Here are the Top 10 Worst Automotive CEO's
In this episode I provide my picks for the top 10 worst automotive CEO's, with some input from those of you who provided your suggestions on my community page.
Here are links to Max Gorman's app that I mentioned in this episode, that uses AI to identify cars based on photos:
Apple: apps.apple.com/us/app/car-hun...
Android: play.google.com/store/apps/de...
Пікірлер: 219
Special place in hell for Bob Eaton. Iacocca should’ve promoted Lutz, he was the natural choice, and a real car guy.
@kallekas8551
Ай бұрын
Bob Lutz was the man!👍
@MichaelRoy-hc3lz
Ай бұрын
Iacocca's ego kept him from promoting Lutz. By putting Eaton in charge he doomed Chrysler. So the same man who saved Chrysler destroyed it due to a pissing contest. He was always jealous of Lutz's success
@richheckelmann
Ай бұрын
Yes. Lutz was far better. Iacocca was stupid.
@user-co3cw9tb3g
Ай бұрын
Iacocca himself admitted that choosing Eaton over Lutz was a major blunder he made. I think that was in Lee's book.
@markdc1145
Ай бұрын
Car guys know their stuff but will also overspend.
Bob Lutz should have taken over CEO after Lee Iacocca versus Bob Eaton. Chrysler had an incredible product portfolio. Lutz was a car guy and had the leadership, design and engineering skills which set Chrysler to success in the 90s. As far as Mary Barra and GM, I question the decision to discontinue the Volt and the Voltec platform in 2019. The Bolt BEV had high profile battery defects, while the Volt was fairly reliable and it seems the market prefers plug in hybrids versus full EVs. That was a huge market misstep.
@edwardpate6128
Ай бұрын
The Volt was really an engineering marvel and way ahead of everyone else. Sadly dealers were never properly trained on how to sell them and pass that on to the customer. Later when Volts began to be traded in they were finding that many of them had never once been plugged in after leaving the dealer lot, folks were just relying on the ICE to provide propulsion.
@howebrad4601
Ай бұрын
And now it appears that the market is moving heavily to the type of hybrids that the volt was 20 years ago. Just too far ahead of the curve with mgmt that couldn't ride out the changes until people got used to it.
@kenon6968
Ай бұрын
I think that's the first time that anyone has ever used Chrysler and incredible product portfolio together in a sentence.
Taken for a Ride: How Daimler Drove Off with Chrysler is a great book detailing how Eaton planned to sell Chrysler as soon as he became CEO. Great choice for #1!
@mrgurulittle7000
Ай бұрын
Eaton was a traitor. I’m surprised when I meet people who stick up for him thinking he made just a small misstep, but he was planning it all along. What an evil guy.
@mrgurulittle7000
Ай бұрын
By the way, I have that book. Excellent book for those who are interested in reading automotive news.
@weegeemike
Ай бұрын
I agree. Eaton was a walking turd. Never knew that book existed, as a huge Chrysler Corp fan, I'm definitely going to check it out!
"The Bricklin affair was a learning experience" ... John DeLorean has entered the chat
Just think about this: How much would Tesla rapidly increase in value if musk wasn't attached to the company any more?
@billynomates920
Ай бұрын
negative 10 bazillion. piech could take over and it's value would drop like a stone. carwash jokes aside it really is the supreme brick of automotiva
@error.418
Ай бұрын
Musk's horrible leadership is why I won't buy another until he's gone
@DeadBaron
Ай бұрын
It would crash and burn. I think you underestimate how much weight Musk's name still holds, for better or worse. If it was any other EV company with these panel gaps and reliability issues, or how the Cybertruck is literally a rolling deathtrap (for both people inside and out) with a 150 mile range, etc, it would be one of the other hundreds of EV companies you've never heard of that died early.
@stellviahohenheim
Ай бұрын
keep crying will ya
@patrickracer43
Ай бұрын
It's honestly a catch-22, on one hand if Elon is gone from Tesla then the build quality would probably improve and the Cybertruck wouldn't exist, but on the other hand Elon is literally the reason why people buy Teslas
Salary employee at Ford 32 years now retired. Mark Fields was the worst CEO. I could go on for days listing his incompetences. What a human turd.
@BXXification
Ай бұрын
Have often wondered what happened to that guy. That Mark feldstein guy or whatever he changed his name to. He must have really screwed up bad.
The VW chief deserved a medal for making great cars. The diesel regulations are crap. Those cars were efficient.
Ghosn also ruined Mitsubishi by canceling all Mitsubishi’s EV projects and new products as soon as he became Mitsubishi Motors chairman. This led Mitsubishi to almost fall into bankruptcy a couple years ago when their current product line dried up. New Pajero/Montero, Triton, EV pickup, EV, hatchback, EV Outlander, etc are some of the Mitsubishi products that were killed by Ghosn. Also Nissan made a huge issue out of Mitsubishi’s mistake in fuel mileage measurements, which Nissan was also part of, and Nissan had the TV unnecessarily televise the so called scandal just to drag down Mitsubishi’s stock prices for a hostile takeover later on. I just feel bad for Mitsubishi Motors and Osamu Masuko who worked so hard to get Mitsubishi Motors ahead of the competition.
@watchman1872
Ай бұрын
Judging how the EV market is imploding, Ghosn's cancelling Mitsubishi's EV program may have been his best decision.
@mrgurulittle7000
Ай бұрын
@@watchman1872Nope. He then gave all the tech to Nissan and Renault for their use. That has to be one of his stupidest decisions ever. Mitsubishi could’ve been Tesla in its zenith while riding high in the EV hype but instead they’re just barely making it through each year while being the laughing stock of the automotive world.
@watchman1872
Ай бұрын
@@mrgurulittle7000 If the Nissan and Renault EV products are any indication of the quality of that tech, I doubt Mitsubishi would have produced anything on par with Tesla. 15 years after Musk took over Tesla, companies like Rivian are just now giving Tesla a run for their money, and the major ICE manufacturers are still playing catch-up. Nissan only managed to produce the Leaf, which was mediocre at best. You're right in that Ghosn screwed Mitsubishi, but other than the 3000GT and the EVO, what other innovative products has Mitsubishi produced? And as for Renault, for all of their innovation over the last 50 years, their cars are still too crappy to sell here in the US, despite repeated attempts. Nissan isn't the company it was 30 years ago, and has been in decline, quality-wise, since the Pathfinder came out. Ghosn seems to me to be a mediocre CEO running mediocre car companies. Any company pouring money into EVs at this point is going to lose its collective ass. Most everyone who wanted an EV already has one, and people are learning they are all basically just over-hyped, unreliable, unrepairable throw-away vehicles, at this point, something which will likely change in the future. But disastrous current sales and unsold inventories figures, industry-wide, tell the real story. While true that ICE sales are bad right now, all EV sales are far worse.
@mrgurulittle7000
Ай бұрын
@@watchman1872I agree that the EV boom was a bad investment in the short term, but Mitsubishi could’ve ridden the hype for awhile. That was all lost sales. The technology was taken to Nissan, but they didn’t even implement the technology till recently which is the ok-ish CFM EV platform that the Ariya and Megane sits on. Nissan should’ve used Mitsubishi’s technology earlier or just left Mitsubishi alone after they took over. The alliance is playing catch-up with Renault developing a separate EV division called Ampere, when Mitsubishi could and should’ve been one from the first place. Again, I agree EVs were a bad investment for those who rushed billions into it, but for Mitsubishi who was thinking long term development and implementation of that technology in different ways such as PHEVs, Nissan canceling all of Mitsubishi’s new cars development was a shot in their own foot as much as it was to Mitsubishi.
@G_de_Coligny
Ай бұрын
Mitsu have always been into the plugin hybrid and offroad hybrid as well as proper “clean” diesel. With their huge market share in south east asia , ev were never on top of their priorities. All the Nissan employees that kept their jobs were quite happy with Ghosn … their ev was ahead of everyone else and now their serial hybrids are unique on the market. Renault saw the revival of Alpine and together the group was on top of the world. It’s fashionable to sh1t on Ghosn and Musk and go dumpster diving for the most trivial bullsh1t to hold against them…
I hired into EDS right after GM purchased them. They did bring huge efficiencies to GM's data processing and IT functions. Pretty much everything Ross stated about GM's problems were spot on. I've always thought that he should have been picked to succeed Roger Smith. With Ross it was all about the customer.
Gonna see alot of CEOs from gm
@rafapenson
Ай бұрын
What?! 🤨
I think we should at Carlos Tavares from stellantis to the list too!! At least the honorable mentions Agree with all the others!!
@shroomyesc
Ай бұрын
Wait what's he done so far? At least when he was just head of PSA they were able to turn Opel into a profitable brand among other thigns like make Peugeot interesting again and Citroën quirky again. Or I guess, if one is a fan of Chrysler/Dodge yet another "merger of equals" (acquisition) isn't fun.
Glad you put Wagoner on this list. GM still seems to be struggling after him. It’s like a black cloud that won’t fade.
Cadillac is name after the man that founded Detroit. Antoine de la Mothe Cadillac
@Rom3_29
Ай бұрын
Fellow who created Cadillac also made Lincoln.
If you've never watched an interview with Malcolm Bricklin you're missing out. His... exuberance, is entertaining.
I’d like to see a best automotive CEOs. I know that Henry Ford, his grandson Hank the Deuce and Lee Iacocca would be on that list.
@kenon6968
Ай бұрын
Ford senior nearly bankrupted the company because of his intransigence
Most of GMs CEOs over the last 40 years were terrible.
@MrModaman
Ай бұрын
Especially the current one.
@rafapenson
Ай бұрын
@@MrModamanlol
@markdc1145
Ай бұрын
GM only promotes from within and only 'yes' men (or women).
@rafapenson
Ай бұрын
@@MrModaman exactly, she made a lot mistakes decisions
Damn good episode. I know you put a lot of work into it. We all appreciate it.
Mercedes was truly the best or nothing based on the budget was built around the car. 95 on it became car built around the budget.
@crackers23
Ай бұрын
It’s weird seeing premium luxury brands with “entry-level” budget models. It’s like they took away something that would be otherwise special and said “anyone can have one of our cars…” and somehow that cheapens the experience and brand reputation. It’s like “Oooh you have a Mercedes….ohhhhh it’s an A class.” A Mazda 3 can easily put that little car to shame.
@AnthonyParrilloRI
Ай бұрын
@@crackers23 well that really kicked up after the recession
@GSPirosaki
Ай бұрын
English, please.
@AnthonyParrilloRI
Ай бұрын
@@GSPirosaki the use to design the car and all its components first, and then build a budget around the design. After 1995, they started creating a budget and then building the car around the budget given.
@richheckelmann
Ай бұрын
W126 series was legendary. After that all downhill.
I miss the VW TDI's I have a 2001 TDI and I would love to get a newer one... But nope... thanks to the EPA... And VW CEO..
@YOCOSMINMAX16
Ай бұрын
Bring a canadian one.
Ridiculous how they laid off such an obviously incredible employee. Proud of you for recognizing the bullshit system we've all been thrown into. Wishing you the best and look forward to following along!
Mary Barra #1
Will you do top ten best automotive CEOs
@mrgurulittle7000
Ай бұрын
I already have some: Akio Toyoda or namesake Toyota, Osamu Masuko of Mitsubishi Motors, Nobuhito Kawamoto of Honda, and Sergio Marchionne of FCA.
this shows that that saying: "POWER TENDS TO CORRUPT, ABSOLUTE POWER CORRUPTS ABSOLUTELY"!!!!!! So very TRUE!!!!!!! Good show!
Schremp wears the squarest glasses of anyone I've seen.
@kirkericson2722
Ай бұрын
He reminds me of the stereotypical German execs that take over the power plant on the Simpsons......and Homer is dreaming about the land of chocolate.
@markdc1145
Ай бұрын
Many Germans execs wear glasses even if their eyesight is perfect. All intended to intimidate.
Roger Smith HAS to be #1 worst
@itsPikachu
Ай бұрын
Number 2 sorry bud
@demolitionman5003
Ай бұрын
You're right Bob Eaton was the worst. His only goal was to sell Chrysler if you ask me @@itsPikachu
@Yeen125
Ай бұрын
Roger Smith was the wrong leader at a time when GM needed to be major changes to survive and compete.
@mrgurulittle7000
Ай бұрын
Nope. I think Eaton was worse. He was a total rotten traitor.
@weegeemike
Ай бұрын
I disagree. Robert Eaton of 90's Chrysler has to the worst due to his fire sale of a then-healthy, independent Chrysler to Daimler.
Japan: "you're under arrest!" Ghosn: "Imma be a cat"
Carlos was never going to get any fair treatment from Japan. They hated him from the start. The man SAVED Nissan from themselves.
Weird that Chrysler's Bob Nardelli of wrecking Home Depot and then getting a golden parachute fame wasn't here
@MoparTech
Ай бұрын
I was waiting for him...
The current and last CEOs at Ford have been disasters
@Chris-xt8io
Ай бұрын
I think going only to trucks hurt them
Yeah, we all know Malcolm B. did all kinda bad, but he was trying, like most visionaries
I’m gonna be shocked if Mary Barra isn’t on this list!
@bluecollarbuilds
Ай бұрын
She’s just a diversity hire
@kallekas8551
Ай бұрын
Really? She’s amazing…
@henrystowe6217
Ай бұрын
Shes the worst.
@kallekas8551
Ай бұрын
@@henrystowe6217 A bit harsh…At least she’s an engineer.👷
Time for a 10 best CEOs list next
Extraordinarily well done !
There's an apocryphal story from 2002 about how Bill Ford apparently asked the heads of Ford's factory F1 team at the time, Jaguar, "who the hell is this Edmund Irvine we're paying $16M/year to?" Eddie Irvine was the star driver they had lured away from Ferrari for 2000, the year Ferrari won the first of their 5 consecutive double world championships with Irvine's former teammate, some guy name Michael Schumacher.
Ghosn's escape in a box reminds me of that 90s MC 900 Ft Jesus music video, "If I Only Had A Brain", showing the artist mailing himself in a box. And that video reminds me of the Beavis & Butthead episode where Beavis hums the tune while watching that video on MTV.
@MisterOldSkoolRyder
Ай бұрын
🐐🐐🐐🐐
Jack Nasser was a mad jackal took Ford to the cleaners
I thought for a second that Roger Smith was that animated alien from American Dad. 🤪
@kirkericson2722
Ай бұрын
The GM CEO was one of his personas...
@nicholasstocker8864
Ай бұрын
@@kirkericson2722 That makes sense.
Henry Ford, the good the bad the ugly! Thanks, Pat, for another great video.
Thanks ford for inventing the weekend schedule as we know it today
It is a great video, thank you 🙏 When you make another video about the best CEOs of the auto industry, remember Dr. Andy Palmer who was CEO of Aston Martin, maybe the only CEO to bring AML to profit. A true var guy and a petrol head.
Great episode
Perhaps a too recent example but Herbert Diess is a good mention at VAG too, given how he completely messed up software/infotainment development so badly that cars that were supposed to come out years ago are only coming out now among other less obvious issues he's responsible for
@rturner4205
Ай бұрын
He didn't screw up as bad as Winterkorn did, especially considering what Dieselgate did to the market.
BMW’s Pischetsrieder didn’t make the list? And Barra as a mention? I guess I wasn’t aware how bad GM had become😂
@kenon6968
Ай бұрын
Bernd Pischetsrieder was unlucky,
Henry Ford being both one of best and one of the worst is true. He built Ford and almost destroyed it too. Notice how most of the worst are in modern history. Many of the best are from a bygone era. Quality leadership is in short supply these days. Greed is prevalent. Barra will join this list soon. Eaton also deserves his place here.
Carlos Tavares is working hard to join this list
3:33 they really had to import the yugo to america.... they were alright and comparable to a corsa a or similar but americans want bigger
Carlos Ghosn was a legendary CEO. Saved Renault, Nissan, Mitsubishi from financial crisis and possible bankruptcies. Saved and created tens maybe hundreds of thousands of jobs. He was framed by fascist Japanese businessmen because he wanted to merge Nissan and Renault, then he was replaced by one of his conspirators. Guess what? That guy who replaced him was in a lot bigger misconduct but he was handled in secrecy by Japanese authorities. People who worked with Japanese firms would confirm their fascism. You’d just be a “Gaijin” and you’d be sacked as soon as you are bigger/better than them.
Henry Ford was a innovative guy but he was also good friends with a certain Austrian painter with rather controversial views
I'm sad I thought it was a new video now I gotta wait two days well, notify me I guess 😂
33:24 The king of vaporware, make believe founder of tesla.
A very good list. I cannot find any fault.
What about Porsche’s Wendelin Wiedeking, whose hostile takeover attempt of VW would end with them buying Porsche outright
Can you do a video on the Nissan sx cars?
What about the Chrysler CEO that was there before Lee Iacocca? First bailout...
24:58 That’s a 2009 Pontiac G8 GXP. Only year Gxp was made, only 1829 of them IIRC. 08-09 full production run.
@GL-xz3xk
Ай бұрын
Us Aussies could buy Pontiac front ends for Commodores because they had so many in stock after the Pontiac version of the Commodore got canceled.
Chrysler been passed around like a blunt.
You should do a Video on the Nissan Xterra
If i see a top ten list of bad automotive managers where Carlos Ghosn is in at already number seven, i'm very interested!
@kirkericson2722
Ай бұрын
He was one of the best and one of the worst, like Henry Ford
27:59 That line aged well.
18:25 They also used caster oil, which has some effects. Hope you went before you left the house. Spa treatment has never sounded so terrifying.
Talk about the nissan sentra b16, which was built since 2007 to 2012
3:55 how many of the 160,000 Yugos remain on the road?
Henry Ford is one of the best and worst for sure, but what makes him the absolute worst for me is essentially he killed his own son Edsel by constantly refusing to go from the T into newer models. But beyond this, Edsel made plans for a new factory at River Rouge to make a new car. When Henry found out, he stopped the plant, but left the footers in place as a reminder to his son to never try something like that again. He also would call Edsel into his office and yell at him for hours on end. He was truly an awful person to his son.
„Roger and me“ is a typical Moore production - opionated, convoluted propaganda, missing the point and proving another with anecdotal evidence. There is a lot to say and criticize about Roger Smith, and Moore has covered nothing. However, it is a funny entertainment product.
@F40PH-2CAT
Ай бұрын
I thought Moore was cool in this era....but then I grew up.
@viktorakhmedov3442
Ай бұрын
MICHAEL MOORE SHOPS AT KMART
RIP Pontiac and Olds
I use car hunter for some reason it kept mistaking a Buick century for Chevy Chevette
Ghosn was a visionary and was treated incredibly badly by the bizarre Japanese legal system. The reputation of Japan was done incredible harm by this ridiculous episode.
@kallekas8551
Ай бұрын
Agreed…he saved Nissan. Well…he was a Manga hero there for a while…😂
@tobyray8700
Ай бұрын
Couldn’t agree more. Carlos is a management genius.
@Doshiba
Ай бұрын
Nuh uh
@viktorakhmedov3442
Ай бұрын
@@Doshiba UR MOM
I believe you’re wrong about Stemple. Roger Smith did so much damage to GM and Bob stemple was left to deal with it all
Sir Michael Edwardes.
Gm and Chrysler Gm's should be tied for 1 forever
do video on Twin Mill
Chrysler went from real 60 engineering with things like the turbine car to the cab forward designs of lutz to the worst design flaws of the 2.7 and materials quality if the big 3. Now it’s pure crap.
Great video. The text to speech program blows
Ev1 was quite good
Nasser and Ghosn look so similar.
@mihali9655
Ай бұрын
They are both Lebanese.
@mrgurulittle7000
Ай бұрын
@@mihali9655ah that’s why.
22:37 - Mercedes dug its own grave by building awful “cheap” expensive Chrysler-Benz clunkers.
@rturner4205
Ай бұрын
I refuse to touch any Chrysler products from this era. German complexity and American lack of build quality.
HM needs to be Ralph Gilles
Sounds like if you wanna be an automotive CEO start as a financial analyst.
Please for the love of 9od , do a clip on the Acura Integra! I have fond memories of the red 2 door hatch with the 5 spd . Along with those pop up headlamps. PLEASE. I'M sure others would love to see other years as well .. in fact I'm sure of it. Because 89' wasn't necessarily one of the popular years. Id appreciate it 🙏🏼
Carlos Ghosn for sure. How many ceos are so bad that they have to flee the country?
@tobyray8700
Ай бұрын
Wrong. Absolutely wrong.
Do a vid on the Volkswagen cabriolet!!!
@donaldwilson2620
Ай бұрын
It was covered as part of the Volkswagen Rabbit video a couple of years ago.
Worst GM car ever was the Vega. Following the best GM car ever the Corvair. Ed Cole was the father of the Corvair. If it had been further developed it would have been great.
Mazda 626
👍
Jurgeu Shrimp 🦐 🍤
Ive JUST stttbe vudeo and I'm guessing Carlos Ghosn is on rhe list...
The vw emissions is such bs. Save fuel less emissions.
@davidpowell3347
Ай бұрын
Is it true that the "Dieselgate" cars ran very cleanly as far as hydrocarbon and particulate emissions but only failed to meet "Oxides of Nitrogen" requirements?
Gosen destroyed nissan
Names of some good CEOs : Don Petersen Alan Mulally Lee Iacocca Sergio Marchionne Heinz Nordhoff Any other suggestions?
@chezzyperson3339
Ай бұрын
Akio Toyoda
@rturner4205
Ай бұрын
Tom Doll? Although he only led Subaru of America.
@rturner4205
Ай бұрын
There was also Ferdinand Piech, Led Audi and then the whole VW group until right before Dieselgate.
Conman musk is the worst of the worst
I will say Roger and Me is a great documentary specifically when it comes to Observational and Participatory styles of Documentary.
All of them are SELL OUTS. Sell they're mommas if they could get the price.
Elon
Ghosn was set up.
Mary Barra and Elon Musk are both Karens
If I get to the end of this video and Bob Eaton isn't #1, I'll consider this video invalid.
Stempl got a unfair shake
More of Jesse will get you more subscribers😂
Based Mr. Henry Ford
In time, Elon Musk will be the worst.
@jensgronning4436
Ай бұрын
Won’t happen. He single handedly developed the modern electric car market. He founded one of the most valuable car companies in the world.
@stellviahohenheim
Ай бұрын
You hate him but you still use twitter/ X
@stevenpoynter9982
Ай бұрын
Yes
@jaredbrothers3409
Ай бұрын
What?!