In this episode of Spill the Petals Podcast, we chat down with Holly Haveman, co-owner and brand ambassador at Kennedy's Flowers & Flower Delivery in Grand Rapids, MI. With a background in supply chain management from Michigan State University and experiences in the medical device sector and floral shops across Singapore and Australia, Holly brings a unique perspective to the family business.
Holly discusses the strategies behind the success of Kennedy's Flowers, highlighting the importance of continuous education through industry events like the Great Lakes Floral Event & Expo and the Society of American Florists (SAF) conferences. She also talks about her role as the 2024 Convention Chair for the GLFEE, her involvement with SAF's NextGen Committee, and the World Flower Council, underscoring the value of networking and collaboration among floral professionals.
Tune in to learn about Holly's journey from international experiences back to her family's business, her approach to innovation in the floral industry, and the best practices that have contributed to the growth and sustainability of Kennedy's Flowers.