Launch Strategy Unpacked: Behind-the-Scenes of a Multi-6-Figure Launch as a Copywriter & Strategist

We just wrapped up my first public launch in 18 months and after stepping into 2024 with changes on my mind, I knew exactly how I wanted to launch this time. In this video, we're recapping my latest launch and I'm getting fully transparent. We will talk launch numbers, the strategy that saw my second-best launch to date (2020, man ... that's a tough year to beat!) and what lessons you can take from it!
xx
ash
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//CHAPTERS
00:00 Intro
02:34 Live Launch Model
05:04 Your Hype Piece
09:40 Prelaunch
11:23 Launch Results
14:05 The Right Mindset
15:27 Emails

Пікірлер: 50

  • @AshlynWrites
    @AshlynWritesАй бұрын

    s/o to my people who like to know how the sausage gets made-this was fun to record/report on! Don't miss my FREE on-demand vid about writing your launch copy with AI → primedtolaunch.com/free-ai-launch-copy-training 😎🚀 xx ash

  • @ahlenatano
    @ahlenatanoАй бұрын

    Love the ending! More real talk “handling the bad” sessions with Ashlyn!

  • @AshlynWrites

    @AshlynWrites

    Ай бұрын

    HA! Welp, if it's worth it, I'll do it! I'm liking this newish direction of "turn the camera on & go!"

  • @ThingsKatieMakes
    @ThingsKatieMakesАй бұрын

    As a purchaser - I LOVED being sold to in this launch :)

  • @AshlynWrites

    @AshlynWrites

    Ай бұрын

    BAH. That gets my in my feels. I hope it feels that way ... when there's something I need & I buy it, the buying experience is pretty fun. I'm grateful, Katie! xx

  • @ArcDesignHaus

    @ArcDesignHaus

    Ай бұрын

    @@AshlynWrites Girl, you can TELLL you care and believe in what you're selling. And you ALWAYS come across as genuinely wanting to help people first and foremost, and I love that about you!

  • @tishspirationstation2845
    @tishspirationstation2845Ай бұрын

    Yasss! Launch email strategy would be amazeballs with a side of boom sauce!

  • @AshlynWrites

    @AshlynWrites

    Ай бұрын

    Added to the list-literally typed it on the spreadsheet this morning. Thank you so much!!

  • @LeahLynchBlog
    @LeahLynchBlogАй бұрын

    YES! I would love to hear more about the launch emails.

  • @AshlynWrites

    @AshlynWrites

    Ай бұрын

    Leah! I'm on it, just typed it into my spreadsheet for summer content!

  • @theupgradedleader
    @theupgradedleaderАй бұрын

    Loyal watcher for years and have both PTL & CWFC - and I'm loving unfiltered Ashlyn! Plus the hair is on point!

  • @AshlynWrites

    @AshlynWrites

    Ай бұрын

    Oh wow, I'm grateful for your words! I'm going to try to be a little more off the cusp ... obvi I'm happiest with a backspace key and writing, but I'm trying, ha! 😅

  • @pennygrimes8425
    @pennygrimes8425Ай бұрын

    Love these more real videos, and thanks for sharing this amazing BTS of a multiple 6 figure launch - FANTASTIC and RARE! Would love to hear more about your launch emails 🙏

  • @AshlynWrites

    @AshlynWrites

    Ай бұрын

    Penny! I'll do it. Writing the launch emails is one of my favorite parts. YES, launches still work in this economy-despite what folks say.

  • @ArcDesignHaus
    @ArcDesignHausАй бұрын

    Listen-I know the math/conversions/formulas but.... THIS HIT DIFFERENT. I watched your launch from start to finish. I went to the webinar. I got the emails. I'm in the group. I'm doing CFC and PTL side-by-side at the moment. To "hypothetically" think about the numbers (when you're learning in the course) vs. seeing it play out in real time and then get a report?! I AM SHOOK-ITH. Thank you for making this video! It really helped connect some of the dots I didn't think would get connected until after MY OWN LAUNCH.

  • @AshlynWrites

    @AshlynWrites

    Ай бұрын

    BAHHHHH. This is my favorite. I think we're the same-theory's great, I love it, I'll study it all day. But I REALLY learn by watching practicum go down in real-time. Applied theory. If you were able to map what you're learning in my programs & see me execute it in real time, boom bay bay. I'm excited for you!!! xx ash

  • @hannahfleace
    @hannahfleaceАй бұрын

    This launch was amazing. And now you're dishing out this amazing behind-the-scenes?! So fun to watch your recap. ❤God bless you and your business, Ashlyn!

  • @AshlynWrites

    @AshlynWrites

    Ай бұрын

    Oh, Hannah! Thank you for saying that. God is GOOD & worthy of praise (no matter the season). I needed some naps after, but it was fun!! xx

  • @ArcDesignHaus
    @ArcDesignHausАй бұрын

    Coffee spit take at you saying, "Sales pages convert at 2-5%, but if mine converted at 5% I'd be the girl crying over the A in class." This is so relatable because #highachieverprobs. I'm honestly in recovery, but I feel this whole analogy in my soul. 🤣

  • @AshlynWrites

    @AshlynWrites

    Ай бұрын

    lololol I'll be in recovery for life on that one. I missed the "c's get degrees" memo, oops.

  • @growwithchanti
    @growwithchantiАй бұрын

    I LIVE FOR YOUR LAUNCH DEBRIEFS 😍

  • @How2SpeakDog
    @How2SpeakDogАй бұрын

    Yes please! Launch Emails! Always feel like I'm going to p people off and also don't know what to say.

  • @EliseDarma
    @EliseDarmaАй бұрын

    It was a FABULOUS launch!

  • @AshlynWrites

    @AshlynWrites

    Ай бұрын

    You my GIRL.

  • @KelsieCakes
    @KelsieCakesАй бұрын

    A charity I support recently rebranded and they had ZERO pre-launch content. I’m still trying to wrap my head around it lol. So. Yeah. Prelaunch is way more important thank you for reiterating that 😂

  • @LisahinesCoach
    @LisahinesCoachАй бұрын

    Yes more on the launch emails please

  • @AshlynWrites

    @AshlynWrites

    Ай бұрын

    Got it, Lisa! I'll try to drop it within the month!

  • @brittanystringfieldbraswel9980
    @brittanystringfieldbraswel9980Ай бұрын

    Loved this BTS look at your launch, Ashlyn! MAJOR props for pulling off such an incredible launch with 3 kiddos -- I'm still trying to figure that one out myself 😆. I'd also love to hear more about the emails you send during a launch that you mentioned in the video.

  • @scatteredwoman
    @scatteredwomanАй бұрын

    Yes, please! Would love to hear more about the emails.

  • @AshlynWrites

    @AshlynWrites

    Ай бұрын

    Your wish my command. :) I'll get working on an episode about it!

  • @sennastudio
    @sennastudioАй бұрын

    To are amazing. I needed to watch this!

  • @AshlynWrites

    @AshlynWrites

    Ай бұрын

    I pray it helped! Live launching is hard, and I hope I showed that, but it can be so worth it. xx

  • @thejoyousbeauty
    @thejoyousbeautyАй бұрын

    Thank you for your frank and real insights! Especially about comments from others :)

  • @byAlexisCampbell
    @byAlexisCampbellАй бұрын

    Ashlyn, this was amazing!!! My favorite video from you yet. Also, would love to learn about the emails.

  • @AshlynWrites

    @AshlynWrites

    Ай бұрын

    Alexis, wow, I apprecaite that! Ok, it's on the list, I think I can drop it in 3-4 weeks!

  • @ShelitaRN
    @ShelitaRNАй бұрын

    Congratulations pretty lady Ashlyn! I need to go back and and revisit my Primed to Launch Course, I kinda fell off my focus with work and all but I really want to get back to my online business! This was a great reminder.

  • @manaliphotography
    @manaliphotographyАй бұрын

    Loved the recap - as always!!

  • @AshlynWrites

    @AshlynWrites

    Ай бұрын

    Manali! I love that now we've met, when I read your comments I read them in your voice :)

  • @manaliphotography

    @manaliphotography

    Ай бұрын

    @@AshlynWrites Haha I love that!!

  • @pzazzartstudio6437
    @pzazzartstudio6437Ай бұрын

    Would love to know about those emails ! Yes

  • @AshlynWrites

    @AshlynWrites

    Ай бұрын

    You got it! I'm going to add it & try to drop it in a few weeks. :)

  • @stellaelise1
    @stellaelise1Ай бұрын

    WAIT! I just got on the waitlist last week, did I seriously just miss it?! 😭

  • @AshlynWrites

    @AshlynWrites

    Ай бұрын

    Stay tuned right where you are on that list!! I'm working hard at trying to figure out how to open doors again here in working-mom-summer mode 😅🫠

  • @gabriellebrickey
    @gabriellebrickeyАй бұрын

    How do you narrow in on who receives the launch emails. Do you not send to your whole list? Thanks! :)

  • @AshlynWrites

    @AshlynWrites

    Ай бұрын

    I talk about this inside Primed to Launch :) You work to build the launch list. Full launch list gets all emails, house list gets ~3 emails once cart opens, the sales booster bonus series.

  • @gabriellebrickey

    @gabriellebrickey

    Ай бұрын

    @@AshlynWrites Thank you! :D

  • @stellaelise1
    @stellaelise1Ай бұрын

    I run a high ticket group program but I’ve never done a webinar. Can you do webinars for ht that requires an application? I was under the impression a webinar was for any offer that they can buy without an application? Seriously need help though! Did recently get PtL and just started it.

  • @AshlynWrites

    @AshlynWrites

    Ай бұрын

    Oooo, good q, Stella. First of all webinars are a blast-people say "webinars don't work" but good webinars still do. You could absolutely pop up one in front of an application funnel. Absolutely. Could be live, could be evergreen.

  • @ramblinmama
    @ramblinmamaАй бұрын

    YES EMAILS PLEASE :)

  • @AshlynWrites

    @AshlynWrites

    Ай бұрын

    Done! It's coming in maybe ... 3 weeks :)