How California Burrito built a PROFITABLE ₹100 Crore Empire | GrowthX Wireframe
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California Burrito is a Bangalore-based company that makes more than ₹100 Crores in revenue and, most importantly, is running the business profitably. A company sells more than 2,000 Burritos and more than 4,000 Tacos every SINGLE day. Join us as we cover this business in-depth to understand what has made them successful in the brutal QSR industry where the failure rate is 80%.
Timestamps 👇
0:00 - How it all started?
01:16 - India’s 3 QSR Waves
03:52 - Why Mexican?
04:41 - The Store Gameplan
06:21 - ICP Selection
07:31 - The Non-Franchise Mastersoke
09:48 - Vertical Integration & Supply Chain
11:28 - Marketing Shift
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Пікірлер: 71
Not a taco fan, but still tried California burrito as a healthy option and was totally not disappointed! The rice, beans, sauce all tasted so fresh ,...u feel like eating a heathy meal !
@pranitamorisetty6217
Ай бұрын
Couldn’t agree more. The only thing i ate from outside during my pregnancy was their rice bowl coz it felt fresh and relatively healthy
@eldhoevkabl8102
Ай бұрын
Why don't they provide pork and beef. Real Mexican love that.
@Lifechangingshorts007
Ай бұрын
It’s knock off version of chipotle
@pranitamorisetty6217
Ай бұрын
@@Lifechangingshorts007 How does that matter as long they serve good quality food and maintain standards?
@user-fw5gr6gn3z
27 күн бұрын
@@Lifechangingshorts007 yeah cuz we don't have chipotle in india
The only fast food place where I consume atleast once a month.
I like California Burrito . Have tried it multiple times in Bangalore it is healthy and tasty Loved the insights on top-down penetration approach
@GrowthX
Ай бұрын
Glad you liked it!
Am a Taco Bell fan, they have 6 stores in Kolkata 🇮🇳! Looking forward to California Burrito 🌯 🇺🇸 opening shop here, although the Highest selling QSR here is KFC 🥘 🇮🇳🙂 ❤ There are around 40 KFC stores here. 🇮🇳
Wow, a videsi dude starting up in India? Amazing!
The production quality in every video is better than the last wow
Great video! Why don't you cover SaaS business case studies as well? That would be equally nice and helpful too.
Wireframe going offline - let's go, more of this! 🙌
@Nmax
Күн бұрын
Amazing Great... looks tasty
There was one California Pizza in Bangalore, dont see any store anymore but it was tooo good. One store was in Indiranagar 100Ft road.
I always wondered where they came from. This was good information
6000 orders/50 locations = 120 orders/day/location. I wonder if they are even profitable yet?
Tacos 🌮 are the last food option for me. I never liked it much but recently Had a chance to visit California burrito and try their tacos which were delicious and beyond expectations with reasonable prices
Focus on ingredient quality and controlled expansion, you'll seldom go wrong.
Used to order from here 2-3x every week till a few months ago. That's how much I love California Burrito.
I love this chain, super quality food and affordable prices
awesome vid... mate
Woah! GrowthX Wireframe just went offline ❤
Really cool stuff!
Love the vibe of this video
Good knowledge
Great video
Amazing ❤️❤️
I love how pocket friendly the menu is💗
I was a regular and was going there 4 times a week. In past 2-3 months, they are getting confused on what their ICP is. Now fried items have taken over the menu over healthy items. They had mini bowl which was good, less calories, with reasonable cost. And they removed mini bowls now, all they have is regular bowls which has lot of rice , costs more. I go there max 1 time a week. So, I can see how California Burrito will go down in 2-3 years.
@sourobhdas1235
9 күн бұрын
What are you talking about? Mini bowls still exist. They have introduced pro bowls and salads too with healthifyme.
@hazy76
9 күн бұрын
@@sourobhdas1235 No. it does not. Go to EGL Pyramid court , Bangalore location of California burrito and check it out yourself
Brilliant guy
highly insightful tx for making this.
Insightful
Most profitable QSR Samosa ki dukaan.
People eat everything in Bangalore 😂😂😂
@sumitdas6596
Ай бұрын
🔥✅
Awesome Abheet ❤
I kindly request you to make a detailed video on rameshwaram cafe!!
make an video on the logistics and port sector of india
Insights on steroids 🚀🚀
Hey! Nice video. Is Chipotle entering India market anytime soon? Any analysis on that which you might have done? Thanks
It’s such similar to chipotle
WOW
Bro California burrito is excellent food to try with wonderful taste for mouth
12:11 what location is this? Nice branding.
don't understand the marketing behind naming the company as california
What's qsr, and qsr wave?
@vijojoy1108
10 күн бұрын
Got it..Quick Service Restaurant...or a fast food restaurant..😅
Nothing much Big size rotis like egg roll but Dri food and onion
So it is trying to be Chipotle of India.
Wow!
🌮 🌮
Insights on steroids!!!!
Where do they the VAST quantities of Avocado?EVERY second Mex dish contains avocado
He pretty much copy the Chipotle Mexican Grill .
Way better than Taco Bell lol
Man I am confused ..... Is it Indian or Mexican? Please clarify.
@dasharathmt871
7 күн бұрын
It's a Indian company
@wade2bosh
4 күн бұрын
American Tex mex franchise in India only
First
Avoid this company
i have tried it and it doesnt feel like fast food , ingredients are fresh
Noice