Contextual Inquiry | Go into the Field to Observe and Interview Users | UX Method Mondays

Welcome to Method Mondays! Today I go over Contextual Inquiry, a powerful combination of interviewing and light ethnography / observation that is done in the field with your participants! Get out of the lab to be on the ground with the users to discover opportunities for your product or service.
I talk about when to use this method, the pros and cons, and how to conduct one.
Enjoy!
Don't forget to comment any weird quirks your friends have pointed out about you!
#UXResearch #FieldResearch #ContextualInquiry
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How to Win Friends & Influence People - Dale Carnegie:
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• Contextual Inquiry | G...

Пікірлер: 45

  • @zerotoux
    @zerotoux4 жыл бұрын

    What is something quirky your friends have pointed out about you? My friend once told me that of the 5 sense, sound is what I'm most sensitive to!

  • @almirlibre
    @almirlibre Жыл бұрын

    Thank you a lot for this video! I think it's short and dense of informations, witch I like very much! Congrats for your perform!

  • @zerotoux

    @zerotoux

    Жыл бұрын

    Thank you for watching and for your kind words!!! Mad love!

  • @1234hijrah
    @1234hijrah3 жыл бұрын

    this is better than reading text book T-T, its hard to understand what the books mean cause not a lot of them give an exampleee, an here we goo... you have great way to deliver it... thank youuu

  • @zerotoux

    @zerotoux

    Жыл бұрын

    that means a lot!! Thank you, Yusla!!

  • @thawhid4711
    @thawhid47114 жыл бұрын

    It's like the universe really wanted me to learn this, this week because I was studying yesterday and this topic came up. As always you're fantastic and an invaluable resource! Love ya

  • @zerotoux

    @zerotoux

    4 жыл бұрын

    Great timing! 🥳 Hope the studying is going well 💪 mad love

  • @oni9346

    @oni9346

    4 жыл бұрын

    Same! I literally had a lecture on this a few days ago

  • @uditmaitra
    @uditmaitra4 жыл бұрын

    Nice one 👍

  • @zerotoux

    @zerotoux

    4 жыл бұрын

    Thanks for the support Udit!

  • @bakradkydikian5117
    @bakradkydikian51172 жыл бұрын

    Thank you very much.

  • @zerotoux

    @zerotoux

    2 жыл бұрын

    Thank you for watching!! 🤩✌️🥳

  • @ABurningCandle
    @ABurningCandle4 жыл бұрын

    Thanks for another great video, Kevin. I was wondering if you could make your next video about how to write a cover letter and resume when you don't have industry experience. I am really curious about how you wrote yours when you were starting out and just had personal projects under your belt.

  • @zerotoux

    @zerotoux

    4 жыл бұрын

    That's a great idea! I'll make one but give it a few weeks for that to come out!

  • @ABurningCandle

    @ABurningCandle

    4 жыл бұрын

    @@zerotoux Awesome! Thanks!

  • @mattevarnish7455
    @mattevarnish74554 жыл бұрын

    Really awesome video! It’s good to see a researcher out here putting out good content.

  • @zerotoux

    @zerotoux

    4 жыл бұрын

    Thanks Michael! If there's any topic you'd want to see, just let me know!

  • @Phoca_Vitulina
    @Phoca_Vitulina4 жыл бұрын

    Great video! Super helpful and really well organized. Thanks!

  • @zerotoux

    @zerotoux

    4 жыл бұрын

    Thanks for watching as always!!🥳💪

  • @Phoca_Vitulina

    @Phoca_Vitulina

    4 жыл бұрын

    @@zerotoux Haha it's easy to do because your videos are so well done!

  • @VividDiariesThePassion
    @VividDiariesThePassion3 жыл бұрын

    Thank you Kevin. Truly Informative.

  • @zerotoux

    @zerotoux

    3 жыл бұрын

    Thank you for watching!

  • @manyao2873
    @manyao28734 жыл бұрын

    Really helpful, Kevin!

  • @DUPE321
    @DUPE3213 жыл бұрын

    Very helpful and informative!

  • @zerotoux

    @zerotoux

    3 жыл бұрын

    Thank you for watching!! Glad it was helpful!!

  • @WorldlyNomadic
    @WorldlyNomadic3 жыл бұрын

    What questions should we be asking when conducting contextual inquiry? I guess it’s just a fancy word for an interview lol

  • @JWu1212
    @JWu12124 жыл бұрын

    thanks for your sharing I am subscriber now!! I am former qualitative researcher from market research firm but know I want to learn more about UX research esp. quantitative methods. Could you share the framework of the most-have skills as the starting point for exploration.

  • @christinaperry5175
    @christinaperry51753 жыл бұрын

    Hi Kevin, thank you so much for sharing as an expert. Could you please mention the difference between contextual inquiry and ethnography? Here is my understanding, please correct me if I am wrong and add more details. Ethnography is being with users to do the same task in a natural environment; contextual inquiry is interviewing users while they in a natural environment.

  • @keshavkesuu
    @keshavkesuu3 жыл бұрын

    6:50 Hawthorne effect

  • @biggiesimals4046
    @biggiesimals40464 жыл бұрын

    Great content!! You mentioned that you record video and voice in your sessions. How often do you or your team go back and watch/listen those artifacts? I ask because we sometimes do it at work, but I rarely see people going back to the recording. They rather just see the notes I took.

  • @zerotoux

    @zerotoux

    4 жыл бұрын

    Great question! I go back if there's a great quote, something I missed in note taking, or something interesting that users did that is better conveyed by video than my words. Example: I did a study with smartwatches once and users had trouble using the voice feature. So I just told stakeholders that. They said ok cool, we know that, it'll take time. In reality users were frustrated and ended up using another device, which meant they abandoned our product for another. I showed them video evidence of this, and immediately it was prioritized. It can be powerful, but otherwise you're right, it's not reviewed in its entirety. That would take too long, use it when you have something you can use for evidence!

  • @biggiesimals4046

    @biggiesimals4046

    4 жыл бұрын

    @@zerotoux Ah that's great insight thank you! My team is actually trying to see if we can work with a startup called Reduct.Video to see if we can transcribe all our uxr videos. It lets us search for keywords and takes us to where the user said that word.

  • @vantage789
    @vantage789 Жыл бұрын

    Do scientists normally work with giant animated graphics of DNA strands on huge screens behind them?

  • @zerotoux

    @zerotoux

    Жыл бұрын

    🤣 it's the only way!

  • @lindahognas6803
    @lindahognas68033 жыл бұрын

    Hey Kevin, Super helpful. But what is the difference between Contextual inquiry and Ethnographic interview?

  • @zerotoux

    @zerotoux

    3 жыл бұрын

    Hi Linda, thanks for the question! UX Researchers do not conduct "true" ethnographies. "True" ethnography is when people, for example, go live in Sudan for several years to become part of the culture, learn their ways, mental models, social interactions, and dive REALLY deep into their lives (My anthropology friend told me it's an insult to say UXRs do ethnography lol I thought that was a bit strong, but I get it). The UXR variation of ethnography is going to the environment of your user, and observing their lives, typically for a day or two, from waking hours to sleeping. One could also accomplish this by also setting up cameras and watching them throughout the day. Use this if you are in the stages of trying to create something new and different because you can dig super deep into needs that are harder to find. Contextual inquiry on the other hand, is conducting semi-structured interviews and observations in the person's environment typically for 1-4 hours. The beauty of it is that in UXR, we can adapt the extent to which we want to observe. They both do the same thing, understand users, and identify needs, one is more involved.

  • @lindahognas6803

    @lindahognas6803

    3 жыл бұрын

    @@zerotoux Thank you!

  • @candacetan4877
    @candacetan48774 жыл бұрын

    what do you think of the development of new media + UX future?

  • @zerotoux

    @zerotoux

    4 жыл бұрын

    Can you clarify what you mean by new media and UX?

  • @jiyongkwon5868
    @jiyongkwon58683 жыл бұрын

    Love the video as always. But Kevin, get more sleep! Your dark under eye circles are concerning....

  • @zerotoux

    @zerotoux

    3 жыл бұрын

    LMAO 🤣 appreciate the concern!! I will try to get more sleep 😴😴 🙂

  • @esksmith5623
    @esksmith56233 жыл бұрын

    Pen and paper? Seriously? )

  • @zerotoux

    @zerotoux

    3 жыл бұрын

    Yes! When we go into others' homes or workplaces, we should take notes with pen and paper. Having a laptop in front of your face while talking to participants can seem disconnected And this is especially necessary when you conduct contextual inquiry in different countries or cultures because a laptop may be seen as rude

  • @esksmith5623

    @esksmith5623

    3 жыл бұрын

    Kevin Liang, thank you for the reply! I am usually using my iPhone for taking notes. It’s easier to check them and add later to the Miro board, for example. I also hate my handwriting btw ) are there any arguments against a smartphone?

  • @petyakgrady

    @petyakgrady

    Жыл бұрын

    @@esksmith5623 I think you want to do everything you can to put your participant at ease and assure them that this interview is worth their time. If you are on your phone the whole time, even if you are just taking notes.... it may appear to them that you are texting, etc. and it could become distracting to them. You want to do everything you can to eliminate any opportunity for misunderstanding.