Economics Of A Cloud Kitchen Model | Business Breakdown Of Rotiwala.com

To dive deep into the food industry, Tanay Agarwal, a student at Mesa, went to Rotiwala.com to dissect their #business model and understand the #economics of a cloud kitchen model.
He spoke to Saleem Javed, co-founder of Rotiwala.com, which is a cloud kitchen and a partial dine-in restaurant near BTM 2nd Stage in Bangalore. They spoke about his initial days, why the focus was on rotis, and broke down the unit economics of one average order.
Watch the full video to explore what it takes to build a business like this, especially in the cloud kitchen domain!
Timestamps:
00:00 - Intro
00:58 - Story Behind Rotiwala.com
01:16 - Marketing: Early Days
01:47 - Funding and Budget
02:15 - Rotiwala.com in the early days
02:53 - Growth in the first six months
03:20 - Unique selling point (USP)
03:44 - Rotiwala.com menu and its specialties
04:09 - Costs involved
05:19 - Revenue
05:38 - Unit Economics
06:35 - Next five years
Applications for the second cohort of Mesa are now open. Round 2 deadline: May 5.
Follow us on Instagram mesa.school...
#businessbreakdown #MBA #entrepreneurship #MesaSchoolOfBusiness #Startups #Founder #Food #CloudKitchen #economicsparidhi

Пікірлер: 86

  • @ZakirShaikh
    @ZakirShaikh2 ай бұрын

    Short and to the point video. Excellent work by Mesa Team. This is real india. Plz bring more success stories of such Micro and Small Businesses within India. 5 Star Rating from my side to this video. 🎉

  • @mr.billionaire_76
    @mr.billionaire_762 ай бұрын

    Kudos to mesa for bringing the story of this business & Businesses which are not fancy & doesn't get much media attention but are actually money making & bring more stories of Small Businesses

  • @rameshramakrishnan2858
    @rameshramakrishnan2858Ай бұрын

    Hardworking Indians when you provide a Wholesome Home Foods cooked hygienically & priced Reasonable will surely Succeed. Best of Luck brother.

  • @govindckumar
    @govindckumar2 ай бұрын

    Amazing grip on the business numbers - keep up the good work!

  • @bhawnaahlawat155
    @bhawnaahlawat155Ай бұрын

    appreciate your work man!! great way of addressing most of the questions

  • @EcomCarl
    @EcomCarl2 ай бұрын

    Great insights into how finding a niche can make a cloud kitchen stand out! Keeping staffing costs lean while leveraging smart marketing channels like SMS and WhatsApp can truly maximize growth potential. 🍽

  • @syedzakiuddin2162
    @syedzakiuddin21622 ай бұрын

    Simple idea.. good start

  • @mahidmirza
    @mahidmirza2 ай бұрын

    Nice topic. New channel but you'll guys will grow a lot if you keep uploading content like this

  • @Noorehan
    @Noorehan2 ай бұрын

    Its clear that He is working hard to make Zomato/swiggy rich...

  • @ashokpatelk

    @ashokpatelk

    2 ай бұрын

    NO ....U get also Mass Extra Market through Swiggy and Zomato ....Margin is less but They have no time ....Like What U think.

  • @MSEEE
    @MSEEEАй бұрын

    Beautiful and well explained. Owner is also very sharp in his business 😊

  • @nikipods
    @nikipods2 ай бұрын

    So interesting! Loved the unit economics breakdown

  • @SaurabhSarang
    @SaurabhSarangАй бұрын

    Excellent video brothers to the point.

  • @annsree6972
    @annsree6972Ай бұрын

    Keep content this way only , short and covering all areas

  • @mayurireddy8196
    @mayurireddy81962 ай бұрын

    Delicious roti making process

  • @shekhspeare11
    @shekhspeare112 ай бұрын

    interesting stuff!

  • @lakshmipolukonda9176
    @lakshmipolukonda9176Ай бұрын

    All the best for your cloud kitchen.

  • @subramanyarajendramuthinti1119
    @subramanyarajendramuthinti11192 ай бұрын

    everything looks good. try no to use plastic for parcelling the food

  • @tusharbhosle5937
    @tusharbhosle5937Ай бұрын

    Well done 👏

  • @MikaSinghLookalike
    @MikaSinghLookalike2 ай бұрын

    So cool

  • @annsree6972
    @annsree6972Ай бұрын

    DO one video on businesses that do not need any type of licenses also

  • @patrioticNaga7
    @patrioticNaga719 күн бұрын

    Open in Koramangala 1st block their are lots of clouds kitchen

  • @paramshah7383
    @paramshah73832 ай бұрын

    ❤❤❤

  • @binupillai4929
    @binupillai49292 ай бұрын

    No need of 20 lakhs initially

  • @Whatreally123
    @Whatreally1232 ай бұрын

    I have ordered multiple times from here. Used to be good but later on taste went downhill.

  • @MohdAsim-ne9xg
    @MohdAsim-ne9xg2 ай бұрын

    ❤❤🎉

  • @YuvrajGarg
    @YuvrajGarg2 ай бұрын

    🙏🙏

  • @ashishchaudharicool
    @ashishchaudharicool2 ай бұрын

    Kis City me hai yeh business?? South lag raha hai. West and north me roti toh bahut common hai

  • @iamsarfaraz4572

    @iamsarfaraz4572

    2 ай бұрын

    It is bangalore, in BTM area.

  • @lokeyfunny
    @lokeyfunnyАй бұрын

    Went to their website and the roti was not even on the homepage :D

  • @eshnas
    @eshnas2 ай бұрын

    unit economics goes hard

  • @asheelu

    @asheelu

    2 ай бұрын

    Yeah man jus 8% for all this risk

  • @drmohit21583
    @drmohit21583Ай бұрын

    It's a boon for those on constant travel and miss home food

  • @musthafa4u
    @musthafa4u2 ай бұрын

    7-8 % Net Profit and Providing 30 % Commission to Swiggy and Zomato --- Better to invest in Index Funds and avoid all the hassles and Relax at home

  • @laidbackintellectual

    @laidbackintellectual

    2 ай бұрын

    Same thinking.

  • @paramshah7383

    @paramshah7383

    2 ай бұрын

    Net profit isnt calculated on capital but on revenue. So the ROCE would be much higher - 40%+

  • @bunfeastburger

    @bunfeastburger

    2 ай бұрын

    ​@@paramshah7383sahi kaha bhai aapne , they don't understand about ROI , that they make 10-15x more from this business rather investing on index fund 😂😂😂

  • @mayankagrawal1594

    @mayankagrawal1594

    2 ай бұрын

    Do not compare 7-8% directly with 12+% the market gives. The ROCE will be much higher. The rotation cycle of capital will be maximum 2 months. Which means the ROCE will be 50-60% which you can never earn in markets without hassle

  • @mohammadraza4441

    @mohammadraza4441

    2 ай бұрын

    You can’t trust on someone else if you have potential to build a good business

  • @onyourtop
    @onyourtopАй бұрын

    Good style but I saw 2 videos. One thing may you do not ask purposely is how they train staff and maintain consistency.

  • @AnmolKumar-yt4gn
    @AnmolKumar-yt4gn2 ай бұрын

    No way!!!

  • @mnava4290
    @mnava4290Ай бұрын

    For 7-10% gain, is it not safe to invest in a mutual fund?

  • @Ravikalavidh1259

    @Ravikalavidh1259

    Ай бұрын

    Mutual funds are also giving more than 5% per month ..not year

  • @priteshtrivedi510
    @priteshtrivedi5102 ай бұрын

    2500 rotis/day 🤯

  • @IshaSankhe
    @IshaSankhe2 ай бұрын

    feeling a sudden longing for some roti now

  • @jainchicken

    @jainchicken

    2 ай бұрын

    chole bhature is better: kzread.info/dash/bejne/aIyLrrKtitSem84.htmlsi=lwvrhn7e6QKTCl6W

  • @oceanabovesky3905

    @oceanabovesky3905

    Ай бұрын

    What is jain chicken?!!😂​@@jainchicken

  • @utuberay007
    @utuberay007Ай бұрын

    Zomato 30% huge share of your business

  • @bforbunti
    @bforbunti7 күн бұрын

    Net profit 8,% nhi hai zyada hai 20 percent

  • @rak24ron
    @rak24ronАй бұрын

    They would not be making any net profit after paying themselves and interest on investment. Maybe they are in loss

  • @afrozahsan
    @afrozahsan2 ай бұрын

    wow tony is really getting old

  • @bforbunti
    @bforbunti7 күн бұрын

    Profit zYada hai

  • @anuragbanerjee2879
    @anuragbanerjee2879Ай бұрын

    So Indian engineers could not make a roti machine?

  • @ganeshnh

    @ganeshnh

    Ай бұрын

    many available in the market

  • @anuragbanerjee2879

    @anuragbanerjee2879

    Ай бұрын

    @@ganeshnh Copies of tortila machine .. invented long time ago

  • @JackMamama-hj5um
    @JackMamama-hj5umАй бұрын

    Swiggy and zomato making 5x of his net profit through commission and ads 😂

  • @abirdey1093
    @abirdey1093Ай бұрын

    I don't think these are real numbers....

  • @nani5987
    @nani5987Ай бұрын

    Everything is good except for the use of newspapers in making of food... Dont know how long before these idiots would realise the dangers of newspapers in food processing

  • @healthylife2832
    @healthylife2832Ай бұрын

    हिंदी में वीडियो बना फिर देखेंगे ?😂😂😂😂😂

  • @shivnathlongani
    @shivnathlonganiАй бұрын

    That much hassle and dependant on cooks ane staff and then commission for swiggy zomato plus rental and itna business karke u earn 50k a month then it's useless.. Not managed well..

  • @mdfarhaanahmad7139

    @mdfarhaanahmad7139

    Ай бұрын

    I think you are not aware of business at all.

  • @user-rb5mr6wh1v
    @user-rb5mr6wh1v2 ай бұрын

    AI generated video

  • @mjmjmjmj4608
    @mjmjmjmj46082 ай бұрын

    The kitchen looks so dirty... The least they can do is have a place which looks clean and hygienic.

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