Advertising Masterclass 2024: Ft.

If you had the rare opportunity to get mentored by a famous Indian KZreadr with over 4 million subscribers, would you say yes? Our students jumped at the opportunity!!
We are excited to share that renowned comedian and scriptwriter @tanmaybhat : co-founder of the evergreen @allindiabakchod joined us recently for a #marketing #masterclass.
In addition to mentoring our students, Tanmay also judged a 24-hour marketing challenge alongside Aman Gupta: Sharktank India judge and co-founder of @boAt-lifestyle.
Watch the full video to learn Tanmay Bhat’s secret marketing hacks that turn good content into great content!
To engage and learn from top industry practitioners like Tanmay, apply to the Programmes at Masters' Union. Explore our Programmes here: mastersunion.org/?...
Chapters:
1:35 - Social Media’s Impact on Brand Building
2:03 - Consistency & Reinvention in Branding
3:05 - Zomato’s Success Story
4:19 - Importance of Having a Unique Brand Style
5:05 - Overlaps Between Product & Marketing
7:12 - Virality: Engagement & Shares
9:01 - Types of Content People Share
13:14 - Creating a Viral Campaign
15:33 - Respecting Ad Budgets & Time Constraints
17:07 - Standing Out Immediately
19:07 - Importance of Celebrities & Interesting Visuals/Audio
20:42 - Incongruence: The Key to Engagement
24:48 - The Role of Budget in Advertising
28:04 - Crafting Brand Communication
30:45 - The Power of Trusted Feedback
35:05 - Consistency and Expertise
36:44 - Balancing Data and Creativity
43:43 - Future of Advertising
49:07 - Journey From Content to Ads
Follow us on:
Discord - / discord
LinkedIn - / mastersunion
Instagram - / masters.union
Twitter - / themastersunion
Facebook - / themastersunion
#mastersunion #mba #podcast #business #bschool

Пікірлер: 201

  • @lastminutespecialist
    @lastminutespecialist Жыл бұрын

    Summary: Dropping Gems (Part 1) 1. Hyperconnectivity made attention spans lower 2. Modes of distributions have decentralized 3. Dopamine threshold is higher 4. Have to have more bulls eye (consistently good for many years) 5. Refresh rate, stay true and still reinvent yourself 6. Product and Marketing lines are blurring 7. If you get someone to "share" and "engage" is a sweet spots 8. its not about content, the reason why you share is because its about "who you are" , its signaling

  • @shiva.19

    @shiva.19

    Жыл бұрын

    .

  • @Godfearing-Atheist

    @Godfearing-Atheist

    Жыл бұрын

    Thank you

  • @harshpanwar5963

    @harshpanwar5963

    11 ай бұрын

    When you realise you're reading this comment because of hyperconnectivity and low attention spans

  • @HiralKrupesh

    @HiralKrupesh

    6 ай бұрын

    Thank you

  • @lastminutespecialist
    @lastminutespecialist Жыл бұрын

    Summary: Dropping Gems (Part 3) 1. X is expected but Y happens (Incongruence) because human brain likes to predict things 2. X is expected and X happens that adds to likability 3. Take enough shots to gain a better probability of landing it on the desired spot 4. writing is rewriting 5. Giving good feedback, is an art 6. who is giving you feedback for feedback's sake, figure 'em out 7. flex your creativity to move the needle, solve a problem 8. be in the zone, of what's effective, however the zone needs to be wide enough to bend for creativity, the number give you direction of where to hit it

  • @lastminutespecialist
    @lastminutespecialist Жыл бұрын

    Summary: Dropping Gems (Part 2) 1. Topical: mene tera opinion bana diya (basically ab to share kar de same tweet) 2. People share anything that is hyper positive 3. When in doubt, be happy (in content creation) 4. Nostalgia always works (humare zamane mein..) 5. Extream take on something 6. Trigger some ones identity + Positivity (honesty engineering) 7. Shared emotions (Immigrants, flat mates) 8. Personal relatability (tall guys) 9. Basics of viral campaign ( make interesting content)

  • @RUSHIRAJ
    @RUSHIRAJ Жыл бұрын

    Tanmay is one of the best spoken personalities in the Indian internet scene. He's smart & knows his stuff better than anyone else. His ideas, innovative thoughts and his bounce back from the worst is really inspiring. Thanks for bringing him on Masters' Union. 🔥🙌❤

  • @prasha88

    @prasha88

    6 ай бұрын

    isn't he a sexual offender ?

  • @RUSHIRAJ

    @RUSHIRAJ

    6 ай бұрын

    @@prasha88 Give me a valid proof about it or else stfu

  • @vasamsanjusanju128

    @vasamsanjusanju128

    4 ай бұрын

    @@prasha88 😂hvjdfjddhssssgszzzgzzgz😂😂😂

  • @ArjuArjukumar

    @ArjuArjukumar

    4 ай бұрын

    😭🙃😢6

  • @shagunkumar437
    @shagunkumar437 Жыл бұрын

    Tanmay, if you are reading this .... your mind is amazing. The confidence, comfort and charisma. You had my attention for the entire 52 mins 40 secs.

  • @imisterterrific
    @imisterterrific Жыл бұрын

    Tanmay is the most underrated person for this generation only AIB fans knew his intelligence and future centric ideas

  • @atanumalik5338
    @atanumalik5338 Жыл бұрын

    This is pure gold here. Holly shit. Tanmay is just so talented and good in teaching.

  • @saivineethks63
    @saivineethks6311 ай бұрын

    He is very well aware about what are the nuances in this field. His reasoning and depth of understanding is commendable. I have never seen someone articulate their thoughts in such a clear manner. Loved this!

  • @vigneshiyer4736
    @vigneshiyer4736 Жыл бұрын

    Good stuff Tanmay. On the first question about legacy brands still staying relevant in the advertisement game, I feel the top card in the Indian space is Amul. They have stuck on with the same template and haven't neglected the traditional print media, but still so on point and funny with every ad.

  • @nishantawale6198
    @nishantawale6198 Жыл бұрын

    Yep lot of framework for small business owners - I dofollow Kunal Shah rigorously and Tanmay's thought of 'Maja aana chahiye' is aligned with Kunal's school of thought process with Consumer Behaviour - Innate understanding about what would people applaud and pay for, Dopamine effect No wonder they have worked together Thanks a ton for everything

  • @harshpalod868
    @harshpalod868 Жыл бұрын

    Tanmay man! Absolutely brilliant as always. But special appreciation for Pratham to expose MU students to such personalities. No book would have taught them this like Tanmay did and it's going to stick with them forever!

  • @iamrahulnegi
    @iamrahulnegi Жыл бұрын

    😮 This is Treasure for all the Content Creator ❤ Thank you Tanmay for Sharing your Knowledge & Experience for Free 🙏🏻💯

  • @corra161
    @corra161 Жыл бұрын

    Please keep uploading such masterclasses, its fun and great to learn ❤

  • @anhidmaniyar7414
    @anhidmaniyar7414 Жыл бұрын

    Tanmay = hardwork.... Can create and share content on any given topic.... Ye khud mai content hai ❤

  • @unlurn2186
    @unlurn21866 ай бұрын

    Nurons that were not talking with each other is creativity. Absolutely awesome way to actually present it. Remarkable is something thats worth making a remark about.

  • @muhammadarkam9700
    @muhammadarkam9700 Жыл бұрын

    Realising that this Guy is not only a comedian… He’s a Legend♥️ This Planet needs Humans like this Guy♥️

  • @SketchupGuru
    @SketchupGuru Жыл бұрын

    I've been watching the Standford - How to Start a Startup series by Sam Altman. And I must say, this beats all of them! Great job Tanmay!

  • @advaitathreya5558
    @advaitathreya5558 Жыл бұрын

    "The Internet is a bizarre place. We share relatable content to stand out."

  • @DearInterior
    @DearInterior9 ай бұрын

    The transformation. It's crazy to see one person change so much.

  • @yashshinde5725
    @yashshinde572510 ай бұрын

    Thank you Master's Union for this video/podcast/session. Enjoyed watching master sharing his views and experience ❤

  • @Sadhguru_sense
    @Sadhguru_sense Жыл бұрын

    When in doubt just be happy, should be a quote on T-shirt

  • @lastminutespecialist
    @lastminutespecialist Жыл бұрын

    Summary: Dropping Gems (Part 4) 1. Find a scientific process to get into the creative zone 2. random patterns created between two neurons who didn't know each other, is creativity. 3. Ppl who can understand the second order and third order of benefits of marketing those ppl can take more risks. 4. artist needs 2gms of appreciation and (lots of money ;)

  • @kunalbanerjee7017

    @kunalbanerjee7017

    10 ай бұрын

    @lastminutespecialist when will u drop yr - part 5 . awaiting response 😊.

  • @XYZ-vu1it
    @XYZ-vu1it11 ай бұрын

    I took notes from this as a social media manager 😊

  • @StudyLOL.
    @StudyLOL. Жыл бұрын

    5:55 legit dbrand really have good stuff !!

  • @pod-Qasim
    @pod-Qasim6 ай бұрын

    Simple & true! Tanmay is superb at analyzing-

  • @kaddu2178
    @kaddu2178 Жыл бұрын

    Another good call by masters union after kids shark tank . Keep going guys

  • @rahul2000ization
    @rahul2000ization10 ай бұрын

    This man is skill-full and mastermind!

  • @funtuber9155
    @funtuber9155 Жыл бұрын

    This guy speaks gold!

  • @Vibedecoded
    @Vibedecoded Жыл бұрын

    I thought he just laughs loud to make his living, but dude got some serious experience.

  • @Simplifiedsd
    @Simplifiedsd5 ай бұрын

    You’ve to be consistently good to be recognised as a brand. Brilliant insight there 👏👏

  • @kamakshiphutane4133
    @kamakshiphutane41337 ай бұрын

    Tanmay is kinda role model and such a personality for me or i could say for Everyone and it's bcuz his ability to serve satisfactory content to every kind of consumers just hats off to this mann yaar

  • @GenericTallGuy
    @GenericTallGuy Жыл бұрын

    I love the fact Tanmay’s approach to advertising is also just making good content that one would love to watch and you’d be proud to share. This man is a pure artist at heart and a genius ❤

  • @raunaqueiquebal7088
    @raunaqueiquebal7088 Жыл бұрын

    10 saal tak good raho great banjaoge well said 😇

  • @AbhishekRoy-eq9ow
    @AbhishekRoy-eq9ow Жыл бұрын

    Tanmay Sir is very well experienced. ❤️

  • @harshrane188
    @harshrane188 Жыл бұрын

    varun sir , your passion for AI making me more and more passionate

  • @rouafbashir8564
    @rouafbashir8564 Жыл бұрын

    "Tum bas 10 saal tak good raho tum great ban jao gae"...... he's smart

  • @realshubhampanda_
    @realshubhampanda_ Жыл бұрын

    Being good consistently for a long time makes you great. Great line from the video !!!

  • @AjitBhusal
    @AjitBhusal Жыл бұрын

    Just love to see tanmay❤

  • @PrabhatYadav-fb3xt
    @PrabhatYadav-fb3xt8 ай бұрын

    "10 saal tak good banjau khud he great banjauga" love you tanmay bhai❤

  • @anughimire8337
    @anughimire8337 Жыл бұрын

    Tanmay can become great teacher ❤

  • @manishpaul_

    @manishpaul_

    Жыл бұрын

    Correction: Tanmay has become a great teacher ❤

  • @lmaoidgaf
    @lmaoidgaf11 ай бұрын

    6:15 dbrand, wendys, burger king, recently opera gx Brands being rude and funny is so cool

  • @nitishsunagad9695
    @nitishsunagad96958 ай бұрын

    I'm sure all my phases of life are going to enjoy tanmay bhat . a different version of him everytime . while a teenager , someone who cracked us up with sketches. now me as someone trying to make it in life are these kind of talks and insights...what next?

  • @lmaoidgaf
    @lmaoidgaf11 ай бұрын

    8:52 😮😮 so true!!

  • @rrawat02
    @rrawat0210 ай бұрын

    Thank God for KZread recommendations.

  • @muzammilreyaz
    @muzammilreyaz Жыл бұрын

    Marketing Genius!!

  • @niharikaawasthi9238
    @niharikaawasthi92388 ай бұрын

    Waah Tanmay waah! Mazaa aa gya!❤

  • @kavankubevoor9922
    @kavankubevoor99226 ай бұрын

    Tanmay predicted the future at 10:04. Wow. He is truly brilliant 😮

  • @ojasvipattanaik7982

    @ojasvipattanaik7982

    6 ай бұрын

    I felt it bro. I did. I was like: Are you kidding? Didn't expect this, I was back and forth checking the time this was posted and it is showing me 6 months ago, and I'm like whaatttt Tanmay can't be this accurate?! Right?!??!

  • @damn7637

    @damn7637

    5 ай бұрын

    ​@@ojasvipattanaik7982literally every cricket fan knew this bro... Why are you so delusional

  • @PRANAV4877
    @PRANAV4877 Жыл бұрын

    In countries where individualism is pushed down..very cheeky Tanmay, such a sly dig that ;)

  • @madhwarajk224
    @madhwarajk224 Жыл бұрын

    Tanmay is the best example of a pivot!! Lessons to be learnt!! 🦦

  • @prajualgupta9214
    @prajualgupta9214 Жыл бұрын

    Tanmay is a genius guy

  • @shairkhan2279
    @shairkhan2279 Жыл бұрын

    I had fun, thank you Tanmay

  • @tarungupta2052
    @tarungupta2052 Жыл бұрын

    Jaguar ads are pretty intelligent and on point.

  • @yashshinde5725
    @yashshinde572510 ай бұрын

    Loved It

  • @rishiraj2548
    @rishiraj2548 Жыл бұрын

    Great thanks

  • @shubhamkothari2709
    @shubhamkothari27094 ай бұрын

    Day-by-day, loving learning more & more about how Tanmay's mind works❤ Beautiful episode!! Thanks a lot Masters' Union!!

  • @bnnn7301
    @bnnn7301 Жыл бұрын

    this is gold

  • @vinaybhor
    @vinaybhor Жыл бұрын

    Tanmay OG 🙌🏻

  • @VishalMaharathy
    @VishalMaharathy Жыл бұрын

    Never saw this side of tanmay, he is an intelligent being.

  • @techwithshikhar
    @techwithshikhar Жыл бұрын

    When its an ad that doesn’t look like an ad, that helps as well 💯 just making notes from this incredible lecture

  • @daniyalnaqvi
    @daniyalnaqvi6 ай бұрын

    Great talk tanmay !

  • @christinal4158
    @christinal4158 Жыл бұрын

    Love this man yaaar

  • @KaustubhPersonal
    @KaustubhPersonal Жыл бұрын

    Goldman of Content

  • @jajaken8418
    @jajaken8418 Жыл бұрын

    'Internet is a bizarre place. We share relatable things yo stand out' Tanmay on how putting yourself out on the internet shapes your own brand.

  • @pankajkarmakar7782
    @pankajkarmakar7782 Жыл бұрын

    😂😂😅 Tanmay is the person behind all the hit advertisement in India. ❤❤ Jab bhi dekhte hain weight transformation hota hn

  • @targaryenXoolf
    @targaryenXoolf Жыл бұрын

    very insightful

  • @Bunmaskka
    @Bunmaskka9 ай бұрын

    As a brand manager , two things which brand manager get wrong in their early career stage : a) Don't know how to write a brief b) Don't know how to give feedback to creative/agency team Most of the agency folks would agree.

  • @raghavkhurana7758
    @raghavkhurana7758 Жыл бұрын

    Tanmay spitting FACTS!!!

  • @AmanBanthia

    @AmanBanthia

    Жыл бұрын

    Thook icon !

  • @Indian_P.O.V_Canada

    @Indian_P.O.V_Canada

    Жыл бұрын

    @@AmanBanthia 😂 LOL

  • @abitamim
    @abitamim11 ай бұрын

    Wake up call for me, thanks for the video

  • @parththakar4455
    @parththakar4455 Жыл бұрын

    super cool content

  • @ayushnaik6453
    @ayushnaik64537 ай бұрын

    EPICCCC💥

  • @RaviKumar-ts8mz
    @RaviKumar-ts8mz Жыл бұрын

    I think breaking the patterns of mind is the way

  • @ManasNandMohan
    @ManasNandMohan8 ай бұрын

    Very authentic 😅

  • @14rutujadokexa82
    @14rutujadokexa824 ай бұрын

    amazing knowledge...

  • @RJFAYAZ
    @RJFAYAZ Жыл бұрын

    This is GOLD!

  • @anjubansal1191
    @anjubansal1191 Жыл бұрын

    Great session by tanmay

  • @swapnildawar6426
    @swapnildawar642610 ай бұрын

    good session

  • @rahulisgreat4911
    @rahulisgreat49117 ай бұрын

    Insane

  • @innovativefacultytrainingp1546
    @innovativefacultytrainingp154611 ай бұрын

    great

  • @tushitamukherjee
    @tushitamukherjee6 ай бұрын

    21:44 Tanmay - Isme incongruence kya hai ? Isme..aap batao isme incongruence kya hai? Isme teda kya hai? Class - holatadanakhastasahuhaldo Tanmay - Exactly! Right! That usually catches your attention. ..... Whut 😂 Okay jokes aside, bahut kuch seekha is class se. I am not in a marketing or advertising job but this helped me too..Every job today requires you to enhance your skills of building your brand and sell it. Thanks Tanmay, you are a good teacher! Mazza aa gaya video dekh ke !

  • @Manavthakurofficial

    @Manavthakurofficial

    5 ай бұрын

    Exactly😂😂😂

  • @fakeman5143
    @fakeman5143 Жыл бұрын

    Amazing informative video 📂📑

  • @TheMemerNibba
    @TheMemerNibba Жыл бұрын

    Provider op🙌

  • @hardikjumnani
    @hardikjumnani Жыл бұрын

    12:30 table😅😅

  • @GeneralistDev

    @GeneralistDev

    Жыл бұрын

    L😂

  • @user-rd8bm9he5p

    @user-rd8bm9he5p

    Жыл бұрын

    haha

  • @FarziMOMENTS
    @FarziMOMENTS6 ай бұрын

    From TanMay to TanCan ❤

  • @gobi2792
    @gobi27929 ай бұрын

    Maturity is when you realize tanmay is only bot in pubg not in life he is literally an intellectual.

  • @prateekyadav7679
    @prateekyadav7679 Жыл бұрын

    lmao them raising their hands at the punjabi joke line

  • @Adgjmptw343

    @Adgjmptw343

    11 ай бұрын

    None of them could answer why people share things. This audience lacks critical thinking.

  • @anish0909
    @anish0909 Жыл бұрын

    Black & Yellow! Black & Yellow!

  • @rohanupadeo
    @rohanupadeo Жыл бұрын

    gold

  • @gaurakshak213
    @gaurakshak213 Жыл бұрын

    his legs are generating wind energy

  • @Sahilclowngupta
    @Sahilclowngupta11 ай бұрын

    socratic method of enquiry op

  • @arghamaz
    @arghamaz Жыл бұрын

    TB in his unusual serious self..other side of him we can see here , aside his KZread vlogging n obviously AIB of past as his usual self 😉

  • @AbdulBasit-wq6wi
    @AbdulBasit-wq6wi8 ай бұрын

    Every marketer forgets "risk hai to ishq hai"

  • @l.swethaswetha6249
    @l.swethaswetha624910 ай бұрын

    I'm so glad I dint do my MBA

  • @GauravYadav-uy6dn
    @GauravYadav-uy6dn10 ай бұрын

    Highlights 🎙 Advertising has changed with decentralization of distribution channels and increased attention competition due to hyper-connectivity. 🧠 Consistency is crucial in building strong brands that resonate with the audience over time. 💡 Creativity should focus on delivering surprises and incongruence to capture attention. 🚀 Great marketers blend data insights with creative ideas for effective campaigns.

  • @navketansingh
    @navketansingh Жыл бұрын

    Youth Icon ✌✌✌

  • @devarshishukla8872
    @devarshishukla8872 Жыл бұрын

    Wow! Started from the bottom he's still there ❤

  • @chaitanyashinde7700
    @chaitanyashinde7700 Жыл бұрын

    I have a question if anyone can help answer it. Why are Indian Marketing ads are 10 times better than any international ads?

  • @ankeshtuhin001

    @ankeshtuhin001

    Жыл бұрын

    Because they're not! You just connect to it more because of you grew up in India, with the same culture/thinking process. For eg. You will, by default relate to Ads about PaniPuri way more than anyone outside India :)

  • @parvjoshi4751
    @parvjoshi4751Ай бұрын

    GOLD

  • @lmaoidgaf
    @lmaoidgaf11 ай бұрын

    Inception of Advertising 😂😂

  • @hiteshmamgain2201
    @hiteshmamgain220110 ай бұрын

    Guys can you create an podcast channel ? On apple

  • @himanshulambatpatil5966
    @himanshulambatpatil596610 ай бұрын

    Just do markings with a good product Like AIB channel

Келесі