Explore Japan: Sweet Revolutionary Mastering the Art of Marketing Wagashi

Ғылым және технология

The delectable Japanese confectionary tradition of wagashi dates back to ancient times, featuring shapes and flavors that change with the seasons. Sanno Hiroyuki, 39 years old, is a freelance artisan who is revolutionizing the world of wagashi. His social media posts often go viral, reaching young people all across the globe. He doesn’t have his own shop, but he gets orders from overseas as well. What’s the appeal of his creative approach to wagashi? We’ll follow Sanno as he forges delicious new paths in this age-old craft.
First aired on NHK WORLD-JAPAN/jibtv on 2022/02/04.
#wagashi #explorejapan #jibtv
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for broadcast on NHK WORLD-JAPAN/jibtv.
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Пікірлер: 13

  • @nuja9110
    @nuja91109 ай бұрын

    I discovered the art of wagashi a few months back, Sanno San's creations are simply ethereal. So creative yet harmonious to the eyes especially the yoihanabi, the colours are so delicate and beautiful. Thank you for sharing his creative journey here. I will be following his wagashi artwork on Instagram from now onwards.

  • @pohchunlee4375
    @pohchunlee4375 Жыл бұрын

    Amazing! What a beautiful wagashi!

  • @jurrga7487
    @jurrga74876 ай бұрын

    Wow, just wow! Soo beautiful! Sanno's skills and creativity are amazing. I wish him good luck in his business. I hope one day he will be able to open his own Wagashi confectionery shop and his father will change his mind and learn to appreciate him.

  • @carmencintron5847
    @carmencintron5847 Жыл бұрын

    Beautiful work,simply beautiful

  • @SprakanaKerum
    @SprakanaKerum4 ай бұрын

    Lovely creations, good story of breaking out of the mold, Sanno! 😊👍👍👍 Nice family background story too. I love that you didn't let your father's disapproval to dissuade you from pursuing wagashi innovation

  • @rylindaetcitty6043
    @rylindaetcitty6043 Жыл бұрын

    These Wagashi are so Beautiful! 😍This is absolutely the Best in Confection Artistry, Lots of Patience.

  • @merce414
    @merce4144 ай бұрын

    Wow, amazing!

  • @marvinantoniopleitezfernan8154
    @marvinantoniopleitezfernan8154 Жыл бұрын

    Exelente técnicas

  • @8526821
    @85268216 ай бұрын

    An accomplished artist indeed. I truly admire his dedication to his craft. As for his father, shame on him for being so petty and having no brains.

  • @bonitafelisitarosatalocita7866
    @bonitafelisitarosatalocita78668 ай бұрын

    I like were much wagashi

  • @fonar-pro
    @fonar-pro3 ай бұрын

    можно сделать вывод, что у японцев много времени, но мало достойных вкусов для сладостей

  • @findthatvin3817
    @findthatvin381729 күн бұрын

    They look great but they all taste the same

  • @Consrignrant
    @Consrignrant20 күн бұрын

    We would like to know what became of the disgusting father?

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