How Lahori Zeera become fastest growing D2C product in grave yard of brands? Ft. Saurabh Munjal|EM34

#lahori #lahorizeera #softdrinksdealer #softdrinks #distributorship #saurabhmunjal #cocacola #mohali #chandigarh #startup #entrepreneurship #podcast #exploringminds #shivankjoshi #millionaire
About Guest -
In Punjab, Saurabh Munjal was born to a family of entrepreneurs. He co-owns a regulated B2B pharma company with his brother and father. Growing up with business discussions at the dinner table, entrepreneurship skills naturally developed in him. He attended St. Stephens School for his schooling and later earned a Bachelor of Commerce degree from Punjab University. His MBA was completed at the Management Development Institute of Singapore, where he also took an entrepreneurship course.
Saurabh Munjal, along with Saurabh Bhutna and Nikhil Doda, his cousins, established Archian Foods in 2017. Their aim was to introduce flavorful "desi" drinks to India, targeting both rural and urban markets to set a new standard in taste. Their Mohali-based company introduced the brand Lahori after observing a lack of organized players beyond the top competitors in the desi drink category.
Saurabh Munjal, the CEO and Co-founder of Lahori, shared with yourstory.com, "We opted to use a traditional name for our beverages to reflect the influence of Indian cuisine and street food on our entire product range. Rock salt, also known as Lahori, plays a vital role in many of our recipes, hence the term 'Lahori' was chosen."
Credits -
Recording Location: Lahori Zeera Mohali Office
Host: Shivank Joshi - / shivankjoshi-2001
Thumbnail Design: Sangeet
Editor: Abhishek - / abhishek-tiwari-599546244
Disclaimer:
The views, thoughts, and opinions expressed are the speaker’s and host's own and do not representthe views, thoughts, and opinions of the Exploring Minds. The material and information
presented here is for general information and educational purposes only. The name of products, companies and institutions and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. The content presented in this video is intended for informational and educational purposes only. This content's creators, producers, and distributors want to clarify that no copyright or intellectual property infringement is intended.

Пікірлер: 38

  • @prayaanshmehta3200
    @prayaanshmehta320023 күн бұрын

    2:05 early insights 4:50 dad business not joining 6:40 singapore exact business 10:45 8:26 singapore vs india 14:10 being back in india 18:00 why in bottle

  • @exploringminds_podcast

    @exploringminds_podcast

    23 күн бұрын

    Thanks for this, bhai!

  • @prayaanshmehta3200
    @prayaanshmehta320023 күн бұрын

    Love the hard work you’ve been consistently putting out bro. mad respect.

  • @exploringminds_podcast

    @exploringminds_podcast

    23 күн бұрын

    Your kind words help us do what we do and improve consistently! Some amazing episodes on the way!

  • @srbhvijay
    @srbhvijay18 күн бұрын

    Good Video , buddy you need to develop listening skills.Cutting off speaker multiple time which is annoying . but all in all very informative video .Good Job !

  • @Mandy_Narang
    @Mandy_Narang18 күн бұрын

    Good to see the story behind my favorite drink

  • @shivankjoshi8363

    @shivankjoshi8363

    17 күн бұрын

    Glad you like it :)

  • @abhishekyadav-bw1wo
    @abhishekyadav-bw1wo21 күн бұрын

    First of all...for Host👏👏👏 kafi ache question puche... only issue kuch kuch jagah jo conversation ko cut kr diya gya

  • @shivankjoshi8363

    @shivankjoshi8363

    20 күн бұрын

    Thanks bro, still had so many questions left but we had paucity of time. Hopefully will cover those in the follow up interview - soon! Deeply appreciate your feedback about interrupting, let me work on this - you won’t find this in next series of episodes recorded from this month. Thanks for helping me grow!

  • @akshaysharma3602
    @akshaysharma360221 күн бұрын

    This video is definitely going to be a breakout for this channel.

  • @shivankjoshi8363

    @shivankjoshi8363

    20 күн бұрын

    Thanks bro, we hope so and will continue to bring in great insights for your growth!

  • @abhishekyadav-bw1wo

    @abhishekyadav-bw1wo

    20 күн бұрын

    @@shivankjoshi8363 your questions are fantastic and the way you ask 👏 only issue in yours videos is Editing + Camera Angle(while shooting) if possible plz do some changes in the setup 👏

  • @shivankjoshi8363

    @shivankjoshi8363

    20 күн бұрын

    @@abhishekyadav-bw1wo sure friend - please suggest what kind of setup will you like to see?

  • @abhishekyadav-bw1wo

    @abhishekyadav-bw1wo

    20 күн бұрын

    ​@@shivankjoshi8363 if we take some famous e.g. like Think school, Raj Shamani, BarberShop, Kushal they all have good setup....I think u r setup is also fine only issue is Camera n Light angle...is angle se guest ki audience se sath wo connectivity match nahi hoti

  • @AbhishekTiwari-uy4kx

    @AbhishekTiwari-uy4kx

    20 күн бұрын

    ​@@abhishekyadav-bw1wocan you tell what was lacking in editing.....will improve

  • @abdulrazzak6264
    @abdulrazzak626419 күн бұрын

    In Bengal Product Test Very Poor. Why??😢

  • @abdulrazzak6264
    @abdulrazzak626420 күн бұрын

    Today Test is Very Bad..😢. They Compromise With TEST.😢.

  • @abhirup2612

    @abhirup2612

    17 күн бұрын

    Taste. Not test

  • @DhirainVij
    @DhirainVij19 күн бұрын

    great talk!!!

  • @exploringminds_podcast

    @exploringminds_podcast

    19 күн бұрын

    How many Lahori Zeera bottle do you consume in a day bro?

  • @DhirainVij

    @DhirainVij

    14 күн бұрын

    @@exploringminds_podcast Haha....atleast 2 bro😂

  • @Livingforclicking
    @Livingforclicking21 күн бұрын

    Really liked the video, but why did it ended in between.

  • @shivankjoshi8363

    @shivankjoshi8363

    20 күн бұрын

    Hey, Thanks for pointing out buddy. There was some glitch while editing, uploading the last 5 mins or so as an unlisted video and sharing link for your reference in description and comments by end of the day! Best of luck!

  • @abhishekyadav-bw1wo

    @abhishekyadav-bw1wo

    20 күн бұрын

    @@shivankjoshi8363 plz share the link

  • @shubhamarora8225

    @shubhamarora8225

    14 күн бұрын

    Waiting for the link

  • @kamranbibliophile7239
    @kamranbibliophile723919 күн бұрын

    ❤❤❤❤❤❤❤❤❤

  • @exploringminds_podcast

    @exploringminds_podcast

    19 күн бұрын

    Thanks for commenting!

  • @Yashyadav-og1vz
    @Yashyadav-og1vz17 күн бұрын

    Everything is good in this video apart from the host copying pratham mittal

  • @shivankjoshi8363

    @shivankjoshi8363

    17 күн бұрын

    Can you double click, how the host is copying Pratham?

  • @exploringminds_podcast

    @exploringminds_podcast

    11 күн бұрын

    lol, I worked with him for some time. have certain things rubbed off. could you specify what part was looking similar?

  • @allinoneworld99
    @allinoneworld9919 күн бұрын

    Now taste is worst to worst

  • @AJAYDIHORA
    @AJAYDIHORA21 күн бұрын

    Uts copy of davat jeera

  • @shivankjoshi8363

    @shivankjoshi8363

    20 күн бұрын

    Why do you say so?

  • @ScaleUpwithPooran
    @ScaleUpwithPooran15 күн бұрын

    Dear Interviewer, I was not too fond of your approach. You need to be a "PATIENT GOOD LISTENER" {JUST A FEEDBACK} INTERVIEWING IS A SKILL AND YOU NEED TO BE VERY PATIENT BEFORE INTERRUPTING THE GUEST.

  • @exploringminds_podcast

    @exploringminds_podcast

    13 күн бұрын

    Thanks for your feedback, we will surely improve and come up better.

  • @SP-pk6gc
    @SP-pk6gc16 күн бұрын

    Irritating host 😮

  • @exploringminds_podcast

    @exploringminds_podcast

    16 күн бұрын

    What happened?

  • @akl1735
    @akl173520 күн бұрын

    Very bad in taste