How I Plan, Organize, & Create My Marketing Plan Content [Blog, Instagram + YouTube!]

Get behind the scenes of how I plan, organize, and create my marketing content! I'm sharing the marketing plan process I've used for YEARS that's helped me generate revenue for my business. This content calendar is step-by-step how I plan including planning KZread content and planning blog content. I even show you my content calendar Google sheets template! This video is great for you if you want to learn how to create a marketing plan and to see how I plan my content!
Don’t forget to check below for a link to Primed To Launch!
www.primedtolaunch.com/
xx
ash
🔔 Subscribe for the latest! ➡️ aw.ink/AshlynWritesKZread
🚀🍾Get Primed to Launch: Content for Creatives & power-glides into your upcoming launch ➡️ aw.ink/YTPtL
⬇⬇⬇
// RESOURCES:
The At-A-Glance dry-erase cal I love so much ➡️ amzn.to/2KdGdON
FREE Launch Copy & Content Checklist ➡️ aw.ink/2HiRFUV
FREE Guide for How to Define Your Brand Voice & Tone ➡️ aw.ink/Brand-Voice-Guide
✏️For all my copywriting tips + hacks, head to ➡️ aw.ink/site
✍️COPYWRITING TEMPLATES + EMAIL TEMPLATES ➡️ aw.ink/thecopybar
💌Get my weekly Dogear newsletter for tips ➡️ aw.ink/YTdogear
📲Peek BTS of my business & life on INSTAGRAM ➡️ / ashlynscarter
#ashlynwrites #copywritingforcreatives
___
// 🛑 BINGE WATCH THESE SERIES NEXT:
➡️How You Can Write Better Website Copy! → • How You Can Write Bett...
➡️Setting Up A Client Management System Your Clients LOVE → • Setting Up A Client Ma...
➡️The Secrets Behind Email Marketing & Writing Better Newsletters → • The Secrets Behind Ema...
➡️Getting started with copywriting? Watch my best copywriting tips here → • 5 SIMPLE Tips for Writ...
➡️Need to be more productive? Watch the playlist → • Plan with Me | How I P...
___
// BUSINESS TOOLS I RECOMMEND:
🍯Nail Your Client Projects with HoneyBook:
• 5 TIPS FOR GETTING STA... & get 50% Off Honeybook Here → share.honeybook.com/fh8n6
📂 Get Organized With Asana:
• My Instagram Content S... & ashlynwrites.com/asana (enter "ashlyncarter4296" for 10% off annual + premium plans!)
🖥️Get Your Website Design Template with Tonic Site Shop:
• My Secret To Picking T... & get 15% with "ASHLYNSENTME" here → aw.ink/YTTonic
✅Plan Your Goals With Powersheets:
• Powersheets Review & W...
📧Build Your Email List With ConvertKit:
• The FOUR Types of Emai...
📸Get Stock Imagery for Marketing at Social Squares:
aw.ink/AWSocialSquares
⚖️Get Your Contract Templates With The Contract Shop:
ashlynwrites.com/contracts
📚Get My Book Recommendations:
www.amazon.com/shop/ashlynsca...
🖥Snag More Freebies, Downloads, & My Go-To Business Tools:
aw.ink/YTresources-page
___
// JOIN THE PARTY:
📱Insta: / ashlynscarter & #copywritingforcreatives
💻 Facebook: / ashlynwrites
🥂 Pinterest: / ashlynscarter
✍ Twitter: / ashlynscarter
___
// p.s. Ready to work together? Chill the champagne, throw your hands in the air, because we're 'bout to take your message from zero to launch. When you're ready, you've got some options:
1 | Work directly with me & my agency
Check out aw.ink/TYwork-with-me to apply to be an agency client
2 | Master your message, write your site, & launch it to sell inside Copywriting for Creatives
Forget about the 4-figure price tag for a pro copywriter: Learn how to master your message & DIY write your site, so you can run a meaningful, profitable creative business that sells. Head here to learn more: aw.ink/YTCfCInfo
3 | Watch my FREE workshop
Learn 3 secrets to stand out and sell with personality-packed copy-the expert’s guide to write your site (& more) without sounding sleazy or busting your budget.
aw.ink/YTCopyClass
___
// DETAILS & CREDITS:
Get new videos and copywriting tips each week, and feel free to comment with what tips would help serve you in your business most right now! Special thanks to Creative Live, The Herrintons, Creative @ Heart, the Dapper Drive, and One Fine Day Productions for bumper video footage.
hello@ashlynwrites.com
DISCLAIMER: This video and description contains affiliate links, which means that if you click on one of the product links, I’ll receive a small commission. This helps support the channel and allows us to continue to make videos like this. Thank you for the support!

Пікірлер: 58

  • @a.barrington9123
    @a.barrington91233 жыл бұрын

    Sorry but I had to go back and rewatch that puppy on the treadmill A FEW TIMES. Love it!

  • @AshlynWrites

    @AshlynWrites

    3 жыл бұрын

    lol always here for the dog GIFs

  • @csicorporation
    @csicorporation2 жыл бұрын

    I, Carol, was scrolling KZread last night for a website promotion strategies to see what's out there and Boom! Your other video popped up. I watched and then binges on ALL your goodness. You had me at "pray for . . ." YOU are truly a Godsend because YOU are totally awesome. I love your videos, the total cuteness in your accent and how you lay it all out. It made me rethink a couple things and refine others. Thank you for being you!

  • @AshlynWrites

    @AshlynWrites

    2 жыл бұрын

    Carol! What a precious note to read. Please know I'm always down to answer questions over here-I get to them as fast as I can! Thank you for your kind words, sister. :) Our God is GOOD!

  • @csicorporation

    @csicorporation

    2 жыл бұрын

    @@AshlynWrites thank you for your reply. Keep doing and being your awesome self 👏

  • @rowanwoolsey3184
    @rowanwoolsey31843 жыл бұрын

    I got so excited when you grabbed the camera to show us your LY's calendar. It was so spontaneous! I loved it!

  • @AshlynWrites

    @AshlynWrites

    3 жыл бұрын

    HA! You know, just making the best of the ~office decor~ that's been laying on my floor for 2 weeks now. ;)

  • @rowanwoolsey3184

    @rowanwoolsey3184

    3 жыл бұрын

    @@AshlynWrites hahahaha! Yes. That's moving life for sure. :)

  • @laurarensing2051
    @laurarensing20513 жыл бұрын

    Thank you so much for sharing! This is perfect timing!

  • @AshlynWrites

    @AshlynWrites

    3 жыл бұрын

    You’re so welcome, Laura! Enjoy the last few weeks of the year as you plan ... hopefully with a warm beverage nearby ☕️:)

  • @andreanyberg7428
    @andreanyberg74283 жыл бұрын

    Love it! Makes sense and sounds like a fantastic plan.

  • @AshlynWrites

    @AshlynWrites

    3 жыл бұрын

    Andrea! I'm glad this was helpful to you ... let me know if you have any questions!! :)

  • @mrmaurice8951
    @mrmaurice89513 жыл бұрын

    Have a merry Christmas Ashlyn, and I wish you all the best for 2021! 🚀

  • @AshlynWrites

    @AshlynWrites

    3 жыл бұрын

    Thank you so much buddy! Wishing all the best to you, too! :)

  • @katiesinclairart
    @katiesinclairart3 жыл бұрын

    Oh my goodness these strategies and tips are GOLD. I consider myself a pretty organized and strategic person but WOW these tips are so so good! I'll be implementing these to plan my 2021 :)

  • @AshlynWrites

    @AshlynWrites

    3 жыл бұрын

    Oh Katie, I appreciate that! I'm like you ... I'm pretty type A/organized but when I learn new tricks about planning I get so excited baha

  • @emilydowell2500
    @emilydowell25003 жыл бұрын

    Ordering that calendar. Thanks Ashlyn! Inspired to make some kick butt 2021 goals!

  • @AshlynWrites

    @AshlynWrites

    3 жыл бұрын

    Emily! Yesss... you got this sister! Let me know when you have it filled out :)

  • @mrmaurice8951
    @mrmaurice89513 жыл бұрын

    Great video Ashlyn, failing to plan, is planning to fail! I'm ready for 2021 :)

  • @AshlynWrites

    @AshlynWrites

    3 жыл бұрын

    Definitely one of the most truthful adages about planning. :) You and me both!

  • @greenhousestudio
    @greenhousestudio3 жыл бұрын

    champagne campaign! 🍾

  • @AshlynWrites

    @AshlynWrites

    3 жыл бұрын

    Could have also called it “sparkling white grape juice campaign” for the current stage I’m in 🤰🏼 but it works!

  • @greenhousestudio

    @greenhousestudio

    3 жыл бұрын

    @@AshlynWrites Children test us before they're even on the outside! 💜😉

  • @wendy-fitfabwebsites795
    @wendy-fitfabwebsites7953 жыл бұрын

    Folder duplicating tip for you. If you sync your Google drive (or a few folders) to your computer, you can copy/paste the folder and it will have all your files and structures... Even Google docs and sheets. Then because it's synced it will be uploaded to your drive in moments (depending on the speed of your internet).

  • @AshlynWrites

    @AshlynWrites

    3 жыл бұрын

    Thank you, Wendy! I ~loooove~ using Google drive, i'm glad you do too!

  • @wendy-fitfabwebsites795

    @wendy-fitfabwebsites795

    3 жыл бұрын

    I've been a happy Google girl since i got my invitation for a Gmail account back in 2005. I eagerly try their new products so drive has been in my Arsenal for many, many years.

  • @TrischanaDavies
    @TrischanaDavies3 жыл бұрын

    Hey Ashlyn!!!!! You "SMASH" everything you touch and your techniques, courses, and products constantly save me and my biz...SO THANK YOU SO VERY MUCH. You are a true blessing to my "country girl heart"! After PTL, I have my wall calendar and I've been planning, and I feel like you've provided me with access to that spreadsheet derivative, but I can't seem to find it...am I making this up (the spreadsheet access part...lol)?

  • @AshlynWrites

    @AshlynWrites

    3 жыл бұрын

    Trischana! Welp, you just made my day ... just really really thankful for your kind words! I would loooove to help you with the spreadsheet! Can you email Rach on my team (support@ashlynwrites.com) and we can make sure to get this over to you! Cheering you on!

  • @CaraBrandonCreations
    @CaraBrandonCreations2 жыл бұрын

    Great video :) I have a question, I have an Etsy shop /website and I create new items monthly. Do you have a recommendation for using your strategy on a monthly basis? I am so overwhelmed With creating new items for my shop/site, writing blog content, email content , KZread videos, running my FB group, creating social marketing posts, scheduling , etc etc. I'm not sure how to get ahead of the curve 😳😳😳

  • @moyewaller5404
    @moyewaller54043 жыл бұрын

    This was such a fun and informative video! I'm working on my marketing strategy for the year and I got hung up. I run a product based business and until this year, I've pretty much had very little presence on any social media platform. I launched a website to sort of show the behind the scenes of my business and how I manage a household and a business while homeschooling my kiddos. I didn't create the website with the intent to sell my products on it (although I may mention from time to time), but really to create a community for moms with a similar lifestyle. I love the idea of 4 campaigns a year, but can't figure out what I would be "launching." I would love your thoughts. Also, fellow Alabama girl here! 😊 We're Bama fans, but my besties all happen to be Auburn fans, so that's fun! 🤪 Thanks for adding so much value to your community. ❤

  • @AshlynWrites

    @AshlynWrites

    3 жыл бұрын

    Thanks so much for your comment, buddy! :) Without knowing much about your product, I would say that you would push some sort of discount/sale/package as your launch campaigns. I hope that helps! Go tigers! :)

  • @moyewaller5404

    @moyewaller5404

    3 жыл бұрын

    @@AshlynWrites Thanks so much! I have an online retail shop where I sale mostly women's clothing and shoes. I could definitely push big quarterly sales! Thanks for getting my wheels turning! And, congratulations on baby #2! Take care!

  • @kficarra
    @kficarra2 жыл бұрын

    Great content. But I drink champagne everyday 🍸🥂

  • @AshlynWrites

    @AshlynWrites

    2 жыл бұрын

    Well, Kathryn, you must have great taste! ;)

  • @foreverpawsitivek9academy114
    @foreverpawsitivek9academy1143 жыл бұрын

    I am loving the spreadsheet idea...do you have a template of it to help a disorganized soul get rolling and stay on track?

  • @AshlynWrites

    @AshlynWrites

    3 жыл бұрын

    Omg, buddy, I have SO been there. Ok, I think I have something that will help-if you look under step 4 in this post (ashlynwrites.com/marketing-plan-and-editorial-calendar/) you will find the spreadsheet with a quick walk through of how it set it up for yourself! Let me know if this helps! :)

  • @a.barrington9123
    @a.barrington91233 жыл бұрын

    Okay, so as I'm looking at this, I'm wondering how you work in client work (if you still do that?) My BIGGEST struggle with content planning is how schedule it in around my mountains of client work.

  • @AshlynWrites

    @AshlynWrites

    3 жыл бұрын

    YES-we do still do that ... although it's not just me anymore, it's a little "boutique agency" of copywriters. Personally, my brain can.not.handle 1) AW content creation and 2) client work on the same day. I've tried, I can't do it. My brain works better if I stay on ONE or the other. I give 1 day, sometimes 1.5 days out of the week FULLY to client work. I give about 2 days each week FULLY to AW content creation. Have you ever watched my video on day batching and theme days?

  • @a.barrington9123

    @a.barrington9123

    3 жыл бұрын

    @@AshlynWrites You know, come to think of it-I vaguely remember that video. I need to rewatch! My brain is the same, so hard to jump from one task to another. I like the phrasing "boutique agency!"

  • @Tanmayeeeee
    @Tanmayeeeee3 ай бұрын

    The links in resources are not working Please can you fix this bug?

  • @86Tija
    @86Tija3 жыл бұрын

    👏

  • @AshlynWrites

    @AshlynWrites

    3 жыл бұрын

    Right back at ya, friend! 👏👏

  • @lesliecaroline3108
    @lesliecaroline31083 жыл бұрын

    Can a launch campaign be adapted for service providers that are local businesses? I like your system/strategy. So I am trying to figure out how I could apply this for my clients....maybe if we could launch a “deal/giveaway”. The only thing is that I heard we have to be very careful doing giveaways on Facebook....Sorry. Sort of thinking out loud here.

  • @AshlynWrites

    @AshlynWrites

    3 жыл бұрын

    Leslie! Great question! :) I think that this system can work for any creatives small business, so yes, I think it would work for you! I think a deal or discount is a great idea. I hope this helps! :)

  • @EmmaCOW93
    @EmmaCOW932 жыл бұрын

    I'm struggling with understanding the concept of launching my one-on-one services when they are actually always available for booking. So how do you add in the urgency or time limit factor? Do you have any videos on this general topic?

  • @AshlynWrites

    @AshlynWrites

    2 жыл бұрын

    Love this EJ. Yes ... here's a video I did on it: kzread.info/dash/bejne/h6d9zbGsc9O9h7w.html But essentially, you DO need to add urgency and scarcity. The good news? You have innate, built-in urgency AND time limit. You, my friend, are not a robot or do not have infinite time. You have-by nature of being a service provider-a cap on the # of clients you can take on. Talk that up: you can only take X clients a quarter. You should also be raising your prices every year (some people say a couple of times a year), so boom, there's another element of urgency. I'd build mini-pressure launches where you can-work to fill a quarter (or as much as you can), then service them. Do another campaign, service them. You can always have that application funnel up, but run pressurized launches around it. You can play around with adding bonuses during those campaigns, too. Does that help?

  • @EmmaCOW93

    @EmmaCOW93

    2 жыл бұрын

    @@AshlynWrites It ABSOLUTELY helps. Thank you so much Ashlyn :)

  • @julieberry1683
    @julieberry16833 жыл бұрын

    What if I have a service based IT company? No launches.

  • @AshlynWrites

    @AshlynWrites

    3 жыл бұрын

    I'm pro launching services. :) A launch is JUST a fancy word for marketing campaign, and even if your service is an evergreen, bread-and-butter offer, you still need to be creating messaging campaigns and having pressurized weeks spotted throughout the year where you're saying "hey attention everyone, I do this service, we have X spots next quarter, and that's it, here's how you get a spot." We have the agency side of my business mostly on a funnel , but when I had no products, I still created campaigns around my copywriting services to push and book out.

  • @yensounta6501
    @yensounta65013 жыл бұрын

    What's the name of the person who introduced you to this system? Sunny Linerdoozee? I couldn't catch it. Thanks!

  • @AshlynWrites

    @AshlynWrites

    3 жыл бұрын

    Yensoun! Oh boy, I can talk a little bit fast sometimes! In this video I'm talking through my Quarterly Campaign Champagne system-you can find the blog post for this video here: wp.me/p8W2yM-1uo - maybe this will help, too! :)

  • @yensounta6501

    @yensounta6501

    3 жыл бұрын

    @@AshlynWrites Thanks! I mean the name of the person you got the spreadsheet organization system from... It was a woman.. I couldn't catch it and it's not credited on the blogpost.

  • @annawest5514

    @annawest5514

    2 жыл бұрын

    @@yensounta6501 Sunny Lenarduzzi ✔

  • @yensounta6501

    @yensounta6501

    2 жыл бұрын

    @@annawest5514 Thanks, Anna!