How I Built KIND Into A Multibillion-Dollar Business
What does it take to transform an idea into a multibillion-dollar business? It starts with passion, perseverance, and most of all-kindness. Daniel Lubetzky has always believed that businesses are a vessel for social change and that each entrepreneur pursing their vision has a higher purpose to bring people together.
Born in Mexico, Lubetzky was raised in a Jewish family. His father was a Holocaust survivor and taught Daniel the value of being kind to others, which served as a large part in his father’s survival.
Daniel made it his life’s mission to spread peace and kindness. He grew up believing he would devote his life to resolving the Arab-Israeli conflict and launched a food business to bring people together that subsequently led to KIND Snacks- a brand that is emblematic of doing something kind for your body and takes pride in transparency by using ingredients you can see and pronounce. Today, Daniel’s vision is thriving and has turned into a multi-billion dollar endeavor.
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How I Built KIND Into a Multi-Billion Business
Пікірлер: 316
I’m a Flight Attendant and he was on my flight from Aspen to LA and let me say he is a very humble man and gave KIND bars to everyone onboard!
@jont2576
3 жыл бұрын
How did u know who he was? I didn't even know what kind was until recently. Lemme tell u I wouldn't have recognised Larry Ellison if I bumped into him on the street and I and the world has been using JavaScript for 20 years.
@alexsokolov5407
3 жыл бұрын
@@jont2576 Huh? Maybe because she remembered the face of a dude who gave out Kind Bars to everyone on a flight? Or Maybe he said he was the owner of the company before giving out Kind bars? Not too hard to figure out lol
@HopeForTheHighway
3 жыл бұрын
Whats your insta
@justdidthis
3 жыл бұрын
Same! This man is so cool and humble! I met him at an event and he was so down to earth, I didn’t even realize until watching Shark Tank who he is! 🤣
@ShacklefordR
3 жыл бұрын
@@justdidthis dude was savage on Shark Tank where he tried to buy out the utility patient out from a single mom and cut her out...
This is inspiring. I see so many business owners turned over to showing off and being cruel. It is always nice to see a person who won with KINDNESS.
@xubarney1326
Жыл бұрын
kindness is king. karma is real... so those ppl you talked about... it'll come back at them...
So AWESOME to see a fellow immigrant or person from an immigrant family succeed in this country :)
@adrianmoore5677
3 жыл бұрын
It's actually very common. A lot of people come to the US and see opportunity that many people born and raised here, take for granted.
@dayvidsdays5644
3 жыл бұрын
@@adrianmoore5677 Right! I think there's the assumptions or stigmas that opposes that in recent days.
@AlexWilliams-qf3rp
3 жыл бұрын
@connor If only some "T-people" understood that....This is what makes AMERICA GREAT!!!!
@drawingangel2
3 жыл бұрын
If we think about it.. aren't we all technically immigrants? 😆
@spinthatmetalfreak
3 жыл бұрын
He succeeded with HEART.
Now this is the KIND of video everyone can learn something from!
@chrislanejones
3 жыл бұрын
Make a company that is unkind to others' wallets. I get so mad when my wife buys them.
@controversialzimbabwetv6807
3 жыл бұрын
@@chrislanejones Marketing!
Funny how food was never a thought for him and now, one of the most well known bars internationally.
@kamu747
3 жыл бұрын
Heard of it today for the first time watching this clip. Seems great. It's impressive how a simple idea using simple ingredients has had a massive impact in the respective areas where the Bars successfully sell. Inspiring.
i buy Kind Bars because they have flavors you can't get in other brands (such as Savory) Sometimes I need a snack and don't want a sugary bar.
Love that the founder is Mexican. Need more representation like this ✨💛
@microesfera100
3 жыл бұрын
Free inmigration if you want more
@pedropascual8726
3 жыл бұрын
I know you from you tube. cuando nos casamos pues jajaja be safe in Oaxaca.
@Luniel11
3 жыл бұрын
A Jewish mexican too, a very multicultural man
@geekedmaxx
2 жыл бұрын
Yea A white mexican
Raising the *BAR* for entrepreneurs everywhere! Great video!
@chrislanejones
3 жыл бұрын
He raised the bar by selling a bar that becomes unkind to the wallet.
@xubarney1326
Жыл бұрын
@@chrislanejones lmfao hahahhaha
Proud to see how proud you're with your Jewish heritage! And proud of the business you built. In my office we only have mini kind bars in the coffee room.
Daniel is such an inspiration and I love his guest appearances on Shark Tank!
@LivingtheDRdream
3 жыл бұрын
Wow I’m curious, was he a shark ? Did he invest in anyone ideas?
@FrankChouFinance
3 жыл бұрын
@@LivingtheDRdream yes, he was a guest a few times and did a couple of deals including some with Laurie
It always starts small
Love the brand's message and origin story. I remember kind handing out free bars at my university several years back! They are definitely kind in their business values as well.
I love kind bars. I love them even more that I know the founder is Mexican. What a story.
@yaserchow
3 жыл бұрын
@Win From Within He's both Jewish and Mexican.
@mar7268
3 жыл бұрын
@Win From Within Mexican is a nationality not a race. Believe it or not you can be Mexican and ethnically Jewish just like he is. He is Mexican and Jewish
@999bigsky
3 жыл бұрын
Is he Hispanic or solely Jewish Caucasian?
@mar7268
3 жыл бұрын
@@999bigsky he would be both. Hispanic because he’s Mexican but also Jewish and Caucasian.
@chelseaap
3 жыл бұрын
It dosnt matter he has an accent. I had this debate about Jesus being white it wouldn't matter if he was he still died for our sins.
I KIND of learned something new‼️✅
A very inspiring story 👍 I love their dark chocolate & peanut butter bar.
*I can't afford to but KIND bars very often, but I have always enjoyed eating them, and I will buy more now that I know the story.*
He seems like a nice person
@Luniel11
3 жыл бұрын
A kind person
I love his story I’m going to start selling them in my vending machine lol
I've always wanted to start a wholesome nutritious bar business and then I saw KIND bars on retail shelves as I grew older and I was like "man how I could I possibly compete?" so I switched over to supplements lolol. Anyway, I can't complain. This man is amazing. His story and and his mission are bar none. I mean what a great company.
@CO-OPNEWS-wn9us
9 ай бұрын
Carpe diem
@WattsOnWax
6 ай бұрын
There’s always room for more nutrition bars
This is awesome, i couldn't imagine building a multi-billion dollar business
@chrislanejones
3 жыл бұрын
I can, have you seen the price of these bars.
@twdjt6245
3 жыл бұрын
@@chrislanejones have you also seen the ingredients of the bars? They’re like 75% almonds/cashews. I wouldn’t underestimate how much they cost to produce compared to your oat-filled similarly marketed bars (Cliff bars would be a good example). Cant expect better /costlier ingredients and not to pay a premium for that.
@gregoryvierra6114
3 жыл бұрын
Dang Chris, give it a break already. If you’re going broke because of the purchase of some KIND bars then you may want to reevaluate things.
@ibn-henryab-abdurrahman8999
3 жыл бұрын
It was some kind writing from all of you !
@xubarney1326
Жыл бұрын
@@gregoryvierra6114 hahahaha😂😂😂🤣
Well done. I am working on my startup idea. It will be a platform for people to meet people to dine with and restaurants to fill their seats.
HOW MANY OF YOU WANT MORE INSPING JOURNEY LIKE THIS $$
I pray for all future millionaires/billionaires we are going to make it 🙏🏾 by GOD’S Grace.
@Kerpaltheballer
3 жыл бұрын
Wouldn’t all future millionaires imply you’ve already made it?
I love Kind bars, we had them at my last company. They are absolutely delicious, but I wish they were wrapped in paper or some other sustainable material rather than plastic. Plastic offers the transparency for customers to see the delicious ingredients but maybe in the future, they’ll be in paper but a small window of plastic. Love them!
@chiganuggoo9929
2 ай бұрын
they obviously listened..packaging much more sustainable now!
I have always loved the wholesomeness of the product, but now that I know the story behind it, I appreciate the brand even more.
Alot of that money is probably me lol I love those bars
@adrianmoore5677
3 жыл бұрын
They actually do taste really good.
I love this company. I have bought some of these products in the past, but after seeing this video I want to support even more.
@paulykums-eo5mj
Жыл бұрын
Go get it! Great inspiration
These bars almost broke my dam teeth 🤣
@davidasingleton8943
3 жыл бұрын
L☠️L
What a cool guy. Deserves all of his success!
Seems like such a nice man that had good parents. May God bless you and your family 😇 awesome 😎 video and very encouraging.
Okay I bought kind bars because I kept hearing nutritionists recommend them but after seeing the back story I am just a super fan. Thanks!
Dark choc nuts and sea salt is 🔥 thank you!
Seems like a genuine dude
Raising the BAR for entrepreneurs and investors everywhere! ! Very Brilliant,thanks for the video
@mariamjohnson9771
3 жыл бұрын
Going through the comment sections makes me realize that some people are still lost in the financial world
@markangelo9068
3 жыл бұрын
@@mariamjohnson9771 Invest wisely friends!! I have tried trading on my own and sold most of my assets but failed. nobody can be too perfect !!
@mustaphahussain2103
3 жыл бұрын
@@markangelo9068 Lol what did you invest on? you speak about trading !!!! You are a Gambler? LOL
@mariamjohnson9771
3 жыл бұрын
@@markangelo9068 You are into forex trading i guess !! I have tried trading on my own and got some little profits though It was a professional trader Richard Kennedy that was recommended here on KZread that I followed up that helped me to be back on track again. He provides accurate trade signals and makes favourable ROI. I have been trading with him for the past three months. He’s very honest, reliable and trustworthy to deal with. I strongly recommend you go for his guidance.absolutely safe and secured as you don't have to send anyone money for investment
all i can say is awesome. you are such an inspiration. im from Philippines and very inspired by your story. Be KIND!
True to his company's name he sounds genuinely kind and ethical. Side note: In these times of artificial valuation, feels nice when talks of +ve cashflows and +ve EBITDA :)
I love kind -I only wish that their oats were organic for the high price. Oats are sprayed with glyphosate if they are not organic
Great story. Would love to help promote the brand in Canada. I think there is room to grow it
This is the KIND of video everyone can learn something from
Genuine question - it stood out to me that he said Israelis and their Arab neighbors... would there be a reason he said that instead of Israelis and Palestinians?
Amazing story from kind-hearted man
Awwwwwn that's soooooo generous of you sir! The world needs your KIND within these uncertain times
One Kind bar cost about $3.50 USD!!! 💵💵💸... This is why this guy is rich and the poor are forced to go with unhealthier choices. Next time a company brags about doing well think about how many people are actually losing out. Maybe "Kind for the soul and Unkind to the wallet" should be this company's mantra.
@MostlyPeacefulNinja
3 жыл бұрын
I mean, I don't really buy into the whole "mission" of the company or his background story tbh... BUT you can always create your own bars, sell them cheaper and see if you can last in business.
What a wonderful man.
This is super inspirational. Truly KINDness is what we need to be spreading right now during COVID.
This is very inspiring and I know that I’m going to get there soon.
To the person reading this: Even though I don’t know you, I wish you the best of what life has to offer ❤
TheKIND Blueberry Vanilla Breakfast bar seriously makes up for the majority of my solid diet. Those things are incredible.
Awesome guy everyone should be kind like him Props!
KIND and STRONG on the packaging just make this bar a product and brand leader in it's own right.
Lol literally just ordered a few boxes of their bars on Amazon. KZread be trippin
Yes we need to be kinder
I LUVV the dark choc bars & cereal & the apple almond(?) Cereal. Honey! You make mornings whenever I can get my hands on em 😄 #KIND 💖
I💞this KIND BAR is not too sweet and it Has All Good Ingredients. Nutrients and my Kiddos 9 and 10 yrs. They Love them. Bonus Why I Buy them its because it doesn't taste like Cardboard. Thank U Daniel💙💙💙😉
I admire him so much. I basically had no family didn't know my heritage but just recently I found out I'm Jewish. I'm over 50 still alone no family and pray I find love before I die. I just wish I knew more about my people.
@bullionmaster
Жыл бұрын
a woman like u deserves lots of love, carolyn...🌹
I would like to thank you for your outstanding contribution in the society.your platform has been amazing, your workers have been punctual and all the creative team-work has been amazing.her teams dedication to work is resulting in an increase output for the company,which is increasing the clients base. We expect to grow in the future if you deliver the same quality of work. I'm blessed to have you as my manager.
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3 жыл бұрын
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3 жыл бұрын
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3 жыл бұрын
At first I was afraid to invest in her platform until she proved me that real brokers exist within two weeks interval of mining in her company.
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3 жыл бұрын
I regretted why I didn't start when I was introduced to her platform but anyway I understand how it works now.
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3 жыл бұрын
It's not good to depend on one source of income Bitcoin will help you achieve your goals as a newbie.
We love to see it! Such a great story behind the brand
@waynet3534
3 жыл бұрын
I agree!!!
Hard work and a positive mindset always pays off.
@CO-OPNEWS-wn9us
9 ай бұрын
Carpe diem
Inspirational story well done
Kind is like one of the best bars i’ve ever had.
@twdjt6245
3 жыл бұрын
Agreed. Literally just ordered a few boxes of their chocolate sea salt bars before popping on here and seeing this video. Love that they’re so low in sugar that I can give one to my little brother and he thinks he’s getting a treat like a candy bar , when it’s relatively way healthier lol
the moment he said he was born at Jewish community, tht says it all. Jewish r great at business
Excellent video! Thank you so much for sharing this. 😀🙌🙌🙌
My favorite is Pomegranate Blueberry Pistachio!
Very inspirational
When is the IPO?
@universeofopulence
3 жыл бұрын
...mars company bought it
WHAT A BEAUTIFUL STORY
The chocolate breakfast bars are the best bars I've ever eaten, but unfortunately they are not sold in my country :(
I love this product
The kindest shark ever
This is so awesome
So love these bars! Very inspiring story!
Awesome, just awesome!
So inspiring‼️
I’m definitely buying some tomorrow.
If you’re here. We will make it
Very inspirational!
Love Kind bars ❤
Kind bars are awesome but it’s not too kind to my wallet 🙃
Love it ❤️❤️❤️
And what about the plastic? wrappings around these bars! Do they make it safe for the environment to dispose of?
@paradox5434
3 жыл бұрын
It is a business with a known brand and wrapper not restarting the brand for pollution and more expensive costs
Great content, love the videos!!
This is amazing
Be Kind ❤❤
such an amazing human, ty kindly
Read his book!
Very inspirational story. If only more immigrants that come here were like him..learn our language, work hard and see the beauty of America instead of the millions who arrive illegally and jump onto the welfare rolls.
While I do like his energy, I feel the “mission“ element is a bit empty. It’s just a snack bar. If they donated some amount of each bar to a charity or something then maybe it would ring a bit more true.
Yes yes yes!!! I love this.
The only problem you facing you choose kind to name your company it’s not match with what you doing
ONLY 5 grams of sugar. This is considered somewhat healthy. No wonder we have a diabetes problem in this country.
@antiwiseclock1499
3 жыл бұрын
A 330ml can of coke has 35 grams of sugar in it.
@homodeus8713
3 жыл бұрын
That's jus over a teaspoon; a lot of you don't take sugar but not much if you eat other processed foods, especially I you lot in America.
can u guys PLEASE bring the frozen smoothie bowls back PLEASE
such a nice guy and warm story! congrats!
I love Kind bars!! I eat them all the time :) Amazing story
I am respect him.
Creo que la idea la tomo de unos dulces mexicanos que se venden por todos lados, siempre los mas listos hacen dinero como Steve Jobs, Elon M., etc, donde ellos tomaron ideas de otros...
Enjoy your increasing profits by shaving the bars. Bars keep shrinking as the years go by. Package stays the same size. Deceptive and certainly not so kind.
He looks like a cool guy.
Great Work !👍
Absolutely amazing
i was at the td bank bike tour in astoria and he was giving out kind bars and i was helping out and he gave me a kind bike shirt. He is very Kind no pun intended