As a person born in late 90's, i miss this early future that had passed..

@OpticLureProductions

3 ай бұрын

Early 90s here, same sentiment

@danyel1998botezan

3 ай бұрын

Yeah bro..

@tackywhale5664

3 ай бұрын

SAME.

@borntoclimb7116

2 ай бұрын

Im a 90s kid but i like the 2000s too

Gen X here: I deeply miss the optimism of the pre-corporate Internet. Great video.

This is so weirdd how I would always explain the 2000s as colorful but with a lot of silver/chrome and circles.When I think about the early 2000s that’s literally what I see in my mind.what a special time that I didn’t appreciate as much until now

frutiger aero looks and feels so fresh, love it 😃 hopefully we will see a return of that style

@OpticLureProductions

4 ай бұрын

I hope so too!

@sidvacant9382

3 ай бұрын

Currently trying to make it my lifestyle lol

@LuminalSpoon

3 ай бұрын

9 times out of 10 it usually happens, design is cyclical.

@SlyHikari03

3 ай бұрын

Fr

@fish.1881

3 ай бұрын

I would take aero over the minimalstic style that we have now which seems pretty boring and lifeless in my opinion.

This scratched an intangible nostalgic itch in my brain. You are great at bringing these abstract ideas to life. I've recently gone back to some early 2000's music and games that give off a lot of this vibe. Awesome stuff man!

@OpticLureProductions

4 ай бұрын

Thank you so much my man!

@macksnotcool

4 ай бұрын

You're the evil version of me.

@RoxasLov3r4Ev3r

3 ай бұрын

I'm 25 (born 1998) and have been living in the 2000s with my disposable income as soon as I started having it LOL What are some of your fave 2000s music and games right now?

the way this video feels like an ad makes the topic of the video so much fitting

@OpticLureProductions

3 ай бұрын

thank you?

We never got this future, but we could still get this future, we just have to make it.

Frutiger Aero was such an interesting style. I think Y2K and FA are probably my favorites so far. So creative, bright, and fun. My favorite thing at the time was the Tux Penguin. It’s hard to find and I don’t even know if that’s the right term, but there was this Penguin that had all these different versions of it dressed up as pop culture icons like Darth Vader or Lara Croft. I just remember seeing tons of them back in the late 2000’s, but googling I can’t really find many of them now. Anyway, another wonderful video! I can’t wait to see what you do next. :)

@OpticLureProductions

4 ай бұрын

Thanks so much for watching I appreciate you!

@officialtesco

4 ай бұрын

Tux is the mascot for Linux, if you type in Tux penguin followed by the costume you can still see some of these on google images 😁

@Uveryahi

3 ай бұрын

The penguin you are referring to is the Linux mascot :) You can look for "Linux Mascot evolution" or "art" and it should yield some of the results you are looking for (I just tried it)

@eatinsomtin9984

3 ай бұрын

Nah, Frutiger aero>Y2K

@jesterdays

3 ай бұрын

Yeah, the Linux mascot. I still don't know if that whole pop culture referece gimmick was just a trend or a marketing ploy lol

I can't begin to describe how well suited your voice is for this topic. It is soothing, just like those feelings of nostalgia coming back up when seeing FA. It says "You know what? We are going to be ok :)". But your ending, woof. That was a brutal wake up call. It's back to reality x). Thank you for your video!

@OpticLureProductions

3 ай бұрын

Thanks so much for watching and commenting, It really means a lot!

There is a poetic quality to your words and delivery. Thank you 🙏

@OpticLureProductions

3 ай бұрын

Wow, thank you! Means a lot

Combining frutiger aero with a touch of minimalism is definitely going to make a resurgance. The colors, glass, touch of nature, paired with the sharp, dynamic, soothing feeling of minimalism is going to take more of a hold. More incoperation of plants, like succulents, bubble decor, wood grain and rock textures. It will be a more relaxed version of aero, which will leave you feeling positive, but still grounded in reality versus a dream. Hope is the mother of innovation.

Frutiger-Aero always appeared to contain and/or convey nature, whilst failing completely at being a part of it (e.g.: Reefcore aesthetic on plastic antibacterial soap bottles with clownfish and sea anemones printed on them, only to likely end up discarded in the sea). I liken the visual/aesthetic feel of everything back then (I was 13 in 1999 when I started noticing) as looking like a Garnier Fructis commercial, who were not only exponents of the style back then, but continue to be in their advertisements. I feel as though L’Oréal was instrumental in bringing that style of media to the masses.

This video is amazing, the editing, the music, and your voice makes this video one of my favorite videos on KZread, as well as your video on physical copies of video games, I truly hope your channel grows more and more.

I loved downloading all sorts of Windows XP themes and icon packs for WindowsBlinds. Computers felt so fun and exciting back then. Oh, and the cheesy abstract 3d renders from websites like Digital Blasphemy.

Just discovered your channel today and I'm binge watching your stuff. So well thought out and presented. Congratulations on achieving this high-quality work!

@OpticLureProductions

Ай бұрын

Thanks so much!

praise the algorithm this the best channel i’ve come across in ages!

@OpticLureProductions

4 ай бұрын

Appreciate you!!

@avendom57

3 ай бұрын

Same

I was born in 1995 in new york and i would give anything to go back to live in the late 90s early 2000s. I cant explain it, but for me at least, the world was just so much more caring, alive, cool i mean so many adjectives. The malls were so packed with cool stores, movies were awesome. If there was a time machine, i would go. I love your format by the way. I really enjoy that early 2000s to mid 2000s frutiger aero, but i also really enjoy the cyberpunk-ish late 90s look too. Love the videos man

I love your videos, man. Shame, that there are so few of them. Your thoughts and style are hipnotic, also, i sense a poet and philosopher in you. we need more! ^^

@OpticLureProductions

4 ай бұрын

Very kind words. I appreciate them. I also plan to put out way more videos this year

such a great video !

@OpticLureProductions

3 ай бұрын

Thank you!!

I remember this aesthetic, didn’t know it had its own name. Miss it a lot!

@DanKale

3 ай бұрын

That’s the thing, it didn’t have its own name until recently. It was an aesthetic that just abruptly disappeared and no one noticed.

This era will pass too

@OpticLureProductions

3 ай бұрын

old man at my job says "everything that's good eventually turns to shit. Everything that's shit stays the same."

@HarshTalpada

3 ай бұрын

@@OpticLureProductions old man had it all

I miss the old future

I had several of those revolving fish tank lights growing up, they don't last five years

such a good video dude. when i hear of the webcore aesthetic, i think this. the old web, the early beginnings of technology. this is great

@OpticLureProductions

3 ай бұрын

Thanks my man!

Great Video man :D i feel as if with current trends and 00's nostalgia frutiger aero as an aesthetic will slowly come back in some shape or form, i mean our current obsession with "retro" tech in the teen and early 20's demographic it could be possible !! i mean i'm 20 and use a japanese smart flip phone. Gen Z yearn for the bubbles of yester-year

@OpticLureProductions

4 ай бұрын

You generation is definitely helping bring back some things ive missed!

Keep it up and hope ya grow! Your work is vital... Thank you!

@OpticLureProductions

2 ай бұрын

Thank you again!

Good writing. Very good. Kudos.

@OpticLureProductions

3 ай бұрын

Thanks!

Think I might have been your 10,000th sub. Your vids are fantastic. Keep going! Content like this cant stay hidden for long.

@OpticLureProductions

2 ай бұрын

Oh thats awesome! Feels good to hit that milestone! Thank you! Hopefully it keeps going, I know I will either way!

I love you frutiger aero 😢 💕

Another well informed, well presented video. You never know what's coming next on this channel, but you know it's going to be good when it arrives,

@OpticLureProductions

4 ай бұрын

Thank you so much!!

Who remembers seeing the playstation9 ad in the early 2000s,I remember going to school and a friend told me he seen the ad and I thought he was lying until I seen it on KZread randomly a few yrs ago and couldn’t believe my friggin eyes.He described it exactly how the ad was and I just couldn’t come to believe him cuz at the time we were playing the ps2😂

The late 90s/Early 2ks was the last distinct cultural era. The last 20 years has been so bland....there is an ongoing pop culture malaise possibly because so many aesthetics, sounds, and styles have been explored already? Great video, only now starting to feel any nostalgia for the 2005-2010 era...this helped me realize why.

Futurism aesthetic is basically elemental styling. Think air, water, stone etc. non futuristic styling tends to be organic with a focus on trees, animals and organic patterns. The modern aesthetic definitely has a more organic focus with flat patterns, floral designs etc. by the 2030's we will go back to the futurism style, it always happens every 10-15 years. We are basically back in the 90's and 70's aesthetic at the moment.

@OpticLureProductions

3 ай бұрын

ive noticed the same thing!

I love frutiger aero, it's so fresh and clean. Good work on this video!

@OpticLureProductions

3 ай бұрын

Yes! Thank you!

5:33 😅ufff got me there

@OpticLureProductions

3 ай бұрын

lmao!

such a beautiful video for such a stimulating and fascinating topic :) loving the atmosphere.

@OpticLureProductions

3 ай бұрын

thanks so much.. appreciate you!

Wow! Great thought provoking Video! This aesthetic makes you remember what it means to be Human. The beauty is now undervalued and functionality is worshipped. Aesthetics of today feels like a support for functionality rather than beautifying it. Minimalist aesthetics seem more focused on avoiding ugliness than actively striving to create beauty. It's almost like we're afraid to confront beauty directly. Afraid of our inner child, we wear a mask of maturity & logic that considers beauty without purpose to be childish.

@OpticLureProductions

3 ай бұрын

Thought provoking comment!

best documentary i’ve ever watched

@OpticLureProductions

2 ай бұрын

Wow! Thank you.

i thought it was just a lost art style but that advertisement argument gave me whiplash. it's more sad than scary because it's already too late

Looking at how much you post (little) and the quality of your videos i am suprised at your sub count. You Matrix video is the best thing ive seen on the internet in months, and probably the best Matrix documentary ever. Your narrative tone and voice are perfect for these kinds of videos, youre probably a fcking AI 😂😂

@OpticLureProductions

Ай бұрын

Wow, thank you!

Hope you’ve been good bro, I love your video style

@OpticLureProductions

4 ай бұрын

Doing great thanks! Hope you are well too

Great to see you upload again, love your content

@OpticLureProductions

4 ай бұрын

Thanks for watching and supporting!

KZread being a TV makes sense. I was today years old when I found it... Makes sense as of why is it called ""Your Tube"" As it was a CRT TV

I’ve deeply fallen in love with this asthetic since finding it❤I really want to see the return of these things and even though I only used Netscape and many of these things a few times growing up I truly do miss this era being born right at the start of the 90’s and seeing the internet come into being. Having a day of my elementary school being dedicated to learning the computer and it being for the Mac before Steve Jobs turned it into Apple of today. It’s such a different era but one I loved growing up in and finding my footing in life.

I loved this video and especially the end message. Keep it up mate

@OpticLureProductions

3 ай бұрын

thank you!

Thanks man. You awaken me

I still have a soft spot for that aesthetic and really hoped some of the promise of that time would pan out like the Hacker Manifesto before it. One part I do find funny is the second part of the aesthetic name "Aero" was largely MS trying to copy the aesthetic design of OS X 10.5 in particular. Apple had really pioneered alot of the design cues in their OS and their hardware. The G3-G4 computers were stunning. To me the G4 Power Mac Quicksilver and MDD are the most beautiful computers ever designed.

Not a bad piece, although I think you might be confusing style with substance here. Frutiger Aero was just A stylistic point among other similar points. It was clean, basic, and just a tad dystopian in its "no humans here" feel. But it also locks arms with similar directions from the same 2010-present period, such as the Utopian Virtual style, Corporate style, and in a certain sense, a psychedelic style in which one can have total reassurance of safety. Which is sortakinda not what was reflective of life in the same general time period, to be honest. I look at Frutiger Aero (which, frankly, sounds for all the world like the brand name of something you'd find in the candy rack at a German convenience store) as being part of a wider grouping...and a scarier grouping at that: postrealism. I trace a lot of this back to 9/11, which is actually a very significant aesthetic divide in the Vaporwave style. I referred to the date as "The Death of Fun", a term which kind of stuck due to the consensus that, yeah, things quit being fun that day. There was a sense of "Party over! Go home!" to those events. So when stylistic tropes such as Frutiger Aero pop up post-9/11, I'm far more inclined to think that it and related styles are part of an overarching desire for maximum escape...especially when you start seeing styles that push a false sense of that safety. Even when things are already safe. They must be SAFER, they must be NON-THREATENING, and as a result, the object and the purpose have to reflect that desire for "safe". Not "safe"-ty, though, and this is where these styles start to shear away from reality as we'd come to know it. I think that this...and NOT "postmodernism"...is a safer bet as to the next long aesthetic period. Postmodernism also has its own reliance on Modernism as a reflective point...so what gets called "post-modern" is really more like "end-stage Modernism". "Postrealism", however, breaks with the "real" of Modernism to create logical and aesthetic conventions of its own. And this is exactly why Frutiger Aero is both compelling and troubling at the same time. It is part of the "safe lens", albeit a "safe" lens made of unsafe materials. I think that by the time we get to the 2030s on this, the erosion of the Real will be so far along that people will simply find more comfort in things that constantly become less and less comfortable, such as perpetual cognitive dissonance, sort of akin to some of what you encounter in David Cronenberg's "Existenz". "Forecast is for...hmm...bad craziness." -Hunter S. Thompson.

@OpticLureProductions

3 ай бұрын

I agree with you and I think we actually are speaking to the same thing. The point of my video was that many of us found a false substance in a style. From your comment I assume you have read simulacra and simulation. Fascinating stuff. Also I have often reflected on pre and post 9/11 world. May be a future video about that. Anyway thanks for the interesting comment!

It's such a weird feeling looking back on the era. I grew up with playing around with my grandad's work PC running Windows 95, then learning on W98 in elementary and finally getting my own computer running XP, then graduating to W7 in high school. Then W10 came as a slap to the face - it was ugly, bloated and all around just... not right. And it was all downhill from there.

This a great video. Really hit the nail on the head for me

@OpticLureProductions

3 ай бұрын

I appreciate it!

This was a really great video. I loved the narration

@OpticLureProductions

4 ай бұрын

thanks so much I appreciate your time!

Interesting topic. Honestly didn't know this had a name but it does feel like something that came and went quite quickly. Thanks for the video.

@OpticLureProductions

4 ай бұрын

It did go pretty quick!

great video topic. love how you covered it.

@OpticLureProductions

3 ай бұрын

thanks!

I miss it sooooo much

Incredible talk! Thanks

@OpticLureProductions

3 ай бұрын

Thank you!

Nice little insight, thank you

Excellent commentary man ❤

@OpticLureProductions

3 ай бұрын

Thank you!

the dreams of frutiger aero

I liked it very much. Not only was it showing off the future it also showed of the power of contemporary computing. Before, you were really squeezing as much productivity from that CPU as you could but by the Y2Ks computers were strong enough to look cool at the expense of more processor usage.

Great video! 👍

@OpticLureProductions

3 ай бұрын

thanks I appreciate it!

Lol, speaker looks like a Vulkan! :D "Live long and prosper!"

PS2 Home Screen take my heart why don’t you 😂

Here before the GOTG BOYS! Brilliant video!

@OpticLureProductions

4 ай бұрын

Thanks so much!

Damn this is some good stuff keep it up

@OpticLureProductions

3 ай бұрын

Thanks, working on my next video right now!

4:19. Crazy to think now and days this would just be a simple Ipad with the weather App. The future is here now.

2005 kid here, I miss Frutiger Aero :(

@OpticLureProductions

3 ай бұрын

That was your childhood!

Windows vista, Real player, Ipods, Java and flash websites. Damn, I miss those days.

There’s plenty of examples of this vision come to life in the world. Those dreams have become a reality.

this is the most in-depth explanation so far HAHAHA. anyway the oversimplified instagram logo was a failure. i get frutiger playlist recommendation from youtube. if we back to this era, will this be another ''vaporwave music', 'city pop' thingy like 2-3 years ago then pop? idk atleast i can feel it right now. the NFTs-Apple google vision-AI could make this futriger era becomes good. i miss the glossy, 3D, watery, sky, brightness, fish, grass. i feel the splashy water lol. idk brooov i just feel like a happy young bros right now HAHAHA

@OpticLureProductions

4 ай бұрын

Thanks for watching! I miss it too

HES BACK

@OpticLureProductions

4 ай бұрын

Yessir!!

Cool vid

@OpticLureProductions

4 ай бұрын

Wow thanks stranger!

I miss the glossy/transparent/metallic user interface in everything. Everything is so minimalistic and plain nowadays.

@OpticLureProductions

2 ай бұрын

yeah I do too. The transparent glass look was always a favorite.

You need to make more videos, more often. Please.

@OpticLureProductions

4 ай бұрын

Thats the plan! Thanks for your support

some serious retro philosophy

1:52 omg there's the mandlebrot set!?

Fruitger Aero was the last of our optimism for the future.

@OpticLureProductions

3 ай бұрын

yes it was...

@tailsprowerfan2729

9 күн бұрын

Now it’s all mad max and the matrix a dark future and blade runner

I clicked inmediately because of that fish lamp, I have it.

@OpticLureProductions

3 ай бұрын

Best purchase of late

Great video on Frutiger Aero! 4:12 Do you have a link to that footage? Looks interesting.

@OpticLureProductions

4 ай бұрын

Thank you. I pulled most of the footage in this video from this compilation. kzread.info/dash/bejne/g2mMkptsnpjgl7w.html

As much as I hate this style, I'm kinda glad to see this old style again in my recommendation. I hate the moderm simplistic style more too.

I like this subgenre

"Whoops, turned out there is no future! Never mind. The fish and grass are dying. Here, watch this endless stream of mindless slop and try not to think about it." -The Ruling Class, 2013

You look like David young from dark dreams don't die you should apply if they ever make a live action movie on it

@OpticLureProductions

3 ай бұрын

lol Ill keep a lookout

Whats the commercial at 2:12 ive been looking for it for a while but cant place/find it anywhere

@OpticLureProductions

3 ай бұрын

its in this compilation kzread.info/dash/bejne/g2mMkptsnpjgl7w.html

@blueJackProductions

3 ай бұрын

@@OpticLureProductions thank you kind sir.

Heard that term recently for the first time, now I understand it. I'm just glad we moved past that aesthetic, although it's quite nostalgic

@OpticLureProductions

4 ай бұрын

Yeah its all nostalgia for sure

I wonder how many who reminisce on Frutiger Aero were old enough to find its appearance everywhere irritating while it was around. At the time, UI and Corporate Design looked and felt so sanitised, so inoffensive and trying to come across as friendly, that a lot of people at the time really, really didn’t like FA UI or Corporate design. I dont think Frutiger Aero is any different to modern Flat Design, in its image of the world. Websites like Facebook and KZread often have colourful scenes of people hanging out, being friends, having fun in colourful neighbourhoods, meant to create optimism. Years from now, those who grew up in the mid 2010s and later will be nostalgic for this, just as those who grew up with FA from mid 2000s to early 2010s are right now. I dont think you know too much about UI Design though, as skeuomorphism 1 isnt a design process, its a type of image, and two never left. Flat Design is still full of skeuomorphs, if not even more than FA. A Skeuomorph is anything that represents an idea through depicting a related object. Dont let nostalgia blind you, and dont let what was become the same as what should be.

@OpticLureProductions

4 ай бұрын

I agree with you, and that is the overall point of my video that I touch on near the end.

@itsalexc91

3 ай бұрын

Thats a good point, i remember just thinking this stuff was kind of corny when I was younger. But i think the impact of seeing this hopeful and harmonious internet dream hits harder in hindsight. Technology has gotten a little dark.

@Big-Chungus21

3 ай бұрын

@@itsalexc91 Not at all imo. Id argue there has been a much higher effort into stopping it from becoming somewhat uncanny / disturbing like how Frutiger Aero corporate art can. Its focused on trying to make the business look friendly with visuals of green space, renewable energy sources, water and forrest, just overall things we’re meant to find friendly, but the way its as inoffensive as possible makes it imo at times pretty damn creepy. Websites and corporate art is still fill of that friendly and optimistic view on the world though. Plenty of it depicts friends hanging out, having fun, colourful and diverse people getting along. Its still equally as empty, equally as optimistic, but not as creepy imo.

@asongeveryday

3 ай бұрын

i wasn't very old when this aesthetic's prevalence was at its apex, so about 11 or 12 years old. i distinctly remember people, at best, finding it "tacky". at worst, it was this plastic-looking visual language that took things which, in theory should be very 3-dimensional, but would appear flat as a board. it was something kind of just forced upon us by corporations. it was sanitized, idealized, and laughably deceptive.

@Big-Chungus21

3 ай бұрын

@@asongeveryday EXACTLY!! FA especially corporate imagery from that period is EXTREMELY dystopian, and I think a lot of peoples nostalgia for it shows that it worked. Its corporations telling you what the future should / will be like, and making empty promises. FA corporate images are full of lies, deception and empty promises. At the time I really hated it. It completely lacked personality, as everyone was copying everyone else. Absolutely no experimentation in the textures or colours used, and extremely sanitized. I much prefer the early years of more flatter UI (around Windows 8) as it was full of colour, sharp corners and had much more personality.

The time now will be refered to as "lofi room plant"

@OpticLureProductions

3 ай бұрын

lmao

i miss the early 2000s

@OpticLureProductions

3 ай бұрын

So much!

This is why I want consoles to have a fruitger aero mode

@OpticLureProductions

3 ай бұрын

Wouldnt that be something

It feels like frutiger aero was a leak from Heaven

Im sad because Windows 7 style is not anymore

Ok it's starting to get on my nerves how many people are talking about 2000's aesthetics and lost futures but none of them know the term Hauntology that is a term with multiple books written on it explicitly about lost futures starting with Derrida in "Spectres of Marx" (1993) and then being applied to capitalism and the West with Mark Fisher and his work "Ghosts of my Life". See also "Vaporwave and the Commodification of Ghosts"

I have the same shirt

@OpticLureProductions

3 ай бұрын

its a good one

@OpticLureProductions

3 ай бұрын

lmao

whats the tank in the back called?

@OpticLureProductions

3 ай бұрын

I forget but it was really easy to find on amazon

What is the song from 1:00 to 2:00 mark? ty for the awesome video.

@OpticLureProductions

3 ай бұрын

I get all my music from epidemic sound. So you would have to have a subscription to download it. Thanks for watching!

@Bigcrazyt

3 ай бұрын

@@OpticLureProductions Thank you!

Born in '92, and I keenly remember that period in the early- to mid-2000s of glossiness, bubbles, saturated color, grass, oceans, tropical fish ... and Windows XP. It was a cool time. I'm thinking of the music video for David Bowie's song "New Killer Star," which came out in 2003 and had some elements of Frutiger Aero in it. Now everything is flat, unimaginative, and inoffensive to anyone's senses. No taste at all, no daring designs, no creativity. Shame.

@OpticLureProductions

3 ай бұрын

same year as me!

Frutiger Aero reminds me of Megaman battle network for some reason...

may I know the name of the last music?

@OpticLureProductions

2 ай бұрын

It's just a song I got off of epidemic sounds. Can't recall the name right now

@PhongKypav

2 ай бұрын

@@OpticLureProductions It's alright thanks for replying

need to visit the sprawling green fields of windows XP

@OpticLureProductions

3 ай бұрын

Its a vineyard now lol

Frutiger aero is the new “90s” (Memphis)

@OpticLureProductions

3 ай бұрын

Now that is the one thats gets me really nostalgic.

This is just a theory, but I think frutiger aero disappeared because Steve Jobs died. Steve Jobs was a fan of skeuomorphism, and if you read his biography, you will see that there was a short period of time when he was fired from Apple and Apple stopped using skeuomorphism before Steve returned. Plus there was Bill Gates, who copied Steve's ideas, but due to the failure of Vista, he stopped working on new versions of Windows. And since the top two IT companies stopped using it, everyone else stopped using it too

@OpticLureProductions

3 ай бұрын

Thats interesting. Ill have to get his biography sometime