He's so in love. He just doesn't know how to deal with it. Such a great song.

@aslehovda4661

2 ай бұрын

I think it was his gf wich said something...then he wrote this song. 10cc have strange Lyrics 🤔

@laver58

2 ай бұрын

@@aslehovda4661 Yeah she complained he never tells her that He loves her. So he wrote the song for her.

@VinceEmbry

2 ай бұрын

I get that he's trying to convince himself that he isn't in love. Ain't nothing wrong with a little Yacht Rock. Try pretty much anything from Pablo Cruise.

@48mastadon

2 ай бұрын

@@VinceEmbry Great call. Pablo Cruise has some amazing hits.

@Coowallsky

Ай бұрын

That's not what the songwriter said.

Such a haunting song. This record is famous bc the track is 3 of the guys singing "ahhh" for every note and then, because there was no Pro Tools etc. to keep the ahhs going, they looped each one using 10 foot long pieces of recording tape (which is insane). First time that was ever done.

Back in the day, the production on this song was beyond cutting edge. We hadn't heard anything like it before.

@Cosmo-Kramer

2 ай бұрын

And a few months later we got a similar production sound in Gary Wright's, "Dreamweaver."

@gershman23

2 ай бұрын

Or since...barring "Dreamweaver" of course.

@mytholictim

2 ай бұрын

Just imagine, what sounds like synthesizers was layers and layers of actual vocals!

@chefdianenomore

2 ай бұрын

@@mytholictim Much like the recording of "Sara" by Fleetwood Mac.

@williamgardner1560

2 ай бұрын

It wasn't a synth ...they actually invented a device called the GIZMO to create the sound

The Genesis of this song was the lead singer had a wife who kept telling him we've been married 9 years and you never say I love you. So, he said you know I love you. Then he went about creating a song where a guy said over and over "I'm not in Love" but he was indeed in love, he though that would show her words mean nothing. Well, they have now been married over 55 years LOL.

Oh, he is definitely in Love lol 😂❤ He ain’t even fooling himself 😂

@user-fo9vu1oh1r

Ай бұрын

So true How long is it going to take him to realize it.

He ain't foolin nobody but himself!

The "big boys don't cry" refrain points to everything we know now about the harm done to boys and the men they become by teaching them to hide their emotions. This is saying something about emotional intelligence well before its time. Fabulous song!

@jamesrowe3606

2 ай бұрын

Spot on! I'm Scottish and we're the epitome of hard-faced sentimentality. Scratch the surface of most Scotsmen and you'll find the softest of centres. Flamboyant hugs, saying "I love you" unprompted, or crying in public though? It's just not on. 😏

@zendo1700

14 күн бұрын

It's difficult to change having such issues if their roots are so far back in childhood.

10cc were one of the most innovative bands of the 1970s.

He couldn't put his feelings into words I was a teen when this came out and would listen to this on repeat Its great they are still married today decades later

Thanks for playing the full version. It's too beautiful of song to have ever been shortened for radio.

The things we do for love is 10cc . Both of these songs are playlist for me ! Also Easy by commodores and three times a lady . It’s a whole rabbit hole

The woman saying “big boys don’t cry” was the studio receptionist! The band needed a female voice for the song and didn’t know who to get so they persuaded her to do it.

@saintsefo4763

2 ай бұрын

IIRC, it was originally done by Lol Creme, but they decided it didn't sound right. Cue their receptionist popping her head round the door during a session and whispering they had a call. So Kathy Redfern got to do the line instead.

@brentolbrych230

Ай бұрын

And the secretary ended up with a gold record

Wouldn't call 10cc Yacht Rock! They were at the cutting edge of musical innovation. Recorded at the famous Strawberry Studios in Stockport near Manchester.

@JamesBond-ib9tq

2 ай бұрын

There's ignorant people now calling everything in the 70s and 80s Yacht Rock a term invented in 2005 by airhead KZreadrs. I guess the Beatles, Rolling Stones, Led Zeppelin, etc, will soon be on the list.

this was one of the slow skate songs at the roller rink when i was young, and the DJ would line the boys and girls up, then we would slow skate with each other....great memories

@Jude_196

2 ай бұрын

SAME!!! They WERE great memories, RIGHT?!??!

Tasha's quick quip about turning it over and hearing, "Baby Come Back", was awesome and hilarious!

Rubber bullets, dreadlock holiday. Couple of great songs by 10cc.

A beautiful, beautiful song. You don't even notice that there is not one rhyme!

@deand9792

Ай бұрын

Maybe one rhyme - “…don’t make a fuss. Don’t tell your friends about the two of us.” It didn’t need to rhyme because the lyrics expressed his denial so perfectly.

The ultimate self-denial song - but what a beautifully crafted composition!

@davidmckie7128

2 ай бұрын

Probably, but what about Diana Ross and "Last Time I Saw Him" - that is a strong contender.

Great reaction to I'm Not In Love. 10cc, if you really want to know what that name means, they were an Art Rock band who had hits in both the UK and the US. And two of the members, Kevin Godley and Lol Creme, went on to not only did their own thing musically but also became music video directors around the early MTV period with The Police's Every Breath You Take, Herbie Hancock's Rockit, Duran Duran's Girls On Film and their own video for Cry.

A synthesizer that could produce voice sounds didn’t exist yet. They were recorded one at a time hundreds of times.

@group-music

2 ай бұрын

There was the Mellotron with it's choir sounds. But not this beautiful bespoke vocal layering. You're right though that synthesisers with that capability or samplers were not yet available.

10cc made some great music in the 1970s and the early 1980s, they had thier own studio and made a lot of hits for other groups, including themselves.

There's a short (15 minute) documentary on the making of this song: The Making of 10cc's "I'm Not In Love" It's on KZread

@geoffos42

2 ай бұрын

And it's a really good watch!

One of the better songs on the radio in '75. It was a transitional year in pop music, leaving behind the good soul music and well-crafted early 70s songs going into disco.

It's the "time & effort " bands put into the songs in the past that elevates them from most modern music of today. Bands "crafted" the song and lyrics to make people think and enjoy at the same time. The back vocals took forever for this song because they didn't have the technology so they overdubbed hundreds of vocals over and over and had to create techniques that didn't exist at the time. Now, it's pop out a song in a day and on to the next. How can you inject soul and staying power into something that's made only to be a hit for a week? Songs from the past will remain forever because of that reason. These artists put thier hearts and souls into each song, while today it's made to explode like a firework.

@Krzyszczynski

2 ай бұрын

They had the advantage of owning their own recording studio (Strawberry, in Manchester - now sadly defunct), which meant they could take any amount of time to get things right, and buy or hire the necessary equipment without being beholden to studio bosses.

It still sounds as good as when it was first released

Remember, you r listening to this on headphones micro listening to the words. Back then it was just Amazing AM radio in the car the melody along w so many other great a tunes, but yeah, there are many who only listen to the words.

This song is a classic YR soft rock Banger 💯 Best yacht rock of all time is “Al Stewart - Year of the Cat - Live 76 “

@JamesBond-ib9tq

2 ай бұрын

The term "Yacht Rock" was invented in 2005 by a bunch of early KZread content creators and is not an official classification of any form of music. No one called the music of the 70s and 80s Yacht Rock back in the day.

Try Al Stewart "The Year of the Cat." Very smooth.

10CC,British band from Manchester. We called this “art rock” back then. Absolutely massive band in the wonderful 70’s everywhere BUT America it seems. Try some of these from 10CC: I’m Mandy Fly Me, Things We Do For Love Good Morning Judge Silly Love Dreadlock Holiday Rubber Bullets Donna. All bangers.

@TheAdventuresofTNT

2 ай бұрын

I’ve heard this term before as well.

@garykdy1157

2 ай бұрын

stopfordian i believe..😊 🎤⬇️🇬🇧✌️

@parissimons6385

2 ай бұрын

Maybe add "Art For Art's Sake", too. :)

@Lily_The_Pink972

2 ай бұрын

I've never even thought to categorise 10CC. They were unique.

@davidmckie7128

2 ай бұрын

Life Is A Minestrone - clever wordplay in that song

There's no yacht rock genre. This was coined as soft rock/easy listening. Production of this specific tune was very unique. That long wavering undertone you hear throughout the song that sounds like an airy synth is actually their voices. I'm a musician of over 50 years.

As a kid I stumbled across this song listening to my crystal radio late at night. Just so blown away by the sonic soundscape this song generated. I had never heard anything like it. Now, decades later I still get chills. Beyond the main melody vocal it's just so damn haunting, unsettling and yet captivating. I love a lot of different artists, genres, times, etc, but this is one of a handful of songs that grabs all of my attention every time I listen to it. I actually have avoided downloading it from iTunes because I don't want to lose that "something" by listening to it too many times. I have done that with some other songs, to my detriment, but not this one.

If you like this vibe try Gary Wright Dreamweaver

@fionnmaccumhaill3257

2 ай бұрын

Or my "Love Is Alive"

By the way the synthy sounds are multiple voices recorded singing different notes and they mixed the different chords in the studio.

This was cutting edge production for the time and I had forgotten what a great song this is - thanks for the memory. Foreigner did a couple of songs in the 80s which might fit into this category - 'Waiting for a Girl Like You' and 'I Want to Know What Love Is'. Christopher Cross did another great song known as 'Arthur's Theme' (Arthur is a great comedy movie) or 'The Best That You Can Do'.

I used to listen to "SAILING" on my waterbed!!! Felt floating on air👍🏼👍🏼👍🏼👍🏼👍🏼

I never thought of this as they broke up. I think she's crushing on him and he doesn't want to admit (to her or himself) that he loves her. The main reason is the line "don't tell your friends about the two of us". Anyway, let's face it, he is toast. He is going to have to either admit he loves her and live happily ever after or regret not doing so for the rest of his life.

@rantoppp

2 ай бұрын

Also the lyrics - "And just because I call you up. Don't get me wrong, don't think you've got it made" "Ooh, you'll wait a long time for me".

@quicktastic

2 ай бұрын

@@rantoppp Exactly. I also think that the haunting "Big boys don't cry" part is him recalling some past love that broke his heart (or died maybe?) and is, perhaps, the reason he is trying to deny falling in love again. Putting up a wall.

@leonardshevlin7260

2 ай бұрын

She gave him a picture of herself and he wants to keep it. What does that mean?

I've thought about sending this for a monthly request...it's a very unique song! He's definitely trying to convince himself that he's not in love!

“Yacht rock” banger for me is the Climax Blues Bands’ “Couldn’t Get It Right” Also by another British band,Stretch, “Why Did You Do It”

Wow I haven't heard this song since Jr High School. I am getting old ....lol

@Jude_196

2 ай бұрын

's ok - WE ALL ARE! :) But: better'n the alternative, right? :)

@maiflfootball2813

2 ай бұрын

@@Jude_196 Very true

Desperately in love

Tryin' SO HARD to convince himself: isn't he?? 🤣🤣🤣🤣 Has probably happened to a LOT OF US!! HUGS, YA'LL!!

10cc is a phenomenal band worth diving into and this is just one of a few commercial hits they had…at least here in the US

Check out a song called "Green-Eyed Lady" by a band called Sugarloaf. I feel like it qualifies for the Yacht Rock category but maybe not the soft rock category (you be the judge). It has an excellent catchy bass line, which I always dig. It was something of a hit in its day but I rarely hear it anymore. Cheers!

The look on Ms. TNT’s face says it all. Her reaction is priceless and very telling👍👊😉

He thinks he’s tough macho free but he’s in love and can’t admit it. Lots of those guys

@Krzyszczynski

2 ай бұрын

I keep wanting to say "give in to it, you fool".

Personally, my fave 10cc song is The Things We Do for Love. Their earlier albums (early 70s, we're talkin') were a damn sight quirkier than their later Top 40 stuff.

There is a really good video of the making of this song. Definitely worth a watch.

It was on the Top 40 station when I was a teen. Good music.

Love this one with the syrupy synths. I have such a clear memory of listening to this on the radio as a kid and I was familiar with it but I never LISTENED to it fully, and I did that day, and when that whispery voice comes in with "big boys don't cry" I freakin' levitated in pure terror because I thought someone else was in the room. I ran downstairs and came across my mom, who was dusting the house. I offered to help and ended up doing chores because I felt too foolish to say that I got jump-scared by a soft pop song :)

@group-music

2 ай бұрын

There aren't any synths in this. That big sound is their vocals stacked many times on top of each other.

Skate land couple skate . With disco lights

@scotthuish67

2 ай бұрын

Don't think it's there anymore but it was Skate Station in Anaheim, CA for me

This song was originally a bossa nova, the story of its creation is amazing❤❤

Dude definitely WAS in love. For sure.

Here is what I found. "Written mostly by Stewart as a response to his wife's declaration that he did not tell her often enough that he loved her, "I'm Not in Love" was originally conceived" from Wikipedia.

This isn't just vocals. This is 600 layers of vocals.

there's loads of video's out there for this....10cc are from Stockport england..so not so much california soft rock....🎤⬇️✌️

This was my favorite album when I was a teenager. Listening to it on headphones - wow! Note that shortly after this Queen released "Bohemian Rhapsody", also using vocal overdubs.

I will be 70 nexxt year and 10cc were a part of my music scene as a teenager. I have never (until today) heard the terms soft rock or yacht rock.

LOL!! Great reaction. I was in Jr high when this came out and I loved it then as much as I do now :)

I can't count how many times I heard this song on WLS Chicago back in the day. I lived across the lake.

That's an Awesome Mix, Nothing like rocking in the 1970s

Beautiful smooth, synthie, deep, unbelievable..this song is not from this world, i m sure man! No, it is not belong to our earth, I mean these melodies and sounds are from another galaxy!

OMG guys. I listen to and love classic rock of 60's-70's and 80's but this is one that I don't think I've heard in many years. Brings me back to growing up in the 70's and such innocent times. Crazy how music has so much emotion packed away in it. This dude singing sure is afraid to commit. :)

never heard of yacht rock before.

For something a little different than this, check out their song "Dreadlock Holiday".

the nasty stain picture verse is genius

A song about denial. 😂

Climax blues band I love you

You guys are headed down the right path…. Keep going!!

The creation of this song is the magic … ands it’s a great song too, that’s a bonus

I really enjoy it when you guys do your reaction videos together, I hope you will do more of them that way! I do like your individual ones too but I love the way you two react together. Thanks for this reaction video, this song brings back my high school days....🙂

Love that yacht rock, and when both of you work together. Keep up the great work.

They had manners, they were polite. It makes a difference.

This song has always been a guilty pleasure

I always loved this one. Great take guys.

Rupert Holmes Escape is a good one !

@Coowallsky

Ай бұрын

'Him' is even better.

Jackie Blue by the Ozark Mountain Daredevils is worth a listen.

❤ LOVE you guy's music reactions. name another channel that reviews 10cc and Poison Girls!

Great song, beautiful ❤ 💃💃☘️☘️

glad you picked the long/album version...although i have heard this song many times over the years, reactions such as yours are letting me hear it for the first time in true stereo. many thanks.

A great song ! Love your reaction! ❤️🙏

In modern popular music, definitely in the Top Ten of Love Songs, Without doubt!

Great video 👍 They was a brilliant documentary on yatch rock all the people and band's involved 😊

Now, you have to watch (not react to) The making of 10cc I'm Not In Love. Discover how that 624 voice "Ahhhhhhhhhhhh" backing track was made. At the end, the song is played, so it's headphones on, lights out and just let the harmonics wash over you. Magic. This song takes me back to St Ives in Cornwall back in 1983 when I saw 10cc perform this live in a large field, as the sun was setting. I'll never forget it. kzread.info/dash/bejne/ZaOsx5amnNa3n9Y.htmlsi=gDnodn8TRyodR2J_

I don't think this can be classified as soft rock or yacht rock (maybe) it is the softer side of Jimi Hendrix, "Drifting" and "Angel", two very beautiful songs that Jimi left us.

Absolutely nailed it.

One of the most underrated bands of the 1970’s

I love your analysis of music from this era. I musically grew up in CA during the era of the 60' and the Beach Boys and the death of Golden Oldie rock (i.e. Elvis and do-wop). Hard rock evolved in the late 60's and early 70's (Woodstock and before) and then died. Soft Rock filled some of the gap but also elevated Funk to its deserved heights until cheezy Disco usurped it (death to disco!). I love Funk and everything that came after (punk, rap, disco, hip-hop, alternative, grunge, etc. 10cc stands alone during this time in terms of brilliance and sincerity.

We’ve all met people who ‘doth protest too much’. Great f’in song. ❤❤❤

I absolutely love 70's soft rock. I grew up with it. Most nights mom would put me to bed and then turn on the stereo to her favorite station. I'd go to sleep with the soft rock hits playing. Try Ships by Barry Manilow. If you lime Sailing by Christopher Cross, you'll like Ships by Barry Manilow. Then again, I love EVERYTHING Barry Manilow!

Thank God you guys understood the meaning of this song so many people that do reactions misinterpreted the true meaning !

If you like being on the yacht, you have to check out the song "Hearts" by Marty Balin. He sang with Jefferson Airplane (60s) and Jefferson Starship (70s) Hearts was recorded in 1980.

Thanks for the reaction, guys. This song was one of those that sort defined the era in music innovation. I think they set a new precident with the amount of overdubs on the 'ahhhs' thoughout. It's one of those songs that we all got stuck in our head...whether we wanted it to be there or not...lol. BTW, I wanted it in there ;-)

This is a song Eric Stewart wrote after his wife said you stopped saying you love me and his reply was if I keep saying it, it will no longer have any meaning

1st band I saw live!!..what a band & an awesome back catalogue to boot.

Crazy how that Fender Rhodes sits in so many 70s soft rock tracks.

Masterpiece!

This song always gets me, always. She's right.

great song well done

He was most definitely in love

Love your reaction to this song and the way you broke it down. When this song first came out, it immediately became one of my favorites. I love the melody even though as a teenager I couldn’t make sense of the lyrics.