Join us in this week's episode of the Spill the Petals podcast as we sit down with the Smithers Oasis marketing dream team composed of Marketing Manager Kelly Mace, AAF, CFD, PFCI, and Director of Marketing Laura Walsh, AAF, CFD, PFCI.
Discover the inspiring journey of why they chose to take -- together, the professional floral design evaluation (PFDE) offered through the American Institute of Floral Design (AIFD) and how it has shaped their innovative approach to creating new products for the floral industry.
In this insightful discussion, we delve into the company's commitment to sustainability and how it has influenced the development of eco-friendly floral solutions. Learn about their perspective on the use of floral foam and its alignment with sustainable floristry, as they introduce the "Know Foam" campaign.
Furthermore, Kelly and Laura share how Smithers Oasis continues to empower the floral community by sponsoring floral industry meetings and conventions. And don't miss the exciting reveal of some brand-new products tailored to the evolving needs of wedding and event design professionals.Tune in to gain valuable insights and inspiration from these floral industry experts, as they spill the petals on their journey, innovations, and dedication to making the world of floristry even more beautiful and sustainable.