How Much Should You Charge For Digital Products?
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There seems to be a lot of insecurity with online business owners when it comes to pricing their digital products, but have no fear: I have an answer!
Pricing for online courses and membership sites isn't arbitrary. There is strategy involved.
And today I want to break down for you some industry standards as well as my overall pricing philosophy when it comes to my own digital products.
Пікірлер: 18
Hey Graham, I was really happy to hear you speak about pricing! It's something I've struggled with a lot on my entrepreneurial journey! One major breakthrough for me was when I learned about "imposter syndrome" from you a while back. Another breakthrough for me was when I realized that the people who only watch my free content and the people who purchase my products/services are two different people. In the past I would low ball myself because I was focusing on trying to sell to everyone. I eventually learned the moment you charge even $1 for something it instantly isn't for everyone. Once I changed my pricing structure my "cheap" clients went ghost quicker than Nestle! And then I started getting better clients! Price is a filter and man am I glad I installed a higher quality filter for my business. Thanks for all that you do Graham! Much respect! 🙏😎👊-Cole Mize
Thank you. I was actually just thinking about this. Great info!
Thanks for the great advice! I love Tim Ferris as well. I have a client selling a membership for $10 per month (been in beta for the last year). Now we are improving it and plan to bump it to at least $20/month. Thanks for the feedback that helps me feel it’s ok to charge more for helpful info.
Wow, really nice video. Love your presentation style.
This is GOLD. Thank you.
Love Tim Ferris’s!
Impressive, modern and clean details.
Thanks for sharing actual #’s
I love this video and appreciate you so much, but wanted to ask you a question. How old is this PDF? It mentions that you can use Mailchimp, Facebook, etc and I was thinking that Kajabi offers emailing/and group chats so you don't have to use these other resources. You also mentioned using Squarespace and I thought Kajabi offers websites/Webhosting. can you please let me know? BTW, I am about to purchase Kajabi 30-day free trial through your link and just need to know before I get started. thanks, Erika
Hi there hope you are having a great time, would you mind informing me about how can I get delegation of a digital product like a software? I have the money needed for everything and I just need a company to get the delegation of the software product to become their selling agent. Is there a place in which I should be looking for?
has the audio gone out ???
Unfortunately, I have to disagree here. Most online courses nowadays are a rip-off price wise. For exactly the reasons you state, that the creator thinks they can charge premium because the "medium" (video) gives greater value. However, I have found that this is rarely the case and most of the time, I find I get about 2-3 times the amount of value from a $5-$19 ebook than I get from online courses.
I never seen one for more than 20 bucks, who would pay for that?
who the *uck disliked this video..??