Bouba/Kiki Effect | Why Some Words Sound Round and Sharp
What is the Bouba/Kiki effect? In this video, we will be discussing why we associate round objects with round noises and sharp objects with sharp noises. In a study done by Ramachandran and Hubbard, it was found that 95% of English and Tamil speakers associate the word bouba with the rounded shape and the word kiki with the pointy shape. This has many implications for psychology and language studies.
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Sources:
Bouba/Kiki Effect - en.wikipedia.org/wiki/Bouba/k...
The bouba/kiki effect: how do we link shapes to sounds? - www.theguardian.com/science/h...
Shape Science: The Bouba-Kiki Effect - www.scientificamerican.com/ar...
What's the Neuroscience Behind the Bouba/Kiki Effect? - scholarblogs.emory.edu/nbbpar...
Kiki or Bouba: What Is the Shape of Your Taste? - www.nationalgeographic.com/cu...
Chapter 1 - Bouba-Kiki: www.sciencedirect.com/science...
Пікірлер: 13
Note that even the shape of the letters K and B reflect this principle.
The only reason I’m watching this video is because i perceived Litwick’s cry as round and Zebstrika’s as sharp whilst playing a Pokemon cry guesser lol
@shockedwooloo6723
Ай бұрын
Lol unova is peak
Pewdiepie and Markiplier making childish noises in the background “hah he said boob”.
@e-man2081
Жыл бұрын
😅
I See😋👉👈 I'm Also In 95 % of people
It is because Bouba sounds like bulbous but kiki sounds like spikey.
@rohangondor6250
7 ай бұрын
The test was done “across a majority of cultures and languages in which it has been researched,[1] for example including among English-speaking American university students, Tamil speakers in India, speakers of certain languages with no writing system, young children, infants, and (though to a much lesser degree) individuals who are congenitally blind” so you’re completely incorrect it has nothing to do with the coincidence that it sounds like those words 😂
@e-man2081
7 ай бұрын
@@rohangondor6250 Just how were those infants tested?
😍
One of them is a fan blade
Iam the 5 percent 😂
booba