In this in-depth conversation, we chat with Sahid Nahim, the co-founder and co-president of New Bloom Solutions, a company dedicated to empowering floral businesses through web development, marketing services, talent placement, and much more. With the advent of social media and video platforms, many wonder about the significance of maintaining a website. Sahid strongly advocates for a robust web presence, emphasizing the control it provides over brand representation and being the pivotal point for closing sales. He delves into the nuances of User Interface (UI) and how it directly correlates with conversion rates, recommending tools like CrazyEgg and Google Analytics for monitoring online behaviors. Sahid also shares vital insights on switching hosts and website providers for those seeking a fresh start. Additionally, the discussion covers the undiminished importance of SEO and SEM in digital marketing practices in driving more traffic and ensuring a strong online presence. Discover more about New Bloom Solutions: www.newbloomsolutions.com