In this episode of our Spill the Petals Dive deep into the captivating story of Jena Gizerskiy, the Sales Manager-North America for flower grower Rosaprima, with farms in Ecuador and offices in Miami. Discover how Jena seamlessly transitioned from having no floral background to leading a dynamic Sales Team at Rosaprima, by leveraging her past experience with fashion brands Dior and Neiman Marcus.
In this heartfelt episode, Jena shares her personal journey of immigrating from Uzbekistan, her passion-filled escapades in the floral world, her move from Jacksonville to the vibrant city of Miami, and her decade-long enriching experiences in the industry. Get inspired by her profound gratitude for the nurturing relationships and insights she's garnered over the years and her noteworthy contributions as a regular speaker for the Society of American Florists (SAF), Wholesale Florist and Floral Suppliers of America (WFFSA) and other organizations.