How to create Storylines for Business Presentations (Consulting and PowerPoint skills)
Do you know how to create storylines for business presentations and write strong action titles? Writing strong action titles and storylines is an essential consulting and PowerPoint skill. It is a common point of feedback for junior consultants working at management consulting firms like MBB (McKinsey, BCG, Bain) that they need to improve their action titles and storylines for consulting slide presentations. Improve your presentation skills with this PowerPoint tutorial to create consulting-style presentations. Improve your slide design and slide structure to improve your communication skills for your next PowerPoint presentation. Learn how leading consulting firms like McKinsey, BCG or Bain create their business slide presentations. This is how consultants make slides, watch this PowerPoint training.
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Chapters
00:00 Presentation Storyline and Action Titles
02:57 Definition and "So What"
04:57 Best Practices for Action Titles
08:12 Exercise on Action Titles
#presentationskills #slidewriting #consulting #actiontitles
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Пікірлер: 297
Interested in my full course on how to create Consulting-style slide presentations? Check it out: link.firmlearning.com/slides
I joined McKinsey about 30 years ago and that is one of the first thing I was taught. I still use it today. Back in the day, we would not call them "action titles" but "leads" . I would say that developing a solid story line is the most important step in a presentation, followed by creating good action titles. But you need both.
@FirmLearning
2 жыл бұрын
Thank you so much for your valued input! Great to hear more from people who have experience in consulting! :)
@zayanhiin8950
Жыл бұрын
By the way, I signed up for an academy McKinsey I knew that the training course is for 6 months... 🤔 I tried to search for the content of the course and the benefits that accrue to the trainee, but I did not find anything about them.. I have a request + a question for anyone who can explain to me about them and their course and is it really worth all the time
@saadabugadeh8390
Жыл бұрын
@@zayanhiin8950 I graduated from Mckinsey forward program, which is designed by Mckinsey academy. It is definitely worth it.
@Gagan_1498
2 ай бұрын
Can we connect ?
@francis2k488
Ай бұрын
@@saadabugadeh8390 How much does this training cost?
Here's a tip: When presenting to a group of executives, we used to start by handing out copies of the presentation to everyone so they could follow along. We stopped doing that. If they have the presentation in their hands, they may not pay attention to YOU while you go through it. You'll be on page two, and someone else will be skimming page 6. You just lost control. Instead, we start by assuring everyone that we will email them a copy of the presentation after the meeting so they can review it again at their convenience. Now in the age of Covid, where we are have more TEAMS type video meetings, we can simply share the screen while moving through the presentation and email them a copy after. Heinrich hit on a very important point ... be concise! Usually the fewer words the better. Crap! .. I think I just broke that rule! ... Es tut mir leid!
@FirmLearning
2 жыл бұрын
Completely agree! Thanks for your insight!
@vkj108
2 жыл бұрын
Well said ..!!
@jacksonitro
2 жыл бұрын
Sometimes perfection is in the simplest
@kwrer6087
2 жыл бұрын
Check this out - Create Your Video Presentation & Make Them Very Appealing gawdo.com/collections/video-production-services/products/video-marketing-services-professionally-create-your-video-presentation Imagine you are giving a presentation before a large group of people your slides are full of text? How it’s going to create an impression of you? It can bore the audience, why because it is lacking that vibe that could hook the audience. So what’s that hook? Text, infographic? No. Those are Visuals, be it video or still images, turn out to be more powerful than a written text. Pictures and videos tend to attract the attention of the audience. Be it a corporate presentation or a simple presentation in a school, videos or images play a quintessential role without which a presenter appears mundane.
@martinmusli3044
2 жыл бұрын
:D Well said
As said in the end of the video, this video is an update on one of the first videos I released on this channel back in early 2020. Out of personal interest - did you watch the original video on this topic?
@lukasmoller9434
2 жыл бұрын
@Firm Learning „If in trubble, use a bubble“. Is this prove enough? :D
@FirmLearning
2 жыл бұрын
@@lukasmoller9434 Hi Lukas, that was another video, but yes that was also one of the early ones - love it!! :) Thanks for being a regular! Best, Heinrich
@ajb229
2 жыл бұрын
Yes
@CptInsano835
2 жыл бұрын
Yes
I use this method even though I was never in consulting. You are spot on and many folks just don’t get this! It’s the story. Period!
I can argue that nowhere on the internet will you find this detailed and focused and well taught clip on how to create slide titles for presentation. Good Job!!
@FirmLearning
2 жыл бұрын
Super kind of you, thank you for watching Raja! Best, Heinrich
i'm a designer that has to do many of these from client briefs. i might not need to come up with these but it has definitely added a skill i can now use for my clients that might not be as skilled. thank you.
I'm working in an c level environment now after being in consulting for some and I am always amazed how many people are not doing this. Great video and shared amongst my colleagues. Thanks Heinrich!
0:10 action titles are most important elements in business slide presentation. 0:50 3 main parts: 1. relevance of action titles, 2. tangible tips on how to create, 3. exercises. 1:10 presentation should have storyline and the action titles bring the story to life. the point is, you will understand by just reading the action titles. 2:00 they will have many to read, such as project updates, progress report, deliverables. 2:30 horizontal logic: action titles; vertical logic: when they find interesting and read downward. 3:10 it is a summarization/ complete sentence. 4:05 so what: a project lead or a partner asks you an asso or consultant. 5:55 very hard statement are traps because some are might weird outliers. 8:00 don't just write the sentence for the sake of writing. 9:25 my try on action title: market analysis in the largest two business region. 10:45 action title: expansion to north american and asia pacific creates a positive EBIT potential. 11:15 ... of 22 mn.
@FirmLearning
Жыл бұрын
🙌
I worked for a VP and received feedback that I need actionable titles for each slide to tell a continuous story through the deck. Great tip and didn’t realise this was essential to storytelling
I can’t believe this is free! Amazing value with so many layers of knowledge. Thank you, new subscriber!
@FirmLearning
2 жыл бұрын
Great to hear! Thanks for the support!
I've used a very sloppy version of your method derived by trial and error. Thank you for clarifying some rules and guidelines for doing these. It will speed things up going forward. Will force me to ask the right questions as I revised and refine a presentation. I also appreciate your followers as there is a wealth of information in the comments. THANK YOU!
This video is just so easy to follow and very useful! Thank you for sharing!
This is an excellent video. Chock full of info without alot of fluff. Thank you!
What a legend. Love this channel
Danke! As an incoming BCG asosciate who is graduating from undergraduate, I feel very prepared learning with your videos. Would love to see more on presenations and next-level insight!
@FirmLearning
2 жыл бұрын
That is awesome Toshiki, great to hear that. All the best to you for your start at BCG! Best, Heinrich
Very good, very helpful. In a 13 min video you've giving me what I really need to improve my next presentation. Thanks
Got plenty of value out of this video. Thanks Heinrich!
@FirmLearning
2 жыл бұрын
Great to hear Nikhil! Thanks for watching :)
Great style of delivering content and straight to the point.
Thank you for your leadership on this initiative
Wow... This video is a lifesaver!
Thanks for the video. The points I found extremely useful … 1:33 The most import element = Action Titles (Horizontal logic & Vertical logic) 3:10 The definition of Action Titles 3:40 So what? 7:52 Best practice 11:50 Exercise
Thank you for this..... amazingly educational.
Thanks for sharing! Many times, we tend to put slide titles 'more of Newspaper Eye Catcher style - Generic with potential to catch eyeballs'. Good to see that Action Titles help us summarize entire slide in a few words enabling possibly a quick decision making or information consumption...
Thanks Heinrich for sharing, seems small tips yet impactful 🌹
Thanks for detailed explanation. You rock! I’m learning a lot with your videos!!! Regards from Brazil 🇧🇷…
Big meeting tomorrow, so I knew there HAD to be something important like this on KZread… perfect timing Heinrich, thanks! (Totally justifies my procrastination..?) 🙏🏻 😂
@FirmLearning
2 жыл бұрын
Hi Gabriel, what is better than procrastinating and (hopefully) learning something helpful at the same time :) Thanks for watching! Best, Heinrich
been a fan for a while, just landed my first consulting internship in undergrad at a boutique firm! Can't wait to learn more before I start!
@FirmLearning
2 жыл бұрын
That is awesome! Congratulations! Thanks for watching and supporting the channel :)
Such great energy! Love it
Many thanks for this informative video!
Thank you. This was excellent.
Thank you for the tips. Will try and implement them.
Beautiful, thanks a lot
Thank you for the interesting insight! I used action titles usually at the bottom of the slide as some kind of summary of the key message. I will try to use them at the top from now
Very Informative. Thank u!!
It’s really helpful even though I have many business presentation experiences. Thanks!
@FirmLearning
2 жыл бұрын
That is awesome to hear - thank you for watching James! Best, Heinrich
Excellent video and useful tips. Thank you for sharing.
Thank you !!
Thank you for the concise instructional video!
@FirmLearning
2 жыл бұрын
Glad to hear you liked the video, appreciate it Julie! Best, Heinrich
Genuinely love this channel. Since i have been watching, my slides have improved so much, to the extent that now at my company people always come to me for presentation help / to do slides for them as they love the visuals and content!
@FirmLearning
2 жыл бұрын
I am so glad that you have found the channel helpful! Thank you for your continued support! :)
@authenticjourneys
2 жыл бұрын
Wow that must feel incredible!
Thank you. This presentation was very useful. :)
@FirmLearning
Жыл бұрын
Thanks Miguel, happy to hear that!
This is extremely helpful!
@FirmLearning
Жыл бұрын
Happy to hear that, thanks Louis!
Very helpful I will try for my next presentation thanks
*"I can't change the direction of the wind, but I can adjust my sails to always reach my destination." - Jimmy Dean*
@FirmLearning
2 жыл бұрын
Thanks for watching Demetri!
Spot on..
Very helpful tip. Thank you
very helpful Thank you for sharing this,
Incredible content. So valuable. Thank you!
@FirmLearning
2 жыл бұрын
Glad you enjoyed it! Thanks for watching :)
Extremely interesting and indeed very useful!
@FirmLearning
2 жыл бұрын
Great to hear!
Very valuable!!! Immediate takeaways.
@FirmLearning
2 жыл бұрын
Super happy to hear the video is helpful - thank you Hallie! Best, Heinrich
Excellent as usual. Thanks!
@FirmLearning
2 жыл бұрын
Glad you enjoyed it!
Great insights thanks for sharing!
@FirmLearning
2 жыл бұрын
Thanks!
Well done.
Great advices, thanks for sharing!
@FirmLearning
2 жыл бұрын
Thanks for watching :)
Thank you Heinrich. Gruß aus Hessen!
Thank you, Heinrich!
@FirmLearning
2 жыл бұрын
My pleasure!
Thanks for making these! keep it up
@FirmLearning
2 жыл бұрын
Will do, thanks for watching Jeffrey! Best, Heinrich
Your videos are definitely getting better 👌🏼👌🏼👌🏼
@FirmLearning
2 жыл бұрын
Glad you like them! Thanks for watching :)
Great video with great practices!
@FirmLearning
2 жыл бұрын
Glad you enjoyed it! Thank you for watching :)
Das hat mir gefallen!
@FirmLearning
2 ай бұрын
Das freut mich! LG
This action title video helps , thanks Heinrich
@FirmLearning
2 жыл бұрын
Glad to hear that! Thanks for watching! :)
I love when a german enthusiastically speak german when i was looking for asmr videos. No complains though. Great video
@FirmLearning
2 жыл бұрын
Glad that you enjoyed it!
One of the best, if not the best, video on presentation skill I have come across so far. 240 upvotes and 0 down votes says a lot about the quality. Keep it up. You should be proud.
@FirmLearning
2 жыл бұрын
Thank you for your kind words Gladson, super happy to hear the video is helpful! Best, Heinrich
Insightful information, backed by examples and solidified through an interactive exercise. Im not even an consultant but just a student wanting to go in finance in the future. The help and insight that you are giving us viewers is truly valuable. Thank you!
@FirmLearning
2 жыл бұрын
I am so glad that you have found it helpful. Thanks for watching! :)
Very helpful thanks!
@FirmLearning
2 жыл бұрын
Great to hear that - thank you!
Very useful
I like that you upload confidential slides to you tube :)
@FirmLearning
2 жыл бұрын
No worries, nothing confidential / no slides from actual client projects used ;)
Thank you
Simply excelent!
@FirmLearning
2 жыл бұрын
Great to hear! Thanks for watching!
¡Gracias!
@FirmLearning
10 ай бұрын
Thanks for your support - much appreciated!
Great tips, enjoyed the video very much
@FirmLearning
2 жыл бұрын
Glad it was helpful!
Really helpful, thanks for sharing
@FirmLearning
2 жыл бұрын
Great to hear it is helpful, thank YOU for watching Adam! Best, Heinrich
New subscriber here. Thank you for this video!
@FirmLearning
2 жыл бұрын
Glad you liked it - thanks for watching and for subscribing Jermia! Best, Heinrich
Love your contents
@FirmLearning
2 жыл бұрын
Thanks Kevin, super happy to hear that!! Best, Heinrich
Du hast gut gemacht . Bravoooo
@FirmLearning
2 жыл бұрын
You are welcome! Thanks for watching!
Useful info whether you are a consultant or not. Subscribed!
@FirmLearning
2 жыл бұрын
Glad to hear you liked the video, appreciate it Robert! Best, Heinrich
This is great stuff
@FirmLearning
2 жыл бұрын
Super happy to hear the video is helpful, thank you for watching Ankit! Best, H
Great one
@FirmLearning
Жыл бұрын
Thanks, appreciate it! Best, Heinrich
Very concise and skilfully presented. I checked my inbox in case there was already an invoice 👍.
@FirmLearning
2 жыл бұрын
Hi Eleph, thanks for your comment, very much appreciated. No invoice, but very thankful you joined as a member- appreciate it! :) Best, Heinrich
Hi Heinrich, Can you please create more videos on storylining? This one was great like your other videos. Example: You got one problem statement from the client regarding product competitors' analysis. How would you proceed with that? You can also give more examples apart from competitors' analysis like partner identification, market sizing, etc. I want to understand the thought process that goes behind the creation of initial storylining, wireframes, and Mickey Mouse presentation Thanks
*"If opportunity doesn't knock, build a door." - Milton Berle*
@FirmLearning
2 жыл бұрын
Well said ;)
Great video 👍🏻
@FirmLearning
2 жыл бұрын
Thank you! :)
Nice summary
@FirmLearning
2 жыл бұрын
Glad you liked it! Thanks for watching :)
I clicked for the information, but your accent kept me watching. I love it 😂
@FirmLearning
2 жыл бұрын
lol ;) thanks for watching! Best, H
Hello there! Thank you so much for your wonderful and informative presentation and video. I’ve learned so much from your professional working experience, and I will apply whatever that you have learned.
@FirmLearning
2 жыл бұрын
Glad to hear you liked the video, appreciate it Benjamin! Great that you found the video to be helpful. Best, Heinrich
@benjaminy.
2 жыл бұрын
@@FirmLearning Hello! Thank you for your reply and acknowledgement. As I'm still taking my time to process through all of your view, would you comment on the use of the "zoom" feature available in Microsoft PowerPoint. Thank you, and what would be the most appropriate and suitable scenario to use such a feature. Also, I've observed one vast different between your slides and other slides is the minimal/or absolute zero use of animation. What is your opinion on the use of animation? Thank you
@eberaldo
2 жыл бұрын
@@benjaminy. it's simply a distraction. Often times the people watching the presentation will focus on the movement of things, rather than the information. Imagine watching a tree, suddenly a squirrel comes running up the tree. All of a sudden your focus is on the squirrel. Of course some animations help emphasize certain aspects, e.g. when you show a graph and want to focus the views on a certain part of it, so you would make a circle or a box appear around that area.
👏👏👏👏 bang on target…
@FirmLearning
2 жыл бұрын
Great to hear that you found it helpful! Thanks for watching! :)
So this is what a McKinsey-level presentation by Arnold Schwarzenegger would sound like. Interesting.
This is so baroque. Love it!
@FirmLearning
2 жыл бұрын
Thanks for watching and glad that you enjoyed it!
I wrote : 22m lost opportunities in N.America and APAC region. This is because I feel a negative statement is more shocking and causes the reader to pay attention. Corporates are always sugar coating things to a point where your just immune to the words like "opportunties" "gains" etc
@FirmLearning
2 жыл бұрын
Thank you very much for your input and supporting the channel!
My final round interview for a consultant role is to use data to tell a story. Time to study this video 😅
Heinrich, you are really amazing. I'm working hard on my resume for McKinsey, but I'm not getting hired well. I'll watch your video and get tips. Thank you.
@FirmLearning
2 жыл бұрын
Great to hear you find the channel helpful! Best of luck :)
I have a big interview presentation next year and found this really useful indeed. Thanks. Do you have any interview for high levels jobs tip videos?
@FirmLearning
2 жыл бұрын
Hi Martin, great to hear that, thanks! Recently did a video on the Personal Fit Videos, just check the channel. Hope this is helpful. Best! Heinrich
I have 1 one 1 weekly meeting with my boss and I will use your method. Thank you
@FirmLearning
2 жыл бұрын
Great to hear! I hope you find it very helpful!
Action titles are great, but there is another lesson here - accuracy is important. Proof your slides and the numbers. So while the CEO may not notice it, a nerd who works for the VP, for works for the Sr VP, who works for the Ex VP will report that the graph you made has an errors and might doom your presentation. The "North America Atos currrent market share" + "The market share rise due to growth measures" is 678 EUR mn not the shown 662 EUR mn.
@FirmLearning
2 жыл бұрын
Great one! Yes definitely important to get the numbers right ;)
Does Firm Learning offer 1-1 coaching? I'm late entry-level at a big 4 firm and would like to work on skills needed to move up.
Thank you. This is super helpful! Also, can you please make a video on how to write takeaways at the end of the slide
@FirmLearning
2 жыл бұрын
Glad you found the video helpful! Will consider doing a video on this in the future :)
Great content but also curious on were you get your shirts :)
@FirmLearning
2 жыл бұрын
Hi, thanks ;) Most of them are from van Laack. Best, Heinrich
Love the accent
@FirmLearning
2 жыл бұрын
;) Thanks for watching! Best, Heinrich
@chicagomike
2 жыл бұрын
@@FirmLearning best to you Heinrich. Thanks.
Yo dude, love your eyeglasses! What is the brand? Do you think I could I find them online? Thanks
@FirmLearning
2 жыл бұрын
Hi Laurent! Not any well known brand, just from a small shop in Germany sorry..! Best, Heinrich
THE critical PP-tip - and one that I see violated again and again and again... Used to teach the financial sector in making effective PP, but its the same principles you need for any PP effective: 1) Thesis/topic sentence as header 2) facts in PP space 3) tell why facts lead to thesis/topic sentence. Works.
@FirmLearning
2 жыл бұрын
Great to hear that you found the video helpful! Thanks for watching! :)