Redesigning Your Logos! (Bad Logo??) 😳 Ep 9

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In this video, I'm redesigning your logos in Adobe Illustrator CC 2023. Most of the time, I love minimalism, but that can sometimes take away from the character of the brand identity. So I'm going for a more handmade logo design effect. Not everything in graphic design has to be minimal - especially when it comes to designing logos! You can follow along with this if you like, there's a link so you can download the logo files!
Plantify Logo: www.dropbox.com/s/61djffizufk...
Sunrise Logo: www.dropbox.com/s/e9wk6nzqjb4...
If there's anything you would like me to cover in a video, then let me know by commenting down below!
🔗 Links
Will Paterson: linktr.ee/willpaterson
Take a look at our store for awesome design resources! assets4d.com
Join the Reddit crew: / willpatersondesign
Become a member: / @willpatersondesign
If you would like me to design your logo and company branding, please check out my website for more information! www.willpaterson.design

Пікірлер: 133

  • @willpatersondesign
    @willpatersondesign Жыл бұрын

    Hope you guys enjoy the video! If you did, then make sure to post your own logo on the subreddit! Watch the previous episode here: kzread.info/dash/bejne/X5aru9aNmsbQocY.html

  • @shafik1227

    @shafik1227

    Жыл бұрын

    Tuned In

  • @OOF_ItsAndy
    @OOF_ItsAndy Жыл бұрын

    Hey! I made the Sunrise Yoga logo, thanks for taking a stab at fixing it, love what you came up with as it's clearly a well thought out logo and composition, not my squished text abomination haha Love the content! Hope to see more of my designs amplified by you so I can further develop my logo design skills!

  • @willpatersondesign

    @willpatersondesign

    Жыл бұрын

    It's not an abomination! It was fun to re-work it though, thanks for posting it :D glad you enjoyed it

  • @Ethanol.

    @Ethanol.

    Жыл бұрын

    Nah bro yours was better. You asked for a yoga company logo, he gave you a daycare looking one.

  • @Kittldesign
    @Kittldesign Жыл бұрын

    Excellent demonstration of Kittl, Will! We're excited to be adding even more mockups soon and filling up those categories. 🔥

  • @willpatersondesign

    @willpatersondesign

    Жыл бұрын

    🔥🔥🔥🔥

  • @NatOliver
    @NatOliver Жыл бұрын

    Hi Will, can I suggest an idea for you? Would you fancy redesigning defunct British brands? I’m thinking of brands that were once synonymous with the British high street like Woolworths, Phones4u, Debenhams, maybe even Mr Whippy, BHS and Safeway. All were big brands/chains in their day. Maybe it’s time they got a revamp for the high street in 2023? It’d be cool to see your take of bringing back once loved brands.

  • @willpatersondesign

    @willpatersondesign

    Жыл бұрын

    This is such a good idea

  • @ardnisgnirf

    @ardnisgnirf

    5 ай бұрын

    Did this ever happen? would love to see this ❤

  • @suyashimishra
    @suyashimishra Жыл бұрын

    Just recieved the notification! This was much needed!✨🙌

  • @willpatersondesign

    @willpatersondesign

    Жыл бұрын

    Hope you enjoyed it!

  • @mitzerbitzer
    @mitzerbitzer Жыл бұрын

    Kern Kop Will on duty right now, make sure you're not running around with W-illegal kerning.

  • @sanketkachare4488
    @sanketkachare4488 Жыл бұрын

    P is not perfectly align in plantify logo

  • @twinklefire7241

    @twinklefire7241

    Жыл бұрын

    That’s all I could focus on. And it seemed a little too small as well, shorter than the “L” and thus not visually balanced.

  • @theonlyanonymousone680
    @theonlyanonymousone680 Жыл бұрын

    You’re a legend!

  • @StillSahan
    @StillSahan Жыл бұрын

    Thanks🍋

  • @Jonayed_M_Khan
    @Jonayed_M_Khan Жыл бұрын

    love these redesigning episodes

  • @willpatersondesign

    @willpatersondesign

    Жыл бұрын

    I'm glad you enjoy them! I have fun making them

  • @logotronix.
    @logotronix.9 ай бұрын

    These logos are simply extraordinary in their minimalism 😀

  • @neehasahu201
    @neehasahu20111 ай бұрын

    First logo transformation was something i was expecting but what you done with 2nd logo that blows my mind.😮😮

  • @Jopasd
    @Jopasd Жыл бұрын

    4:22 imho, I think the more rounded version in the sketch worked best, keeping the P thicknesses more balanced.

  • @PRKK1

    @PRKK1

    Жыл бұрын

    yeeeeeeeeeees

  • @dantecxx
    @dantecxx Жыл бұрын

    Thank you for your content 🙌

  • @willpatersondesign

    @willpatersondesign

    Жыл бұрын

    You're very welcome :)

  • @yasith_randu4465
    @yasith_randu4465 Жыл бұрын

    Your video was so much help to me, thanks a lot < will

  • @willpatersondesign

    @willpatersondesign

    Жыл бұрын

    You're welcome!

  • @gearlounge3743
    @gearlounge3743 Жыл бұрын

    Awesome designs. Thanks

  • @willpatersondesign

    @willpatersondesign

    Жыл бұрын

    Most welcome 😊

  • @AngeloMontilla
    @AngeloMontilla Жыл бұрын

    Great video Will!

  • @willpatersondesign

    @willpatersondesign

    Жыл бұрын

    Thank you! Really appreciate you watching :)

  • @dannyr2976
    @dannyr2976 Жыл бұрын

    Nicely done Will 'Pater-kern' with the re-designs, great choice of font for 'Plantify', would've tried having the inner leaf shape on the left side run parallel to the stem of the 'P' (no pun intended!) more to keep the original shape of the letterform a little more, then somehow work in the shape. I agree with you that clichéd can work depending how it's executed. Watched the whole way through so 'Lemon'.

  • @willpatersondesign

    @willpatersondesign

    Жыл бұрын

    Thanks for the suggestion :D

  • @CabdullahiCadde1
    @CabdullahiCadde1 Жыл бұрын

    Great And Good

  • @greenscreener7655
    @greenscreener7655 Жыл бұрын

    Eleven! Nice work as always👍

  • @ilhamismail2908
    @ilhamismail2908 Жыл бұрын

    i love your creative but simple idea

  • @willpatersondesign

    @willpatersondesign

    11 ай бұрын

    Thank you! 😊

  • @EllyseaAndDolls
    @EllyseaAndDolls Жыл бұрын

    🍋 I really enjoy logo redesign videos, I learn a lot from them. It's funny because my studio is called Studio Yoake, which means sunrise in Japanese, but I didn't go for a playful logo like this sunrise logo, I went for a logotype with a very modern ligature serif font whose A makes kind of a circle with the horizontal bar. Otherwise, all very clean and streamlined.

  • @apatsa_basiteni
    @apatsa_basiteni Жыл бұрын

    That sunrise logo redesign was fire

  • @TachyBunker
    @TachyBunker Жыл бұрын

    You're very talented. Can you do a video for music artists? I love Carpenter Brut's logo, and want to do something as iconic and recognizable yet unique.

  • @willpatersondesign

    @willpatersondesign

    Жыл бұрын

    oooo that's a great idea

  • @therealjamin6618
    @therealjamin6618 Жыл бұрын

    Nice Haircut 👌

  • @willpatersondesign

    @willpatersondesign

    Жыл бұрын

    Thanks 😅

  • @buckbuchanan4810
    @buckbuchanan4810 Жыл бұрын

    lemon. :) I also thought you could cutout the horizon into the star S icon to bring more continuity between the icon and the full logo

  • @cyclopswithbangs
    @cyclopswithbangs10 ай бұрын

    Will acting like New Spirit isn't super huge right now! Great usage!

  • @jedu_youtube
    @jedu_youtube11 ай бұрын

    Mate, loving the videos. Trying to come up with a new logo for my channel and seeing your thoughts and process is really really helpfull! Just had to comment and say thanks!

  • @willpatersondesign

    @willpatersondesign

    10 ай бұрын

    I'm glad you find them helpful!

  • @Dumbydouchbag
    @Dumbydouchbag11 ай бұрын

    Eleven! I really enjoyed the design process and the simplification honestly the way u speak is super clear! I was thinking you could redesign actual logos like Coca Cola in a different time period , you put time periods on a spinning wheel, spin it, and then put the logos on a separate wheel, spin it and whatever it landed on , you must do (just a thought yk ☺️)

  • @jkartz92
    @jkartz9210 ай бұрын

    It not only depicts like a leaf, but also feels liek a elephant trunk!!

  • @MyLudimila
    @MyLudimila10 ай бұрын

    The yoga one looked kinda lost. It reminded me more of a water park or sunscreen company logo, but it was cute (IMO of course).

  • @howjos
    @howjos Жыл бұрын

    11 -the sunrise logo worked out great

  • @britishcrackamico
    @britishcrackamico Жыл бұрын

    Will, I love watching your videos. I have been a freelance graphic designer from the UK for almost a decade now so I know better than anyone how designs can be each to their own. But knowing your style, that P just does not fit with Plantify. I think it would be better if we had a plan of what the brand actually belonged to, is it physical or digital. That P just did not hit, it was too heavy and didn't fit with the rest of the font (I liked the font). The idea was strong but execution in my opinion wasn't. Do you know what I mean? It felt like a rush job but maybe that is the best way to create videos? I'm not a youtuber! Can you do a double redesign? Redesign your initial ideas? Presuming the client wanted to go on a new route? Much respect hut as you know, the client is always picky. Love you homie x also why couldn't you show us the ipad edit as opposed to mouse? X

  • @britishcrackamico

    @britishcrackamico

    Жыл бұрын

    Also, just finished the video, the last logo was meant to be for a yoga studio and not for a new orange juice brand. Again, not hating but just trying to give costuctihe criticism. In all honesty the client could potentially love the logo, but by chance they don't, maybe make a video redesigning YOUR OWN logos based on client feedback. These are both cool logos in their own right but I think you missed the mark with both of them. But, again, I love your work and your channel, a big fan and been following you for years!

  • @willpatersondesign

    @willpatersondesign

    Жыл бұрын

    Redesigning the redesign might be a good idea hahaha.

  • @britishcrackamico

    @britishcrackamico

    Жыл бұрын

    @@willpatersondesign Maybe we could have a redesign battle? 'Subscriber battle!'

  • @britishcrackamico

    @britishcrackamico

    Жыл бұрын

    @@willpatersondesign if you dsre......

  • @willpatersondesign

    @willpatersondesign

    Жыл бұрын

    @@britishcrackamico lol, I've done battles in the past. These are just videos where I try and give a different take. I'm not being competitive.

  • @patch863
    @patch863 Жыл бұрын

    i really like the more handrawn and natural feel to todays logos! also lemon 🍋

  • @abdullahnaseem2285
    @abdullahnaseem2285 Жыл бұрын

    Really adore your work brother. Wish to work with you someday as an official employee or an intern. Would be a dream come true. 😍

  • @Mania26
    @Mania26 Жыл бұрын

    I wish be that good in logo design as you :(

  • @eleoptera
    @eleoptera11 ай бұрын

    Hey. Nice stuff. However I think the sketch you made for the P in the first logo looks a lot better than the one You constructed from the font. Couldn't you have traced the leaf and Integrated that in the font path?

  • @tylercommons6479
    @tylercommons6479 Жыл бұрын

    Lemon. I like the second logo as like a beachware brand but I think you missed the part about it being a yoga studio. it was a bit too playful for the non-existant brief.

  • @porthospatel1683
    @porthospatel16834 күн бұрын

    Great job Will! Im gonna upload my logo for you to redesign.

  • @willpatersondesign

    @willpatersondesign

    4 күн бұрын

    Please do!

  • @Jarnokes_Design
    @Jarnokes_Design Жыл бұрын

    lemon

  • @willpatersondesign

    @willpatersondesign

    Жыл бұрын

    Yesss!

  • @char.graphics6747
    @char.graphics674710 ай бұрын

    How did you record yourself while designing on the laptop

  • @DavidMArt3
    @DavidMArt311 ай бұрын

    Yes sir I love your works and teachings. They are all great. If you're interested I would love to see a cool logo using just the letters "d" and "m" Thank you for the quality packed videos

  • @F4xP4s
    @F4xP4s11 ай бұрын

    You are the Kernel!

  • @Rocklee21745
    @Rocklee21745 Жыл бұрын

    Greattt really loved the sun rise logo and mockups 😍😍🤌✨

  • @willpatersondesign

    @willpatersondesign

    Жыл бұрын

    Glad you liked it!!

  • @CondogCreative
    @CondogCreative10 ай бұрын

    Is the P in Plantify supposed to be smaller than the other type?

  • @luvhopefullie727
    @luvhopefullie72711 ай бұрын

    Thank you. Great video!!! Lemon.

  • @mohamedzaky1850
    @mohamedzaky1850 Жыл бұрын

    i love this series so much it's give me a great inspiration

  • @willpatersondesign

    @willpatersondesign

    Жыл бұрын

    I'm glad you like it :D It's my favourite too :)

  • @user-fg7yt1sd4o
    @user-fg7yt1sd4o Жыл бұрын

    I did this logo [Mutahar Husain] thanks Will for your critique❤

  • @user-fg7yt1sd4o

    @user-fg7yt1sd4o

    Жыл бұрын

    Brother please mentions my name thanks❤

  • @user-fg7yt1sd4o

    @user-fg7yt1sd4o

    Жыл бұрын

    Plantify one *

  • @forgrow4623
    @forgrow4623 Жыл бұрын

    nice..

  • @willpatersondesign

    @willpatersondesign

    Жыл бұрын

    Thank you! Cheers!

  • @vladamark98
    @vladamark98 Жыл бұрын

    Was it lemon or lime? Amazing video! Keep up the great work

  • @willpatersondesign

    @willpatersondesign

    Жыл бұрын

    Both!

  • @vladamark98

    @vladamark98

    Жыл бұрын

    Oh my! You replied. ^ - ^ Thanks

  • @nyme2349
    @nyme234911 ай бұрын

    This has nothing to do with graphic design, but I absolutely love your haircut, looks good 👍

  • @willpatersondesign

    @willpatersondesign

    11 ай бұрын

    Thank you :)

  • @dishaarts21
    @dishaarts21 Жыл бұрын

    great work. also 🍋

  • @willpatersondesign

    @willpatersondesign

    Жыл бұрын

    Thank you!

  • @coreyspaulding17
    @coreyspaulding17 Жыл бұрын

    🍋

  • @lancewenzel5344
    @lancewenzel5344 Жыл бұрын

    Ngl the sunrise type reminds me of Löded Diper from Diary of a Wimpy Kid

  • @Todn_Hamekul
    @Todn_Hamekul Жыл бұрын

    where did you search for your typeface?

  • @PsiTechVirus
    @PsiTechVirus11 ай бұрын

    Instead of the Kerning police, can you just be The Kernal?

  • @iantyyc
    @iantyyc Жыл бұрын

    Lemon 🍋🍋

  • @craiglancaster8200
    @craiglancaster8200 Жыл бұрын

    What was the font you used for sunrise? It's a nice looking font and I don't think you mentioned it.

  • @willpatersondesign

    @willpatersondesign

    Жыл бұрын

    It was hand lettered :)

  • @enemyofaveragedotcom

    @enemyofaveragedotcom

    Жыл бұрын

    @@willpatersondesign Right! Thanks for getting back to me!!

  • @victorbenetti4636
    @victorbenetti463611 ай бұрын

    how you did that on the star in 10:43

  • @naomipaterson9300
    @naomipaterson9300 Жыл бұрын

    🍋🍋🍋

  • @willpatersondesign

    @willpatersondesign

    Жыл бұрын

    🍋

  • @klst1746
    @klst1746 Жыл бұрын

    Nice vid, quick question though. I mean yeah rules are meant to be broken but the invisible guidelines for designers (as well as my university prof) taught me to not change two elements in a logo (not meant literally). So my question would be: Why did you add the second leaf to the right of the logo? Did you want it to be there for the playfulness or any other reason? I would like to know that. Thanks in advance :) oh and: lemon

  • @willpatersondesign

    @willpatersondesign

    Жыл бұрын

    Great question. To me the logotype seems to left side heavy - so adding a visual to right side balanced it out. Although, it isn't placed as accurately as I would've liked it to be. :)

  • @klst1746

    @klst1746

    Жыл бұрын

    @@willpatersondesign Ah okay sometimes it's as simple as it gets haha

  • @willpatersondesign

    @willpatersondesign

    Жыл бұрын

    @@klst1746 Yup! It's cool to break the rules. You'll fail a lot of the time, but every now and then you'll find a gem (not calling my logo here a gem)

  • @mrilyes7001
    @mrilyes7001 Жыл бұрын

    Like every time ,u r so talented🎗

  • @willpatersondesign

    @willpatersondesign

    Жыл бұрын

    Thank you ❤️

  • @囟
    @囟11 ай бұрын

    You are amazing bro. Love from Kashmir. Would you like to redesign my school's logo if I submit you information and pics of it.

  • @jawsDANK
    @jawsDANK Жыл бұрын

    🍋🍋

  • @BendoubaAbdessalem
    @BendoubaAbdessalem Жыл бұрын

    1:51 photopea

  • @aldelcy
    @aldelcy Жыл бұрын

    why not make the i dot the leaf? too cliche?

  • @blackswan7033
    @blackswan7033 Жыл бұрын

    Lemon 🍋

  • @IHateMaL
    @IHateMaL Жыл бұрын

    The P kinda look like it’s a phantom lol

  • @amyavan
    @amyavan Жыл бұрын

    Lemon🍋

  • @declan_franklin
    @declan_franklin Жыл бұрын

    11

  • @IndiSzn
    @IndiSzn Жыл бұрын

    eleven

  • @hpadgaming5843
    @hpadgaming584311 ай бұрын

    And did client like this logo or not? I want to know update.

  • @willpatersondesign

    @willpatersondesign

    11 ай бұрын

    It was a redesign of a logo I saw on our subreddit so I'm not sure if it's even a real company!

  • @MikeGOplay
    @MikeGOplay Жыл бұрын

    Leven

  • @edmondbobb-murden2097
    @edmondbobb-murden2097 Жыл бұрын

    Lemon

  • @Yellowsnakedesigns
    @Yellowsnakedesigns Жыл бұрын

    🍋🍋🍋🍋🍋🍋

  • @slythemongoose9138
    @slythemongoose9138 Жыл бұрын

    LEMON, MELON, OMEN, LONE, ONLY, MOLE, MENLO, NOLEM, NOMEL, NOME, GNOME, MONE, LOME, MONGREL, GROMEL, GRONE, RONE, NORE, MORE, GORE, GROLEM, GOLEM, GNOMGNOM, MONG, MUNG, LUNG... TTFN, THANKS AGAIN!

  • @dustadorre
    @dustadorre Жыл бұрын

    E1EV1N

  • @FensBRL
    @FensBRL Жыл бұрын

    your T is too far from the N, Mr. Kerning Police

  • @willpatersondesign

    @willpatersondesign

    Жыл бұрын

    Gottem

  • @fatandhandsome
    @fatandhandsome5 ай бұрын

    Homely is an interesting difference in terms between the US and UK. In the UK its good and cozy, but here it's ugly and unattractive. Rough difference based on the audience. But that P is definitely US homely.

  • @hossamnossair7605
    @hossamnossair7605 Жыл бұрын

    Sunrise logo is more beautiful than plantify

  • @NoNameCode
    @NoNameCode10 ай бұрын

    Original logo was better in frist one

  • @qurangripe2490
    @qurangripe2490 Жыл бұрын

    Me not like your on, or before on both

  • @eskideamos
    @eskideamos11 ай бұрын

    I think there was a way to interpret the sunrise logo more respectfully of the original - sticking to the 70's typography theme and just executing it better. People shouldn't be so quick to give up their initial idea just because someone else re-does it with better execution, but disregards the original inspiration. The updated logo lacks any character and just looks like another generic immature typeface logo. Miss on this one, just my 5 cents. Peace!

  • @willpatersondesign

    @willpatersondesign

    11 ай бұрын

    Although I don't agree that my logo lacks character, I 100% agree with what you're saying!

  • @MarcJensan
    @MarcJensan10 ай бұрын

    So far I AM loving your videos, but you tripping with your legs is a huge distraction. If it is something you cannot help, then I do apologize for pointing it out. Maybe you addressed it in a previous video? Maybe you have ADHD? You did mention flipflopping between different things.

  • @willpatersondesign

    @willpatersondesign

    10 ай бұрын

    Restless legs :)

  • @filipstojanovski1675
    @filipstojanovski1675 Жыл бұрын

    Sorry, the Kittl thingy is just too much of a hassle.

  • @youtubeuser1492
    @youtubeuser1492 Жыл бұрын

    🍋

  • @Alik-Green
    @Alik-Green10 ай бұрын

    lemon

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