How Our Rat Brains Keep Us Addicted To Social Media

Have you ever wondered about the psychology of social media addiction? In this video, I will break down how rats pulling levers to get rewards in BF Skinner's Skinner Box relates to slot machine gambling, which helps explain why we cannot seem to stay off of social media. It all has to do with something called variable ratio reinforcement. Enjoy the video!
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Sources:
Social media copies gambling method 'to create psychological cravings'
www.theguardian.com/technolog...
The "Vegas Effect" of Our Screens
www.psychologytoday.com/us/bl...
Why the infinite scroll is so addictive
uxdesign.cc/why-the-infinite-...
Schedules of Reinforcement
www.simplypsychology.org/sche...
Why You Can't Stop Checking Your Phone, According to Psychology
www.inc.com/melody-wilding/th...
The machine always wins: what drives our addiction to social media
www.theguardian.com/technolog...

Пікірлер: 24

  • @sylvie6048
    @sylvie60482 жыл бұрын

    This man is extremely underrated.

  • @Asterics.
    @Asterics. Жыл бұрын

    Usually you fear to start doing what you have to do, so surfing mindlessly on social media is kinda a safe and comfy zone for you and at some points you'd think you wasted so much time and it makes your procrastination go worse, you eventually feel not to do anything for the rest of the day because you think it's not worth it and start the work by tomorrow. This happened to me a lot, especially when I burned out. To avoid this you have to force yourself to do the work gradually, the easiest part first. It's like bursting yourself with cold shower in the morning. And the other hard part is to force yourself to take a break from those dopamine factory. It's terrifying to see how this effect on your brain.

  • @khwezimvuyana4092
    @khwezimvuyana40923 ай бұрын

    I'm happy I broke free from social media addiction it was hard but I'm free now I get to spend my time wisely I'm not influenced by anything that's happening on social media I get to decide where my time and attention goes to and it goes to things that build me.

  • @lukasvitek3394
    @lukasvitek33947 ай бұрын

    This video also made me realize a lot about how the game League of Legends keeps players (including me) hooked despite losing many times in a row. It's likely because I'm always hoping for the win in the next game and hoping I'll get the reward in the end. But even if I win, I'll be too greedy to stop playing because I want to be rewarded again and again. Honestly, it's a downward spiral. Your video has helped me to realize I also act like a rat in a box. Thank you for your time and efforts you put into these videos. I hope your channel will get the recognition it deserves

  • @AKfit
    @AKfit2 жыл бұрын

    Great video man. Too relatable. Keep makin em

  • @MindfulThinks

    @MindfulThinks

    2 жыл бұрын

    Thanks!

  • @Vwerlg
    @Vwerlg3 ай бұрын

    Variable Ratio Reinforcement... Just like real life, or any endeavours... Art, singing, photography (these are my hobbies) and sometimes exercising; all these don't reward all the time it doesn't go ↗️↗️↗️, instead ↗️↘️↗️➡️ that's just life huh, addictive...AWESOME

  • @umbra5119
    @umbra5119 Жыл бұрын

    super well done, entertaining and really educational i love this type of channels

  • @lafabriquesociale
    @lafabriquesociale Жыл бұрын

    Well done, and super underrated !

  • @cosmosemancipated8528
    @cosmosemancipated85282 жыл бұрын

    Great video mate!

  • @MindfulThinks

    @MindfulThinks

    2 жыл бұрын

    Thank you!

  • @paulaouton6448
    @paulaouton64482 жыл бұрын

    Amazing video!

  • @MindfulThinks

    @MindfulThinks

    2 жыл бұрын

    Glad you enjoyed it!

  • @m488thunderbird3
    @m488thunderbird3 Жыл бұрын

    Your slot machine analogy is more relevant to Adam Diamondbolt and George Dagga Button Smashers because George does the pokies.

  • @eleonoracicalla5140
    @eleonoracicalla51402 жыл бұрын

    I am, in fact, a rat. Thank you

  • @pinkinwarri304
    @pinkinwarri3044 ай бұрын

    I did and can you do something on the Samsung Galaxy AI . The robots will take everything man has got to offer soon . This is scary

  • @chukwuemmanuel3050
    @chukwuemmanuel30506 ай бұрын

    You got it man 😢

  • @pw5650
    @pw56502 жыл бұрын

    your vids are too god man, keep it up

  • @pw5650

    @pw5650

    2 жыл бұрын

    good*

  • @MindfulThinks

    @MindfulThinks

    2 жыл бұрын

    I'm glad you like them!

  • @MahmoudAbdelrazek
    @MahmoudAbdelrazek2 жыл бұрын

    could you please tell me, why the variable ratio reinforcement is so addictive? I mean what is the psychology behind it? why we get addicted to it, when we don't know when we are getting rewarded? im searching so much but i can not find the answer

  • @MindfulThinks

    @MindfulThinks

    2 жыл бұрын

    I'm not too familiar with the neuroscience, but it really has to do with how the belief that we will EVENTUALLY get a reward never goes extinct. There is always a chance and so our brain keeps the relation between the action and the reward. If the action never leads to a reward or it reliably stops leading to a reward, then our brain will not connect the action and the reward. This is why it's addicting - the continuous association despite the small odds.

  • @khwezimvuyana4092
    @khwezimvuyana40923 ай бұрын

    Our rat🐀brains😂😂😂

  • @TechieIshu
    @TechieIshu Жыл бұрын