A Guide to Image Rights in Football

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What are image rights? Originally they were part of a player’s contract, when playing in Italy in the 1990s, to reward a player for their off-field exploits.
They have become a lot complicated since then. As Nick Harris explains image rights are now so complicated they have led to HMRC restructuring tax allowances, transfers being left incomplete, and even prison sentences to some of the game’s greatest players.
Illustrated by Marco Bevilacqua.
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Music sourced from epidemicsound.com
Additional footage sourced from freestockfootagearchive.com
#ImageRights

Пікірлер: 122

  • @Riviscira
    @Riviscira2 жыл бұрын

    When a smirking mourinho would set you back 100k

  • @garthvader9916

    @garthvader9916

    2 жыл бұрын

    1/4 season (before the inevitable sacking) @ 400k p.a.? Still sounds pretty reasonable to me. 🤷

  • @12thMandalorian
    @12thMandalorian2 жыл бұрын

    This was genuinely mind blowing, as I’m sure many like myself didn’t truly understand the working of Image Rights

  • @matthewmcnerlin231

    @matthewmcnerlin231

    2 жыл бұрын

    You should see the case law for wider image rights

  • @iMannyFest

    @iMannyFest

    2 жыл бұрын

    I categorically concur.. a real eye opener! JAIL TIME.. Messi, Sanchez WOW! I know suspended sentences but still… meanwhile Sky Sports just want to extort & censor the lot! 🤫 They really Disgust me!

  • @matthewmcnerlin231

    @matthewmcnerlin231

    2 жыл бұрын

    @@iMannyFest why would jail time be relevant to image rights? This video is a rather over simplistic, and missing key concepts- one of the poorer videos from the channel

  • @iMannyFest

    @iMannyFest

    2 жыл бұрын

    @@matthewmcnerlin231 in your Dunning Kruger Effected mind yes.. I’m sure! 😏

  • @matthewmcnerlin231

    @matthewmcnerlin231

    2 жыл бұрын

    @@iMannyFest Unfortunately for you that nonsense that is psychology (such a laughable subject) I have an extensive legal education and have written on this topic on many occasions. I believe that you have demonstrated your own effect. This is a civil issue, and therefore jail time is not warranted. I can educate you on image rights if you are capable? My credentials are apart from professional exams are a LL.B, LL.M and an impending PhD in law so perhaps be careful my dear child in who you are insulting

  • @adaldi_
    @adaldi_2 жыл бұрын

    Quality content and animation as usual. Where else would you get weekly animated video this high quality and more importantly, a drawing of Mourinho's face on a perfume called 'Parfum De Mou' and on a ring. Appreciate the videos you put out Tifo!

  • @ottooctavius5855
    @ottooctavius58552 жыл бұрын

    The 'club' and 'player' caps being illustrated as hats was funnier than it should have been 😄

  • @unthoughtwords
    @unthoughtwords2 жыл бұрын

    There's something profoundly sinister about a club being able to own a player or manager's picture, signature, name, etc.

  • @StyledObject

    @StyledObject

    2 жыл бұрын

    It's not like he wasn't paid millions in exchange

  • @samshaw1443

    @samshaw1443

    2 жыл бұрын

    @@StyledObject that’s true but also not the point

  • @typicalnewyorker5993

    @typicalnewyorker5993

    2 жыл бұрын

    It’s a worthwhile point

  • @samshaw1443

    @samshaw1443

    2 жыл бұрын

    @@typicalnewyorker5993 it’s true they make millions but also true that clubs owning their entire image is sinister

  • @JimTheFly

    @JimTheFly

    2 жыл бұрын

    This makes me think of the stuff that WWE did for decades. Apparently the talent contract says they own the stage name, real name, autograph, etc. etc. It's insane.

  • @FootballDrawn
    @FootballDrawn2 жыл бұрын

    Love the coffee-shop jazz music. Tifo strikes again with another masterpiece ⚽⚽⚽⚽⚽⚽⚽⚽

  • @MrDolarhyde88
    @MrDolarhyde882 жыл бұрын

    These are the type of videos which I love the best and what made this channel great in the first place.

  • @WowFoilage

    @WowFoilage

    2 жыл бұрын

    Truths.

  • @jamestran3035
    @jamestran30352 жыл бұрын

    So this explained why we have Man Red, Man Blue, London A…in PES

  • @obaloluwaoloyede4479
    @obaloluwaoloyede44792 жыл бұрын

    I really miss "click the link in the description to try it now"

  • @Kingstriker294
    @Kingstriker2942 жыл бұрын

    So basically this is similar to an IT contractor earning through his limited company as against being a perm employee at a company (at least before ir35 was enforced strictly this year).

  • @CJ_Yo_

    @CJ_Yo_

    2 жыл бұрын

    In the very reductive concept of either using image rights, or paying yourself through a limited company, as workarounds to minimise the tax you pay on your income, yes. However, an IT contractor probably won't be getting paid small amounts to use their face, name and associated brand on company or third party merchandise and advertisements though, as a professional footballer would. Image rights also have the 20% of total income cap, I don't believe (before IR35) that there was a cap on the income you could earn through using a limited company to filter your income from an employer.

  • @nguyennguyenphuc7462
    @nguyennguyenphuc74622 жыл бұрын

    Very informative video. Thank you tifo

  • @matthewmcnerlin231

    @matthewmcnerlin231

    2 жыл бұрын

    While the content is normally in-depth, there are glaring omissions, missing context and the lack of knowledge on image rights as a whole. This is an extremely basic video

  • @ex48bw
    @ex48bw2 жыл бұрын

    2:30 That's odd - I don't remember anything in the news about a spate of people being barred from passing 'GO' and collecting £200.

  • @emmanuelboye2252
    @emmanuelboye22524 ай бұрын

    Absolutely mindblowing

  • @GodMcQueen
    @GodMcQueen2 жыл бұрын

    *Very much appreciated.*

  • @ankit99ize
    @ankit99ize2 жыл бұрын

    "Parfum de Mou" sounds like something a twitch streamer would sell.

  • @harrymcmullen2227
    @harrymcmullen2227 Жыл бұрын

    Maybe the most necessary video explainer in football

  • @will_from_pa
    @will_from_pa2 жыл бұрын

    Is it income? Yes? Then why would it be taxed differently?

  • @mnm1273

    @mnm1273

    2 жыл бұрын

    Because taxes aren't the same for direct income and businesses.

  • @Nyante

    @Nyante

    2 жыл бұрын

    The direct salary is seen as personal income while the image rights money is seen as a company income

  • @daye8734
    @daye87342 жыл бұрын

    hate how much this reminds me of the Dybala move, sigh

  • @Silvy1Noe
    @Silvy1Noe2 жыл бұрын

    muy bueno !!!

  • @Trequinho
    @Trequinho2 жыл бұрын

    Top video today chaps 👏👏

  • @lucianogoni7172
    @lucianogoni71722 жыл бұрын

    Muy bueno amigo

  • @bentn13
    @bentn132 жыл бұрын

    This is impressive.

  • @dubs31
    @dubs312 жыл бұрын

    So now I begin to wonder...that ridiculous Ronaldo goal celebration is more than likely done so any image taken and circulated of him, he will make further profit off? Oh, Tifo. Doing my head in first day of year to last. It truly needs no new information until 2022. I mean, I still catch myself singing "Points are bad. They're really, really bad..." 6-months later. Makes me chuckle, but that's besides the point. Happy 2022 to you all. I'll have a long lie down, and reset for the new year's goodness -- that will no doubt be arriving. Cheers.

  • @jgv2699

    @jgv2699

    2 жыл бұрын

    Yes

  • @AnthonyTobi333
    @AnthonyTobi3332 жыл бұрын

    Remember when zlatan ibrahimovich said he wasn't aware of who sold his image rights to EA sports for FIFA

  • @footballnation8030
    @footballnation80302 жыл бұрын

    Hi Tifo what animation platform do your use

  • @balham5606
    @balham56062 жыл бұрын

    Thanks

  • @normacordara9702
    @normacordara97022 жыл бұрын

    Muy bueno

  • @georginapacella3553
    @georginapacella35532 жыл бұрын

    Good videos

  • @user-xu4mf5ev5d
    @user-xu4mf5ev5d2 жыл бұрын

    非常喜欢你的视频! 爱你

  • @samc4451
    @samc4451 Жыл бұрын

    Damn good video

  • @joshwilkin4329
    @joshwilkin43292 жыл бұрын

    I love that Logitech F310 controller 🥰

  • @WowFoilage
    @WowFoilage2 жыл бұрын

    Doing IRC contracts first is mind blowingggg

  • @Tris2000
    @Tris20002 жыл бұрын

    Really interesting. But aren’t you worried about using drawings of footballers like Ibrahimovic in your videos? Surely, as these videos are monetised, I assume, you are benefiting from their image as much as on a computer game. So does Tifo have to pay image rights or does it not count in this case. Genuinely interested in this!

  • @mnm1273

    @mnm1273

    2 жыл бұрын

    I'd assume there are three key factors. Using drawings means the only debate is about use of image (and not copyright when using photos), the images are used within the range of fair use because it's commentary (which generally allows you to use material you ultimately shouldn't) and finally because it's not using the image in the same way as image rights companies. Image rights is all about using the association with a player to sell, here the video is about football with the images being used as illustrations not selling points.

  • @ferrousallotrope
    @ferrousallotrope2 жыл бұрын

    I love the fooseball endings.

  • @whufc-essex
    @whufc-essex2 жыл бұрын

    Soon clubs will have contracts of the players souls

  • @matthewmcnerlin231
    @matthewmcnerlin2312 жыл бұрын

    A rather simplistic overview, but a decent approach to convey to those without a legal background. The analysis lacks the other spheres of image rights that lead to the content in the video which is extremely vital to the understanding of how these elements come to be.

  • @Mysterialic
    @Mysterialic2 жыл бұрын

    I'm not even surprised to know this exists at this point. Pretty sure some club is going to end up paying a whole billion for a player and his whole complete set just a couple years from now.

  • @RumbleRed
    @RumbleRed2 жыл бұрын

    That man u player at 2:58 is looking a lot like pewdiepie

  • @faizolmai5844

    @faizolmai5844

    2 жыл бұрын

    Beckham *

  • @charlesray9674
    @charlesray96742 жыл бұрын

    🤔 And if player decided to be paid in bit coins or its equivalent?

  • @akhil8186
    @akhil81862 жыл бұрын

    Arsenal: Harbingers of change The WM formation Arsene Wenger's focus on diet and nutrition Image rights Wengerball

  • @NobbyNobinho
    @NobbyNobinho2 жыл бұрын

    With all this in mind, are Tifo ever at risk of being sued by a player as a result of one of your videos? Is safely bypassing that something that you actively have to look at as a channel?

  • @migtasti
    @migtasti2 жыл бұрын

    Wait until footballers’ images are turned into NFT’s…

  • @GarnachoEmpire712

    @GarnachoEmpire712

    2 жыл бұрын

    Rugby team Warrington wolves did that

  • @AM2K2

    @AM2K2

    2 жыл бұрын

    John Terry bought his wife an NFT for Christmas

  • @andrewbainbridge7800
    @andrewbainbridge78002 жыл бұрын

    Why upload at 7am?

  • @eoinfitzsimons

    @eoinfitzsimons

    2 жыл бұрын

    Morning vid for some I guess

  • @600HP_Camaro
    @600HP_Camaro2 жыл бұрын

    Aurelio DeLaurentiis disapproves of this video.

  • @flux202
    @flux2022 жыл бұрын

    Concierge music.

  • @MrLaughinggrass
    @MrLaughinggrass2 жыл бұрын

    Surely the prison sentences were suspended that's why they haven't served any time in prison? They will if they do anything else wrong. Mentioning that would have been wise as otherwise it gives the impression they got off because they are footballers. In fact it is very normal for these kind of sentences to be suspended if it is a first offence.

  • @danielboard9510
    @danielboard95102 жыл бұрын

    Is there is a real dichotomy, between asking me for money and your beautifully delivered video's?

  • @danpreston564
    @danpreston5642 жыл бұрын

    Rich people are always finding ways to ensure they get more money and dodge more tax.

  • @sergiowinter5383

    @sergiowinter5383

    2 жыл бұрын

    The majority of taxes goes to other rich people: politicians. Rich x rich

  • @seanmackenzie1449
    @seanmackenzie14492 жыл бұрын

    So players get 45% of their contract salary taxed? Say you earn 100k p/w they actually take home 55k?

  • @jubbujzulu

    @jubbujzulu

    2 жыл бұрын

    Not really, no. The highest rate of income tax in the UK is 45%, which is paid on amounts earned through employment over £150k per year. Below that, you get a tax-free allowance of £12,500, meaning that anything you earn up to £12.5k per year does not incur income tax; anything over £12.5k per year up to £50k incurs income tax at 20%, and anything over £50k up to £150k is taxed at 40%. For footballers earning millions of pounds a year, they will pay income tax of 45% on the vast majority of their salary, so the total amount of income tax they will pay will be close to 45%, but always slightly below due to the lower rates incurred at lower levels of earning. However, you also have to consider that they will also pay national insurance contributions on top of their income tax, which is more complicated than income tax to calculate but will reduce their take home pay by a few %, and any pension contributions they make will be deducted from their pay before it is taxed, meaning their take home pay will be less than 55% of their quoted salary.

  • @seanmackenzie1449

    @seanmackenzie1449

    2 жыл бұрын

    @@jubbujzulu Thank you

  • @croccroc4000
    @croccroc40002 жыл бұрын

    Please do a "What went wrong with Everton" video, As an Everton fan since David moyes left for man utd it's been a revolving door of managers, huge money has been spent, and a lack of focus on our academy. I am personally rafa in, we need stability and a clear vision, and a revolving door of managers makes it very difficult to keep a clear transfer policy and sacking benitez will just be pointless, I don't believe many managers in the world will of done much of a better job than benitez this season, with injuries etc, and we've had brilliant managers like ancelloti and still underperformed. I believe the issue isn't rafa, or any managers, but Moshiri. He is absolutely clueless, chucking huge sums of money at players who've completely flopped, when we had David moyes for 6 years, we consistently overpeformed, and even finished top 4, and we had a transfer policy of signing cheap, wasting no money and getting in players who fit in our system, For example Seamous Coleman for £60 000 and went on to be a club captain and one of the best right backs in the league in his prime, same with baines and many others. But since then, 6 managers in as many years and our best finish being 8th, moshiri needs to back rafa and keep him for a long term project, although it may be a meme, "trust the process" it clearly works with arsenal being a good example. If you did a video on this it would be really interesting

  • @ZeImmortal

    @ZeImmortal

    2 жыл бұрын

    I agree

  • @sharkr3283
    @sharkr32832 жыл бұрын

    Surprised you used Pogba’s pic everywhere instead of legendary Sangare.

  • @tomokaramolko8560
    @tomokaramolko85602 жыл бұрын

    Less image rights and more training and goals, Pogba

  • @Michaelkaydee
    @Michaelkaydee2 жыл бұрын

    Evelyn and Jocelyn 😄

  • @arrinmixon5190
    @arrinmixon51902 жыл бұрын

    Sensible transfers NOW!!!!!

  • @robert2690
    @robert26902 жыл бұрын

    Think of it like this. A club owns your PERFORMANCE, you get paid to perform. A club doesn’t own your FACE. You’re not getting paid to look good, you’re not a model, you’re an athlete, you’re getting paid to perform your best using the best facilities, training, coaches, etc. So, a club has no right to use your face so they can make profit. A club gets millions of dollars as a reward for creating a good football team.

  • @datdude6849

    @datdude6849

    2 жыл бұрын

    Thanks helpful🙏

  • @jazzzzzz5626
    @jazzzzzz56262 жыл бұрын

    I literally just type tifo on fifa 🤣

  • @marcelanoryadi9110
    @marcelanoryadi91102 жыл бұрын

    so if we make Arteta memes, we have to pay his image rights ?

  • @GarnachoEmpire712

    @GarnachoEmpire712

    2 жыл бұрын

    No because it falls under fair use

  • @zaidanesem6635
    @zaidanesem66352 жыл бұрын

    As a spurs fan, this video triggers a bad memory

  • @sebastiansotto7632
    @sebastiansotto76322 жыл бұрын

    and it is just going to get crazier with the rise of nfts

  • @denigster
    @denigster2 жыл бұрын

    wrong title - you dont describe image rights - you describe tax fraud

  • @warrenmcgreevy4590
    @warrenmcgreevy45902 жыл бұрын

    Contacts should be: “You only play for us for X amount of years and you’ll receive X amount of money per week. Yes or no?”

  • @Random17Game

    @Random17Game

    2 жыл бұрын

    International footballers are not average people winning minimum wage and in no way should not and would never again have such simplistic contracts. When big money is involved things can never be this simplistic, details can make a huge difference ( from someone who is studying Tax Law)

  • @sergiowinter5383

    @sergiowinter5383

    2 жыл бұрын

    @@Random17Game Use BTC instead of money, there you go a less simplistic (and inflationary) contract

  • @Random17Game

    @Random17Game

    2 жыл бұрын

    @@sergiowinter5383 Bitcoin or whatever altcoin is not very relevant to the level of detail a contract of a big player needs to be

  • @Kafuggi
    @Kafuggi2 жыл бұрын

    Are the drawings on this video subject to image rights? 🤔

  • @mnm1273

    @mnm1273

    2 жыл бұрын

    Doubt it I'd assume there are three key factors. Using drawings means the only debate is about use of image (and not copyright when using photos), the images are used within the range of fair use because it's commentary (which generally allows you to use material you ultimately shouldn't) and finally because it's not using the image in the same way as image rights companies. Image rights is all about using the association with a player to sell, here the video is about football with the images being used as illustrations not selling points.

  • @basedjenny7362
    @basedjenny73622 жыл бұрын

    Yooo

  • @heerendradigarse5024
    @heerendradigarse50242 жыл бұрын

    i hate nfts🤢🤢🤢🤮🤮🤮🤮

  • @theboss-by5gd

    @theboss-by5gd

    2 жыл бұрын

    ok

  • @alahiri2002

    @alahiri2002

    2 жыл бұрын

    This video has absolutely nothing to do with NFTs.

  • @tomokaramolko8560
    @tomokaramolko85602 жыл бұрын

    These whigs of the judges are so ridiculous 😂

  • @clintstewart5545
    @clintstewart55452 жыл бұрын

    Tottenham are so stingy

  • @InvaderZim742
    @InvaderZim7422 жыл бұрын

    Stupid, the club should own the image rights if they're willing to pay the players exorbitant wages. The ability to make commercial income off the player should be included in the contract. Players would still be free to sign their own endorsements separately.

  • @alansouthall8221

    @alansouthall8221

    2 жыл бұрын

    They should be allowed to come to any voluntary arrangement they wish

  • @joepiekl

    @joepiekl

    2 жыл бұрын

    Who should own the image rights is kind of missing the point. The fact is that not a single footballer would care about image rights for a second if it wasn't an opportunity to dodge taxes.

  • @SimoSensaiUK

    @SimoSensaiUK

    2 жыл бұрын

    @genuine guy this is the answer. I sell my employer my hours of labour, not my image. Same applies to footballers, it’s just clearly their image is a lot more valuable than mine

  • @TheHarshguy

    @TheHarshguy

    2 жыл бұрын

    @@joepiekl I though Image rights were about monetising yourself and creating another revenue stream? Different income should be taxed differently.

  • @robert2690

    @robert2690

    2 жыл бұрын

    A club doesn’t own a player. That’s slavery.

  • @GeliCarlosJ
    @GeliCarlosJ2 жыл бұрын

    i am very surprised that the top tax bracket in the UK is 45% and that that top bracket is so damn big. Basically all of the Premier League qualify which is fair but they are taxed the same % as the top CEOs and billionaires in the UK which is clearly ridiculous

  • @philthornton1382

    @philthornton1382

    2 жыл бұрын

    It’s 45% of anything over 150k a year, it’s not exactly awful

  • @tobzdaman619

    @tobzdaman619

    2 жыл бұрын

    @@philthornton1382 Especially considering that monthly take home from £150,000 is still £9,555/month aka, what someone on a total salary of £21,000 (~1400 monthly take home) makes in 7 (SEVEN) months, I think it's fair

  • @GeliCarlosJ

    @GeliCarlosJ

    2 жыл бұрын

    @@philthornton1382 im not saying 45% is bad for the prem players yea thats fair im more of they should tax more those who make much higher than the prem players the ones who makes hundreds of millions a year compared to the few million a year most prem guys make. Maybe 55% for those ones but other than that 45% is pretty fair rate

  • @patrickgiordan5483
    @patrickgiordan54832 жыл бұрын

    Imagine being sat there on 250k a week and thinking about not enough, let's starve the system rhat supports millions of hard working people on the breadline

  • @robert2690

    @robert2690

    2 жыл бұрын

    Let’s not act like sponsorships and tv deals and investors doesn’t exist and solely make money off of the labor of workers. Stop it.

  • @sergiowinter5383

    @sergiowinter5383

    2 жыл бұрын

    At least they do something while not robbing the population directly, like politicians do

  • @richardmills5340
    @richardmills53402 жыл бұрын

    Thank you for calling Internazionale by their proper name, and not saying Inter Milan 👍🏼

  • @mattweiss7645
    @mattweiss76452 жыл бұрын

    Nobody is making money off you in FIFA Zlatan! You haven't been good enough to even notice for 5 years. I'm pretty sure your character instantly retires when you start career mode.

  • @saqib3249
    @saqib32492 жыл бұрын

    Pogba is the goat hope this helps

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