BoS USA 2012
To Sell is Human: The Surprising Truth About Moving Others
The first time Dan Pink spoke on stage about his book, To Sell is Human: The Surprising Truth About Moving Others (buy it if you haven’t already!).
Like it or not, we’re all in sales now. A survey of over 7000 working Americans found that they spent 41% of their time convincing or persuading people to give up something they value for something they offered. 1 in 9 people worked in sales before the internet era and today 1 in 9 people still work in sales, but it would be a mistake to think that the internet has had no influence. In this funny, entertaining, thought-provoking and cheering talk, Dan Pink explains why sales isn’t what it used to be and how our basic human nature means many of us are much better at than we realise.