April Dunford, renown speaker, author, and founder/CEO of Ambient Strategy, graced Recur 2019 with insight on how to make your market category work for you.
She’s a marketing expert in the SaaS space, but ironically does not have a degree in marketing. She majored in systems, designs, and engineering. April said she landed her first job after college at a startup working in product marketing. She said her company got acquired and then her boss quit, leaving her in the right place at the right time. April was put in charge.
Although she didn’t major in marketing, she had a natural knack and curiosity for it. April shared that she took many courses, where she kept coming across the idea of “positioning.” Every time she asked, “Well how do we do it?” nobody seemed to have an answer.
April found the answer herself. She explained it all at Recur 2019.