How Amul beat its competition & made 39,200 Cr during Lockdown? : Business case study
Amul made an extra 698 Crores during the lockdown, it did everything in the book to use the pandemic as an accelerator. For example, it began running its old ads alongside the reruns of Ramayana and Mahabharata on Doordarshan when it spotted a lot of viewers getting nostalgic about them, on their social media timelines. In this video, we explain how Amul did it?
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Amul Butter is so successful that people don't know name of its competition 😂😂
Other companies: making new ads every month.
In the age of 10 second attention spans with reels and whatever, you my friend are adding value to the internet with your high quality content. This is an entertainment and information sandwich;)
AMUL is a legendary Indian company that must be talked about more often. It represents how a business can create value in the society and improve livelihood of all the stakeholders.
His content is so interesting that science students would regret not taking commerce stream 😂 jj
Partnership with IBM for end to end digitalisation of the supply chain management system was a investment in the future and really served them well in multiple fronts.
What an insightful case study. Every single time I'm amazed with the amount of research and analysis put in these case studies and above all making such a huge impact on people by giving away valuable lessons. I truly enjoy watching your videos.
The way he explained seemed to feel as if I'm sitting in AMUL's HO and listening to their success story.
The master stroke was to play the old amul ads to leverage the nostalgia! Great case study. Thanks a lot for this case study!
When smart, intelligent people combine with science,maths,data, technology then wonders and miracles are achieved.
The gist of the video, "An opportunist should not focus on exploitation of powerless and weak, rather should empower them". Thanks for your video.
Amul is not just a company it's an emotion and memory for us since our childhood..
I Too Had a Dream, Story of Varghese Kurien on how he built the Amul Brand, I always wanted to read this book. Just ordered from Amazon. Thank you.
Ganesh bhaiya's videos are so interesting even to students without a commerce background
Amul ❤has always maintained it's legacy...giving employment to 1000s of rural people and truly no one can deny that it is the taste of India...
Amul did all this without compromising on quality and prices,that is the line btw money greedy MNC's and Amul.Respect.
Whatever company I'm thinking about you make a video on it second day. You're Antaryami 😂, but seriously you're an true inspiration & a real gem of india!
Dalgona coffee trend would definitely have contributed in amuls growth
Be it a roadside stall or a big MNC, innovation and up-gradation in product and service is the need in this competitive business environment. Great job by AMUL!