How do you make your team care about the work they are doing?
If you’re asking that question as I just did, you’re in a lot of trouble. You’ve probably made some desperate attempts already. I promise, even if you think your team is doing the most boring work, turning numbers into different numbers on a computer screen, you can still inspire your team to feel something in their work. This is such a crucial part of good leadership, and it’s not something you can fake or beg people to do.
In this video, I'll teach you the secret recipe for prosocial purpose. If this sounds like fancy business speak, let me assure you it's not as difficult or lofty as it sounds. It's meaning and impact working hand in hand to motivate and inspire employees who may otherwise not enjoy their jobs or find it fulfilling. We all need to know that our work is serving others in a positive way. As a leader, you can use prosocial purpose to manage out the apathy and foster your best team ever.
00:00 Has this ever happened to you?
00:48 Hi, I'm Dr. David Burkus
01:16 Why doesn't my team care about their work?
02:26 New vocab: Prosocial Purpose
03:43 Prosocial Purpose...in action!
04:02 KPMG
07:53 What does the research tell us? (Adam Grant)
10:15 Tactic: Make metrics meaningful
10:57 Pela Company
11:42 Tactic: Share a win every day.
12:39 Tactic: Collect impact stories.
13:38 Pause for purpose.
14:32 Outsource inspiration.
15:23 Practical Implications
//DO YOUR BEST WORK EVER
If you liked this video and you want to help your team do their best work ever, check out the free resources we've compiled at davidburkus.com/resources
//ABOUT DAVID
One of the world’s leading business thinkers, David Burkus’ forward-thinking ideas and bestselling books are helping leaders and teams do their best work ever.
He is the best-selling author of four books about business and leadership. His books have won multiple awards and have been translated into dozens of languages. His insights on leadership and teamwork have been featured in the Wall Street Journal, Harvard Business Review, USAToday, Fast Company, the Financial Times, Bloomberg BusinessWeek, CNN, the BBC, NPR, and CBS This Morning. Since 2017, Burkus has been ranked as one of the world’s top business thought leaders by Thinkers50. As a sought-after international speaker, his TED Talk has been viewed over 2 million times. He’s worked with leaders from organizations across all industries including Google, Stryker, Fidelity, Viacom, and even the US Naval Academy.
A former business school professor, Burkus holds a master’s degree in organizational psychology from the University of Oklahoma, and a doctorate in strategic leadership from Regent University.
//SPEAKING
Like what you heard? Find more on David's speaking page (and find out about bringing him to your company or event) at davidburkus.com/keynote-speaker/
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