci-fi of the 50s to the late 70s. People will want to use the service because it seems inherently trustworthy. Most of the others went with corporate sterility and the 'perfect' design shown on the big screen since the 80s with it's threatening, controlling, objectionable, anything-goes-for-profit mindsets that made things like the uncaring Weyland-Yutani the ideal megacorporation of the dystopian cyberpunk future. I'd use the services of a Solar Drop from the last logo because it would feel easy, fun and caring. The others would have me worried that someone would have to die each time I sent a package.

@alessazoe

2 жыл бұрын

THIS.

Love the detail on the 3rd logo's typography - it uses that 'keep calm and carry on' typeface as it's a british company!

Really like this serie

Thanks for the feedback will, it's an honor to work with you

Speaking completely as a non designer here, but rather as an engineer / historian. I think if I had been hired to do this exact task, I would have had to ask the client if he was sure he knew what he wanted. It seems to me a complete juxtaposition to want to have your brand thought of as futuristic while at the same time naming your company with a phrase that brings to my mind (at least) the idea of cold-war-era airdrops of food and supplies.

the 2nd one is SO MONEY

The last design was the nicest, but unfortunately she missed the brief. Perhaps with a higher hourly rate she is used to more time and feedback. You would probably have been asked to confirm the moodpboard for the right direction, at which point you would have opted for a different direction. Moreover, im not sure others actually spent just 3 hours on it. The time spent on some of the mockups would have been 3 hours alone, especially for the custom ones.

@naomipaterson9300

2 жыл бұрын

As Will says at 0:35, it’s 3 hours for the logo - added extras aren’t expected (ie mock-ups)

@nicola-janerobb2407

2 жыл бұрын

@@naomipaterson9300 Hi, of course that's the brief for the designers. But they also know that they are likely to receive a significant amount of traffic to their portfolio having featured on the channel, so some would have been cheeky and used a few more hours. Also a lot of designers are not accustomed to making a workable logo in such a short period of time and are used to a more collaborative process (I can't imaging Haviv, Schear or even Saturday would have done any better given the time). They all done a great job and Kudos to Will for giving the designers some work and hopefully traction to their portfolios.

@naomipaterson9300

2 жыл бұрын

@@nicola-janerobb2407 for sure! They all knew what they were applying for and all agreed to the time limit - all of them were a pleasure to work with and I enjoyed emailing back and forth with them :) Hopefully as the channel grows one day we’ll be able to pay 5 people full price for an entire branding project, but for now we’ve got to balance the cost and come to what we think is a good compromise :)

The star & planets icon that Mo Borbon presented completely knocked it outta the park👌

Ngl one of my favourite series in all of KZread

The 250$ one was the best IMO

@MoBorbon

2 жыл бұрын

I’m very honored by your opinion :) thanks!

Loved Mo Borbons design but the last ones mockup looks like it is a family card-game box, reminds me of Sequence 😂

The $250 one is the one that caught my eye the most, its simple, the colors are nice and fitting and the logo fits for a huge black background or white one too

12:00 That logo is insane! Not only did it hit the mark very well. It went beyond the future by adding some animation to it.

I always watch and I’m not a designer in any way, I just enjoy your videos thank you💥 💫

The third one was my favorite. And animated?! Beautifully done.

super excited for your skillshare class

@naomipaterson9300

2 жыл бұрын

Me too!

On the second one that has the stretched D, they should have stretched the D and the P and centered the RO. It would have made it way more aesthetically pleasing. It’s too off center for me. That’s all I can think about when I see it. I didn’t really hear shit he said about the logo, it’s all on the design lol. As an artist, it could just be my way of thinking. Who knows. All I do know though is it fucks the whole thing up for me

thhe 200 is really spot on Delivery (the locaion) examplified and Planets marked

I’m sorry…. Is your brief so good it’s inspiring a sci fi short story/universe? Good gravy, this is awesome!

I’m relaxing and educating myself whilst brainstorming on procreate right now!!?? How did I just discover this channel? Fabulous content!! Thank you very much!

I can spend the rest of my life watching you criticize logos, I'm almost 22 btw, brilliant! and looking to take your course

The last one especially with the boxes looks like a card or board game to me. A current one but with retro inspiration.

Really enjoyed the video! I'll surely sign up to design a logo too!

mo borbon maked an amazing job dudeeee i love his logo !!

@MoBorbon

2 жыл бұрын

Thanks! 😄👍🏼

I looooove these ways of learning

The $150 one was killer, but i would have aligned the letters on the second row with the top row, really tightening the stacked characters. Making it look crazy tight.

Arnold's $200 animated logo annoyed me a little bit, for it had the more distant orbiting planets move faster instead of slower.

I also want to share my thoughts. I ll put logos from the least successful to the most. 3d logo for $200: Looks like an icon and therefore just dull and not modern. Also just not beautiful, to me looks very busy. 1st logo for $100: Has more individuality compared to the one for $200. The concept is pretty nice-using two planets in high contrast. However, I think it would be better if Mars was more heavy then Earth. It is logical, as goods drop in Mars, so mars is heavy. This would add more balance to the logo. Also just not very appealing. 5th logo for $500: Looks amazing, great for food deliveries but doesn’t signal for high-tech stuff. So it is misleading, although has nice personality. 2d logo for $150: Looks clean, has a futuristic vibe. But it signals of hi-tech, expensive things, like Tesla. However delivered goods can be everything like food or kitchen stuff. I thing something more universal would fit. 4th logo for $250: the best option among those in my opinion. It signals that it is a delivery service, any product can be under a package with this logo. However, the design is busy and not so appealing to one’s eye, $150 and $500 look better. But it would work for the company.

I like the logos but man the company names William comes up with are amazing!

Good video will. For three hours the work presented here is exceptional. Wanted to try out the next time you are doing such a video but I cant find the link to fill the form.

Mo B. nailed it

@MoBorbon

2 жыл бұрын

I appreciate you :) thanks man.

WAIT IS IT?... Yes it is, spot on. I love how passionate he is about kerning. That skill makes no sense to me, and I need it. I'm never sure what letters should be closer and which ones should be further apart as a general rule, you know?

The Jetsons one could have worked but with a different design. It could have brought a futuristic feel and a familiarity with the retro aesthetic like in Fallout or like in Loki with the TVA.

I agree with your take on the final one, seems like it was designed in the 1980's or was a logo from a film in that period.

You low key got robbed by the last designer but still good looking design!

the thing is that the last one is the only one that´s really on trend right now, everyone is doing that kind of logo, anywhere you look there´s the nice ref that was on her moodboard. i think it will get tired soon, but i quite like it.

I think you were very kind for the $500 one. She did a poor job! Didn’t follow the brief. If you were her client, you’d tell her to completely redo it and you wouldn’t be satisfied

@NouammAA

2 жыл бұрын

Dude, calm down. We're here to learn

THE most important part of this video is your hair. It's excellent! Where do you get it done / what do you use?

@willpatersondesign

2 жыл бұрын

I just have a lot of hair! I don't really use anything on it haha!

The dots in the first logo kind of look like a target which links to delivery but for a futuristic logo I think one simplified, sleek logo would be best

@melvinsoto

2 жыл бұрын

Totally agree! Thanks for the feedback 💯