Does your product positioning suck? Answer honestly. Maybe it’s just not reaching your customers the way you’d like.
If you want to fix it, you’ve got to pay attention to the five components of positioning that April Dunford, Founder of Ambient Strategy and Author of Obviously Awesome, breaks down in this video.
Find out:
• Why your marketing isn’t the “sparkly unicorn” of sales you hoped for
• Why you need to break everything down and see where you’re going wrong
• The five components of good product positioning
Hear her talk about competitive awareness, feature capabilities, and customer segmentation, and more in the full video, Why You Need Stop Pitching Your Product (and Start Marketing Your Point of View) here: • Why You Need Stop Pitc...
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