Looking for a career upgrade & a better salary? We can help, Choose from our no 1 ranked top programmes. 25k+ career transitions with 400 + top corporate companies. Exclusive for working professionals: glacad.me/3EJTNj2
Get your free certificate of completion for the Brand Management course, Register Now: glacad.me/32ULGDf
Brand management is an umbrella term that includes three marketing techniques that aim to preserve, improve, and raise awareness of a brand's overall value and reputation over time. Once a solid brand management plan takes foundation, it not only aids in the cultivation of a brand's potential growth value but also sparks optimal building and maintaining closer ties with the target audiences
In this course, we will be understanding, right from the beginning what is brand, branding, and then the different types of brands or brand management. Also, we will be discussing the different strategies to carry forward efficient brand management. After the course, you have a proper understanding of brand management and how companies add value to their brand.
00:00:00 Agenda for Brand Management
00:06:10 Introduction to Brand Management
00:13:56 What is Brand Management
00:18:33 Why is Brand Management important?
00:28:00 Types of Brand Management
00:40:10 Brand Elements
00:47:17 Different Brand Strategies
00:52:43 Difference between Marketing and Brand Management
00:55:32 What is the difference between a product and a brand?
01:00:41 Role of a Brand manager
01:04:39 Summary
Visit Great Learning Academy, to get access to 300+ free courses with 1000+ hours of content on Data Science, Data Analytics, Artificial Intelligence, Big Data, Cloud, Management, Cybersecurity, Software Development and many more. These are supplemented with free projects, assignments, datasets, quizzes. You can earn a certificate of completion at the end of the course for free. glacad.me/3eD3qpg
Get the free Great Learning App for a seamless experience, enroll for free courses and watch them offline by downloading them. glacad.me/3cSKlNl
About Great Learning:
- Great Learning is an online and hybrid learning company that offers high-quality, impactful, and industry-relevant programs to working professionals like you. These programs help you master data-driven decision-making regardless of the sector or function you work in and accelerate your career in high growth areas like Data Science, Big Data Analytics, Machine Learning, Artificial Intelligence & more.