How 7 Mumbai-based women Entrepreneurs made a 1600 Cr empire from 80Rs | Lijjat Papad Case Study
Everyone enjoys ‘rags to riches’ stories and everyone likes tales of stupendous success achieved through sheer determination. The story of Shri Mahila Griha Udyog Lijjat Papad is all that and much more.
Today, Lijjat is more than just a household name for ‘papad’ (India’s most popular crispy bread). Started with a modest loan of Rs 80, the cooperative now has annual sales exceeding Rs 301 crore (Rs 3.1 billion). What’s more stunning than its stupendous success is its striking simplicity. And perhaps that is the most interesting lesson managers can pick up from Shri Mahila Griha Udyog Lijjat Papad. Sticking to its core values for the past forty years, Lijjat has ensured that every process runs smoothly, members earn a comfortable profit, agents get their due share, consumers get the assurance of quality at a good price, and society benefits from its donations to various causes.
Let's understand how they did it in this video.
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#lijjatpapad #karramkurram #womenempowerment Credits: CNN-News 18, WION, NBC News, Money control pro, Business standard, TV18,Business Today, ABC news, CNBC, ET now ,Bloomberg originals, Financial Times, DW documentary, AL Jazeera English, BBC news, Firstpost. Fair use - This video is for educational purposes only. All materials used in this video, including images, audio, and video clips, are the property of their respective owners and are used here under the doctrine of fair use. This video is intended to provide commentary, criticism, research, and education on the subject matter. We believe this constitutes a fair use of any such copyrighted material as provided for in Section 107 of the US Copyright Law.
Пікірлер: 1 500
What I learnt : 1. Should Start small even we have very small capital. 2. Should always respect employee and treat them equally and make them feel like owners. 3. Quality matters more. 4. Degree doesn't matter to build startups. Thanks for Amazing Content.
@vallabhjoshi1327
3 жыл бұрын
And may be one more 5.startups are for a change and not for a money only...
@shashikantmahabalshetti8401
3 жыл бұрын
@@vallabhjoshi1327 Startups are ruining market as they don't know costing or ignore most of the time, waiting somebody to fund/ takeover er. We hear only good, successful stories what about failures???
@nemesis2477
3 жыл бұрын
You didn't know all this before the video ? Ig all this is common sense ofcourse
@22_balamaniraja58
2 жыл бұрын
You mean amazon content
@haja3274
2 жыл бұрын
@@shashikantmahabalshetti8401 without failure there won't be any successful startup. Its all about sticking in the wall
Finding your channel is the best thing happened to me in 2021 ❤️
@ThinkSchool
3 жыл бұрын
Means alot ❤️
@aankitmajithia5051
3 жыл бұрын
Same here brother . This guy is a Gem 💎
@myahya6282
3 жыл бұрын
Sm here bro👍🔥
@srimanaaryan3789
3 жыл бұрын
Awesome content bro...and yeah this is a brilliant presentation indeed... spellbound at the end speech...❤️❤️❤️ 🎉
@anmolmehan8789
3 жыл бұрын
Same here❤️
When u realise that "think School" gives u a lot more knowledge in a single video than our entire school life...... Salute to u sir❤️
@ThinkSchool
3 жыл бұрын
♥️♥️
@MvEvilEyes
Жыл бұрын
Yes
My dad works in this company so I've already researched a lot about it and was really fascinated to know how 7 women literally became examples for *Women Empowerment*
Learning more here than entire school and college life.
@ThinkSchool
3 жыл бұрын
♥️♥️
@KrishnaSingh-vc6hw
3 жыл бұрын
@@ThinkSchool hyy... U are look like abhay mahajan of TVF pitchers...
@ranganathprahlad
3 жыл бұрын
It feels so because he brought the hidden reality and place infront of us so.
@sanurawat1651
3 жыл бұрын
Waha buss fee deke bakchoddi krne jate hai hum
Hey everyone, Correction in the video. I said 'Importing' instead of 'exporting' 🙈 I am so sorry. Hope you learnt something Valuable :) Thanks for the love ♥️
@papinenisairam7437
3 жыл бұрын
We don't have time to see your mistakes.actually we have been busy in getting knowledge form you sir ..thank you ❤️
@chauhanmayurs
3 жыл бұрын
Put subtitle at that point in your video.
@ajitnairk010
3 жыл бұрын
No worries bro. U have this unique captivating aura that draws the listener in. The subjects u chose are dope too. Like i have said before, keepnupbthe good work and all the best in this journey. Lets get educated together. Chao
@ThinkSchool
3 жыл бұрын
Means alot :) ❤️ Thank you so much
@yashrdoshi
3 жыл бұрын
No problem, It's understood !
These case study should be given to students in school too. It not only gives you idea but also tells you how to raise our society with minimal attention. Great work!!
@yourfriend9935
2 жыл бұрын
@@tenzingbhutia7944 is it? Its wonderful then!
@shivam_nagar69
2 жыл бұрын
@@tenzingbhutia7944 nobody reads book, in foreign countries they show videos. Let's accept videos are more entertaining and give study vibes.
Damn good! The kind of incisive insight you have is absolutely astounding. You managed to compare LIJJAT PAPPAD & APPLE in the same breadth and successfully proved that LIJJAT PAPPAD is a better example of corporate vision, mission culture & ethics versus a tech giant like Apple. Absolutely fantastic. You are amazing man! I did my MBA in the early 2000’s and never even heard of these case studies. These cases studies should be discussed in all B-schools in India and outside, they are shining examples of Indian entrepreneurship ability. You should be thinking of putting together all your case studies in a book.
The legend has spoken once more. Thank you Ganesh!
@ganeshshetty2256
2 жыл бұрын
Welcome
I'm proud to say our Family is Costumer of Lijjat Papad since a long time I'm seeing it since childhood Excellent Video 🔥Ganesh Dada
@ThinkSchool
3 жыл бұрын
Thank you so much :)
@navdeeptyagizero
3 жыл бұрын
Same
@yashkapoor2377
3 жыл бұрын
Not more relatable 🤣
@annaaditi126
2 жыл бұрын
Same
Trust me I never felt the need to comment on any video, I always thought it wasn’t really worth my time! But the content in here absolutely deserve every bit of time to appreciate the content and applaud the homework that has gone into it! The channel is pure gem! Great work Ganesh!
@ThinkSchool
3 жыл бұрын
Thank you so much :)
What Lijjat papad did to the women, we need someone, some company that will do it for our Farmers.
@rishabhgusain
3 жыл бұрын
Well AMUL can be a close example! (Cattle farmers)
@sharma_ji_ka_ladka321
3 жыл бұрын
Being son of farmer, and slave of corporate organizatio I worry for farmers
@amayakumar370
3 жыл бұрын
Never tikait and lathait(new zamindar) will never let them to do that
@valanikevin
3 жыл бұрын
@@amayakumar370 Tikait is just another politician. People will eventually get rid of him just like Patidar in Gujarat got rid of Hardik Patel.
@suiko2255
3 жыл бұрын
@Shubham Chakrabarty even crony capitalism is bad. They suck the resources of the country
This video made me realise that when you think about helping people, you automatically set rules that will grow the business. Thanks for the video Ganesh!
@lasyapriyakota4644
3 жыл бұрын
0990
The way he presents things! He is on another level man⭐✌
@ThinkSchool
3 жыл бұрын
Thank you so much :)
@sharanchandra7383
2 жыл бұрын
@@ThinkSchool top notch explanation..…..just now subscribed ✌️
One of the few channel with No Left Wing No Right wing . . . only with Pure Knowledge. . 👍
Mission, Vision, Values, Discipline, Honesty, Empowerment---aren't just words! They have the " POWER" to make/break any company. Too much in 11 mins.. Amazing
during whole video....i was getting goose bumps........anybody else?????
@rishabhjain3700
3 жыл бұрын
This is so so good... amazing work. This is so inspiring. Thanks for sharing such great insights
@Realcinema12
3 жыл бұрын
Me ✌️✌️
If I ever succeed in my life I will give a certain percentage to you, man the way you teach business you should be appointed as an analyst.
@ThinkSchool
3 жыл бұрын
♥️♥️
Proud to be a lijjat papad user since 20 plus years
We keep reading books about people from other places and became so convinced that our people had nothing to offer. Stories like Lijjat and Chick shampoo are proof that we stand shoulder to shoulder with the world when it comes to innovation in business.
There is a lijjat papad centre near my home and the lijjat sisters come to the centre in buses 🙂
@ThinkSchool
3 жыл бұрын
That's wonderful ♥️
Apple :- "Think Different" Think school :- "Inspire Greatness"..
@ThinkSchool
3 жыл бұрын
❤️❤️
I love everything about your channel ranging from content, confidence, English speaking skills, business case studies and many more. You are amazing
@ThinkSchool
3 жыл бұрын
Thanks alot bro ❤️
I am from Gujarat. Eating These Papads for Years now. kudos to your Research!
I already know this is one of the best content I'll get on KZread😌🤘
Steve Baba ✌️😂 As i said earlier this secret gem is going to be famous soon and now u can witness it guys 😀❤️🔥
@ThinkSchool
3 жыл бұрын
❤️❤️
I have thought about these women for sometime now.... As we can compare the present situation where there are plenty of well qualified professionals.. staying jobeless due to the over education they receive and greediness towards maintaining high bank balance!! The world would be better if they keep helping for others progress! Thanks for the message with an Excellent example. Good luck to you ✌️
I'm in Sydney in 20s. I always prefer consuming Lijjat Pappad for the same reasons..
Thanks Abhi and niyu for introducing this wonderful person
@ThinkSchool
3 жыл бұрын
❤️❤️
@snehalsalunkhe8451
3 жыл бұрын
When and how did they??
this story is first one that strikes in my heart. The value they created for women inspire me a lot. Thank you for incredible video. waiting for more. thank you
Damn! Such businesses should be spoken about more often. The business case studies are amazing and to the point. Love the way you simplify concepts.
I wish i could show your videos to my grandma This video especially was very heart touching, An Indian company felt indian for the first time. Kudos
This extraordinary story deserves a movie.
I have been eating this same exact papad for years without knowing it's backstory. Never imagined this could be the story.
The kind of information you collect and the way you have delivered it with such a few amount of resources. Hats off!!! Well done and keep going
Sticking to the values is the most important in BUSINESS. The question "WHY" !
I am hooked to your case-studies. The charisma lies in the way you present them. Rather than a sermon, it seems as if a friend is telling me an anecdote passed on to him. The way you paraphrase in the end, helps us a retain the content with its core intact. More power to you Ganesh! I don't know if you know it but you are truly making a difference to the lives of those who wanted to read an MBA but could not make it. With you, I truly feel I am a part of the process.
What I learnt: 1. We should not compromise with our values just to build profit which would literally have a bad impact on the image of the company and it would lose customers. 2. Employees must be treated well so that they dedicate their time and effort with love, not just for the sake of money. 3. The motive of any start-up must be to solve problems of the society and would be reward back with profit directly/indirectly to exist in the market.
I never do comments in KZread videos, but this is the first time my innerself is pushing me to write a complement for you, Awesome work..thank you bro🙏🙏
I dont get how could some one be so negative minded giving thumbs down👎 for such a great content like this , feeling really sorry for those 334 disliking people. Great content , keep up with great work
I don't need to do an MBA after going through all the case studies on your channel Sir, practical knowledge and knowhow is always the key. Thank You.
Now our Tuesdays & Fridays are incomplete without watching 'Think School' videos ❤️
@ThinkSchool
3 жыл бұрын
Means alot buddy ♥️♥️
@omsonone5608
3 жыл бұрын
True 💯💯💯
Lijjat Papad Case Study makes humanity proud. The vision of this company can be incorporated by everyone, at a business level and yet even more importantly at a personal level. Thank you for making this inspiring video.
This was mind-blowing content. This is a true example of women empowerment. Loved your storytelling style, kept me engaging throughout the video.
This has always been my brother's favourite. He's been eating these for more than a decade and he sticks to the fact that their taste is consistent!! And from a business perspective too, they're ❤️❤️❤️❤️ The Sarvodaya mission is soooo sensible! Now Lijjat k liye ijjat badh gayi.
I think that finding this channel is the greatest achievement of me in my life.
Man our country needs content creators like you. People like you can make a great influence on India especially youth. Please continue the business case studies
Why have I never heard of them ever..thank you so much for bringing to light ppl worth being praised for in our country...
You provide so good case studies for us to learn.❤️ Thanks a lot bhaiya.❤️
I love their papad so much till now, the unique taste makes it so good and so memorable and heard about their story but didn't knew that it started in 1950 and it's a 1600 crore business ❤️🙏
ur thumbnail brought me here and I knew u were one of youtube legends, thx u for sharing such stories. keep it up. ONE MILLION SUB sooon!
I never knew that watching video could ever bring tears in my eyes but you did it by this one. Everytime when i watch this case study i got tears. Think school you beauty ❤
aahhhaa!!! his voice is just like a informative melody, never knew when we reached to the end of the video ❤️. till date whenever i was eating LIJJAT i was just wondering about the profit it makes but today rectified my thinking 👍
@ThinkSchool
3 жыл бұрын
♥️♥️
Your communication skill is great.God bless you.
Absolutely fantastic video......all these years i just had a vague idea about Lijjat. But this video really made me cry......so very fascinating. Of course, your presentation is really really breath taking. We should be proud of so many inspirative case studies from our own country.
Everytime i open your videos !!! it just hits me hard to open a business. But this time it showed the purpose to open a business... Thanks for the knowledge
Hey Bro! Thanks for such an amazing video! You have done a great job! Infact I shared this on my LinkedIn as an inspiring story, and within 3 days it has hit almost 400 likes (meaning around 400 came to know of your channel and video through the post). Keep doing such awesome content! It will continue to attract and educate the audience!
Insane man! I literally binge watched all your videos this weekend. I learnt so much which MBA will never teach us. Hats off to your reasearch, every second of your video provides a lot of knowledge
Just typing a comment so that more people are brought here by KZread algorithm. Great insight
Bhai maine to sabse bada case study aapse sikha hai and you are really a good marketing man Apne 3rd time is video ka thumbnail change kiya hai really this is good idea . Maine ye sikha ki shayad jo aap soch rahe ho wo sab na like kare to change zaruri hai
It's great work by bringing such stories which are truly inspiring for Indians whereas in schools and institutes, it's always shown as if only western countries have the skill and intellect to start business...it's very inspiring if such local stories are taught in schools nd institutes 👍👍
Hats off to the seven ladies . Extremely inspiring video . Thank you
Finally this channel shown up on my feed , one of the best channel finded during this lockdown. Thanks brother for using this medium in a right way👍✨
Thank you very much for your valuable information sir. By this vedio, I once again came to know that Mera Bharat is always Mahan. 🙏🙏🙏🙏🙏🙏
HONESTLY..I STUNNED BY THIS STORY...It really blew my mind ❤️🔥
One day I just found his channel on recommendations... since then I've subscribed and watched almost all of his videos🙌
@ThinkSchool
3 жыл бұрын
Thank you so much :)
I have downloaded almost Every single video. So articulating n Am using ur style in my Classes in demos. Thanks a million Brother
Everytime I watch this video, my eyes are filled with tears ❤️. Great story with greater presentation. Keep it up.
Awesome content and beautifully explained. This actually made my bad day lil better, now I am inspired from Lijjat sisters and their success story.
Please make a “riches to rags story” Failure stories teach you more than success stories.....
Give Goosebumps when he presents his points.... Amazing work Ganesh.
I have watched at least 30-40 Thinkschool videos... This is the first one that brought me tears. I love it. How they are still sticking to Sarvodya. Amazing. I am inspired.
@ThinkSchool
2 жыл бұрын
❤️❤️
I can straight away watch your 5 videos, atleast, in a single stretch. You are just amazing 💞
@ThinkSchool
3 жыл бұрын
Means a lot
It would be good to know case studies of Kodak, Fujifilm also. Thanks great content, have watched almost every case study in channel 🔥
Idk why i get a motivation by watching u....having a shine on ur face shows that u are pure from inside to outside...like an open book...
I genuinely thank god to have found this channel. I am just getting addicted to your content and binge watching.🙏🙏
Your presentation skills, speech, body language, knowledge and most importantly the deep level of research that u do in your case study videos is commendable. Whenever I come across your video in my KZread feed, I stop whatever I am doing and watch your video. Cuz I know I am going to learn and educate from your video. 100% ROI 😁
"If this isn't epitome of greatness, I don't know what is."
@ThinkSchool
3 жыл бұрын
❤️❤️
@theniravpanchal
3 жыл бұрын
All of them were Gujrati women livin in mumbai, at that time Gujarat also had thousands n thousands of mahila Griha udhyog... But gujrat lacked market & infrastructure
Wow 200K subscribers congrats! very soon you gonna hit 1M bro..and the video is too amazing.. keep doing ..
In such short time, this channel has become my favorite KZread channel 😄👌🏼
This was so inspiring! I have never heard of this company, thank you for sharing this story!
Got your video recommendation from nowhere this afternoon and then onwards I sat like a mission to watch all of the videos made. This is my 5th video in a row. Amazing content.
@ThinkSchool
3 жыл бұрын
Thank you so much :)
I am extremely fascinated and moved by the great story of Lijjat Papad organisation
The contents are superb, well-researched & has an important lesson. Hats off !
Bro, the way you explain and elaborate, it's too Amazing... Really thankful to you bro for making this type of contents. Keep it Up. ♥️
The way you present yourself and the fact/info/knowledge you shared is always amazing Sir. 👌❤️🙏v soon its gonna be a million family just like LIJJAT.
Lijjat Papad story is really inspiring. Nice acronym MBA - Mera Bharat ke Aurat sabse Mahan hai
I didnt know about Lijjat before, but now I know . Superb research
I don't know why this story made me emotional ❤️
I guess this is the only youtube channel which i liked first then watch later..
@ThinkSchool
3 жыл бұрын
Thank you so much :)
Very rare channel have the capability to provide that kinda content like that and in every videos i watched you provide quality, values and learning to all of us Thanks For It Brother.❤️❤️
Mashallah very well explained. I was showing your video to my 8 year old kid and I was thrilled to see the spectrum of information you have included in this video. Good job and all the best in your life.
@ThinkSchool
2 жыл бұрын
Please convey my love to the kid ❤️
You motive us to think out of the box, thanks for such rich content
Your clips are extremely informative and motivating.
My new year resolution for 2022 coming out after a month - to watch as many videos as possible of Think school, and gain lot of knowledge.
Your channel is so underrated... Loved this case study. Subbed!
One of the best channels
thank you for this video, real nice to know the history of such a brand. its sometimes hard to find Lijat Papad in some stores, have had to go hunting. there are other brands that have tried to mimic Lijat Papad but dont taste the same. This story is a real example of women empowerment. Your presentation is very commendable
This is really informative, 11 minutes you took us into different world.
bro u deserve millions of subscribers... i m grateful that i found ur channel u r a gem literally...