Sell Your Digital Product or Create Free Content First?

►► From no audience to income in 30 days. Download my FREE 30 Day No Hustle Business Plan → GrahamCochrane.com/30days
Imagine you have a great idea for a product and you’re anxious to sell it to the world. The question you have to ask yourself first is: should you?
One school of thought says, yes. Spend some money on marketing to find potential customers, and then promote your product to them. Done.
Another school of thought says no. Spend your time initially creating free content online and building up an audience before you promote and sell your product.
So which is the better option for you? The short answer is: free content first. And there are three reasons why...

Пікірлер: 29

  • @VID801
    @VID8014 жыл бұрын

    So helpful! Thanks Graham. I’ve done the Content Buckets you talked about, I have the content all mapped out, now it’s time to take the plunge and validate my ideas. Thanks for all your experience.

  • @BemOrchestrator
    @BemOrchestrator4 жыл бұрын

    Hey Graham, I've been following you for a couple of years now. I'm also in the music production and arranging niche but I haven't uploaded much content because offline music stuff gets most of my time and also doing SEO for clients. I just want to let you know, you are the biggest push I have right now for pursuing something I want to offer on my website. Still starting though but most of my questions are answered by your videos. Awesome content man! Keep it up. I'll be following for more content like this :)

  • @olegloza
    @olegloza5 жыл бұрын

    The comment that you qouted was exactly what I had thought when watching this video. I would just change the country for Russia. :) Thank you very much for the knowledge you share and for the inspiration you give!

  • @Tracy5464
    @Tracy54643 жыл бұрын

    Boy!!! YOu betta!! these videos are great!!

  • @spiritual005
    @spiritual0053 жыл бұрын

    Thanks so much, your video is really super helpful .

  • @CourtneyLSanders
    @CourtneyLSanders4 жыл бұрын

    Amazing video here, Graham! I agree that having warm leads is good start to grow your audience.

  • @lukereseburg
    @lukereseburg4 жыл бұрын

    Good call. I’m going to partner that with your fb live strategy as well.

  • @RichTones
    @RichTones5 жыл бұрын

    Great video again Graham, and thanks for the free 30 Intro, very clear to follow.

  • @GrahamCochrane

    @GrahamCochrane

    5 жыл бұрын

    You’re welcome!

  • Жыл бұрын

    This is exactly what I needed!

  • @darlaaddams7169
    @darlaaddams71694 жыл бұрын

    Thank you, thank you, thank you Graham I honestly think you are one of the most genuine and generous content creator and and incredibly intelligent business owner. It is a true pleasure to learn from you, I am very grateful.

  • @GrahamCochrane

    @GrahamCochrane

    4 жыл бұрын

    I appreciate that!

  • @hareshhemvani4781
    @hareshhemvani47812 жыл бұрын

    You are class of its own 😭🙏

  • @Patmahan__
    @Patmahan__3 жыл бұрын

    Excellent episode 💫💫

  • @veppa
    @veppa20 күн бұрын

    Brilliant 💎

  • @wonderfullymade9903
    @wonderfullymade99032 жыл бұрын

    I just subscribed listening to you.

  • @EricNivoBeats
    @EricNivoBeats5 жыл бұрын

    I like this. Great insight, thanks for sharing.

  • @GrahamCochrane

    @GrahamCochrane

    5 жыл бұрын

    Thanks for watching!

  • @nexaudio3748
    @nexaudio37485 жыл бұрын

    Glad I found someone talking abt digital products! 😎😎

  • @calebpeterson
    @calebpeterson2 жыл бұрын

    You've convinced me that free content should be *promoted* first, but should I at least *create* (and not promote) my first digital product before I begin promoting free content?

  • @codyjumper5019
    @codyjumper50195 жыл бұрын

    Love your expertise Graham. I gotta be honest tho, I kinda miss the fun background music! lol

  • @GrahamCochrane

    @GrahamCochrane

    5 жыл бұрын

    Haha. Some hated it 😂

  • @TheLastShangrila
    @TheLastShangrila3 жыл бұрын

    nice

  • @Teach75
    @Teach754 жыл бұрын

    Ok, gotta ask, you offer A LOT of free info...I am one of those that would be interested in buying from you...but I find myself asking, what else could he possibly have that he hasn’t already given!?! I’m super interested as I am starting my course/membership programs.

  • @GrahamCochrane

    @GrahamCochrane

    4 жыл бұрын

    Why don't you find out :-)

  • @Teach75

    @Teach75

    4 жыл бұрын

    I plan on it...just need to make a ton of content first. Maybe get a mail chimp funnel going with a good lead magnet and then I can build either a course in depth or a subscription. If you can offer the templates and step by step for the next part...I am all in!😁

  • @jacko89d
    @jacko89d4 жыл бұрын

    New here, what about if you can't wait that much time, and need to start generating income, because the opportunity is NOW. Would you sell a low entry (~50$) product to a cold audience (and not give it away), while giving away other less value free products and growing your audience simultaneously? I already have a small audience that I've been growing but it takes time, and can't postpone income anymore.

  • @GrahamCochrane

    @GrahamCochrane

    4 жыл бұрын

    Totally. NO harm in offering something now. Even one on one coaching. Long term though it works best to build out your content for free to build loyalty and a big audience.

  • @Exodus1414KeepStill
    @Exodus1414KeepStill2 жыл бұрын

    So This has been my dilemma for almost 2 years. I just reached 1000 subscribers here on KZread. Do you think it makes sense to start making and SELLING courses at this time?