April Dunford spent 25 years running marketing, product, and sales teams as a startup executive.
Creating a systematic way of positioning tech products and companies became her life's work, informing her consulting practice where she has advised 100+ companies. Her best-selling book Obviously Awesome offers a methodology that any leader or entrepreneur can follow.
I found great value in April's positioning methodology as I figure out directions for my own projects, including Design Disciplin. Even though her experience comes from leading business-to-business marketing, she offers lessons that we can adapt to a whole range of situations - including but not limited to how our design projects speak to their audience, and how to position ourselves towards potential employers and clients.
designdisciplin.com/april-dunford
Full Episode: kzread.info/dash/bejne/ioZ6xcyYqaXPnbg.html
:: Books, Links, Resources*
+ Obviously Awesome by April Dunford: geni.us/obviously-awesome
+ The Challenger Sale by Matthew Dixon and Brent Adamson: geni.us/challenger-sale
+ The Four Steps to the Epiphany by Steve Blank: geni.us/four-steps-to
+ The Lean Startup by Eric Ries: geni.us/lean-startup-dd
:: Connect with Design Disciplin
+ Website: designdisciplin.com​
+ Podcast: podcast.designdisciplin.com​
+ Instagram: designdisciplin​
+ Twitter: designdisciplin/​
+ KZread: kzread.info
+ Bookstore: designdisciplin.com​/bookstore
:: Connect with April Dunford
+ Website: aprildunford.com/
+ Twitter: aprildunford
*: May contain affiliate links - at no extra cost to you, we earn a commission if you purchase from these links.