The dating app Bumble has received backlash after they launched a series of ads targeting people who have chosen celibacy. The ads not only offended a lot of people, but called into question Bumble's core identity as an app that prioritizes women's empowerment, agency and safety.
Bumble's mistake highlights a bigger issue with dating apps as a whole: people don't want to use them anymore. Particularly Gen Z, who is the demographic that dating apps most want to target.
This episode looks at how and why Bumble launched their disastrous campaign, and what is going on with dating apps as a whole.
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