AI in less than 100 mW! Power efficient tech at CES 2024

Ғылым және технология

Arm sponsored my trip to CES 2024, and I found TONS of exciting power-efficient tech that runs #onArm. From wearables, to smart devices, cars as well as powerful cloud data centers.
Some of the companies and products I mentioned in this video:
- Automotive Grade Linux: www.automotivelinux.org
- Green Hills Software: ghs.com
- AWS Automotive: aws.amazon.com/automotive/
- SOAFEE: www.soafee.io
- Ubuntu Core: ubuntu.com/core
- Himax WiseEye 2: www.himax.com.tw/products/int...
- Seeed Studios Grove Vision AI Module V2: wiki.seeedstudio.com/grove_vi...
- Exeger Powerfoyle: www.exeger.com/powerfoyle/
- Arm big.LITTLE architecture: www.arm.com/technologies/big-...
Support me on Patreon: / geerlingguy
Sponsor me on GitHub: github.com/sponsors/geerlingguy
Merch: redshirtjeff.com
2nd Channel: / geerlingengineering
#CES2024 #Sponsored
Contents:
00:00 - Arm at CES
00:49 - Automotive Grade Linux
01:25 - Green Hills Software and SDVs
04:58 - AWS, SOAFEE, and virtualized development
08:17 - Canonical and Ubuntu Core
10:59 - Arm, everywhere
11:30 - Seeed Studios and Himax - milliwatt-scale AI
13:46 - Powerfoyle and light-powered devices
17:18 - Where is Arm headed?

Пікірлер: 367

  • @mausball
    @mausball3 ай бұрын

    My biggest issue isn't that a vehicle could be 'software defined', but that manufacturers will adopt the 'hardware as a service' model that is becoming popular in the IT space (Meraki). Subscribe forever, or your car can repo itself (new Ford patent application). The idea of buying something is dying, which is....not good.

  • @JeffGeerling

    @JeffGeerling

    3 ай бұрын

    💯 The 'new features for pay' idea is ripe for abuse, my hope is consumers will reward the good uses and punish the bad. Probably optimistic though :/ But I can hope-it sounds like some manufacturers are finally adding buttons back in again, after the push to remove all physical buttons from the cabin!

  • @mikkelkuunarsson7716

    @mikkelkuunarsson7716

    3 ай бұрын

    Please give up on the idea that consumers can direct capitalism, hearing it from an intelligent person as yourself is just sad.@@JeffGeerling

  • @45414

    @45414

    3 ай бұрын

    Imagine if Broadcom made a car…

  • @JeffGeerling

    @JeffGeerling

    3 ай бұрын

    @@mikkelkuunarsson7716 That's a bit defeatist-there are good and bad, and the fact we're in a period where the pendulum's swung so far in one direction that de facto monopolies exist all over doesn't mean we can't make things better without something akin to the French Revolution :) I tend to take a more positive outlook, and think it will take a huge and concerted effort-but it is possible. A lot of it has to do with overcoming a weird standstill on the regulatory side. Politics has been weird for the past 8-10 years, and nobody benefits from how it is right now. That doesn't mean we can't change things, a lot of that happens starting on the local level, where individuals like you and I *can* actually make a difference.

  • @JeffGeerling

    @JeffGeerling

    3 ай бұрын

    @@45414 Heh, I know Apple's been rumored to be working on one for years!

  • @Grishanof
    @Grishanof3 ай бұрын

    The car guy was yapping for 3 minutes and didn't say anything, that's a talent

  • @yumri4

    @yumri4

    3 ай бұрын

    Sounds like a Twitch stream which is not good for a car. A car has to be objective and have it work without to much abstraction between the instructions and what the driver will understand.

  • @kerbalengineer1243

    @kerbalengineer1243

    3 ай бұрын

    Green hill software is the literal worst. They lie and make fake demos of Tesla autopilot failing to try and prop up their failure to beat it.

  • @SanoKei

    @SanoKei

    2 ай бұрын

    for a salesman he was educated pretty well on the product

  • @qwertykeyboard5901

    @qwertykeyboard5901

    2 ай бұрын

    I'd rather see something actually impressive. Like someone driving the car into a brick wall at 60 mph and getting out without a scratch.

  • @piman13_71
    @piman13_713 ай бұрын

    One thing that terrifies me with the car manufacturers being more directly responsible for the software is that now there self certifying… and now look at Boeing and think how much more a car manufacturer would be willing to cheap out, or just look at what they have done already….

  • @youtubasoarus

    @youtubasoarus

    3 ай бұрын

    Exactly. Think about how games are so shit and buggy these days upon launch because devs KNOW they will just patch it after release. Think about how many cars will roll off the production line with crap not working left and right and the dealer will just say "no worries bro, you can patch that after you drive off our lot" only to have it take 6 months or never ever be fixed.

  • @DinosawrsAreAwesome

    @DinosawrsAreAwesome

    3 ай бұрын

    'Move fast and break stuff' takes on a new connotation when you're dealing with multi-ton metal boxes that are used exclusively in close proximity to people.

  • @cv990a4

    @cv990a4

    3 ай бұрын

    But they made it clear that car operating code is walled off from customer experience stuff. That said, I'm personally not looking for my car functionality to change over time. Then again, I manual, so I'm quite atypical.

  • @Chriss120

    @Chriss120

    3 ай бұрын

    Self certifying is way less of a concern, than you would think. There are lots of regulations in place that prevent manufacturers from delivering sub-par software.

  • @piman13_71

    @piman13_71

    3 ай бұрын

    @@Chriss120 and look at Boeing and the FAA, the FAA allowed them to self certify and we have multiple planes that would not have passed inspection, being in the air and even losing plugs! You can’t mix those inspectors and money in the same bowl because more often than not the money comes out and the inspection doesn’t

  • @Treksh
    @Treksh3 ай бұрын

    Its pretty nice to see arm moving forward but software as a service in vehicles is a dark future.

  • @ChristopherHailey
    @ChristopherHailey3 ай бұрын

    Congratulations to Jeff for being able to make a sponsored video without being a total shill. You had topics that highlighted the product that have value that relate to the sponsor without just being an ad. GJ, J. G.

  • @JeffGeerling

    @JeffGeerling

    3 ай бұрын

    Thanks! It's a bit tough to do, and in the end, I think for a couple of those interviews I wish I had more time to get to talk to the person I was interviewing *before* the camera was rolling-lesson learned for next year. But my goal was to focus on a few of the more technical aspects I know I'm interested in. There were some other discussions I had on the floor that I sadly couldn't record that had even more interesting info and demos-it was especially fun to meet some of the engineers who worked on the products (though they typically are the last people who want to or would be given the green light to appear on camera :). CES was vast, and a lot of it was just a veneer, but there's still a lot of cool technical stuff to nerd out over behind the glitzy facades, and down in the back of the halls!

  • @pdjames1729

    @pdjames1729

    3 ай бұрын

    shilled out on Rpi already mate :D no adult believes a word of Ebons 'justifications' and Rpi gobble My tax as a not-for-profit.. nice. We stopped all dev on their gear and won't be returning, ever xx @@JeffGeerling

  • @pdjames1729

    @pdjames1729

    3 ай бұрын

    fyi, im teasing you Jeff, long term fan of the channel.. Ebon, not so much xx@@JeffGeerling

  • @fredghostkyle
    @fredghostkyle3 ай бұрын

    Congrats on the ARM sponsorship!! So glad to see your channel expanding while maintaining quality and professionalism!! Can’t wait to see what’s next!

  • @EngineeringNibbles
    @EngineeringNibbles3 ай бұрын

    Software defined cars is an insane concept, it being needed for the "future" of cars highlights the assumption that cars will continue eating up substantial portions of our income instead of becoming cheaper, as well as reminds me how little work will be able to be done independently on vehicles

  • @Lishtenbird
    @Lishtenbird3 ай бұрын

    2:38 The last time I heard about "safety and security" was when my smart lights that were operating locally for years started requiring an online account, with their app getting upgraded for in-house cameras and sensors.

  • @BlueJDev

    @BlueJDev

    3 ай бұрын

    Yep cuz managing it yourself at home is never as safe as something that forces you to connect it to the cloud! This movement is p*ss*ng me off, with everything on the cloud or it will not work for your "safety". It's bs just BS and translates to you bought this item but don't own it and we will further paywall any features we want to squeeze every cent we can from something you already paid for! Technology is not progressing (for our benefit)!

  • @eldibs
    @eldibs3 ай бұрын

    Of course Arm would sponsor you, with all the work you've done showing cool stuff that can be done with their designs. Also, the Powerfoyle cells look really cool.

  • @JeffGeerling

    @JeffGeerling

    3 ай бұрын

    I'm starting to think about where I could build a little Powerfoyle-enabled sensor at home. I'm hoping to try out one of those devkits at some point, but I need some time to play around with it! Would be nice to replace a couple of my little temperature/pressure sensors with one of those, just needs to come down in price.

  • @eldibs

    @eldibs

    3 ай бұрын

    You know we'll love to see what kind of neat stuff you could cook up with a few of them!

  • @ryangrogan6839
    @ryangrogan68393 ай бұрын

    "Adding functionality after rolling off the production line" = pay 50$ to turn on your seat warmers. Then you have to update the car or else it becomes vulnerable. Then you find out theres a 0.50 cent to the gallon surcharge for filling your own gas tank. The car is a service afterall, why not tip the developers for making it possible?

  • @ferd1775

    @ferd1775

    3 ай бұрын

    Seriously. This shit is out of control...

  • @pdjames1729

    @pdjames1729

    3 ай бұрын

    oh the 'hypervisor' will defend 1t... I drive a modest 55mpg 15 year old car, soon to have an electric tail +50hp ish so be Much Greener than anything newly build. Critical Safety Systems (like Getting Out, all ECU and Brakes) need total separation from ANY whimsical software full stop. You Never cross-over remit with non-critical stuff unless you just don't care. It _will_ get hacked, will turn into a 'pay to drive' sh!t farm. Will find failure modes you never thought of and is an open invite to endless Tesla-style sh!tification of 'the driving experience' - ARM or no ARM clever firmware or no. . Keeps your BRAKES, Radar Cruise, Ride Dynamics, Door Locks totally independent and Way more reliable than your Space Invaders. Keep ota physically separate from the Hardware running the fkin radio (usually my ancient moto phone) Mmkay?

  • @altosack

    @altosack

    3 ай бұрын

    Well, if we can’t pass a reasonable $10/gal gas tax, then maybe this is the way to go.

  • @ferd1775

    @ferd1775

    3 ай бұрын

    @altosack 😂 the internet is full of so much degeneracy, I can't tell if this is an honest take or satiracle

  • @altosack

    @altosack

    3 ай бұрын

    @@ferd1775 - Honest. If one looks at the damage caused by burning petrol (even _without_ considering global warming), $10/gal to reduce use and help pay for it is reasonable. Of course, pragmatically, we should ramp up to that value with plenty of warning to industries and consumers. I put my money where my mouth is. I own a truck that gets 17 mpg, but only use it when I actually need to haul stuff. When that happens, the utility it gives me, even at $20/gal, is something I would happily pay for.

  • @jonasfrito2
    @jonasfrito23 ай бұрын

    Subscription Defined Vehicle = Software Defined Vehicle. "Have you payed for this month airbag subscription?" PS: thanks Jeff for your videos, always fun , entertaining and allways learn something interesting.

  • @metroidfan220
    @metroidfan2203 ай бұрын

    Just want to add a word of encouragement about the decision to do a sponsored video. For something like CES the expenses of attending are not insubstantial and one could argue that the entire show is meant to show off this new tech so I think most people understand that it would be sponsored and don't consider that a problem.

  • @JeffGeerling

    @JeffGeerling

    3 ай бұрын

    Thanks! And honestly, my hope is that if I ever do another fully sponsored video, it's in a similar vein-it's something I may have tried doing otherwise, but without sponsorship it just wouldn't happen. I also wanted to get in my first time going so I can make better plans if I attend next year. Always learn something new about a massive event like CES!

  • @AerialWaviator

    @AerialWaviator

    3 ай бұрын

    Jeff struck a nice balance of being informative and entertaining while creating content with some longevity and having a focus that a sponsorship requires. A show like CES is a very tough environment to produce content, as there's so much occurring live with minimal time to prep. Well done Jeff, the result is something to be proud of, and can be referenced when receive future sponsorship requests.

  • @allenellisdewitt
    @allenellisdewitt3 ай бұрын

    Honestly, a really different view on CES, thank you!

  • @LanTenko
    @LanTenko3 ай бұрын

    The only scenario that could work with software defined vehicles will be if they offer an alternative with open software. Also, love the focus on energy efficiency.

  • @cassettepllayer
    @cassettepllayer3 ай бұрын

    Pretty cool stuff, thanks Jeff. But the part with the automobile software company is wild! My man here talking with the villains of the auto industry hahahaha

  • @JeffGeerling

    @JeffGeerling

    3 ай бұрын

    Heh, I wouldn't call them the villains-SDV is necessary for cars to continue progressing, the villains in the story aren't the engineers and developers making things work, it's whoever decides to turn cars into subscriptions rather than products people purchase. I still have hope we can keep control of our cars-gotta keep pushing the right to repair movement forward!

  • @Darkk6969

    @Darkk6969

    3 ай бұрын

    @@JeffGeerling Makes me wonder if in the future we'll have open source cars?

  • @user-nh3gu1ge3d

    @user-nh3gu1ge3d

    3 ай бұрын

    @@JeffGeerling "SDV is necessary for cars to continue progressing" That's regress, not progress. "the villains in the story aren't the engineers and developers making things work, it's whoever decides to turn cars into subscriptions rather than products people purchase" Ah, the old "just following orders" defense. No. They are both the villains. The whole point of this is to increase revenue and find a way to charge people FOREVER for the same piece of hardware instead of a one time fee and everybody knows it. You can scapegoat the "evil rich men at the top" all you want but they all know what they are doing. We've already seen the middle game of them disabling HARDWARE like heated seats if you don't pay a subscription. I'm sorry but that is not a SERVICE. That is a wire that WE BOUGHT connected to a battery that WE BOUGHT and it requires ZERO service. Nobody wants to see their end game once they get in bed with government and start measuring "emissions" and restricting drive ranges and times and stuff. Not no but HELL NO. No forever.

  • @WelshProgrammer

    @WelshProgrammer

    3 ай бұрын

    @@Darkk6969 nope, at least not for the car control sytem side of things, too much of a safety risk, at least with car manufacturers producing the software, it's at least tested to some degree and when it goes wrong, you have them to blame, not some code you added to the car. Now open source infotainment systems is something I would like to see at least. Android Auto almost got us there.

  • @meco
    @meco3 ай бұрын

    I think with software like HomeAssistant and in general the local first approach we're going to see more powerful RISC architecture in consumers daily life's. Then again something like the Intel N100 came like a surprise and who knows what all the brilliant engineers will come up with all the next gen fab's being built all around the world right now

  • @happilicious
    @happilicious3 ай бұрын

    Did a double take when I saw you feature GHS. I use their compiler at work, their support is excellent.

  • @JeffGeerling

    @JeffGeerling

    3 ай бұрын

    I had a great conversation with one of the GHS engineers, they seem like a very competent company. Certainly looked like better software than most of the web app firms I've worked with! (And it should... their stuff is making cars not bonk into each other)

  • @Cryowatt
    @Cryowatt3 ай бұрын

    Software defined vehicles is just the next step in enshittification. The promise is vehicles that get better over time. The reality will be that every patch will make the car slightly worse. I own a Tesla and have experience this firsthand. Every update makes the car slightly worse.

  • @toby-xo6rb

    @toby-xo6rb

    3 ай бұрын

    100% for sure you don't own a Tesla.

  • @bar10dr
    @bar10dr3 ай бұрын

    Thanks for informing that it’s sponsored, I will still watch the video. Huge props for that, it makes you very trustworthy 👍

  • @esra_erimez
    @esra_erimez3 ай бұрын

    Sophie Wilson & Steve Furber are living legends.

  • @realelaverick
    @realelaverick3 ай бұрын

    Great video, but to be super nit-picky, you showed a Gameboy Color when talking about ARM from Nintendo. The GBC had a custom 8bit processor from Sharp. The Gameboy Advance was the first to feature an ARM processor (ARM7TDMI).

  • @JeffGeerling

    @JeffGeerling

    3 ай бұрын

    Drat! I was trying to look up the processors in the various models, but didn't realize the Color wasn't Arm.

  • @realelaverick

    @realelaverick

    3 ай бұрын

    @@JeffGeerling it's literally the first time in 400+ videos that I've thought "That's not right". I'd say that was a pretty great track record :)

  • @JeffGeerling

    @JeffGeerling

    3 ай бұрын

    @@realelaverick Heh, I try! Retro gaming stuff I'm about the worst on, there is so much hardware out there, and I was a Sega kid :D

  • @musiqtee
    @musiqtee3 ай бұрын

    Arm is Great - their model of IP management lets the end user “own” the CPU. Automotive, increasingly not so. As mentioned by the tech director, “enabling features after the assembly line” means features for rent. Any corporate entity that can guarantee their revenue forward in time, is a financial winner. Sales and profits is not the driver, rentism is way stronger as capital. Great for corporate expenses, written off against tax or assets. NOT so for an end consumer who must bear future expenses against future pay - already taxed, and VAT/sales tax on top. Sorry Mr. Geerling, but this is the first time I can’t “go with the flow” of your excellent work. The “economy” just isn’t adding up like it did some years back. 👍

  • @tschorsch

    @tschorsch

    3 ай бұрын

    The end user doesn't own the cpu. It's the ARM licensee.

  • @JeffGeerling

    @JeffGeerling

    3 ай бұрын

    I can do whatever I want with my Pi and SoC, up to and including running my own firmware on it-though I can't get the proprietary source, have to reverse engineer. But the hardware is mine to do with as I please, and there's no phone home on it-Broadcom can't start charging me to use all four CPU cores or something like that. Sadly in automotive some companies are pushing hard for the "you will own nothing and be happy" philosophy.

  • @musiqtee

    @musiqtee

    3 ай бұрын

    @@JeffGeerling Huge thanks for your answer - and thoughts! Small caveat, Intel tried “unlockable” CPU cores a while back, didn’t they? As said, that was a different time, even corporate buyers got mad at them… Otherwise, certainly agree. Indeed, I meant the practical ‘use’ of a (Arm) CPU, not reverse engineering it. There’s RiskV for that… More generally, corporations (huge ones) are going increasingly “Adobe” (BMW, Tesla for cars), and in our time, politicians are cool with that (they weren’t a generation ago). Or should I say, Wall st. is cool, because it’s “growing the economy” - except where it doesn’t… Well, what part of the economy? The nominal part - you know, property, IP, shares, derivatives, debt… The real economy (produce, wages, consumption, public, tax…) is losing out across the OECD - according to OECD… I don’t have any answers, but there are too many questions we stopped asking the last couple of decades. Can we *really* fix i.e. ecology by just working harder and pay up for more “growth”…? Saying “yes” feels awkward for some reason…

  • @musiqtee

    @musiqtee

    3 ай бұрын

    @@tschorsch I was unclear - I meant practical use, running whatever code as an end user (I know, not weapons etc…). It doesn’t report back, like any cloud bound “product” binds the user to accept by ok’ing the EULA. Think SoMe, Meta, Google, BMW, Tesla, Amazon… Their greatest assets are future revenue and a steady stream of capital convertible data. Not even our governments (that we hate, right…?) have these rights. So, they may buy that data from said corporations, at the moment it’s illegal. That’s speculation on my part, but it changes the narrative of “democratic power” - most of us can’t vote for CEO’s… 😅

  • @michaelbishton9439
    @michaelbishton94393 ай бұрын

    I really like your thoughtful questions and look into one theme across a spectrum of systems and applications!

  • @anotheruser9876
    @anotheruser98763 ай бұрын

    Car software updates, because updates never bricked a computer before. /s

  • @kirbeast46

    @kirbeast46

    3 ай бұрын

    Ford's MachE literally had this issue last year. A botched firmware update bricked a vehicle and left the error message: "Your vehicle cannot be driven" followed with instructions for contacting a local tow truck

  • @____________________________.x

    @____________________________.x

    3 ай бұрын

    @@kirbeast46pretty sure something bricked a Hyundai too. A commercial radio broadcast did something and the car radio stopped working

  • @zahirkhan778
    @zahirkhan7783 ай бұрын

    This was very insightful. Thank you.

  • @SBCDude
    @SBCDude3 ай бұрын

    I like the high quality you provide with every video 😊

  • @reizendecamera
    @reizendecamera3 ай бұрын

    Very interesting, thanks for making this video!

  • @michaelsopunov
    @michaelsopunov3 ай бұрын

    Great! Thank you Jeff! :)

  • @sandmanxo
    @sandmanxo3 ай бұрын

    I'm also in the camp that software updates on cars terrifies me. While I love technology I'm not a fan of updating a car. The more mechanical the better for thenmost part.

  • @WagnerGimenes
    @WagnerGimenes3 ай бұрын

    Excellent video, Jeff. More of the same, please.

  • @sebastienpernecker8509
    @sebastienpernecker85093 ай бұрын

    Magnifique interview en prime avec le concert final. Top, merci l'équipe et Tiken Jah pour ses paroles très sages BRAVO

  • @muddyexport5639
    @muddyexport56393 ай бұрын

    Good info. Thanks for creating the vid and sharring.

  • @bartz0rt928
    @bartz0rt9283 ай бұрын

    The Green Hills guy frames it positively, but I think we can tell where OTA car updates will eventually go: pay $50 a month or your brakes stop working.

  • @SuperDavidEF

    @SuperDavidEF

    3 ай бұрын

    Probably not the brakes. But I can see planned obsolescence happening. "Your car is no longer supported, so it won't start/run. Buy a new one to continue using the service." Or even just "You've reached your limit of miles traveled for this month. Your car won't start/run until the beginning of next month. If you'd like to drive your car now, you can upgrade to the Ultimate Premium Plan and get TWICE as many miles per month!"

  • @Lishtenbird

    @Lishtenbird

    3 ай бұрын

    And it will all be framed as something "green" and "for the sake of security", and shame you for not contributing to the "effort"... while they go trash an entire battery because it had a scratch on a cover, and log your location to make sure you aren't visiting their competitors' workshop.

  • @kneekoo

    @kneekoo

    3 ай бұрын

    You guys can talk shit about Green Hills Software's founder Dan O'Dud's lame struggle to fight competition, but paying for brakes or miles/month on an owned car is too much of a stretch - I don't think they would ever do that. There are plenty of other silly reasons to make customers pay for stuff, like upgrading your hardware because the old one can't handle some newer security-related instructions in newer CPUs, even if they could be back-ported to the old ones within a safe power consumption range. There are plenty of made up reasons to pay "for your safety." :P

  • @darkmann12
    @darkmann123 ай бұрын

    to be honest i think it's really dope that arm sponsored you!

  • @joegee2815
    @joegee28153 ай бұрын

    The auto manufacturers want to "rent" us features on a monthly pay scheme. I don't like it.

  • @CognosSquare
    @CognosSquare3 ай бұрын

    So professional now Jeff. Great job.

  • @attaboyabhi
    @attaboyabhi3 ай бұрын

    love to see Greenhill's doing exciting projects! Used it while working for an automotive company in 2008

  • @visualops
    @visualops3 ай бұрын

    I understand that ARM sponsored your trip for this video but did that sponsorship change your view/understanding of the value of ARM technology? I really like what I learned about ARM and power efficiency from what you covered, I would never have known that and it gives me more confidence to continue developing on the ARM platform.

  • @JeffGeerling

    @JeffGeerling

    3 ай бұрын

    Honestly, I have been using arm in Pis, phones, tablets, now desktops and servers for a couple years now, and only have a couple machines running on Intel / AMD. Each has its own purpose, but I've consistently gotten more CPU power for fewer watts out of the Arm systems, and as I am trying to always make things quiet, cool, and power efficient... it's a no-brainer to work with Arm here :) There's no dislike towards any of the other vendors of CPU tech especially, but one of my goals this year is to look into some of the other parts too, like the NPU/TPUs that Arm is rolling out in products like the Himax WiseEye 2 sensor I highlighted. I hope to do some more testing with those cameras and a few others using Arm cores. Might or might not do a video on that!

  • @cavemaneca
    @cavemaneca3 ай бұрын

    "Software Defined Vehicle" is just a fancy term for "you don't own the hardware you paid for". Maybe the pure engineering firms are excuted about "adding features through an update", but more often it's going to be things where the car manufacturers lock features behind subscriptions.

  • @45414
    @454143 ай бұрын

    I’m retired but if I were involved in the tech space (OEM, Tier 1/2/3 suppliers) I’d try to frequently sponsor this channel. Jeff is HONEST to a tee and viewers trust his opinions regarding decisions they have to make in lab environments. No affiliation.

  • @MoisesCaster
    @MoisesCaster3 ай бұрын

    I love energy efficient devices. I think about applications with batteries and remote areas.

  • @piotr.wozniak
    @piotr.wozniak3 ай бұрын

    super interesting. thanks

  • @ceebee
    @ceebee3 ай бұрын

    2:16 "a lot of people love the fact that their car can get an update and have some new feature on it" - no one I know thinks that and they all think it's a security and privacy nightmare.

  • @tomholroyd7519
    @tomholroyd75193 ай бұрын

    Can you run an ARM CPU using a betavolt battery? Or would that need a beowulf cluster of betavolts (betawulf)? (Or like, a betavolt and a capacitor)

  • @CharlieMartorelli
    @CharlieMartorelli3 ай бұрын

    Great coverage

  • @Acceleratedpayloads
    @Acceleratedpayloads3 ай бұрын

    Dude, nice job getting sponsored by arm. YOu don't need me to tell you this, but I"m legit proud of you.

  • @MikeHarris1984
    @MikeHarris19843 ай бұрын

    Every time he's said integrity all I could think of was Randy Marsh from South Park. Anyone who watches South Park will know what that means! Lol (the first interview)

  • @JeffGeerling

    @JeffGeerling

    3 ай бұрын

    Ha!

  • @toddgreener
    @toddgreener3 ай бұрын

    Blech, I hate the idea of a car getting an update. I'd much rather just have everything be mechanical. I don't want software everywhere.

  • @brendanfarthing
    @brendanfarthing3 ай бұрын

    Nice video, Jeff!

  • @ColorblindMonk
    @ColorblindMonk3 ай бұрын

    Remember the days when "AI" was just called an "algorithm?"

  • @WelshProgrammer

    @WelshProgrammer

    3 ай бұрын

    Or when spreadsheets just called it the "Equation Solver" which basically brute forced all variable values to try to come up with an answer, modern AI isn't too far removed from this, it's just called training now.

  • @4c1d
    @4c1d3 ай бұрын

    Even if this is an ARM sponsored video, doesn't change anything. You love ARM anyway ;) (me too)

  • @darkpixel1128
    @darkpixel11283 ай бұрын

    "How do you keep it safe?" "That's a deep question, there are a lot of moving parts to that question..." I know there's a lot of explanation after that but man that is not a good thing to hear.

  • @Lishtenbird

    @Lishtenbird

    3 ай бұрын

    "How do you keep it safe?" "That's the neat part..."

  • @chrishuhn5065
    @chrishuhn50653 ай бұрын

    21:14 Oh no. Akira and Tetsuo are bout to explode! RUN!

  • @joeg3950
    @joeg39503 ай бұрын

    Great video!

  • @asdsad17
    @asdsad173 ай бұрын

    excited about ota car upgrade? how about fear of bricking it? i don't want software blocking my car. i just need it to move.

  • @carlospcpro
    @carlospcpro3 ай бұрын

    So cool, I would have loved to be at CES this year, but that will be until next time. I remember when we met at LTX last year telling you precisely about efficient modules, how great that you could see this at CES. Greetings

  • @JeffGeerling

    @JeffGeerling

    3 ай бұрын

    Good to see you in the comments :)

  • @kevlarandchrome
    @kevlarandchrome3 ай бұрын

    Thank you for again confirming my decision to never get rid of my 1990 S10, no matter how many tines I have to rebuild the engine and/or transmission.

  • @DannyBackx
    @DannyBackx3 ай бұрын

    I like ARM but it would be good to ask them about RISC V too. Are they afraid many more vendors will switch to that?

  • @dennisestenson7820
    @dennisestenson782011 күн бұрын

    Congrats on your first sellout video! 😉😁 You did a great job.

  • @patrickgasior916
    @patrickgasior9163 ай бұрын

    Jeff, great organization and flow… are you X. Cringley? This, fantastically supports my mantra of reduced power arm web server circa 2008 and adding BT to a 1999 XJ with >209k miles. Also, the wheels won’t fall off with preventive maintenance 🦊

  • @Peter-House-Jr
    @Peter-House-Jr3 ай бұрын

    @8:50, I am pretty sure JC said "World of Embedded Systems" and not "World of NVidia Systems"

  • @JeffGeerling

    @JeffGeerling

    3 ай бұрын

    Heh, oopsie! Will fix the subtitles there.

  • @First2ner
    @First2ner3 ай бұрын

    I normally don't comment, but this was really good!

  • @YoodielandExplorer
    @YoodielandExplorer3 ай бұрын

    would you make a video ab what makes the pi5 better for taking pictures/videos?

  • @JuanMoreTaco123
    @JuanMoreTaco1233 ай бұрын

    Those dji Mics sound really good. Love your videos

  • @JeffGeerling

    @JeffGeerling

    3 ай бұрын

    Thanks! This was my first time testing them-they handled it like a champ, I like them a little more than the Rode Wireless Go II mics I'd previously been using for this kind of thing!

  • @thresh-
    @thresh-3 ай бұрын

    After watching this, i am 100% convinced i need a fully analog everything.

  • @am2dan
    @am2dan3 ай бұрын

    Sounds like it's time for me to get interested in antique autos.

  • @mskiptr

    @mskiptr

    3 ай бұрын

    Another route is buying a somewhat modern car and hacking the crap out of it

  • @BrickTamlandOfficial
    @BrickTamlandOfficial3 ай бұрын

    you know its a silicon valley meetup when everyone is wearing patagonia vests

  • @qmurec
    @qmurec3 ай бұрын

    As an avid listener, thanks for the video!

  • @cv990a4
    @cv990a43 ай бұрын

    Jeff violates Vegas prime directive - what happens in Vegas stays in Vegas.

  • @JeffGeerling

    @JeffGeerling

    3 ай бұрын

    Hehe

  • @cv990a4

    @cv990a4

    3 ай бұрын

    @@JeffGeerling In all seriousness, it was a good video, worthwhile.

  • @zambonidriver42
    @zambonidriver423 ай бұрын

    The last thing I want is Bezos inside my vehicle. I have zero trust for anything produced by Amazon. And the upgrade-on-the-fly capability means “we’ll fix that later”. Not interested in promoting or rewarding any manufacturer that offers anything along those lines.

  • @FELiPES101
    @FELiPES1013 ай бұрын

    what the amazon guy said about giving a car a virtual vin is actually a very logical but genius security idea

  • @kopbabakop1886
    @kopbabakop18863 ай бұрын

    Sponored by ARM? that is sick 🔥

  • @worskaas
    @worskaas3 ай бұрын

    So when do we get a video on alternative architectures? If Intel's N100 can run on 6W, have all those extensions. Like most hybrid CPU architectures these days. Are they gaining any momentum. Are there alternative architectures that we haven't heard of? I heard ST. But what about anything from China?

  • @shrimpoffthebarbie
    @shrimpoffthebarbie3 ай бұрын

    Great video Jeff. Really interesting stuff. However, as a previous BBC Micro, I don't think the Brits get enough credit for RISC and ARM.

  • @xani666
    @xani6663 ай бұрын

    Ah yes, I look forward to subscription for AC and rear speakers. More computers in cars worry me more than excite because so far most of them have been negative, from outright tracking users and selling data to showing ads and subscription for hardware that you already paid for

  • @kayakMike1000
    @kayakMike10003 ай бұрын

    Oh GreenHills Software. Integrity RTOS. pretty durn cool interview.

  • @MarcoGPUtuber
    @MarcoGPUtuber3 ай бұрын

    You need to ask the guy if we can game on the ampere board. :P

  • @FhargaZ
    @FhargaZ3 ай бұрын

    All these cool ideas, tech and applications and many depend on batteries that are not to the task.

  • @testuser2709
    @testuser27093 ай бұрын

    It would’ve been really interesting to see them talk about how they could integrate with RISC-V

  • @PowerToolism
    @PowerToolism3 ай бұрын

    Am I the only one having to do a double take when the guy said that their AI camera only consumes 100mW?

  • @JeffGeerling

    @JeffGeerling

    3 ай бұрын

    And that entire chip is like the size of a quarter of a toothpick! Crazy how little space is needed and how efficient these chips are getting.

  • @babbagebrassworks4278

    @babbagebrassworks4278

    3 ай бұрын

    Image sensors are evolving, "Always on", that means movement and object detection done on the sensor. I am watching this arena closely.

  • @mnice59
    @mnice593 ай бұрын

    Security MEANS proprietary. Proprietary means limited access. Limited access means CHARGING for access. I don't know when people forgot the definition of hardware and software but software only controls hardware. It can't physically upgrade it. Making it proprietary only keeps you from working on them and the manufacture in control of them. Car keys used to cost a couple bucks now a lost key costs around $400 ($7-10 Hardware). PS Chris Berge seems like a highly medicated individual in that interview using a lot of industry jargon with out saying much of anything.

  • @CedroCron
    @CedroCron3 ай бұрын

    It would also be nice if they focused on privacy from severe telemetry and gave the user options to opt out of data collection.

  • @Willie-vr6gk
    @Willie-vr6gk3 ай бұрын

    Jeff, ECU stands for Engine Control Unit, not the Electronic Control Unit

  • 3 ай бұрын

    Car as a service is coming and the security promises are ... let's say, they are rather optimistic. 😁

  • @IngwiePhoenix
    @IngwiePhoenix3 ай бұрын

    Very interested to see how RISC-V will one day be a player amidst all of this. ^^

  • @fnmatrix
    @fnmatrix3 ай бұрын

    The software updates for car thing has already been used by BMW and it pissed people off. Basically, the car had seat warmers installed but they were disabled unless you paid extra and got a software update to enable them and they wanted it to be a subscription model. The negative feedback ended BMW's subscription plan.

  • @JanDahl
    @JanDahl3 ай бұрын

    My "Software defined" Volkswagen had a recall to get an update 😂 Never got a single new feature though.

  • @AlanTheBeast100
    @AlanTheBeast1003 ай бұрын

    Automobile OEM's wanting more control is a money grab. They charge a lot of money for poorly designed software that is not maintained or updated. Apple comes along with CarPlay and blows them all out of the water (And whatever Google does too....) Would like to hear more about standards and certification with 3rd party oversight for vehicle systems that touch safety-of-life functionality.

  • @ToyKeeper
    @ToyKeeper3 ай бұрын

    I was at Canonical on the IoT team during the phone project and the first couple years of Snap and Core. Because of that experience, I don't use Snap or Core or even Ubuntu any more. There are many reasons, but as one small example... For years, the only person doing actual QA on Ubuntu was Dave, who put in a superhuman effort to keep things working... and then they fired Dave.

  • @user-wx2fp9cm3i
    @user-wx2fp9cm3i3 ай бұрын

    if you miss a payment they gonna shut off your car hehe

  • @SuperDavidEF

    @SuperDavidEF

    3 ай бұрын

    Tesla cars can already autonomously drive themselves up onto the rollback for repossession when you miss a payment. We're sure to see more of the same from other automotive manufacturers, and probably worse.

  • @ray73864
    @ray738643 ай бұрын

    Sometimes I'm glad that my 32yr old car has no fancy crap on it beyond the stereo :) The car runs on hydraulics and gears.

  • @AlfOfAllTrades
    @AlfOfAllTrades3 ай бұрын

    "Software defined vehicles"... This makes me ecstatic to own a 1988 VW Vanagon 1.6TD. The most advanced electronics in it is the interval wipers. The only way it will crash is in a very physical way.. 🤣

  • @licanueto
    @licanueto3 ай бұрын

    hope some content comes out of that encounter with raid🦉

  • @JeffGeerling

    @JeffGeerling

    3 ай бұрын

    Eventually! We just met up and talked a while at CES, both of us were already quite tired from walking like 6 miles by then!

  • @hohhan1978
    @hohhan19783 ай бұрын

    0:01 UFD tech is here!

  • @energyideas
    @energyideas3 ай бұрын

    ARM is the topic here

  • @bokami3445
    @bokami34453 ай бұрын

    We are living in exciting (technological) times.

  • @fauzirahman3285
    @fauzirahman32853 ай бұрын

    100 mwatt? Wasn't there something in the news about a 100 microwatt nuclear battery?

  • @mbnyc5401

    @mbnyc5401

    Ай бұрын

    Mill watt vs micro watt, 100x difference

  • @Sazoji
    @Sazoji3 ай бұрын

    I would have thought laptops like hybrid chromebooks would get the hypervisor treatment before cars

  • @dennisestenson7820
    @dennisestenson782011 күн бұрын

    18:35 how about a 1.21 GW datacenter? 😂

  • @UncleKennybobs
    @UncleKennybobs2 ай бұрын

    Tegridy?

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