I think what makes the 'A' appealing here, is that it reminds us of the 'N' of Nespresso. It's interesting to see this subconscious bias, because otherwise I don't really like putting too much emphasis on a letter other than the first in a logo.

@joshireland5835

2 жыл бұрын

I thought the same thing immediately.

@willpatersondesign

2 жыл бұрын

Yes! Only just seen this haha. No wonder I liked it 😂

@randomchannel323

2 жыл бұрын

Yeah the type reminded me of Nestle as well. Idk I think for these "luxury" coffee brands they tend to go for more hand-drawn scripts rather than the sans serif which I associate more with fashion brands

@tg2104

2 жыл бұрын

First thought I had, and first comment I see. Loved the video

@KesleyBenedet

Жыл бұрын

Oh, You're right! I was just trying to remember where I've seen that type of lettering... The Nespresso, of course!

Very cool redesign! But am I the only one who thinks it looks like the Nespresso logo? 🤔 The wave of the A, the font and the colors are very similar!

I really like the bold look on the original logo, it's not cliche yet it still fits. But it's also nice to see different perspective from your work and sharing us your thought process even with the limited time you have. 10/10 content🤘

Nice job Will👌 I love seeing your creative process and the way you solve problems. The detail of the "A" is super successful in my opinion, it recalls the line present in the coffee beans with softness and luxury. Well done😉

Hope you guys enjoy the video! What would you do different? Let me know! Newest Episode here: kzread.info/dash/bejne/X5aru9aNmsbQocY.html

@fzmhd3324

2 жыл бұрын

Hello sir I am a bginner grraphic designer I want to know more about that plugin pen tool name and other impotant illustrator tool explanation video from you please sir

@kylepapa

2 жыл бұрын

Amazing video, you mentioned making a font and now its got me curious 😁 would love to see your process when designing a font applied to a redesign like this!

@Sini_s_piciouse

2 жыл бұрын

Tell me what to do with my logo

@VictorDiGiovanni

2 жыл бұрын

The first thing I'd do is pronounce luxurious differently.

@InDisskyS131

2 жыл бұрын

I like most of what you have done here! I think the A needs a major overhaul still. I’m not sure what but maybe forget about the curved line that you said reminds you of steam. The A screams “4” when looking at it.

I love what you've done with the logo and packaging. Although the S looked like it needed more work. I especially liked what you had at 10:02 of the circles behind the logo. The cup in black and gold definitely gives that luxurious feel!

I liked the original mockups way more.

@user-hl6ls8sv4t

Жыл бұрын

You enjoy rugs

@helvetica-bold697

Жыл бұрын

@@user-hl6ls8sv4t Yes, I'm an average rug enjoyer.

@user-hl6ls8sv4t

Жыл бұрын

@@helvetica-bold697 🗿chad

Loved the logo, not the circles especially when you added second set of those, doesn't look like luxury to me. Overall great work from a pro of course

Wow I love this design! It looked great but once it was placed on the mockup, it immediately sold it! So good! 👏🏼

I really like the original colours, mock-ups and style of text the first person used. 🤷🏼‍♂️ might just be me but i think i’m more of a fan of the first logo.

@thekings7538

11 ай бұрын

yeah me too! i think the curve in letter A and the color of the whole logo that pale gold gave me shampoo Pantene logo vibe and kinda similar in font

@thekings7538

11 ай бұрын

or something like hair staff product but anyways awesome work!

I really like the brand pattern idea, using an elegant/abstract coffee stain. The execution does feel like a premium coffee brand, awesome work!

Love these kinds of videos Will!

This kinda reminded me of Zimri Mayfield’s older videos, i loved them and loved this too!

@willpatersondesign

2 жыл бұрын

Thanks for watching! I could never match Zimri’s personality. He’s an absolute legend. 🤟🏼

I'm just a beginner in graphic design, I may be wrong but the "A" looks cliche to me, I've seen that type of curve many times maybe on some beauty brand logos idk...I really liked the other letters you created.

@Leo-zq5lw

2 жыл бұрын

Yeah that's right, i have seen it too

@pekaywi

2 жыл бұрын

you're correct it does look like shit, it's hard to please everyone all the time.

@Hainesi

2 жыл бұрын

@@pekaywi "looks like shit" definitly a fellow brit haha

@dannyr2976

2 жыл бұрын

Cliché or relatability? I believe there is a difference, like why certain brands use a serif face over a sans-serif. Within the short timeframe, not wanting to veer too much from the original think the after was the better solution overall Noticed an issue with the 'B' straight away on the original, the 'S' on the update definitely needed work (looking at the curvature would maybe look better if flipped vertically) So many logos are looking the same nowadays, it becoming more and more difficult to be unique. I myself started a personal project to re-design the AFI (American Film Institute) as I find the current version awkward. May post it on a reddit (at the moment I'm at the leave it, come back to it stage)

@Rhyd

2 жыл бұрын

Yeah just Google “A logo” and it’s every other logo 😂

love your redesign pls do more off these

@willpatersondesign

2 жыл бұрын

Glad you like them! :)

Such a great video. Thank you, Will!

It wasn't easy pressing the purchase button on Envato Elements but it's worth it if you're a designer. I thought to myself that I probably wouldn't use most of the content but the more I use it, the more I have used more parts of the subscription. Takes the hassle away from looking on multiple sites for images, mockups and other assets. If you compare it to the Adobe alternative it's pretty cheap. Thanks Will.

man i loved the black and golden color combo

Big improvement Will, well done. As an (almost) retired designer starting in 1972, seeing your 12 string reminds me of when I cut a pad off my finger, before computers were invented, when scalpels were a vital tool. I was cutting some bromide type on my board to be pasted onto the artwork with a steel rule and I was distracted and looked up, slicing the pad off my index finger. No pain amazingly, but took me a while to build up a new one even on my 12 string, which still have.

@willpatersondesign

2 жыл бұрын

Oh wow, that must have been awful!

I don´t know if it´s just me, but what i remember looking at this redesign, and also a lot of coffee brands, is hair products, hair cosmetics. The waves, the black and gold. IDK but i feel this way with some coffee brands. But the redesign is beautiful.

This turned out so good!

A good tip for tracking that I learnt off of a typography god was to flip the type upside down and look at it in the form of shapes rather than as type. Simple but extremely effective.

@willpatersondesign

Жыл бұрын

It's true!

i really love the colors with the gold pattern… it reminds me of different coffee roast options

Hi ! I like the A , the curve looks like the form inside the coffee seed and the choice of the color is perfect! I’m not very convinced about the S… but thanks for your videos you are very helpful for many things I did not know

I don't get how others are saying it looks similar to the Nespresso logo because it doesn't to me. However, I feel an "A" with a swoosh is a bit cliché.

Designing is very subjective to the designer - despite the design rules. This is why I find it pointless for fellow designers to review each others work. From your Fiverr vids many logos youre not fond of but I can see them working.

@maxkelsey9232

Жыл бұрын

this is like saying the same thing about art. Would you say it's pointless for artists to review each others work? Sure some art can be good but only the best make it

@user-hl6ls8sv4t

Жыл бұрын

You’re wrong Branding is actually very objective. To reach the/an objective. It has subjectivity too but it is extremely objective focused

Black and Gold looks gorgeous!

Your knowledge 👌🏼 👌🏼👌🏼 love the video

That line in the A also looks kinda like the line in a coffee bean, like the one that basically splits it in half so that's that. Good job man

@space.tel-e-grams

2 жыл бұрын

I was going to say the same thing!

I definitely miss your design/redesign videos. Haven't done those in a while. Love what you did with the logo and lettering. Not a huge fan of the pattern. I get the concept but I don't think it translated well. It looks like a generic tech background mockup sort of thing. BUT overall great job and impressive results for the timeframe 😊 Thanks for the consistent content!

luv it, especially the black version!!!

As a beginner designer, u are teaching me a lot! Thank you! 🙂

Great Work!

Would love to see more of these

The black and gold cup looks really luxurious. I like that even better.

This video was absolutely fascinating. I'm not a professionally trained designer, but it's an interest of mine. I learned a lot. Thank you!

Always giving me inspiration

@willpatersondesign

2 жыл бұрын

Thanks so much :D

The look of the logo is so royal ngl

I did The same disegn 100% Without all that complication

Amaizing tutorial ❤️

No one going to say that the swirl in the A is like the gap in a coffee bean. That's why Nespresso use it.

love your content.

I lover your Videos bro.Make more of them. 😉

coffee bean symbol in the A would have looked cool

i have to say I MUCH more preffer the black version at the very end. This is just goosebumply good Will.

You should post a design you've done and have the group re-design it and then review them.

The A now reminds of the Nespresso N

Just started a fiverr selling logos these videos always help me review!

Ur 'A' was one of the best looking 'A's I've seen in a long time.

Good work Will

@willpatersondesign

Жыл бұрын

Thanks! :)

Nice but also the A reminds me of the n in Nespresso

elevated indeed!

I have recently subscribed to this channel and I'm very surprised... This man has the ability to transform a fly that has been glued to paper into a worldwide trademark logo for a technology company.... ¡Amazing!

Nice one Will

The Bean is the best redesign you have ever done. It is up there with the grovy orange

great video

Sorry mate, but I keep staring at the Beans logo and can't get away from seeing the similarities between this and Nespresso.

@willpatersondesign

2 жыл бұрын

That’s okay! It does have similarities but it doesn’t mean the concept doesn’t work. Thanks for watching :)

New Episode here: kzread.info/dash/bejne/iX-JmdGLe6_Siqg.html

"Obviously, it looks good" Ego in place at least ^^

Hey Will, when copying the vertical bars, you copied it over to the A and you skewed it, instead of rotating and lengthening it. Doesn't skewing make it less wide?

@fariesings

2 жыл бұрын

I thought so too. But I was more worried about the Pointy part on the letter A (at the top). How do you level it up with the rest of the letter or why didnt he choose to level it out. I do love his recreation.

Amazing work as usual, I love the invented curved "A" on the logo.

I actually really liked the re-design. Everything you said about the original design is correct

Have to be honest, I didn't really enjoy the redesigns from the first two episodes. But this one, this one works. I really like it.

Dope!!!

thanks for sharing

Whitch ipad u r using and the app name?

Just remembered I need to refill my coffee...

Hey Will! Curious what kind of tablet you are using to draw your designs. Cheers

@willpatersondesign

2 жыл бұрын

iPad Pro 👍🏻

Amazing

@willpatersondesign

2 жыл бұрын

Thanks!

This is one of the coolest logo redesign ever. Absolutely awesome work :)

@willpatersondesign

2 жыл бұрын

Thanks dude :)

Ed shreen you are so talented

Nice!

@willpatersondesign

2 жыл бұрын

Thanks!

Beautiful work!

Make it a drinking game every time Will says "Luxurious"... 3 mins into the vid: "Who am I? And what's happening? "

@PsiTechVirus

Жыл бұрын

This will be a hangover to end all hangovers, much luxury! 🤣

the new one looks like a hotel logo

I would definitely drink that coffee :D

I had a headache trying to learn illustrator 🥺. Best tutorials anyone ? Please

Congrats on 666k subscribers!

@willpatersondesign

Жыл бұрын

Thanks!

The A looks like a fallen 4

Okay quick question where do you get your music, or do you make it your self

@NerdJam

2 жыл бұрын

Video background music comes from a mix of Epidemic Sound and Soundstripe :)

@l_gan.c

2 жыл бұрын

@@NerdJam thx so much

anyone else annoyed that a lot of fonts make l (lowercase L) and I (capital i) basically the same thing?

Thanks Guruji

mockups 🤤

1:28 Serif without serifs 😅

Could you do DHESSNTL? Its my brand and its new and im not sure about my logo.

Looks like the Nespresso logo now…I’d say it’s less unique after the redesign.

loved the patterns of the first design, a shame that you replaced it by those super generic circles. But great redesign overall

Personally I actually like the original "A". Actually found the redesign to generic looking like every other coffee logo. Feel like if you played more with the points/thicknesses/maybe angles of the block would have been interesting.

your logo doesnt have seriff type font....

Mans changed the whole logo 💀

Imagine trying to come up with a "luxurious" coffee brand name and ending up with "BEANS" lmao. Also if the name is Beans, why not introduce a bean into a logo itself, like making a lower half of a B solid and using negative space to make it look like a coffee bean? This just looks kinda generic, although very well executed

@willpatersondesign

2 жыл бұрын

A coffee bean logo is the definition of a generic logo. Thanks for watching!

Nice job, but how did you rotate higher points of the line? 6:07

@Brocholly

2 жыл бұрын

The direct selection tool i believe

@Apogenezis

2 жыл бұрын

@@Brocholly Nuh. The tool which doesn't change the width of the shape

@Brocholly

2 жыл бұрын

@@Apogenezis he is selecting both top points of the shape and moving them both over at the same time, so the shape stays the same width. Unless I'm thinking of something else

Don't use Envato. Use Yellow images. Way better quality and much more realistic mock ups.

Take a shot every time he says luxurious.

Yes it look scary

Geo magnetism

You missed the full stop at the end of the brand name. I think that was a very important part of the brand, tbh.

The first logo looks like it's made by a highschool student in 20 minutes.

Please have a try on my logo

Oke bos❤️