Condé Nast International Luxury Conference, 2019, Cape Town, South Africa.
"Building Brand Loyalty with the Luxury Consumer of Tomorrow"
-Alison Bringé, Chief Marketing Officer, Launchmetrics
-Morin Oluwole, Global Head of Luxury, Facebook and Instagram
Discussion moderated by Greg Williams, Editor, WIRED UK
This discussion will explore the evolution of the luxury industry, global consumer behaviours, and the different roles of various digital channels in brand communications.