Join us in exploring the transformative power of the marketing concept and its role in shaping customer-centric strategies for business success.
Chapter 1 provides an overview of the marketing concept, highlighting its shift from traditional product-centric approaches to prioritizing customer needs and satisfaction. We discuss how this philosophy has revolutionized marketing practices.
In Chapter 2, we delve into the fundamental principles of the marketing concept, emphasizing the importance of understanding and meeting customer needs and wants. We explore how this shift in perspective has reshaped marketing activities.
Chapter 3 uncovers the core principles that underpin the marketing concept, including customer orientation, integrated marketing, customer value, satisfaction, profitability through customer focus, market orientation, and long-term perspective. We discuss how these principles drive effective marketing strategies.
Chapters 4 through 9 provide detailed insights into each key marketing concept, examining their significance and practical applications in real-world scenarios. From customer orientation to profitability through customer focus, we analyze how businesses can leverage these concepts to create competitive advantages.
In Chapter 10, we present case studies showcasing the application of the marketing concept in the sportswear industry. We explore how leading brands conduct market research, develop tailored products, and craft targeted marketing campaigns to meet the diverse needs of athletes.
Chapter 11 highlights the benefits of embracing the marketing concept, including enhanced customer satisfaction, brand loyalty, and sustainable business growth. We discuss how businesses can leverage these benefits to achieve their organizational objectives.
Finally, in Chapter 12, we explore future trends and adaptations in marketing strategies, considering evolving consumer behaviors and technological advancements. We discuss how businesses can stay agile and innovative in an ever-changing marketplace.
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Video Content
0:00 - Introduction to the Marketing Concept
Shift from Product-Centric to Customer-Centric Approach
Core Principles of the Marketing Concept
Key Marketing Concepts Underpinning the Philosophy
Customer Orientation: Putting Customers at the Forefront
Integrated Marketing: Coordinated Approach for Maximum Impact
Creating Customer Value and Satisfaction
Profitability Through Customer Focus: Driving Business Success
Market Orientation and Long-Term Perspective
Case Studies: Application of the Marketing Concept in Sportswear Industry
Benefits of Embracing the Marketing Concept
Future Trends and Adaptations in Marketing Strategies
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School of Learning
Arnav Dutta
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